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UT i _. WINNETKA WEEKLY TALK, SATURDAY, JANUARY 31, 1920 I rr ee CAR SHORTAGE TO tation factor are passenger cars. Had | because more convenient. He has A a EXTEND INTO 1921, these days been week days we should | more opportunity to grow familiar ---- SAYS W. C. MARMO By W. C. Marmon (President of Nordyke & Marmon Company). During the first year after America entered the war, our national output of motor cars was cut almost in half, and during the latter part of 1918, to aid war production, motor car making almost reached the zero point. We are probably 1,500,000 mo- for cars short of the demand right now. Therefore, in spite of the fact that there will be 2,000,000 more cars manufactured in 1920, there will be no surplus. * Indeed, during 1920 Am- erican manufacturers can not hope to supply the demand, in view of a shortage that has been growing for three years. It takes a million and a half new cars each year to meet the normal demand. The shortage which still exists and which will possibly continue into 1921 is very real. If it were merely for cars for pleasure riding it would not be worth considering. These cars are wanted, however, for transpor- tation and are needed sadly by the nation. It is one of the vital neces- sities of the country. During the war, as every one knows, there was practically no ex- tension of street cars, interurban and railroad transportation. Our lines are run down, they are inade- quate, for they have not expanded to meet industrial and city growth and demand. The transportation problem of every big city has almost reached its crisis. This condition is found also in the smaller cities and towns. There is no need of argu- ment. Every one knows the situa- tion is acute. Were it not for the 5,500.000 auto- mobiles already in use and those which will be built this year and the following years it would be mad to consider that the railroads and the trolleys and street cars could be ex- panded sufficiently to take care of our pressing transportation needs. Save for the motor cars the national crisis would become a calamity and threaten us with many more econ- omic troubles than those which now confront us. Looking at it from this standpoint and considering the shortage of con- siderably more than 2,000,000 cars, and the fact that our transportation problems have grown aggravatingly serious, the huge output of cars planned is absolutely essential if Am- * erica's industry and commerce are to go unchecked. The number of cars which makers are manufacturing during the year might seem excessive if these other factors were not con- sidered. There isn't any question but that the American public will very easily consume the large number of cars which our manufacturers are produc- ing. Reports from Marmon distribu- tors in every portion of the country have convinced wus that we could easily market twice as many cars as we will be able to build during 1920; and at that the majority of manu. facturers who are increasing their output will find plenty of customers, and that as a result the transporta- tion problems of the country will be better taken care of at the end of this year than they have been for several years. The fact that more than $1,000,000,000 has been appro- priated by the nation and the states for road construction and upkeep clearly proves that motor car trans- portation is assuming colossal pro- portions. During the gasless Sundays of war- time we found how great a transpor- NNN NNANA NN ANNNCN NNN] A Title Page From Our NN Rubber Clothing Boots and Shoes "The Right Kind" For Every Need W.H.Salisbury& Co. Est. 1855 BR 308 W, Madison St. )"™ GHICAGD a » af y Between Franklin and Market Sts. Phone Franklir 5744 EAL ARR ARRRRRR have felt the pinch a great deal more. A week of gasless days in a city like Chicago or New York would be perilous, and any extended time would bring famine and pestilence, so dependent are we on motor cars. AUTO MAKES LIFE ON FARM MUCH EASIER One of the automobile's most valu- able services to the nation is the manner in which it has made farm life more attractive. Not only has it placed all farm products within easy reach of the city markets. It has also put the farm family in touch with centers of social activity and progress. he automobile enables the farmer to accomplish greater production in less time and with less effort. It en- ables him to turn over his products quickly and to better advantage. herefor it affords him the enjoy- ment of greater profits. His trips to town are more frequent with modern improvements repre- sented by city life, and with inter- esting things and people to be found there. His outlook is not limited to his acres. The effect of this is reflected in his home. Living comforts and conve- niences and even luxuries heretofore associated only with towns are be- coming commonplaces of the modern farm house. Not only do these things make life more pleasant for the farmer him- self, they make his home more at- tractive for others to 'visit. Here again the automobile does its part by putting farmers within easy reach of their neighbors and interesting friends in the city. At work or at leisure the farmer who is equipped with motor trans- portation is fully abreast of the times. More and more people have taken to farming as the advantages of the automobile have been realized. The effect has benefited all who de- pend on the farm for supplies. nnn il Special Reduction until F eb.15 on all SUITS and DRESSES Spring and Summer Models in fabrics have arrived Mr. Ward gives his personal atten- tion to each customer individually np Hin 1730 Sherman Avenue WARD & TERRA GOWNS SUITS AND WRAPS EVANSTON TEER a Rn Phone Evanston 3530 1 eee ------_---- The equipment of all public service enterprises in Europe, whether publicly or privately operated, disintegrated terribly during the Great War. There were not funds sufficient to keep them up to standard. : As a result the service of public utilities was greatly impaired and much time and money will be required for their restoration, In the meantime the public is inconvenienced. America has been more fortunate. Her wire using companies have been excellently well main- tained. This has been due to untiring effort and vigilance upon the part of operating officials and the public's willingness to pay liberal rates. The Telephone Company must continue to charge rates sufficient to maintain good service, since every element entering into that service costs more than it did six months ago, and costs are still advancing. The successful telephone company must have the cordial co-operation of its patrons, particularly with respect to the payment of fair rates. CHICAGO TELEPHONE COMPANY mm ---- SCOTT JORDAN, Pres. and Treas. Est. 1854 WILMOT WHITAKER, Assistant See¢'y CADY M. JORDAN, Vice-Pres. and Sec'y C. H. JORDAN & CO., Funeral Directors Chapel at Each Establishment Complete Line of Funeral Furnishings Phone Evanston 449 1522 E. 53rd STREE' PARK Phane Hyde 612 Davis St., Evanston 164 N. MICHIGAN BLVD., CHICAGO Phone Randolph 1346-1347 Honesty Courteous 1007 Davis St.,"Evanston Telephone 1049 Our Aims and Ambitions-- HONESTY--There is no substitute for plain, old-fashioned honesty. We expect to prosper only as we serve capably and well. We will never capitalize upon your ignorance of storage batteries--that's an elastic policy--it flies back and hits you. COURTEOUS--The manner in which you are receiv- ed, reflects in some degree, the character of the in- stitution with whom you are dealing. We attempt in this organization to treat everyone with respect, regardless of their station in life. Evanston "Exide" Battery Service (inc) Two locations--to be found at and more lo come SCIENTIFIC--Storage batteries being a scien- tific chemical product, you naturally have a right to expect your property, when left on our hands, to be treated with scientific 3 Prouty Court, Winnetka Telephone 1387 exactness. Years of experience, along with the facilities of the downtown en- gineering laboratories of the "Exide" Company, make us peculiarly fitted to handle your battery problems. SERVICE--We intend that our service shall "make friends and hold them." We will never handi- cap ourselves by "sharp" serv- ice practices. No business is stronger than its service policies. Scientific Service --fr--------