The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

WINNETKA WEEKLY TALK, SATURDAY, AUGUST 14, 1920 BD HEALTH BODY SURVEYS WHITE PLAGUE STATUS Illincis Tuberculosis Association De- partments Conduct Great State- Wide Survey Springfield, II.--"Help us find out how big our tuberculosis problem is." This request from community lead- ers in many parts of the state has led to the second of a series of coun- ty-wide tuberculosis surveys now be- culosis Association. Eleven coun- ties, Alexander, Bond, Edgar, Fay- ette, Franklin, Greene, Nassac, Mon- roe, Montgomery, Shelby and Wa- bash, are being covered during the month of August. The surveys are being made by registered nurses as- signed from the post-graduate course of the Chicago School of Civics. ing conducted by the Illinois Tuber- | fore each meal, sleeping in the fresh air, etc., in order to qualify for the various ranks in the crusade. Teach- ers' Institutes in approximately 40 counties are being covered by speak- ers from the association for the pur- pose of explaining the plan. ADVERTISING A few days ago the newspapers | printed a little notice of the death of | John E. Powers, up in Brooklyn. | There was no great display of the item: Nobody was interviewed. The news was promptly forgotten by most of those who read it. But Mr. Powers had made more .| ton than has Dickens. Say enough to | short, sharp blows to win. people spend money than any other man in America. Millions of people opened ; pocketbooks because he suggested it. For forty years he had been the] their | | Three departments of the Illinois Tuberculosis association -- medical field service, nursing, and survey-- are directing the work. During May similar surveys were | made in fourteen counties--Carroll, Hancock, Iroquois, Jo Daviess, Law- rence, Marshall, Mason, Menard, Moultrie, Perry, Richland, Rock Isl- and, Stark and Warren. The com- bined population of these counties which were surveyed in May is placed at 184201. The following in- teresting facts are noted in the sum- mary of this survey: More women than men in the country districts die of tuberculosis. Of a total of 772 deaths from tuber- culosis in these fourteen counties during the past five years, 392 were women and 275 men, The greatest number of these deaths occurred between the ages of twenty and thirty. The total number of living cases found in the fourteen counties was 2,179. Nearly half of this number ranged in age between thirty and forty. In nine of the fourteen counties 178 children, who hal lost one or both parents because of tuberculosis, were found. Six per cent of the deaths were among children less than sixteen years of age. Mr. Frank LaClere, who had charge of the work, says that the above figures are far from complete | since it was impossible in one month | to acquire information on all the liv- ing cases. He estimates that in these counties there are today between 3,000 and 5,000 living cases of tuber-| culosis, many of whom could be saved for a long life of usefulness if they could be promptly placed in a well- | managed tuberculosis sanitorium. | A staff of physicians, each of them recognized as a tuberculosis expert, is in charge of numerous free clinics held by the association in all the counties where a survey has been made or is in progress. This group of doctors is headed by Dr. George Thomas Palmer, president of the as- sociation and includes: Dr. Russell E. Adkins, director of the medical field service for the association; Dr. O. W. McMichael and Dr. Robert Hayes of Chicago; Dr. J. W. Pettit and Dr. Roswell T. Pettit of Ottawa, and Dr. Herman Cole of Springfield. The field nurses are supervised and directed by Miss Mabel Hobbs and Miss Anne Tillinghast, supervising Turses employed by the Illinois Tu- berculosis association. The Modern Health Crusade de-| partment of the association headed | by J. W. Becker of Jerseyville, ex-| pects to have more than $500 Iili- | nois school children enrolled during | the coming school year. Each boy and girl is required to do eleven "Health Chores" such as brushing] their teeth, washing their hands be- [ you want. man who said: "Here is something Buy it. Buy it of me. Not one in a hundred thousand of the people he addressed knew who he was. Somebody else's name as always signed to his message. For! he was an advertising man. i It was almost half a century ago | that he devised the style of publicity | known as "conversational advertis-! ing." | He originated the idea of putting | salesmanship on paper. What the clerk said to the custom- er in the store, if he was a good salesman, Mr. Powers said to the possible buyer at his home. In that way he gained the advan- tage of the first hearing, the benefit of the opening argument. He believed that people liked to be talked to, and when it was evident that he was getting an audience other advertisers and other advertising writers copied his style and his methods. It took more space to tell stores' stories, but it paid. ; It isn't what you pay for a thing that determines economy or profit. It is what it returns to you, what you get out of it. Advertising has since Mr. Powers' ment was published. Some of the producers that thought his style of advertising, or any other style, was useless, have long ago dis- appeared, along with their products. A soap that when he began writing ads was the biggest seller and best known laundry article in the world, and the trademark of which was judged by the courts to be worth more than a million dollars, is never heard of now. Why Because the man who made it thought he didn't need to advertise. Other men with perhaps no better soaps, but better brains, displaced the million-dollar name to the point of disappearance. A tooth powder that forty years ago was literally in everybody's mouth followed the same course of atrophy for the same reason. Atrophy megns to wither away. Mr. Powers would never have used the word in one of his advertise- ments, because he used plain words, easy to understand. Scores and scores of other good products have failed because of the lack of publicity. : Advertising never failed to build business if the thing advertised was worth buying twice. With a good thing to sell and a good advertisement, in a good me- dium to sell it, success is certain. No good newspaper will advertise a bad thing, if it knows it is bad. Morally it isn't right to do it. Sel- fishly it isn't good business. Truth is the foundation of all good | advertising. Advertising is the su- perstructure, the building, the archi- the grown mightily first announce- 4 ---- " D gis Pl, = 7 A -- -- -- Envelopes to Match * printed on Hammermill Bond and furnish envelopes to match in any of the twelve colors or white. very low. Le' Us Show You LAKE SHORE PUBLISHING COMPANY 1222 Central Ave., Wilmette. R wo (i a ol Remember we are letterhead specialists. You will find the quality of our printing and the paper we give you very high and our prices Use envelopes .to match the color of your stationery. We can supply you with fine letterheads What We Can Do tecture of which either attracts or repels buyers. Rules for advertising are rules for all writing. Speak briefly. Nobody is interest- ed in a long story. O, Henry has a good many more readers in Washing- stand it and then stop. Speak plainly. Use Use easy, understandable Write short sentences quickly read. Fighters that can depend And keep at it until you win! It is the keeping everlastingly at it that gets results. it once doésn't even make a dent. Mr. Powers did a great deal for advertising, and in doing that he did a great deal for the public. This editorial is only a poor: tribute to a worthy life's work.--Times, Wash- ington, D. C. SALVATION ARMY REPORT SHOWS POWER FOR GOOD Chicago.--Ninety per cent of 2.750 wavward girls who have sought the shelter of the Chicago Rescue Home and Maternity hospital of the Sal- vation Army have been permanently restored to respectability, according to a report of the Women's and Children's department just made public. The same ratio applies to the St. Louis Rescue Home and Maternity hospital, which in its twenty years of existence has cared for 3,000 girls, approximately. The report shows 'hat the two homes are harboring 275 girls annually, and that 120 il- legitimate babies are born under their roofs. Another surprising fact shown is that the girls have ranged in age from 12 years upward, and that a majority of the young mothers have not been over 15 years old. Country towns contribute many of the girls. It is shown that 52 coun- ties of Illinois recently have been represented by girls in one or both of these homes, besides the large number of country girls who have been working in either St. Louis or Chicago and have given addresses in one of those cities. The St. Louis home in the last three years has cared for 95 girls who came directly from Illinois towns, and Chicago since the be- ginning of 1919 cared for 54 of them. It is the policy of the Salvation Army not to separate mother and child, but to train the mother and assist her in making a proper living for herself and her child. The Army years after leaving the home, which short words. words. be 1 . On| cinema star, has found a way to get- t 1 If you keep hitting a big rock with a small hammer, the | rock will eventually break. Hitting traces each girl for at least three provides the basis for the opening statement. The Home Service program for 1920 contemplates the further ex- tension, through County Advisory boards, of the facilities of these homes to country districts. | CINEMA STAR CARRIES LIMOUSINE UNDER ARM Tony Moreno, popular Pacific coast ting around new Los Angeles traffic regulations that prevent cars from turning to the left, and the parking of vehicles on down town streets during business hours. Moreno had | his big limousine checked by the | traffic cop and immediately proceed- | ed to design and have built one of [the smallest, speediest and most un- | usual motor vehicles in existence. Moreno calls it his "lifeboat". His friends call it the "Moreno Mos- quito". It's a single passenger car with small sized auto speedster body, | has a twin cylinder motorcycle en- gine, fourteen-inch wheel rims and is driven on Goodyear airplane tires. | It's so. light. Tony can pick it up and carry it under his arm. It has a | speed of 85 miles an hour. Recently pedestrian traffic in Los Angeles was blocked when Moreno alighted from the "lifeboat," picked it up and carried it across the side- walk and calmly proceeded to park it in a barber shop window while he got a shave, giving the irate traffic cop a merry "ha ha" as he entered the barber shop. ENTERTAINS FORD MEN R. D. Cunningham of the Ford agency entertained at a dinner in the sun parlor of the North Shore Hotel Monday evening in honor of his em- ployes. Dr. Miller, Osteopath, specialist in stomach and nervous disorasrs. North 1, Evanston.--Adv. Shore Hote TG 0-tr0 a i ------ ing ordered a supplemental special as- sessment to pay the estimated defici- ency in the cost of the work and in- terest for the construction of a local improvement in the Village of Win- netka. County of Cook and State of Illinois, the ordinance for which said improvement provided as follows: > For the improvement of Gordon Ter- race from the present pavement in North avenue to the present pavement in Chatfield Road, by excavating, grad- ing, draining, constructing brick ma- sonry catch basins with connections, grading parkways, preparing the sub- grade, adjusting present brick pave- ment, and paving with Portland ce- ment concrete, including an integral curb, a roadway nineteen (19) feet in width, in 'the Village of Winnetka, County of Cook and State of Illinois. and which said ordinance was passed and approved by the President and Board of Trustees of the Village of Winnetka, Cook County, Illinois, on the nineteenth day of August, A. D. 1919, and which special assessment proceed- ing was known as General Number 348659 in the Su-cerior Court of Cook County, Illin~%s ¢ha ordinance for the same heins "© in the office of the Village Clerk f ¢aid Village, and the said village he ving applied to the Su- perior Court of Cook County, Illinois, for a supplemental special assessment to pay the estimated deficiency in the cost of the work and interest of said local improvement, according to the benefits, and a supplemental special assessment therefor having been made and returned to said Court, General Number 355451, the final hearing there- on will be held on the thirtieth day of Angust. A. D. 1920, or as soon there- after as the business of the said Court will permit. All persons desiring may file objections in said Court before said day, and may appear on the hear- ing and make their defense. Said or- dinance provides for the collection of said supplemental special assessment ia ten (10) annual installments with in- terest thereon at the rate of five per centum (5%) per annum. Dated, Winnetka, Illinois, August 13, A. D. 1920. HARRY I. ORWIG, Person appointed President of the Board of Local Improvements of the Village of Winnetka, Cook County, Illinois (and such ap- pointment approved and con- firmed by the Superior Court of Cook County, Illinois), to make said supplemental special assessment. FREDERICK DICKINSON, Village Attorney. by the T22-2te VILLAGE OF WINNETKA In the Superior Court of Cook County, Illinois--General No. 355451 Special Assessment Notice NOTICE IS HEREBY GIVEN to all persons interested that the Village of Winnetka, Cook County, Illinois, hav- PAINTS Jf all kinds in large and small cans | WALL PAPERS, PAINTING & DECORATING Floor Finishing a Specialty RASMUSSEN'S PAINT STORE Chapel at Each 612 Davis St., Evanston 164 N. MICHIGAN BLVD. CHICAGO C. H. JORDAN & CO., Funeral Directors Establishment Complete Line of Funeral Furnishings Phone Evanston 449 Phone Randolph 1346-1347 Here is Something Different We are offering here a few every day staples at prices so low that you cannot afford to neglect them. With a $5.00 order, not including the sale of Soap, Sugar, Butter or Eggs, we will sell Gold Medal Flour, 24: 1b size at $1.6 or 10 1b" Granulated Cane Sugar for . . $1.98 or New Potatoes, per peck ........ $0.65 Regular price of flour, $2.10 per sack Regular price of sugar, 23c per pound Regular price of New Potatoes, 90c per peck Hubbard Woods Cash Grocery 901 Linden Avenue HUBBARD WOODS Phone WINNETKA 400 per sack 'Phones 1920-1921 |