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WINNETKA WEEKLY TALK, SATURDAY, JANUARY 8, 1921 SUED SATURDAY OF EACH WEEK SA by : . & E SHORE PUBLISHING COMPANY 1222 Central Ave., Wilmette, Ill z 6566 Center Street, Winnetka, 111. Telephone Telephone Wilmette 1920 Winnetka 388 SUBSCRIPTION $2.00 A YEAR ~All communications must be ac- companied by the name and address of ~ the writer. Articles for publication ~ should reach this office by Thursday afternoon to insure appearance in current issue. Resolutions of condolence, cards of thanks, obituary poetry, notices of ~ entertainments or other affairs where 'an admittance charge will be made or a collection taken, will be charged for at regular advertising rates. Entered at the postoffice at Winnetka, Illinois, as mail matter of the second class. under the act of March 3, 1879. SATURDAY, JANUARY 8, 1921 Those Resolutions Most of the New Year resolutions 'that were made in such high spirits ~ are already laid aside. The few in- stances of heroic standing by the ~ self-promise to stop some objection- ~ able habit or to begin some desirable "work remain to speak for the desir- ability for the New Year's resolution. Almost without exception there has already come the wreck that was con- fidently expected. Generally speaking the New Year finds us in a penitential mood, brought on by the too generous in- 'dulgence in the hoilday season. We are spent physically with the un- usual round of activities. We are in lowered tone generally, and ready to begin penance for the rather foolish period through which we have come. With the return of normal strength and normal thinking the New Year resolution begins to look sickly and then comes the forgetting of it altogether. But there will be other New Years dnd other resolutions. We enjoy ad- ~ miring ourselves and being compli- mented upon our good intentions. The Aftermath The aftermath of Christmas is upon us, the January bills, By the senti- ment that they inspire one can measure most accurately the quality of the Christmas spirit that induced the purchases there recorded. It is a part of the pleasure of Christmas that it is possible to ban- ish the thought of the harvest of January second so completely from: mind. It is quite as much an es- sential to the enjoyment that the re- membrance of the last year's offer- ing of the postman can be so effect- ually forgotten. We are not so great- ly given to reckless extravagance in giving pleasure to others that we can afford to Eliminate even the foolish expenditures of the Christmas season from our catalogue of weaknesses. It is good for our souls, if not for our purses, to give without thought of cost on this single occasion of the year. Busy And Happy Children are happy again back in school with that "something to do" that they have been longing for all through the vacation period supplied without their having to ask for it. 'The busy child is the happy child, and school keeps them busy. The great problem of happy child- ~ hood is answered in the provision of pleasant occupation for their free hours and the opportunity for them to find the answer to the multitudious questions that comes to the mind of every normal child. This the school affords and the child responds with the happy face and eager step with "which he hurries to the class room after the weeks of vacation. If you don't meet a thing you don't have to contend with it. i : ~ Don't try to meet competition, rise above it, there is much room on top and that is where you find the best advertised merchandise. Misfortune seldom comes to the man who safeguards his house against it. There is no surer safe- ~ guard to business than genuine ad- vertising. Sony : ; BUSINESS OUTLOOK IN EAST VERY BAD B. E. Gage Says Eastern Business People Are Indigo, Not Blue. "If people think they're blue over business conditions here," says Ben- pamin E. Gage, north shore automo- bile dealer and former village for- ester of Wilmette, "they're indigo down east." Mr. Gage, president of the Gage Motor Sales Company, returned re- cently from a trip through the east during which he made a brief survey of business conditions in the eastern states. Much Down Hearted "They're very much down hearted over the business prospect," he said, "and there is not very much optimism concerning the future. In Springfield, Mass., practically all the larger in- dustries have been compelled to shut down or curtail their productions. Typewriter factories and textile mills have been particularly affected and many industries are now compelled to run on two-day shifts. "They haven't liquidated their sur- plus stocks yet as has been done among the wholesale houses in St. Louis and Chicago and after the first of the year they are bound to be caught for a big loss. The bankers realize this but on the whole are not much discouraged. They have seen this condition coming for some time and say that as long as they can keep their fingers on the business situation they have little fear but that they will weather it. Talks of Crime Wave "Chicago isn't the only city that is suffering a crime wave at this time. Pressure brought to bear on Mayor Hylan and Commissioner of Police Enright resulted in a big clean up of criminals in New York recently. Thousands of crooks were driven from the city and spreading out over the country have simply instituted a reign of terror. The night that I was in Worcester, Mass., there were eighteen holdups. Comparing the population that would be ten times that many in Chicago." "Yes," he concluded, "the east has a great deal more right to be blue than has the west." FIVE ADVERTISING POINTS There are five points that every ad- vertisement should possess: It must be seen. It must be read. It must be understood. It must be believed. It must make the public want the thing it talks about. CARD OF THANKS We sincerely thank our friends for| the sympathy, the beautiful floral of- ferings and acts of kindness shown us in our late bereavement in the death of our dearly beloved daughter and sister. Mr. and Mrs. Alfred Nelson and family. Adv.--T43-1tc SLLLLLLSLLSSSSLS ILLS LLL A ASSL LLL S SSSA SI SSSA SG SAAS to be given by Evangelist St. John at the Hoyburn Theatre 615 Davis St., Evanston Beginning Sunday, Jan. 9th, 1921, at 2:30 P. M. 7% Do not Miss the Key Lecture "Are 'Sunday Blue Laws' Scriptural?" Admission Free Special Music EVERYONE WELCOME LULL LEE 2 ZZ ZZ Fra 70 777770777, LULU FE T7777 77 7, IF ALL TEETH ARE LOST WEAR A Sanitary Metal Plate EXPERT MECHANICAL DENTISTS We are thoroughly experienced in supplying teeth on metal plates. Gold, Silver, Aluminum, "Watts" Meta Cast Gold Plates, Gold Lined Plates Our X-Ray will locate your hidden toothftroubles PATENTED ROOFLESS PLATES CAST GOLD St Set of Teeth--Save Half $10 Gold Crown Carfare allowed to parties living within 40 miles of city. Boston Dental Parlors 135 S. State St, Chicago ALSO eo mY Sell Through Want Ads H.C. S. AUTOMOBILE Designed and manufactured by HARRY C. STUTZ Sales and Service Auburn, Scripps-Booth & Maxwells C. H. BRIGGS 1549 Sherman Avenue EVANSTON Telephone Evanston 140 CONSULT R. W. BARTELMANN Frames, Sash, Doors and Interior Finish ---- UU LL LL ZZ ZT rr i 7 777222777777 CO. Phone Lincoln 7012-3 LLL ED 7 7277 777707277777 LL 910-912 Weed Street, CHICAGO Near North and Clybourn Aves. : Lids iazarazzzaae rrr ro N Phone 2491 SN RES SN SN SW SE SN a a ee ew oe a a ow ml C, 1215 WILMETTE AVENUE @arl £. Sterner Cn. Interior Becorators and Furnishers LUE TTR TTT SUGGESTIONS, DRAWINGS, ESTIMATES 22 1 CHEERFULLY SUBMI1TED ::. : QL ET CC CL Li] In our Store we carry a full line of WALL PAPER and PAINTS for Home use. : Are Increased New Rates One Party Business . . . . Two Party Business . . . . Eight Party Business (Rural) Business Extensions . . . . One Party Residence Two Party Residence Four Party Residence Eight Party (Rural) . . . 2 Residence Extensions . . . Residence rates are unchanged $6.00 a month 5.00 a month 3.00 a month 1.25 a month 3.00 a month 2.50 a month 2.25 a month 2.25 a month .75 a month except an increase of twenty-five cents per month onfour-party line service and eight-party rural service. Why Telephone Rates N July 19, 1919, the Telephone Company petitioned the Public Utilities Commission of Illinois (Case No. 8672) for an increase in rates for telephone service in Wilmette. This was to obtain the necessary revenue to pay oper- ating expenses and provide net earnings sufficient to attract the large amount of new capital which must be obtained to pay for additions to the property required to meet the demands of this community for additional service. The Commission rendered its final order December 20, 1920, authorizing an increase in certain rates, but re- ducing substantially the rates asked for by the Company. The new rates authorized by the Commission became effective January 1, 1921, and, while it is estimated that the revenue which will be derived from these rates will produce less than a fair return on the reasonable value of the property devoted to the service of the public, the Company will give them a fair trial, and do its best to make them sufhce. ILLINOIS BELL TELEPHONE COMPANY =m