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eo Ras 3 " Locg SENN naa Tm Tr AEE WINNETKA WEEKLY TALK, SATURDAY, FEBRUARY 9, 1924 17 AUTOMOBILE SECTION Taxicabs, and Trucks Deadliest of All Motor Vehicles, Claim According to the figures published in the daily newspapers 725 deaths were classified as motor vehicle deaths in Chicago and Cook county during the year 1923. The accident preven- tion department of the Chicago Motor club has analyzed 713 of these deaths. The records on this remainder are not complete. Analyzing the 713 deaths one finds that 92 of these cases could not be properly classified as automobile deaths, for example, 21 were due to steam railroad accidents and should be called railroad accidents not auto- mobile accidents; 28 were due to street cars and should he called street car accidents; 7 were fire department vehicle accidents; 4 were motor bus accidents ; 2 were motorcycle accidents; 5 were bicycle accidents; 3 were carbon monoxide accidents; 1 is listed as un- known and there were miscellaneous other causes. Six hundred and thirty-three of the 713 deaths of which we have positive knowledge can be classified as motor vehicle accidents. Of the 713, 9 ac- cidents occured outside of Chicago or Cook county, 7 outside the State of Illinois, although the persons injured died here, which leaves 633 fatalities actually happening in Cook county. Of this number 195 were caused by taxicabs, 147 motor trucks and 381 by passenger automobiles. A large per- centage of these deaths were really not chargeable to the carelessness of the motorists involved. For instance: 89 persons were killed while running across the street, dodging in and out of traffic, 12 were killed while step- ping from behind parked automobiles cr other vehicles, 4 were killed while drunk, 13 deaths occurred in garages, 3 from carbon monoxide poisoning, 1 person was killed in the basement of a department store being crushed between an electric truck and the wall of the building, 1 was killed by being caught between an automatic dump- body of a truck and the truck chassis, 1 was knocked from the end of a truck which he was loading, 3 deaths occurred when automobiles caught fire, 1 death was caused by an auto- mobile striking a dead horse in a poorly lighted street. several were caused by children roller skating in the street and stealing rides on motor trucks. Of the total 633 accidents, the rec- ords show that 76 were due to ap- parent carelessness on the part of the drivers. Some of these were where the motorist drove into a safety is- land, skidded on wet pavement by applying brakes too quickly, drove off country roads while trying to pass other vehicles, or drove at excessive rate of speed Of these 76, 21 were drivers of vehicles involved in acci- dents, 33 were passengers and 22 were pedestrians iniured as the result of this careless driving. Jay Walkers Periled Taking the 633 deaths listed above we find that 296 were killed in the middle of the block. There is no law that prevents pedestrians crossing in the middle of the block if they so de- sire, but the Chicago Motor club con- tends that this figure should be stressed so that pedestrians may see the danger of this procedure. It is difficult for even a most careful driver to stop when a pedestrian runs across the path of his automobile in the middle of the block. Two hundred and forty-six accidents occurred at street intersections, 61 ac- cidents occured at boulevards, and 30 on country roads, in yards, private grounds and other points. It will be seen that only 61 accidents occurred at boulevards against 543 on city streets. This seems to point out the fact that pedestrians are much more careful in crossing houlevards and it may be presumed that they can be educated to use the same amount of caution when walking on other streets. Of the 633 deaths 516 were pedes- trians, 74 were passengers of the vehicles involved, 40 were drivers of vehicles and 3 were employes of own- ers of vehicles involved. 318 were men. 164 were boys, 90 were women and 62 were girls. By far the larger per- centage of boys and girls were killed by motor trucks and many while hitching on trucks or playing in the street. Of the 285000 motor vehicles oper- ated in Cook county, 5.500 were taxi- cabs, 45000 were trucks and 234,500 were passenger cars. The 5500 taxi- cabs are 1:9 per cent of the total num- hes of motor vehicles and the figures show that they caused 14.9 per cert of the total number of deaths. The 45070 trucks are 15.8 per cent of the total number of motor vehicles and the figures show that they caused 209 per cent of the total number of deaths. The 234.500 automobiles are 823 ner cent of the total number of vehicles, and these passenger cars by far the largest percentage of total vehicles involved 54.1 ner cent of the deaths In other words one out of every 52 taxicabs operated in Cook county was a death car, one out of every 306 trucks operated in Cook county was a death car and one out of every 615 passenger cars was a death car. The significant fact in connection with these 633 deaths is that taxicabs and motor trucks are decidedly more deadly than is the ordinary automobile. These two classes of vehicles were only 17.7 per cent of the total vehicles involved, yet they caused 35.5 per cent of the deaths. MOTORS SERVICE HAS OWN IDEAS ABOUT ADS An ad man had a talk on advertis- ing in Wilmette with one of the boys at Motors Service, Inc., the other day and the latter's opinions and state- ment of policy in this matter are in- teresting and as follows: Wilmette is not a bargain-hunting town. People do not buy things for which they have not previously felt a need. To illustrate--probably one- half the readers of Wilmette Life are housewives and one-half of that num- ber must at once, or within a day or two, purchase coffee. Therefore, a firm advertising a bargain coffee today may reasonably expect to sell some quantity of that commodity. How- ever, at the most only about one-third of the readers of Wilmette Life are car owners, and of that number only one-tenth, on any particular day, feel the immediate need of tires, oils or any other automobile accessory or necessity that may be offered at a bargain. orm This is borne gut in thes experience of Motori SED Auge yes of 3 4 bargains Sine an omabi good§ bring little re . #The firm has, there- fore, d LF alt mainf¥aiue of ; PT Th EE 1s ae impressing on th necipus (ere 'sfib-Conscious minds tte, dut owner ee r~ Wil the fact that there is a motor service sta- tion located in the heart of the village that does and sells "everything for the automobile." To this end Motors Service, Inc., has decided upon adver- tisements that shall take the form of timely words of advice to motorists, aavertisements that will have the effect of keeping consistently before the car owner the name and slogan of Motors Service, Inc. Fl W, "IMore_Automobile News on Page 20 re 3 $1,175.00 1107 Chicago Avenue WILLYS-KNIGHT--OVERLAND SALES- a 05 Tolods ink ION C. H. BRIGGS $495.00 Evanston and equipment. 6749 Sheridan Road Chicago Sheldrake 8387 In the new Moon four-passenger Coupe--the luxurious Sedan or Petite Sedan--you will find the same outstand- ing individuality of Moon design--the same thoughtful consideration for every detail of construction, upholstery The new Moon bodies are made exclusively by Pullman. Suburban Motor Sales 1020 Davis Street Evanston, Illinois Phones 8798-8799 Storage Supplies DODGE BROTHERS MOTOR CARS FOR 14 YEARS We have specialized in high grade repairing Flat rate service for all cars Phone Winnetka 165 WILLS SAINTE CLAIRE U-Drive Cars For Rent MOTOR CARS THE UNIVERSAL CAR Forecasting A Tremendous Spring Demand 739,626 more Ford cars and trucks were pro- duced last year than the previous year, an increase of over 50 per cent. Detroit, Michigan A small deposit down, with easy payments of the balance arranged, or your enrollment under the Ford Weekly Purchase Plan, will put your order on the preferred list for spring delivery. Ford Dealer In spite of this tremendous increase in production, it was impossible to meet delivery requirements during the spring and summer months when orders for 350.000 Ford Cars and Trucks could not be filled This year winter buying tor immediate delivery has been more active than ever before--and in addition 200,000 orders have already been booked through the Ford Weekly Purchase Plan for spring delivery. These facts clearly indicate that the demand during this spring and summer will be far greater than ever, and that orders should be placed immediately with Ford Dealers as a means of protection against delay in securing your Ford Car or Truck or Fordson Tractor. Fora Wotor 6 5% See the Nearest Authorized afi eT r-- . 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