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WINNETKA WEEKLY TALK, SATURDAY, NOVEMBER 1, 1924 Come see the plant every dry cleaner wants to visit! reasons for North Side leadership : 1. Allclothesare cleaned in soft naptha. Soft naptha gives clothes that new look, and cleansthemmorethoroughly. Softnaptha is as great an im- provement over the usual napthas, as soft water is over hard water. We have the only soft-naptha device in Chicago -- and all our other equip- ment is the latest and most complete. Our organization is made up of experienced men and women, thoroughly trained and permanently employed. Our buildings are clean, airy and light--such surroundings as induce good work. Come and see--we welcome com- parison with any other plant, in Chicago or out. Our route men are carefully picked, trained to know North Side methodsand how to serve you best. They are intelligent, experienced ad- visers on. any dry cleaning problem --and look the part! 5S. Our executives and owners are practical men, who know what good work is, and get it! LEANERS from all over America come to visit the North Side Plant--- "the show place of the industry," they call it. You're welcome, too --in fact you rather ought to know, oughtn't you, just who it is you're trusting with your valuables, gowns, furs, laces, rugs, etc.? You wouldn't send good jewelry to just anybody to be repaired, would you? Then, don't send dry cleaning out till you know with whom you're dealing. We're responsible. We carry adequate fire and theft insurance on everything entrusted to us, from the moment we pick up your goods until we return them. Everything is done to protect you, the customer. Despite our veing the youngest dry cleaners in Chicago, we're by far the largest, and have been for the last eight, out of our fourteen years of history. Quality work has put us ahead. "You can see the difference" as cur signboards say. That's why North Side leads. North Side's facilities are practically unlimited, as you will see when you've read our "five reasons" Qur trade. mark says: "Rain or shine, we clean on time," and that's our daily ideal! For better work and prompt service ALWAYS call NORTH SIDE. Our prices are no higher than you'd pay for just ordinary cleaning ORTH SIDE CLEANERS § DYERS Co. 5427-31 Broadway -- Telephone: Ardmore 1000 EVANSTON: University 2410 Evanston Shop -- 504 Main Street HIGHLAND PARK: WILMETTE: Highland Park 2010 Wilinette 2410 Our delivery cars go everywhere in Chicago, and along the North Shore Wilmette - Winnetka - Glencoe Patrons are urged to take advantage of our local office Phone Wilmette 2410