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aw August 4, 1928 WINNETKA" TALK 37 This New Pierce -AITOW at 2475 is a record value in fine motor cars the lowest price in Pierce-Arrow history! With the new Club Brougham, by Pierce-Arrow, offered at the almost unbelievable figure of $2475, this question naturally asserts itself: "Is this car of the same Pierce-Arrow line which won such wide acclaim for its beauty--for its perfection of equipment--at the most recent salons?" The answer is, unequivocally, Yes! It is the same Pierce-Arrow, down to the last fine detail. It is the very car which was a breath-taking value at a much higher price. A beautiful, ultra-modern enclosed Pierce-Arrow, seat- door accessibility. With rare handling ease and riding comfort, magic getaway and speed without stint. The car is offered in a variety of choice color combina- tions. Its interior is a modern example of fine car upholstery and fitments. You can own this new Pierce-Arrow with little if any cash outlay. The trade-in value of your present car may easily cover the initial payment. Not only that, but you will discover that Pierce-Arrow means a very minimum of expense in upkeep. Not to mention the priceless pride of ownership that goes naturally ing five passengers. With two-door beauty and four- with the name and the performance. Here are the New Low Prices Note that the reductions are as great as $600 on some models--resulting in prices lower than ever before known to cars of Pierce-Arrow manufacture! Models: Former Today's Amount of 7-Passenger Enclosed Drive Price Price Reduction Limousine ...%...o....... $3550 $2950 $600 7-Passenger Sedan ......... 3450 2850 600 Convertible Coupe ......... 3450 2950 500 4-Passenger Coupe ........ 3450 2950 500 5-Passenger Sedan ......... 3350 2750 600 2-Passenger Coupe ......... 3350 2750 600 4-Passenger Touring ....... 3100 2700 400 Runabout: ..............:s 2900 2600 300 5-Passenger Club Brougham 2750 2475 275 (Prices quoted are f. o. b. Buffalo) Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surprisingly easy. PIERCE-ARROW SALES CORPORATION (Factory Branch) 2420-22 S. MicHiGAN Avenue CHICAGO TELEPHONE MiIcHIGAN 2400 North Shore Service Station--1508 Elmwood Avenue, Evanston