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September 29, 1928 WINNETKA TALK 41 Greenleaf Wilmette 7000 3700 INCORPORATED AH ULLRICH Pres FOVNIAIN SQVARE EVANSTON More New Dresses at $15 that look more expensive! Every feature that distinguishes the fall mode is to be found represented in this group--and in dresses excellently tailored, of fine materials. of Street Frocks, Afternoon Dresses, Sports Dresses --of such desirable materials as heavy Canton Crepe, Crepe Satin, Velveteen, Tweed and Jersey. pl BR ' Colors Include Sapphire, Forest Green, Cocoa and Chestnut Brown, and Much Black The afternoon dresses have flared skirts, fine pleat- ings, cascades of lovely creamy shadow lace, ruffles, » and georgette trimmings of contrasting colors. The street frocks are tailored of heavy crepes--on simple, practical lines that are none-the-less extremely smart. The sports frocks of tweeds and jerseys are one and two piece--with trimmings of contrasting wools, and often with leather belts. An unusual collection in every way--at $15. Many of the New Hats are Brown! Cocoa Brown. Chestnut Brown. Coffee Brown. Oakbark Brown. Brown may be worn with many fall shades this year! Close-fitting helmets, dipped deeply at one side--fitted tams--draped crowns--cut and redraped effects--and stunning simple tailored ornaments, combined with constrasting BROWN applique, for trimming. --Of Handkerchief felt and soft soleil. $10.50 to $18.50. Lord's--Millinery--Second Floor