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46 WINNETKA TALK October 6, 1928 Nation Stimulated by Motor Industry Dodge Dealer Says Credit for the greatest stimulation of human activity during the last century, if not for all modern time, must be given the automobile, according to W. T. Wersted, Winnetka Dodge dealer. Mr. Wersted cites figures to show the motor car has been the prime contributing factor in national welfare and prosperity. "The industry has given profitable employment to 4,000,000 persons who form a large percentage of our total population when the customary four dependents of each employe are con- sidered," he says. "The purchasing power of wages and salaries connected with the manufacture and sale of cars and associated industries, represents billions of dollars annually. "When people have cars, they want to go. In order to go, good, wide highways must be built, and roads lead to fellowship and understanding be- tween communities and the wholesome recreation of outdoor travel. "Yet with all the cars owned and being bought today, the pleasure and convenience of possessing an automo- bile has not been grasped by millions who are financially able to buy. First sales to this market and replacements on the present market indicate that the surface has barely been scratched in the automotive industry, and that years of prosperity are ahead." It is reported that shipments of Graham Brothers trucks from Dodge Brothers factories in August, set a new record for any month in 1928, exceed- ing July this year by 10 percent, and a 60 per cent increase over August, 1927: There is an enviable tribute implied in the remark: and they drive a ierce,/ TOW Makers of other fine cars have spent years and millions trying to capture a sentiment which naturally flows to Pierce-Arrow. That sentiment reflects a well-earned faith that no other car is quite so fine. Recently there have been interesting price revisions affecting the entire new Pierce- Arrow line. But there has been no lessening of Pierce- Arrow quality--no littlest compromise with the original, modern beauty of $2475 zo 37500 (AT BUFFALO) Your present car will be at fairly a Sr yan apply against down design and coloring and appointment. Each car in today's offering is of current production. The complete line, without reservation, is represented. PIERCE-ARROW SALES CORPORATION 2420-22 S. Michigan Avenue, CHICAGO (Factory Branch) Telephone Michigan 2400 James G. Barber Service Station, 1508 Elmwood Ave., Evanston LAWS FOR COMPULSORY INSURANCE GIVEN TEST Motorists Throughout Country Watching Experiment in Mas- sachusetts, Says Si Mayer The American Motorists' association, comprised of approximately a half-mil- lion motorists throughout the country, is "marking time" on the question of whether or not compulsory automobile insurance is a good or bad thing for the motorist. Along with other similar organizations and State legislatures, the organization has considered it wise to watch the working of the Massa- chusetts law--the first enacted--and give it a chance to prove or disprove its feasibility. After 20 months of troubled operation, the compulsory automobile liability insurance law of that state is now facing its most crit- ical period. Without either endorsing or dis- approving the compulsory insurance idea, Si. Mayer, president of the Auto- mobile club and vice-president of the A. M. A, briefly sums up as follows the present status of the Massa- chusetts act: "The Massachuetts law, believed by some to be nearing a collapse, is of particular interest to motorists as well as the general public at this time, since the approaching legislative season for other states has been expected to be widely productive of proposals for compulsory insurance, based more or less on the Massachusetts act. Should the law fail, it will mean a serious set- back to the legislative programs in many states, while if out of the chaos a workable act can be evolved, it may prove a guiding beacon to other State legislatures, "The outstanding conclusion at the present time, is that more experience with and study of a plan for compul- sory insurance is necessary before its general adoption can be determined feasible. Chevrolet Reports a Record Delivery for Cars in 9 Months Keeping pace with the most insis- tent demand in its history, the Chev- rolet Motor company has delivered more than one million cars into the hands of owners since last January, according to Fred Richardson, Win- netka dealer. This achievement of delivering one million cars in nine months, it is claimed, is without a parallel in the history of the manu- facture of gear-shift cars. How Chevrolet marched to this height may be noted in the fact that within ninety days after the introduc- tion of the new model more than a quarter million new Chevrolets were on the highways in the service of their owners. Two months later, or on June first, a half million cars were in use from Maine to California. An- other two months saw 750,000 Chev- rolets providing dependable transpor- tation in every city, town and hamlet in the Union. And then came October when the full million mark was | achieved. In order to accommodate the de- mand, new plants and additions to present ones were made necessary in the many cities across the country where Chevrolet now maintains manu- facturing or assembly operations. Foremost among these was the open- ing in the Spring of a mammoth as- sembly plant in Atlanta, now the larg- est automobile establishment in the South. Despite new plants and factory ad- ditions, Chevrolet has been working on a night and day basis since the first of the year. More than 40,000 men, the greatest number ever on the Chevrolet payroll, are employed. WHER ray