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SEC. 2 - PLAINDEALER - JULY 13, 1967 Cost Of Telling Truth ••The cost of telling the truth is less than the cost of lies.. Thus, the president of one of America's largest corporations explains why good advertising is honest and in good taste. He pointed out that a manufacturer often has millions of dollars invested in a new product before it reaches the market. The seller risks this total investment in his advertising. However, the buyer risks only a few dollars when he tries the product. "The basic commandment today in successful advertising is 'Thou shalt not bear false witness.' All sensible advertisers found this put aj long time ago," the executive said. "Naturally, advertising attempts to make itself as attractive as possible. But who would say this is not a desirable attribute as in other things, including women. "As a result, advertising by constantly pointing out a better way of life, has contributed enormously to the tremendous advance in public good taste," he stated. These comments by a major national, advertiser have spe- ; cial meaning when applied to local retail advertising. The local retailer may not have millions of dollars invested in his business. But the risk taken by a local advertiser is a total risk. The integrity and good name of an entire local business is tied to the quality of its advertising. As national advertising is a* mirror of the hopes and aspirations of the nation, local advertising is a mirror of the quality of a community and its units of business. The quality and quantity of local newspaper advertising may indicate to a stranger if a community is a "good place to live." HELPING HAND . . . Specialist Everett Johnson, Los Angeles, applies a little tender care to a young Montagnard villager during a 4th Infantry Division mission held in the central highlands of Vietnam. Was It Sudden? Jerry Marcus •tupld kid* with a flashing nd light on riwlr car hav* Iwm chasing in for mil**." Excessive speed kills more people than any other type of violation. Most ction in BMiOO 12 miles from Wisconsin Dells 115 miles irom Milwaukee • 5 huge buildings on 15 colorful acres. • Real live trained animal circus, elephants, ponies, dogs and horses. • Steam calliope and band organ concerts. • Displays of circuses of the world-- posters, wardrobe, woodcarving, sideshows. • Photograph tike 8 Horse Team of Percherons. • Show of loading and unloading real circus train. • World's largest animated miniature circus. • Large picnic area--with benches. OPEN THRU Sept. 10--7 days a week COME RAIN OR SHINE -- plan to spend the day lust 7 miles from the / Mid-Continent Railway Museum in North Freedom Rather active planet# iLstems wice T&M Tales FORTY YEARS AGO (Taken from the flies of July 14, 1927) Edward Bolger drowned Sunday near the north shore of McCullom Lake. He apparently stepped into a hole and not being a swimmer he shouted for help. His cries were heard by a Mrs. Kritz who was on the lake in a row boa| at the time. She called for help and by the time help arrived Mr. Bolger had gone down for the last time. The body was found that evening in about seven feet of water by Louis Toth of Chicago who was spending the weekend at his cottage on the Lake. Miss Letah Bell Colby and Ben Miller were married in Chicago June 16. Building activities in our busy little city are progressing nicely. The Carey building on the west side of Green street is now enclosed. This building will comprise three separate stores, Smith Bros. Dry Goods and Grocery, McGee's Clothing and Carey Electric. On the opposite side of the street the building being built Tby John P. Weber for Richard B. Walsh is also nearing completion. This building will be occiqrfed by the Nobby Style Shop with Mrs. Barbian and Mrs. Freund proprietors. The building on the corner which is being enlarged and improved by Jacob Justen and S<ms is well underway. An attractive filling station at the corner of Elm street and Riverside drive by the Standard Oil company is now doing business. This is surrounded by Stilling's Garage which is now under construction. Mr. and Mrs. J.J. Vasey have purchased a lot in Wattles addition on the Elgin road and have a bungalow nearly ready for occupancy. Several lots have been sold in this subdivision and streets are being opened up on Elgin road which will lead back through the driving park and connect with Center street and John street. William Hay has been laid up this past week due to an injury he received while digging a trench, part of the ditch caved in, catching his left leg underneath the heavy weight of dirt. TWENTY-FIVE YEARS AGO (Taken from the flies of July 9, 1942) Dorothy Heilman of Wonder Lake, lovely 17 year old blond senior in McHenry Community high school, was elected Queen of Funland in the American Legion's "most loveable girl" contest. Lenore Frisby, usually called "Sunshine" by scores of funland residents, who admire and love her for her great charm, dazzling smile and happy repartee, missed a tie by just a mere mite of twelve votes. Vale Adams wins wings July 3 at Moore Field, Texas, and now holds the rank of second lieutenant. Young girls and boys who enjoy Mac's play ground program in the city park each day were delighted this week to find that the City Council had voted to buy new equipment for them. New swings, teetertotters, trapeze and other popular equipment now add to the beauty of the park. This fall will find three new teachers joining the faculty following the resignation of Mrs. George Mitchell, Ralph Primm and Elmer Baum. The new teachers will be George C. Egbert, Miss Janet Dolan and Malcolmn Mclntyre. On Sunday afternoon, James Bell, William McCannon, Ed Bauer, Roland Bauer, Tony Freund, Leland Berg, Clyde Carr, Archie Biggers and William Brogan gathered at the George Young farm and baled twenty tons of hay far Mr. Young, who is recovering from a serious operation. Housewives in McHenry were happy last weekend to learn of the extra allotment of sugar announced by Price Administrator Leon Henderson. The individual consumer will be allowed to purchase two pounds with the No. 7 stamp in his ration book between July 10 and Aug. 23. This is in addition to the regular allowance of two pounds every four weeks. TEN YEARS AGO (Taken from the flies of July 3,1957) McHenry extends a welcome to the new high school principal, Marvin C. Martin, of Nashville, 111., replacing CarlBuckner, who has been named assistant superintendent. Mr. Martin is a native of Carbondale. A career in public nursing in the McHenry schools ended in June with the resignation of Mrs. Joanne Rulien. It is estimated that over a period of twenty-nine and one half years of service in this community, she had had under her supervision more than 30,000 children. An impressive installation ceremony forming a Job's Daughters bethel in McHenry took place June 28, in Masonic Temple with Miss Patricia Ann Bates of Lakeland Park elected THB - f l f T Y S P i t i M U S ROLLINS RD. -- OPEN -- 7 days a week 134 -Jfc 3! HENRY |VQLO 120 Hour8: Daily 5 p.m. Sunday - Noon Pinners Served in T he Rotnon Style F O R R E S E R V A T I O N S JUstice 7-@741 ON ROLLINS RD NORTH SHORE OF LONG LAKE honored queen. Other newly installed officers include Joan Hansen, Kay Bucher, Dorothy Ann Cook, Barbara Krickl, Camille Covalt, Brenda Krukow, Gail Johnson, Beatrice Liedtke, Karen Baily, Karen Olson, Nancy Colby, Judy Murray, Penny Scholtz, Carol Hughes, Sue Stinespring, Lynda Morris and Joyce Moore. Jane, 2%year old daughter of Mr. and Mrs. John H. Miller of Church street, was painfully but not seriously injured when she was struck by a car near the playground in back of St. Mary's school. Mr. and Mrs. James Lennon are the parents of a daughter born July 26 at Memorial hospital. One of those rare occasions, the observance of a sixty-third wedding anniversary, took place June 27 in Johnsburg when Mr. and Mrs. Robert C. Hicks of Miller subdivision passed that milestone. A short illness endedindeath June 29 for Martin Edward Conway age 67. He was a life long resident of this community. IN JULY, YET ... It may be swimming weather in most places, but not in Australia, where it is winter time. Tania Verstak, a former "Miss Australia",enjoys the ski slopes at Charlotte Pass in New South Wales. MIC at finally landing the prize catch. Many superb girls like Charlotte may lose their sweetheart because they are so smitten that they can't play the game nonchalantly. So they are afraid to be spunky or defend their ideals lest they lose the boy! It takes courage to win the best boy friends, so don't chicken but! Send for my booklet "Sex Problems of Young People," enclosing a long stamped, return envelope, plus 20 cents. It shows girls how to win without surrendering their ideals. (Always write to Dr. Crane in care of this newspaper , enclosing a long stamped, addressed envelope and 20 cents to cover typing and printing costs when you send for one of his booklets.) E3 SEEK ZONING CHANGE u A petition has been filed by §pM£orneys Looze and Kinne for Petitioners Michael Paull, Bertha Paull, Ida T. Sauter, and Kenneth Swan. The petitioners are requesting an amendment to the McHenry County Zoning Ordinance whereby the premises will be classified "1-1" Light Industrial District but limited to specific use. Hie property is located on the west side of Illinois State Route 31 and its north boundary is 660 feet south of the center line of Edge wood Road. The hearing on this petition will be held on Wednesday, July 19, 1967, at 3 p.m. in the Council Chambers in Crystal Lake. Charlotte was so smitten that she couldn't play the game of romance properly. She showed at the outset that she had surrendered. But boys relish a contest, even in romance! So watch their technique when they go after game fish. Girls, chew them out occasionally, and they'll like you more! By - George W. Crane, Ph. D., M.D. CASE C-595: Charlotte B„ aged 22, fell in love. "Dr. Crane," "she began, "I think Frank loved me, at least at the' start. "But I was so crazy about him that I tried to do everything possible to please him. "I never disagreed with anything he said but was a mirror of his opinions. "And when he would jilt me, Pd just feel heartbroken, but meekly take it. "So now I find that he is dating another girl who argues with him when he is wrong and scolds him for his mistakes, as if she were his mother. "But he has broken up with me and I fear will soon be engaged to this other girl. Where did I fail?*' FISHING STRATEGY Girls, the average man who goes fishing, doesn't enjoy himself very much if the fish never fight back! For example, if he baits the hook and a fish meekly swallows it but then lets himself be jerked out of the water without any protest, the fisherman grows bored. For the average man relished a contest! He wants a fish to dart hither and yon and to flop out of the water and thai swim in the opposite direction. So you girls should analyze this trait of mankind. Don't be a flabby, spineless type of personality, even though you are ardently in love and want to do what the boy seems to desire. Instead, fight back! Tell him off when he is wrong, for boys may argue and angrily deny the correctness of your views, but secretly they respect you more. For the average boy expects his girl friend to chew him out, as his mother has often done at home. In fact, he is subconsciously looking for a half-mother when he picks a wife. So slap his hands when he gets fresh. And argue with him judiciously. But mix your criticisms with praise via the sandwich method. And one of the most deft forms of compliment is to ask for advice. That makes a boy puff up in his pride. Thereafter he will take a double interest in you, for he will want to find how well his suggestions have worked out. The Bible offers us this psychological strategy, when Christ said: "Where your treasure is, there will your heart be also." But "treasure" is not merely silver and gold. Instead, our advice or assistance is even more likely to generate future interest in the one who has sought our aid. A clever girl doesn't wear her heart on her sleeve where she shows she is the abject love slave of her escort. Instead, she keeps him guessing! She makes a contest of the OFFICE EQUIPMENT courtship until he feels the 8 by Paul Powell Secretary of State Tin- law requires thai headlights must lie tlinmiiMl within :::><• feet of smother rar. whether that ear is approacliiim from the opposite ilireetimt or is ah-ail of vuu proeeeilihK in the direction you are It must he obvious t.< everyone by now win lliis is require)! for appronehiiiK vehicles, lirijiht lights on an approaching ear can virtually blind a driver to tile point where lie'cannot see either the edge of the road or the dividing line in the center, nor can he determine whether there are any obstacles directly ahead. It should be equally obvious in the ease of cars overtaking another ear on the road. The reflection of those bright headlights in the reaiview mirror can also reduce a driver's vision to near-zero, and create the same dangerous conditions as bright lights on an approaching car. •lust as you do not care to be blinded by bright lights either in front of you or behind you. neither does the other fellow. And if you blind him. he may crash into you. For your copy of the booklet. Rules of the Road, write to Paul Powell, Secretary of State, Springfield, Illinois 62706. f£SS* fOBV OPTOMETRIST Dr. John F. Kelly At 1224 N.Green Street, McHenry (Closed Wednesday) Eyes Esemlffiad GEeoe®S Mfited Contact ILsssses Hrs. Daily 9:80 a.m. to 5 p.m. Friday Evenings 8:S0 p.m. Evenings by Appointment PHONE S85-M50 Dr. Leonard L. Bottari Ryes Examlned-Glasse* Fitted Contact Lenses 1303 N. Richmond Koad Hours: Mon., Tues.a Thurn., Fri. 4:00 p.m. to 6:00 p.m. Tues., Thurs., & Frl. Eve 7 p.m. to 9 p.m. Silt. 9:30 to 3:00 p.m. No Hours on Wednesday Phone 385-4151 If No Answer Phone 383-2262 delight of the game fisherman S P ETC I A L R A t ETS FOR P R I V A T E B A N Q U E T S onnrey0'8'ini'a"flTffT5"8 "g'a'B b~ bbbstb - axa aa mwnnnEi Are You New In Town? Do You Know Someone New In Town? We would like to extend a welcome to every newcomer to our community. e O : 0 1 o e • : s CALL Ann Zeller • 385-0559 Leona Es+is * 385-3646 ^ttOPOOOOOOOPPOPQOPPOOPPQPBOOtOOQOQOOOoaq* ROYAL WELCOME McHenry County office Machines Sales - Service Si Rentals Ty|>e\vrlters, Adders, Calculator* Mon. - Sat. 9:00 - 5:30 Friday till 9:00 p.m. Phone 459-1226 93 Grant St. Crystal Lake, III. METAL WORK SCHROEDER METALCRAFT For Home and Garden Wrought Iron Kalllng* Patio Furniture Antiques 1705 So. Rt. 31 Phone 385-0950 WATCH REPAIR Clock 6 JeweSry Egepalr Our Spe&aty Steffans WATCH REPAIR SERVICE 1286 N. Green St. MeHenry, HL ACCOUNTANTS Paul A. Schwegel 4410 West Route 120 McHenry, Illinois 385-4410 INSURANCE EARL R. WALSH Fire, Auto. Farm & Life Representing RELIABLE COMPANIES When You Need Insurance of Any Kind PHONE 385-3800 or 385-0953 3429 W. Elm St., McHenry, III. George L. Thompson General Insurance • LIFE • AUTO • HEALTH • FIRE • (CASUALTY • BOAT PHONE 815-385-1066 3812 W. Elm St., McHenry In McHenry Plalndealer Bldg. B. Beckenbaugh Phone 385-61.>0 or 385- 1322 • I n s u r ance • All Kinds Dennis Conway Auto. Life, Fire Stale Farm Ins. Cos. 3315 W. Kim St. Mcllenr\. Illinois 3X.V52K5 or 3M.V7III LETTER SERVICE Mimeographing - Typing Addressing - Mailing Lists McHenry County Letter Service 1212 - A N. Green St. Phone 385-5064 Mo n . t h i i i F r l . 8 - 5 Closed Saturdays Your Business Listings may appear in this space lor only $25 per yr. k