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f G. 8, - PLAINDEALER - NOVEMBER 29, 1967 A Family Problem "Some things on earth are worse than death." This phrase was spoken to the mother of a retarded child. This could be enough to shatter a mother's hopes of seeing a "normal' child grow. However there is truth in the phrase and plans for this child must be considered, perhaps more intensely than for other children. Parents of a retarded child might be considered "special" as not all families are selected to host one of these "special" people. Before the parents can be given an intelligent estimate of the future of this "special" child, a physician must decide, if possible, what kind of mental retardation is,involved. Several recognized types can now be prevented, and some can be treated. Each home must make the wisest decision for the individual situation. It could include placement in one of the state institutions or remaining at home. Placement may not be as easy as just transporting this child there. In addition to the impact on^the family there are other requirements. In 1878, after a year of operation, the superintendent of the Lincoln State school reported 168 persons in residence and over 1.000 on the waiting list for admission. Unfortunately, time has not changed this situation. More institutions have opened but more and more people seek entrance. Unfortunate for many, persons have been placed in such institutions who are not actually retarded, but families no longer wanted responsibility. In 1964, "Patterns for Planning" was begun in Illinois. It contains the recommendations and deliberations of the State Advisory Council on Mental Retardation, and is actually a step toward reducing the waiting list of the future. The council, composed of directors of all state departments scrutinized and revised plans, programs, principles and philosophies as they affect the retarded. The council also recommended that each of eight zones establish a Zone Advisory Council on Mental Retardation, composed of community and state department representatives. The Zone Advisory council "will have primary responsibility for evaluating efforts to implement the comprehensive state plan as it affects its zone, evaluating existing programs for the mentally retarded; presenting recommendations for modifications or additions to existing programs or new programs within its region," according to the Department of Mental Health. The zoning was so planned that help would be 90 minutes away from anyone in the state. McHenry county is a portion of Zone n where plans were under way to utilize facilities in operation for day care, in-patient and out-patient care. Just recently the Mental Health board of the county, appointed as the result of passage of the county-wide referendum in April, 1967, voted to request the state to consider McHenry county as one individual planning area rather than including it as a portion of Kane county. This same board has also voted to employ a mental health planner to survey the county to see just what facilities are needed. Two organizations to receive funds from the mental health fund and already in operation are the Mental Health Center for McHenry County and the McHenry County Retarded Children's association. Long Range Advertising The retailer who loses faith in his advertising effort is often placing the blame in the wrong place. As one marketing specialist put it: " The most frequent cause of advertising failure is insufficient advertising." Effective advertising cannot be judged cm the basis of short range results. Nor can spasmodic splurges be expected to bring significant results. Advertising may be compared to the maintenance of a store. The merchant realizes that maintenance costs are continuous. And in the fact of modern competition, maintenance costs are likely to increase from year to year. The cost of a building does not end with original construction. Repairs begin the day a building is occupied. The same evaluation should be made of advertising. National companies introducing a new product do not attempt to assess the results of advertising until from six months to two years after a campaign is started. They realize that any quick conclusions could be misleading. They also know that the public will not be deeply affected by a few days, or a few weeks, of advertising --no matter how good the product or how appealing the short run advertising. The local merchant faces the same problem. He is sure to be disappointed if he expects occasional advertising splurges to sustain his business throughout the year. Oily after a year of consistent advertising is the retailer likely to judge fairly the effects of the overall growth of his business. Snow ; r W , j" i / :• fji {///, -^V-. (('" /)./ .O-- mic exceed anything else in the world! •v. (Always write to Dr. Crane In oure of this newspaper, enclosa long stamped, addressed envelope and 20 cents to cover typing and printing costs when you send for ewe of his booklets.) Tony's question brings out a puzzle that you can debate at the dinner table. For my Northwestern University students were stumped by this problem. Yet the Indians had solved it! And be doubly grateful to God that you aren't in Russia, but enjoy our marvelous "free enterprise" system, unequalled on any other continent! By - George W. Crane, D., M?D. Ph. NEW BRIDGE The new Interstate Mississippi River bridge at East St. Louis, known as the Poplar Street bridge, was opened Thursday, Nov. 9. The bridge will carry traffic of Interstate Routes 55, 70 and 64 across the Mississippi River at East St. Louis. It is anticipated that 35,000 vehicles will use the bridge daily and that, when the interstate routes are completed, the daily traffic will increase to over 10,000 cars. The bridge is 2,165 feet in length and consists of five spans, the longest of which is 600 feet. Its deck will carry four lanes of traffic in each direction. The total bridge cost, $13.2 million, is being shared equally by Missouri and Illinois with 90 per cent of the cost furnished from federal matching funds. Twice FORTY YEARS AGO (Taken from the files of Dec. 1, 1927) Will Quinn entertained his many friends at a dancing party at Stoffel's hall on Friday evening. About 100 guests responded to invitations and spend a most enjoyable evening. The old dances as well as the new ones were played by the Gold Coast orchestra. A pretty wedding took place at St. Peter's church at Spring Grove on Thanskgiving morning Nov. 24 when Miss Mayme May became the bride of Mr. Edwin Hoffman of Wilmette. Mr. and Mrs. William Britz celebrated their silver wedding anniversary at their home at "Spring Grove, Nov. 26. • • Harry Helfogt, 27 years old, a cement worker, formerly employed by M.H. Detrick at his plant south of town, was the victim of holdup men Wednesday night as he was driving between Mount Prospect and Arlington Heights. Mr. Helfogt now makes his home in McHenry in a flat above the Hack grocery store. Dr. and Mrs. H. Floyd Cannon and family announce that they will leave McHenry, Dec. 5, and take up their residence in Waukegan where Dr. Cannon will enter into a partnership with Dr. Howard C. Hoag for the practice of medicine and surgery. Dr. Cannon and family came to McHenry about a year and a half ago. "Do your Christmas shopping early and do it in McHenry" is the slogan which le merchants of this city have adopted and to prove that they mean business they have put before the people of this community in this issue of the Plaindealer several pages of advertising telling of the hundreds of gifts which can be secured in the stores, where the goods will be found on display. Fans will have an opportunity to see amateur stars of Chicago boxing Dec. 7 at the Polly Prim Tavern. John and James Fay, who are attending school at Champaign, spent their Thanksgiving vacation in the home of their parents, Mr. and Mrs. J.W. Fay. ^ a 8 A fl'OTO 6 6 B I O IH 6 6 6 8 6 0 5 6 5 I I fl g'l 1 8 6 M BTO" lire You New In Town? Do You Know Someone New In Town? We would like to extend a welcome to every newcomer to our community. CALL ROYAL WELCOME Ann Zeller 385-0559 Leona Es+is 385-3646 TWENTY - FIVE YEARS AGO (Taken from the files of Dec. 3, 1942) Do you remember the day back in Nov. 1917 that P. J. Dorr, principal of McHenry High school, resigned his position and left for Utica, N.Y., having enlisted in the army aviation corps and past satisfactorily an examinationinChicago a few weeks previous. Upon arrival in New York he entered Cornell university for training. Principal Dorr was on the staff of educators in our high school for two years before enlisting. Wonder Lake man John Trigg died of a skull fracture following an auto accident on 120 east of Lily Lake Dec. 2. Robbers broke into Unti's Ice Cream parlor operated by Gus Unti this Thursday morning. They made away with rolls of fifty cents pieces, dimes, nickels and quarters, cigarettes and other merchandise. Betty Althoff, student nurse at St. Therese hospital, Waukegan, visited her parents over the weekend. Mrs. C.W. Goodell, in company with about twenty from the Elgin vicinity attended a concert at Orchestra Hall, Chicago, one recent evening which presented the St. Louis Symphony orchestra under-the auspices of friends of the Chicago Junior school. Vladimir Galschmann conducted and Rudolph Ganz, Chicago pianist was soloist. "Fill it up" just doesn't belong in the vocabulary of McHenry motorists any more. It dropped completely out of use after midnight, Monday, Dec. 1, the first ration period extends from Dec. 1,1942 through Jan^ 21, 1943. Coupons No. 3 will be in effect during that period. Each coupon has aunitvalue of four gallons. / Mrs. Mary Ahrens passed away at her home on Front street Nov. 29. TEN YEARS AGO (Taken from the files of Nov. 21, 1957) Twenty-five MCHS students had special reason for pride in their first quarter report cards this fall, which shows that they had earned a straight "A" average. Another group of more than seventy rank high with "B" plus and "B" averages. An unusual accident this week caused the death of little Renee Ahrens, 21 month old daughter of Mr. and Mrs. Robert Ahrens of Wonder Center, Wonder Lake. She was playing with a box of elbow macaroni and had put several pieces in her mcuth and evidently inhaled and choked and died within a few minutes. Mrs. Joanne Rulien, health nurse for this community for almost thirty years, will be honored tonight, Nov. 21, at the McHenry community high school. She retired during the summer. Gordon Schnauter, 10 years old, of Ringwood, will show a Hereford steer in the junior livestock feeding contest of the 58th international live stock exposition which opens in Chicago Nov. 29. A recent wedding of local interest was performed in St. Peter's church, Skokie, unit- Miss Patricia Blaney and Thomas Emory Hogan if McHenry Shores. Mr. and Mrs. Paul Brefeld, who have been making their home in Chicago, spent some time with relatives here before leaving for their new home in Fort Worth, Texas. Mr. and Mrs. Donald R. Meyer, Sr., are the parents of a daughter, born Nov. 17 at Memorial hospital, Woodstock. The Drivers Seat ing Mr. Drivers who ignore traffic control devices make driving even more hazardous, and often cause the injury or death of an innocent driver or pedestrian. Reporting last year's figures, the Traffic Safety association of Detroit says that thirtythree persons were killed and more than 5,600 were injured in that city because some driver, either carelessly or deliberately, disregarded a traffic control device such as a stop sign, red light or yield sign. Quoting Inspector Arthur Sonnenberg, head of Detroit's Accident Prevention bureau, the -association adds that the sarne type of violation caused 11 deaths and 3,000 injuries in the first eight months of 1967. "The problem of disregarding traffic control devices is "even more severe than the statistics indicate," says a spokesman for TSA. TTiis is because many accidents are charged to a contributing cause, such as speeding, drunk driving or reckless driving, in mishaps involving right-of-way. To cotnbat the problem, the - TSA has started a poster campaign to alert drivers to look and think twice at stop lights and signs. Featuring pictures of such control devices, the posters ask the question, "Will he?" meaning the other driver. "You never know what the other driver will do when he encounters a traffic light or stop sign," says Inspector Sonnenberg. "He may be daydreaming or intentionally meaning to commit a violation.*' "Although you know that you will obey the sign", adds Sonnenberg, "the other driver may not and you could find yourself in bad trouble". To that, the Driver's Seat can only add, "Drive defensively-- watch out for the other guy!" CASE E-516: Tony F„ aged 13, is a Boy Scout. "Dr. Crane," he asked, "weren't the American Indians ' smart people, even if they didn't have metal tools like the white men's?" Yes, they were quite talented. And if any modern American tends to regard the early Indians as very immature, just try to solve this problem: Suppose you were a passenger on an airplane that crashed in the forests of Canada. But you alone survived, without serious injury. Pll allow you a pocket knife and a pad of safety matches, which are really a tremendous advantage over the Indians of primitive times. How would you obtain food to eat in the middle of that vast Canadian forest? At the dinner table today, you can debate this problem with your friends. Remember, after a few days in that forest you will starve unless you find something edible to keep up your strength! So where would you look? What could you catch with your bare hands? What would you employ to get fish, since you have neither hooks nor string? And now for a real bafflerhow could you boil water, even after you started a fire with your modern safety matches? Remember, you don't have any pots or pans! And you cannot find any huge ocean shells in the middle of a Canadian forest. Yet the Indians made hot soups and stewed food though they did not have pots or pans! Nor glazed pottery, either! . ; So you will now begin to rea- . lize that they were smart folks, since Pll bet you can argue for an hour without figuring the solution to the above problem! At Northwestern university, I offered this same puzzle to my college students and asked them how they could boil water when they had no containers that would withstand fire? They were stumped! The Indians also knew about fertilizing the soil so they'd put a dead fish in each hill of corn they planted. They taught our Puritan colonists this device back in 1620. They knew how to dry meat and fish for later use when winter snows had prevented game from being available. And they learned some interesting facts about flies, for they found that flies stay close to the ground. Thus, they would hang meat high in the trees, above the usual flight altitude of flies. Most of us Americans think we are so smart because we can drive a car or turn on television or cut wood with axe or saw. But suppose you were alone (Hi a deserted island or in the middle of a vast forest, how would you ever be able to find iron ore, smelt it down and produce a steel saw blade? The usual auto driver can hardly change a tire! Not to mention invent a gasoline engine.! So be doubly thankful today that you are the heirs of thousands of dedicated scientists whose inventions over thousands of years have produced our luxurious standard of living. And thank God doubly that you live in America instead of Russia, and enjoy a "free enterprise" system that far COURT BRIIFS Appearing in branch court in McHenry last week, Mrs. Charlsie L. Sims was given a week to pay a fine of $50 and $5 costs for no valid driver's. license. „ , Do mi nick R. Di Maggio charged with failure to dim headlights will have his trial heard on Dec. 27. SHOP IN MCHENRY ww< to * Chicago's DOWNTOWN new and convenient MOTOR INN For Your Information Dear friends, Have >ou ever considered that it is not always easy . • to a|>ologi/,c; to begin over again; to be unselfish; to take advice; to admit error; to Im* charitable; to be considerate; to a\oid mistake*; to think and then act; to keep out of a rut; to make the best of little; to shoulder a deserved blame; to torsive and forget. To strive, through a lifetime, for such perfection, brings its own rewards. Kes|xct fully, Eii'ER M.JUSTEN & SON FUNERAL HOME 38S-0063 Prestige accommodations on Michigan Avenue -- facing Lake Michigan and (Irani Park -- so close to business, convention centers, shopping and sightseeing. Idea! for business men, vacationers or families • Heated swimming pool, poolside food and beverages • Free courtesy car_ throughout downtown -- • Free parking on premises • Free wake up coffee . Free Radio, TV • Free ice cubes , Closest To All Convention Centers Home of famous Bumhershoots Restaurant and The Cave Lounge -- entertainment nightly Sensible rates for vacations, business or sales meetings. I y % V r, Write Dept. 6167 fr'ur reset nations 11 rite or //hum directly, or thru yum trarrl <if>mt PHONE WA 2-2900 TWX: 312-431-1012 © MOTOR CHICAGO MICHIGAN AVENUE AT 11th STREET ii'*"*? m»lV> „fCSsio^L OPTOMETRIST Dr. John F, Kelly At 1224 N. Green Street, McHenry (Closed Wednesday) Eyes Examined Glasses Fitted Contact Lenses Hrs. Dally 9:30 a.m. to 5 p.m. Friday Evenings 8:30 pm. Evenings by Appointment PHONE 385-0452 Dr. Leonard L. Bottari Eyes Examlaefl-Glaases Fitted ' Contact ILenses 1303 N. KlcSimomfl Boad Hours: Mon., Tues., Thur*., Frl. *100 pj& to 6:00 fun. Tues., Thurs., Es Frl. Eve 7 p m. to 8 p.m. Sat. 9:30 to 3:00 pan. No Honrs on Wednesday PHONE 385-4151 If No Answer Phone 88S-2282 OFFICE EQU1PMEMT McHenry County Office Machine* Sales • Service ft Rentals Typewriters, Adders, Calculators Mon- - Sat. 9:00 - 5:30. Friday till 9:00 pan. Phone 459-1226 93 Grant St, Crystal Lake, 111. METAL WORK Schmeder Metalcraft for Home and Garden Wrought Iron Ballings Patio Furniture Antiques 1705 S. Rt. 31 PHONE 385-0950 VACUUM CLEANERS Authorized and Bonded Electrolux Representative JAMES VAN FLEET 2501 Martin Rd. McHenry, Illinois 38S-6027 ACCOUNTANTS Paul A. Schwegel 4410 West Route 120 McHenry, Illinois 385-4410 INSURANCE Earl R. Walsh Fire, Auto, Farm ft Life Representing RELIABLE COMPANIES When You Need Insurance of Any Kind PHONE 385-3300 or 885-0953 8429 W- Elm St., McHenry, 111. George L. Thompton General Insurance • LIFE * AUTO • HEALTH • FIRE • CASUALTY • BOAT Phone 815-385-1066 3812 W. Elm St., McHenry In McHenry Plaindealer Blgd. B. Beckenbaugh PHONE 385-6150 or 385-1822 INSURANCE ALL KINDS Dennis Conway Auto, Life, Fire State Farm Ins. Cos. 3315- W. Elm St. McHenry, Illinois 385-5285 or 385-mi LETTER SERVICE Mimeographing - Typing Addressing • Mailing Lists McHenry County Letter Service 1212-A N. Grt^n St PHONE 385-5064 Mon. thru Fri. 8 - 5 Closed Saturdays RADIO TV SERVCE Radio - Phono Black ft White TV's & Color Will Pick Up Portable Items To Be Fixed W. B. Cleveland 606 So. Orchid Path 385-5024