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~~ pe -- 18 WINNETKA WEEKLY TALK, SATURDAY, FEBRUARY 14, 1925 ry Here is the Best Advertisement in Last Week's Winnetka Talk J I believe that the advertisement of the Winnetka Trust and Savings Bank is the best one in this issue, because it express- es in clear, concise language the message the bank officials wish to convey to the public; it is written in beautiful English, never includes grotesque figures, slang expressions, or funny paragraphs, is an intelligent communication intended for intellectual people. Then it appears con- stantly, just like an old friend. IsA MACINTYRE 822 Humboldt Ave. WINNETKA Winnetka women, by their excellent replies, have shown that they do know a good ad when they see it. They have studied the ads carefully and with unusual dis- crimination. They have chosen as the best, the ad of the Winnetka I'rust and Savings Bank. They have expressed the reasons for their choice, very effectively. Mister Inx takes pleasure in announcing that the let- ter of Mrs. Macintyre, of all those sent in, seemed to him to give the best explanation. She set her reasons down clearly and concisely and coherently, and, to use her own word, "convincingly." Mister Inx will send her $10. TALK WILL GIVE to the woman who picks the best Winnetka ad- vertisement which is published in WINNETKA Tark (Winnetka Trust and Savings Bank excepted) and who gives the best explanation for her choice in not more than 100 words. The advertisement that is chosen by the largest number of women will be considered as the best. Next, the explanation for the choice (not over 100 words) that gives the best reasons for the selection will be awarded the $10. pepper TT Tr EE TELL LL TL LEE LL Ll lll denn | 1 . : 4 1 I believe that the advertisement of... ...cxriivvnavrvdasicas : Read These Rules ER ET Bl, SS a Winnetka store : Answers . SES NE al be Pea Sal al Ei : dy : he 1. Women only. Of course you will all be 15 the Dest 'onfe In this ISSUE DECAUSe LJ. loan idiion sais. H must young, bi aet Sse 15 io fniemssiing HM 5 ed your husband for his opinion. 1 Ee BE Le VT : recerv 2. Look over all the advertisements in this 1 issue of WinnNErka Talk. Pick out the PUL Re PIII. wer a ny ER CU TEER Ee To oS BER : not later one of a Winnetka store that you think is ARIEL, MATTAGIUARE FHT ec ovvs diye Wo ee 21 : than 8: best 1 3. Tell us in not more than 100 words why Es SL Ek RT OE Ba : Wednesday this advertisement appeals to you. It : may be the general appearance; it may be "aH AE RE EEE SEI SE SE EAE Se Sr Ee ee ae Weel Wiel eos alesse 8. ele : noon the wording ; it may be the merchandise Name 1 offered. Use the coupon on this page or February a 3 Feb. 18 answer on your own stationery and mail 14, 1925 AAT Cas RR I CR Ia : i "Misier Tow" Wingntes Tag, ] mn ADVICE FROM MISTER INX You can use $10 just as conveniently as anybody else. Here's a way to get the money, a way that is not hard or irksome, but on the contrary quite agreeable. In this paper which you are now reading there is one ad which is best. Which one is best will be determined by the votes of ) You can be sure that Winnetka women will pick out the one that would appeal to professional judges as the best. Then write a letter in accordance with the rules above. Make it comprehensive, clear, and concise. good chance of winning $10. Women of Winnetka! you women yourselves. You will stand a very