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WINNETKA TALK January 29, 1927 | Jordan nomenclature, by the way--has department to serve Jordan owners. | been designed for young oncoming and | 1927 promises to be a busy year due |come-on Americans of the better |to the highly regarded eight cylinder class: sound, speedy and with the ap- | lines of the present and with the addi- pearance that goes over, and with per- | tion of the "sensation of the New York | formance. In other words, a high-class | show" added to those they prophesy | car though built on a small scale; |a great number of additions to Jordan's | Quality, Not Price, Governs Automobile Buyers, Says Jordan Edward S. Jordan, student of motor- Buying Y our Motor in Home Community It'll Be Serviced By W. D. Reagan ing developments, believes that the at-| powerful, handsome, safe, low-slung. |select audience. titude of the public toward motor car | The sort of a car that a live prosper- buying has turned. He feels that price | ous young American wants--and gets. alone no longer governs the purchases | of cars. The public has long learned to understand quality. It is with this idea in mind that he is placing the |at 6035 Broadway, Chicago, has great- Tomboy on the market. {ly increased the efficiency and also|and apple green The little Jordan Tomboy--typical | increased the personnel of the Service : Cornell Motors, "the World's Larg-| The Chandler est Jordan Associate Dealers" located It is finished in duotone, lacquer, and is appointed. Challenge us to prove its riding qualities! Until now a definite claim to superla- tive riding qualities for any car has been risky. Today it is safe -- for ELCAR and the Shock-less Chassis. At last we can say, "Challenge us to prove its riding qual- = ities." Whether your interest be in the new ELCAR Light 8-in-Line or inthe new 4 i ELCAR Six, phone us when we may bring Ph : D the one or the other to you for a con- | 3 clusive test of what we believe to be the smoothest riding car ever built. ELCAR MOTOR COMPANY ; Builders of Fine Vehicles Since 1873 ELCAR WITH THE The Elcar is the only Car sold with a 90 DAY FREE SERVICE Guarantee . Fridman Phone Wilmette 3895 - "4 Jig Six Metropolitan | | sedan deluxe is Chandler's latest model. | community | striking combination of Ardsley green completely (Manager Evanston Motor Sales) An automobile is just as good as its local service station. No north shore of going to this think housewife in would a [Chicago every time she wanted a pound |of sugar any more than friend husband would drive to Oak Park for a can of tobacco. Why, then, do some people persist in buying their mo- tor cars out of their home communities? The various auto- mobile dealers on efficient service better equipped to render competent, than are the deal- ers in any other like community. W. D. Reagan These dealers de- Toloff Photo serve your business, and they must have it if they are to continue giving prompt, courteous, and efficient service. No dealer can main- tain a competent service station unless he makes a fair profit on a car he sells you. He cannot carry a complete stock of service parts and maintain efficient mechanics on the business of the ser- vice station alone. It isn't fair to ask him to maintain this competent service established for the buyers' convenience when the car serviced has not been purchased from him. 3 It is true, some dealers can give you $50 more for your old car than others, but how can they render you the kind of service you want at the time you want it if they persist in doing this? When you want some little thing at- tended to on your car--and the best piece of machinery needs attention-- he hasn't time just then, and you will have to "wait" or he hasn't the parts in stock, but will have them for you tomorrow or next week or as soon as the factory can ship them. You don't want that kind of service, nor will you receive it from the north shore automebile dealers. Some people merely buy an auto- mobile when they buy, but the wise man buys miles of satisfactory ser- vice, and you can get this only from your local dealer. He deserves your business because of his investment for your convenience and satisfaction, and he must have it if he is to continue giving this satis- faction. Last year some $10,000,000 was spent with north shore dealers for various makes of cars. These purchasers bought their dealers' interest in their satisfied transportation. These north shore dealers have over half a million dollars invested in parts and equipment and a much larger sum in buildings and land--all for your convenience and satisfaction. Remem- ber, you spend a comparatively few minutes in the beautiful showroom, but are dependent upon your local service station 365 days in the year. RESTORE WRECKED CARS - The North Shore Auto Body and Trimming works at 1002 Chicago ave- nue, Evanston, is one of the busiest repair shops on the north shore. Here wrecked cars are completely recon- structed even to replacing of cushions and windshields. William McKay and Charles Lee are the owners. Chromium plating, which gives metal a surface harder than the hardest steel, is expected to add much to the life of the automobile.