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April 2, 1927 WINNETKA "TALK 49 It You Bought Eggs As You Buy Ice Cream How Many Dealers Would Carry "Fresh" or "Strictly Fresh" Eggs? When you insist that your grocer sell you "Strictly Fresh" eggs, it is you who are doing the shopping. But when you ask your Ice Cream dealer to sell you "just ice cream" it is the dealer who is doing the shopping. Are you allowing your Ice Cream dealer a privilege you wouldn't think of ac- cording your egg dealer? Are you allowing him to shop for your stomach? Of course, that would be all right if all Ice Cream were the same. But it isn't. Not any more than all eggs are the same. Eggs are graded. You buy them by grade. And You pay a premium for the best. Whereas, Ice Cream is not graded. You don't buy it by the grade. And the dealer makes a premium on the worst. Hydrox is to Ice Cream what "Strictly Fresh" is to eggs. Hydrox is the National Standard for Purity and Goodness in Ice Cream. SPECIAL THIS WEEK Malted Milk Crumbles in © New York Ice Cream Full Quart Brick There Is a HYDROX Agency Near Your Home oo -- --- ts S-- Ld / PW = E 77 = 7 ICE CREA DIVISION OF NATIONAL DAIRY PRODUCTS CORPORATION //= / . /, // 5. E ; / ¥ fs W\\ / - \