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WINNETKA TALK June 25, 1927 June 25; 1927 WINNETKA TALK Fountain Square-- Evanston Around the Store The Woman of Moderate In- come that Vogue's always talk- ing about is an astute person who dresses marvelously on practically nothing. And she's the woman we want to see our group of $17.50 summer dresses. Best-looking tailored things in years! Tub silks, crepes de chine of real weight and washability. And luscious, flattering colors. Second Floor If you're going away for the summer, you might find it ex- tremely comfortable to have a charge account here--so you can write in to our shopper for the things you need. * * * There's something about those soft Knox felts that simply de- fies analyzing. They cling to your head, and throw just the right sort of shadows, and somehow beautifully belong to your costume. That's why we always buy--and SELL---so many! Second Floor We haven't said anything about our lovely Catalonian glassware for days. And yet people still keep coming for it. Honey, amethyst, lettuce green and crushed peach colors. In the gift shop. First Floor * * * Plenty of good-looking bathing suits--of the kind that give you real swimming freedom. First Floor Children's g5c. caps, 50¢ and 65c. caps, 75¢. mings, 50c. move of your body. the back helps a lot! Clinging rubber beach shoes, in colors, white trimmed; blue, green, black and red. Women's, $1.25; Heavy gray regulation diving Heavy gray rubber aviation Aviation caps in green, orange, red, gray, with contrasting trim- Real Swimming Comfort in these Smart Suits! Because they're woven to cling--and to give easily with every The patented vertically-elastic strip at The women's suits, featured at $5, may be had in black, plain colors, colors with contrasting stripes, and a multicolored striped kind that's very gay and daring. Accessories Gypsy kerchief -tie caps with one long tie end, mottled colors, $1. Color-bound white rubber belts, or plain colored ones, 3 5c. Hat-type caps with dainty frills and flowers, $1. J Women's rubberized cretonne beach coats, $6. Terry cloth beach robes, brilliantly flowered, $5. A 3.Days | Sale of Felt Hats $5.00 Reduced from $7.50 And they were mighty fine values at that price! Soft felts, with the "feel" of quality-- Black, and an inviting array of colors-- It's just the opportunity so many wom- en want to match with an inexpensive hat the variety of colored sport frocks they wear all summer. And a good chance to buy a knockabout for vacation and travel! Only for three days--and the earlier you buy, the bet- ter. Lord's--Second Floor Snake Trim! New Purses $39 to $60 Beautifully tailored under-arm bags--And envelope purses that look as though they cost twice their little prices! Snowy white kid (and washable, too, so you can keep it always ex- quisitely clean) -- white kid and black combined, and intrigu- ing versions of the To wear with dainty frocks--this new one- strap pump in black patent leather with From Nellie Green's Kitchen Firecracker-shaped candy boxes-- Delicioys fresh fruit nougats, of a red-white-and-blue or all red, 10c to 35c each, depending on size. melting, creamy consistency, 49¢ a pound--and very special! Crackling salty nuts are always seasonable--because they're always wholesome. Mixed ones, cashews, pistachios, al- monds and pecans, $1.10 pound. Lord's--First Floor FORTHE PICNIC Thermos Bottles, pint size, corrugated nickel, $2.35. Monarch Therm-a-jug, gallon size, $3. Universal Carafe, mahogany-finished, $13.50. Stanley Super-Vac, with unbreakable bottle, $7.50. Lord's--First Floor we're still continuing the clearance sale of coats, the announcement of which was so enthusiastically received last week. The choosing's still good: --3 to . 10 2 to 6---- Up to $9.95 coats, $7.50 Up to $15.95 coats, $12.95 Up to $15.95 coats, $10.95 Up to $19.95 coats, $14.95 Up to $25.00 coats, $19.95 Up to $18.75 coats, $14.95 Up to $35.00 coats, $25.00 Up to $25.00 coats, $17.95 Flannels, Mixtures, T weeds and Cheviots Mixtures, Plaids, Camelshair, Poiret twills, Kashas Children's Floor--the Second Families Going Away for the Summer will need bathing suits for the children. Gay Terry Cloth Beach Robes, $6.95 A variety of attractive colorings and patterns for the young person of eight For two-to-six year olds--good-look- ing one-piece suits at $1.50 and $2.50. The six-to-sixteen group includes one and two-piece suits from $2.95 to $6.95. Celestial blue, Kelly green, jockey red, peacock blue, navy and Fountain Square--Evanston = ION the occa- sion of its Formal Open- ing, we extend to our neighbor, the State Bank and "Trust Company, of Evanston, our heartiest assur- ances of good will and esteem, and our sincer- est good wishes for its contin- ued success. A. H. Ullrich, President John D. Finch, Vice-Presi- dent and the entire person- nel of LORD'S, Inc. Lord's--First Floor reptile leathers. water snake trim. Copenhagen. Plain and combination Ip Sixteen : colors. Good values! Hs Lord's--First Floor Lord's--Second Floor To