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2 WINNETKA: TALK September 15, 1928 Five Millionth Chevrolet Built, Setting a Record Marking, for the second time within eight months, the passing of a mil- lionth milestone, the Chevrolet Motor company announced today that the five millionth Chevrolet was produced at the Flint, Michigan, plant, Sep. 8. The four millionth car was built Jan. 11. The early arrival of the 5,000,000th car was in response to a continued demand that has kept Chevrolet plants on a day and night basis since the first of the year and has resulted in the setting of new monthly production records every month this year, Production for the year promises to go well beyond the million mark and will show more than a 1,000 per cent increase over 1921 when 77,565 cars were built. The epochal five millionth car was a standard coach and came off the line mid the cheers of a vast army of assembled mechanics who gathered mo- mentarily. to see the record making model glide off the line under its own power. Exacting schedule require- ments did not permit of any ceremo- nies and a few seconds later the five millionth car became history, wheu number 5,000,001 was driven away. It is pointed out that, whereas it had required a little more than 10 years for Chevrolet to build its millionth car, the last four million were produced in a little more than five years, an indi- cation of the spectacular march that the Chevrolet Motor company has made in recent years tc attain its pres- ent position as the world's largest au- tomobile manufacturer. It was shown too, that since January 13, 1927, when the 3,000,000th car was produced, a little less than 20 months had been re- quired to produce another two million. he 00 less This new seven-passenger sedan b PIERCEARROW selling today for $2850 Your gain is immeasurably greater than a saving of $600 when you possess this dis- tinguished automobile. . . at its today's un- precedented price of $2850. A more important consideration about any Pierce-Arrow is the fact that it is a Pierce-Arrow . . . that it is traditionally America's finest automobile . . . that it has two generations of well-bred people con- stituting its ownership. This prided model carries all the beautiful dignity plus the Continental flavor of design and coloring for which the new Pierce- Arrow line is famous. A magnificently com- plete motor car in every finished detail of upholstery, fittings and equipment. : 4 E4 The trade-in value of your present car may easily cover the initial payment on this special offering by Pierce-Arrow. It is aimed to make the terms as attrac- tive as today's prices. Today's prices are lower than ever before known to cars of Pierce-Arrow manufacture. From $2475 to $2950, at Buffalo. Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surprisingly easy. PIERCE-ARROW SALES CORPORATION (Factory Branch) 2420-22 S. Michigan Avenue, CHICAGO Telephone Michigan 2400 James G. Barber Service Station 1508 Elmwood Ave., Evanston WINNETKA IS URGED TO ADOPT NEW TRAFFIC LAW Revised Draft of Hoover Con- ference Now in Hands of Village President A copy of the final draft of the Model Municipal Traffic Ordinance as drawn up by the Hoover conference of 1927 and revised, after a year's work, by a special committee of experts rep- resenting various conflicting interests, has been received by Village President Henry Tenny from The Automobile Club of Illinois, with the suggestion that the measure .be introduced in the city council at as early date as pos- sible. "Adoption of the measure, it is be- lieved, will mark an important step toward uniformity in traffic laws and will prevent confusion, especially on the part of thousands of visiting mo- torists," declared Si. Mayer, president of the club. An Impartial Ordinance The ordinance has been prepared with a view to strict impartiality, fa- voring neither pedestrian, motorist nor common carrier. In the opinion of America's foremost safety engineers, its adoption and observance will go far toward the prevention of street and highway accidents and will ameliorate the unsatisfactory traffic conditions that prevail in almost every city. The proposed ordinance has the en- dorsement of such bodies as the American Motorists' Association, the National Safety Council, the National Automobile Chamber of Commerce, the U. S. Chamber of Commerce, the National Bureau of Casualty and Surety Underwriters, automobile clubs throughout the country," bus and taxi- cab owners, as well as the electric and steam railroad interests. It is designed to deal merely with such local problems as police authority in the direction and control of traffic, the erection of necessary signs and signals, parking regulations, special rules for the protection of pedestrians and certain driving rules necessary for city streets. An Appeal for Fair Play The ordinance is designed, moreover, to supplement and conform to the uni- form vehicle code as approved by the national street and highway safety conference, and which covers such basic regulations as those pertaining to speed limits, reckless driving, vehicle equipment, licensing and registration. It is suggested, also, that the measure be made supplemental to state vehicle law provisions, with none of which it comes in conflict. In its final form, the proposed or- dinance is said to be so reasonable and to make such an appeal to the American sense of fair play as to be virtually self-enforcing and to find ready exceptance by all except the extremist. Under its provisions, traffic officials are authorized to mark crosswalks, traffic lanes and safety zones. Pedes- trian, as well as vehicular traffic, is regulated. "Serpentine" driving is out- lawed, and street-car passengers are protected under regulations requiring an automobile overtaking a street car, to draw up and wait, except at safety zones, while passengers are getting on or off. Other regulations do away with such niisiances as all-night parking, parking a car offered for sale or bearing a dis- play advertising sign. U. S. LARGEST TIRE EXPORTER The United States is still the largest exporter of automobile tires, shipping 1,313,354 casings, or per cent of the total trade of the important manu- facturing countries during the first six months of this year.