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44 WINNETKA TALK November 17, 1928 GO EAST mater, Wells college, New York, of CELEBRATE ANNIVERSARY Mr. and Mrs. Sidney Ball and Miss | which college Mrs. Ball is a trustee. Mr. and Mrs. E. C. Kohlsatt, 777 Paisley Ball, Hill road, Indian Hill, | They expect to meet Mr. Ball in New | Bryant avenue, left Thursday for New left. Wednesday for the East to be| York City and attend the Princeton- | York. They stopped at Vassar for Su- gone about ten days. Mrs. Ball and | Yale football game. Webster Ball is | zanne and Cynthia, their daughters, Miss Paisley will first visit their alma !a freshman at Princeton this year. and met their son, Edward, in New York, to celebrate their wedding an- Hy niversary on Friday. Today they will attend the Yale-Princeton {football n H VITAPHONE AND MOVIETONE 3 game, : will be at the : 1 1 The North Shore Dancing club is : ALCYON THEATRE 11 having a formal dinner and dance this I ghland Park ] EN I Winnetka W, ) M COMING SOON WATCH FOR DATES 1] evening at the innetka oman's A club. RW 5 A Long Distance Call Is a Simple Matter ERHAPS there are still a few persons who believe that making a long distance call is a long-drawn-out, complicated and expensive pro- cedure. Such is by no means the case. It is very easy to make any kind of a long distance call. To make a station-to-station call, you merely call "long distance' and when the operator answers you tell her the number of the distant telephone. If you do not know the number, give the name and ! address under which the telephone is listed. The charge begins when the called telephone answers. To make a person-to-person call, you tell the long distance operator the name and telephone number or address of the person to whom you wish to talk. The charge begins when communication is established with that person. If you wish to know the rates or any other in- formation, the long distance operator will help you. "Earnings must be sufficient to assure the best possible | telephone service at all times and to assure the continued Jmancial integrity of the business. . . . Earnings in excess of these requirements must either be spent for the enlargement and improvement of the service furnished or the rates charged for the service must be reduced." --From an address by Walter S. Gifford, President, American Telephone and Telegraph Company, to National Association of I~ Railroad and Utilities Commissioners. -~ ILLINOIS BELL TELEPHONE COMPANY BELL SYSTEM One Policy - One System - Universal Service Winnetka Retailers Get Helpful Hints About Advertising F. W. Bond, 899 Ash street, in an address on "Retail Advertising," given before the Winnetka Chamber of Commerce last Monday evening, told the members that newspaper advertis- ing should be the background for a follow-up with a barrage of special mailing advertising and personal sales- manship, "Your advertising," he said, "must be good looking or attractive, or it will not be noticed; it must be inter- esting, or it will not be read: it must be simple or it will not be understood ; it must be true, or it will not be be- lieved; it must be convincing, or it will not get action." Mr. Bond is president of the F. W. Bond company of Chicago an adver- tising concern. His talk conveyed to his listeners in convincing manner a carefully analyzed outline designed as a helpful guide to the retail mer- chant. It was the regular monthly meeting of the Chamber, held at Community House. The business session was pre- ceded by a dinner, served at 7 o'clock. "In business, things do not just hap- pen," Mr. Bond said, "they are made to happen. "Things that go upward must be pushed, and things that go downward, run themselves. "Business lives by selling," he de- clared, and "advertising is systema- tized selling." The talk bristled with interesting and valuable 'statistics relative tol retail business and advertising, which were also clearly set forth in a chart of many pages to which the speaker made frequent reference as his message on "Retail Advertising" was related. People's Symphony Gives Fourth Concert Nov. 18 The Chicago People's Symphony orchestra will present the fourth con- cert of its third season Sunday after- noon, November 18, at 2:45 o'clock at the Eighth Street theater, 741 Wabash avenue. The soloist for the concert is Minna Krokowsky, violinist, who at- tained nation-wide reputation at an early age. Minna Krokowsky made her debut at the age of ten, when she was pronounced by musical critics a child prodigy. She is a graduate of the In- stitute of Musical Art, New York, hav- ing studied under Hugo Kortshak and the late Fritz Kneisel. Doris Nelson and Arvesta Parrish, contraltos, are also on the symphony orchestra pro- gram this Sunday. . Mrs. Wirt Farley, 800 Bryant ave- nue, recently entertained her mother, Mrs. A. S. Putney of Waukesha, Wis., as her houseguest for a week. ANTIQUES An unusual opportunity to obtain Early American Antiques of all periods at exceptionally low prices, is offered by M. Segal of Washington, D. C., located here for the months of November and December only. 5036 SHERIDAN RD. Ardmore 3454 CHICAGO Ee i --