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R: ‘- in any way the advertisers who its good friends. In the second place, merchants de- sire to suppOrt a. newspaper that not only gives good serviée, but also treats THURSDAY, DECEMBER them fairly and attempts no combine tactics or hold-up rates. The Free Press is out for business, but it is out for that business on an honest basis, andhasconstantlyrefusedtoholdup In the first place, it will be assumed by all who have either business judg- ment or common commercial sense that advertisers, shrewd business men, would not patronize these columns un- less they found that through this me- deium they reach a large and profit. able class of trade; A SUGGESTION AND SOME REA- SONS. Elsewhere in this issue is published a list of advertisers who are making their first bid for local trade through the columns of The Free Press. A similar list has been published each day for the past few weeks. These lists are worthy of special notice, be-' cause of the sugestions that they open up. A consultation of the col- umns of The Free Press will prove that this paper has practically all the live business men in town using its publicity columns, and for this state of aflairs some strong reasons can be given. Time Weekly; Free Press, 81 per year in advance; $1.25 if not so paid. Postage tn United Statesâ€"Daily or Weekly, Subscription Rates. The Daily Free Pressâ€"Delivered by carrier or by mail to town subscrib- ers, 25¢. per month. By mail to out- side points in Canada or the British Empire, 32 per yegr. THE LINDSAY Publihsed in Lindsay, Ont, by The Free Press Printing Co., Limited. J. V. McNAULTY, President. R. J. MOORE, Bus. Manager. (3. A. MACDONALD, Editor. (the free nbrees PAGE SIX. New stock of these goods, and we can make it worth while to come here for them. Useful Gifts It is wise to give gifts of every- day usefulness. Shows good judgment and pleases the recipi- ent. Our sundry line is full of such gifts and we shall make spe- cial price inducements to holiday buyers. EBONY BRUSHES OF ALL KINDS, EBONY BUTTON HOOKS AND NAIL FILES, BRUSH AND COMB CASES: SHAVING SETS, SHAVING MUGS, PERFUMES, ETC. I we xms JEWELLERY sums AND NOT HIGH- PRICED, EITHER Jewellery Store Wrist Watches DRUGGIST, m4m< .Pmm00< Dz< >m0k0<u -m_.__.<m FmOE Qm>0mm m<I IOF<>> hw_ms> < .>Q<1_ < mom huhâ€"0 < m< THEY COST FROM $7.00 T0 $9.00 FOR THE BET- TER QUALITIES, AND OTHERS AT $4.00, $5.00 AND $6.25. , _ INSPECTION INVITED. WEEKLY EDITION. THE CHRISTMAS fllfilNBOTflAM, Telephone 271. FREE PRESS LINDSAY. campaigns. Port Hope merchants can easily compete with Toronto firms, if they will. They must, however, do something more than buy good grades of stock and sell at reasonable prices. Port Hope merchants must follow, the No paper and no individual citizen can too strongly impregs the necessity for loyalty” to the local town, but such loyalty must naturally have limits. If the Port Hope people weare thoroughly convinced that their local merchants sold goods of a- better grade and at lower prices than can be obtained in Toronto, than there would be little necessity for loyalty ed ind-preacfied at for éomething in which they are in reality little at fault. For some weeks past The Port Hope Times has been conducting an ener- getic campaign to induce the maple of Port Hope to cease patronizing To- ronto and other outside points to the disadvantage of the local merchants. While The Times is to be commended for its patriotic stand in this matter, it is very doubtful indeed if its cam- paigning will result in much of good unless the merchants of the town (and not the pe0pie) awake to their oppor- tunities. The fact of the case seems to be that the campaign is being d- rected towards the wrong end, and the pe0ple in general are'being lectur- No fault is found with The Warder for reproducing this article, but much objection must be raised to the fact that our contemporary copied it with- out crediting it to its source. It is only fair to ask that common news- paper ethics be observed, and that due credit be given when articles are tak- en from other papers. To pass off the literary handiwork of another man as the output of one’s own time, labor and ability, is just as contemptible a form of theft as any other kind of pet- ty stealing. In addition, the public are entitled to know the Source from which published articles emanate, and while the editor of The Free Press is quite willing to entertain and instruct to the very utmost of his ability the readers of The Warder,_ (among whom he has a large proportion of good friends), still it seems only decent that The Free Press, which is now paying his salary, should receive the credit for any of the ability or liter- ary value that contemporaries may see in these columns. .>Om2mm marâ€"b m><I mhz<IOmmE .uIF The attention of the editor of The Free Press was called to an article appearing in the editorial columns of The. Warder of December the 7th. The Free Press finds no fault with this editorial as a piece of literary workmanship. The language is choice, the diction pleasing, the ex- pression elegant and the subject quite timely. The writer has genuine plea- sure in saying these words about the editoria l in Monday’s Warder, be- cause in doing so he is only speaking well of his own handiwork. The Free Press is now in such an enviable position that no strength of imagination, or smallness of mind, could, with justice, refer to it again as “Lindsays Third Paper.” The Free Press is undeniably “Lindsay’s First Daily” now. The editorial referred to,â€"“Start the Christmas Spirit Now,”â€"â€"was written by the editor of The Free Press on the morning of November 24th, and ap- peared in The Free Press on the ev- ening of the same day. Whatever the merits, or demerits, of the article, it was at least original, and has been widely copied. The success of The Free Press in attaining a large circulation in a short time, and securing so handsome an advertising patronage, is due to the superior service in news and me- chanical lines. It is specially grati- fying to know that this acknowledged superior service is so much appreci- ated. The advertisements in The Free Press are all set by men who know the business. They are properly display- ed and frequently changed by experts in their line. It is this superior ser- vice of superior workmen‘throughout that has made The Free Press attain such singular popularity with adver- tisers and readers alike. No appren- tices, No novices, are allowed to hold responsibilities On The Free Press staff, to learn the business at the ex- pense of the advertisers and business men who patronize this paper. I“""â€""*” ‘that is poorly set and badly printed is in all its phases a poor advertise- ment no matter how much ability has been shown in its writing. In this connection, The Free Press takes a strong front place. The typographic- al appearance of this paper has been time and again referred to by outside and unprejudjced critics as a credit, not only to the publishers, but also to the town of Lindsay that so strong- ly supports this journal. The compoâ€" sitiOn of the advertisements, like the make-up and structure of the paper throughout, is in the hands of experts whose hearty enthusiasm in their business for a long period of honest servise has resulted, as all such intel- ligent and enthusiastic service re sults, in joy in their labor and art and beauty in their output. 7 In the third place, up-to-dete ad- vertisers insist on properly displayed advertisements. An advertisement A WORD TO THE WARDER. sons. It is not suggested that a plea- sure craft be put on for the work, or that a second Montcalm ioebresker be equipped. It does appear, however, that when so much travel is absolute- .1! necessary, a‘small gasoline launch, or other suitable crdt, should be plac- edinservicetoiacilitateamneoes- sary work, am omnloyee from Surely the Government of Canada is big enough and rich'enough to see that its-employees are equipped to do their duty without unnecessary in- convenience. unneceaaary loss of time, and unnecessary danger to their per- Unfortunately, however, the depart- ;ments of the Government of Canada do not always set the desired example, and a striking case in point is the shameful lack of equipment given the light tender on this section of the Trent Canal. If this official were draw- ing a big salary for an easy, but prominent, public position, there would be hundreds of newspapers to take up his cause and urge for decent treatment. The Free Press, however, believes that it is not the big men on Government jobs who need the assist- ance of publicity, but rather such men as do their work honestly and intelli- gently, but who do not receive the consideration and attention they de- serve. Mr. S. McGill, who tends the lamps on this section of the canal, works hard and has given good public satis- faction. During the past season, from May 15th to November 17th, he had 11 lamps to look after on the canal. These had to be filled, cleaned, trim med and lighted each day. To do this work a distance of 12 miles would have to be traversed each day on the water. The only equipment at hand for the purpose of travelling in the despatch of this duty was a small rowboat. In fair weather such a means of transportation for such a purpose is painfully slow, unneces- sarily laborious and generally unsuit- able. In stormy weather a small row- boat is a most dangerous means of travel on the Scugog river, and some- times a' voyage in such a craft would be made only with direct personal danger, especially towusthe en. trance of the lake. Yet the, more in- clement and the more dangerous the weather may be, the more imperative is the need of attending to the duty of lighting the lamps. a strong and striking example of fair- minded liberality and never-failing in- terest in the welfare, convenience and safety of its servantsâ€"such an ex- ample as might safely serve as a guide to lesser corporations that rep- resent only portions of the people. [ The case of Orillia has already been ‘quoted in these columns. Orillia has ‘made a municipal electric light plant pay good dividends to the maple, as well as reducing the bill for light to the users. Brockville has had a simi- larly happy experience, and now comes forward the even more striking case of Escanaba, Mich. This case is brought to the front by the West Dur- ham Reviewâ€"a newspaper recently established in Bowmanville. The Be- view is campaigning for a municipal light service for Bowmanville and it brings forward the Michigan town as a means of indicating hope of better service and cheaper rates through mu- nicipal ownership. Escanaba, Mich., says The Review, owns its own lighting plant, and fur- nishes light to the general public. It has only had possession for a year, but the first report shows a profit of $18,000, with rates considerably lower than those of the corporation the city bought out. This profit is in addition to a; sinking fund of $10,000 for de- preciation. - Lindsay can not afford to lag behind outlandish towns like Escanaba. It is only reasonable to expect that the Government of Canada should set an example in its various departments to all lesser concerns, particularly in the treatment of employees. The Gov- ernment of Canada should be the big- gest and best corporation in the country, and this corporation of all the people of all Canada should show WANTED ON THE TRENT CANAk. If dollars and cents appeal to the citizens of Lindsay, then the sugges- tion of The Free Press will not be al- lowed to drop and steps will be taken to make the electriclight plant a mu- nicipal ownership venture as soon as the present franchise to the LB. 6: P. Co. expires. ANOTHER PROFITABLE MUNICI- PAL PLANT. must be up to date. They must let the people know what they have. They must give the pubfiic the wherefore and the why. They must advertise. As the columns of The Free Press plainly show, the merchants of Lind- say are good advertisers. They know their business. The result is that, though there are a few shortsighted peeple here who do patronize Toronto, in the way of goods, the evil is never- theless smaller in Lindsay than in any town of its size in Ontario. The reason is simply that Lindsay mer- chants deliver the goods, and let the people know. r Title lesson to Port Hope is plain enough, surely. 3.... mu m- :e, more in- :gerous the impeative o the duty of Canada ...-J- ‘A an“ the language of the secretuy’e letter appears quite mild. Compared to the rates charged in many other towns, no better situated thm Lind- say. the charges here for power and lightnesuchastoinduceintheor» dinery mind a tendency towards uuuu a mu- ucuvy, "Au uvv yaw, ;v°â€"-â€"- vâ€"-â€"" 88 $0011 as sale ... .. 75¢ :L.H. a: P. . a - t egul r 15 p1eces black and comred soft. Mm]: Marmot 3e . r a ' . , ' ‘ ule ........ ready been Taffeta 811k, reg. 60¢. sale ....... , «c :11 oo bmldmg Grillin has Black Herve Silk, will not cut, Grey and white sq . 1 1c ooooooooooooooooooooooooooooo dinary mind a. tendency towards strange and uncouth words. There is every mason-to believe “I" Linduy 1m 40st seven-l good ’11“!- triesbythehighlisht‘ndmu” in, that obtains here. mt these uinehighnteohnvadone dfiveoutindndriesthu' Sfijio beau" aitnatea than Lind- say, the dunes here for W93 "1d lightnesnchastoinfinceiniheor' The letter published ' elsewhere in this issue from the Secretary of the 10 cal Board of Trade touches in no uno certain fashion on the disadvantages caused to Lindsay by the light and power rates under which the town now suffers, and the word "snflers," is used quite advisedly in this connec- tion. In view of the real facts of the ease, the language of the secretary’s letter Toys. 25 per cent. below Regular Prices We will have more to say about these goods next week. 18 Men’s and Boys’ Odd Overcoats, from $3.75 to $4.00, sale ......... szoo Men’s $5.50 and $6.00 Tweed Over- coats, new styles, for ............ 84.“) Men’s Tweed Overcoats, $8.00 and $8.50, sale ...86.75 12 Fine” Beaver Overcoats, regular $15.00, sale .................. 810m 8c lines for ...... 15c lines for ...... 15 pieces 54 inch Tweed, in good range of colorings, a splendid cloth for Skirts and Children’s Coats, reg. 55c., sale .................. $2.25 lines for ...... Cheviot, Wa!es, Serge, Venetian and new stripe efiects, all pure wool, regular 60c, building sale .. 10-4 Flannelette Sheets, regular $1.10 pair, sale 85c, 11-4, sale $1.15, 12-4, sale ............... White Wool Blankets, $3.50, sale, $2.65; $4.50, sale $3.75; $5.50, sale .................. $1.00 lines for ........ $1.25 lines for ......... $1.50 lines for ..... .. $2.00 lines for ......... $1.50 lines for ..... . ............ SLIO $2.00 lines for ................. SLED Big drive in Wrapperettes, 36 inch, reg 15c, sale 9,",’c; reg. 10c, sale ..1c Attractive List of Dress Goods 10 pieces Tweed, 42 inches wide, all good shades, regular 40c to 50¢, Black Peau de Soie Dress Silk, heavy, will not cut, regular $1.15, 15 pieces black and colored soft. Tafieta Silk, reg. 60¢, sale ....... Black Merve Silk, will not cut, reg. 95c, building sale ........... 200 yards Priestley’ s Venetian shrunk and unspottable finish, in black, navy and cardinal only, reg. $1, at .. THE WEEKLY FREE FIRE”. To effect an immediate clearance of our price reductions have been made. When you ‘ mas gifts, let us prove how much better it is to winter pelts. They are the thickest, richest, 8 Dolls, Games and THE ELECTRIC LIGHT SITU- ATION. White Bedspreads Men’s Clothing Golf Coats Blankets Another Week of Our reoent know- 8|.75 The letter in anther 601m of It is no use wasting time in con- demnation of the L. H. P. Go. That company has perhaps done much less than other combinations of less good- natured men might have done with as good Opportunity. There is a large and pleasing amount of money to be made in the light and power business; that much is evident enough. The whole (pros of the dis- cussion should be centred on the pos- sibility and practiesbility of the Town of Lindsay taking over the plant and LINDSAY AND THE TRENT CANAL 6 only Ladiea’ Fur-lined Coats, in green, black and brown shell, extra fine broadcloth, neatly strapped with natura lAlaska sable collar and musk- ;iié’fifie ii‘iy 133°? ..... :3 49.50 Ladiea’ Astrachan Jacket, with blouse front, western sable collar and revel-es. Regular $60.00. 8313 ‘0 M Men’s Ratlined Coats, otter collar, beaver cloth shell, reg. $75.00 an M price 35c. Union Carpeting 20 per cent. ofi Brussel tapestry and union carpeting not listed. mufl, trimmed with head, tails and claws,re¢ reg. value $%, build- ing sale price .............. 21.80 German mink tippet set and mufl, tab d ' . ' ed. result!“ I$24119.03:”;uiltcirilxlizmsale the set 23.30 Western sable empire mufl. regular value $8.00, building sale a A“ Fur and Fur-lined Coats building sale ............... Vovv Ladies’ German mink set, agar! and tie and Empire mufi, reg. 8 $10.50, building 88.18 ........ o Misses’ imitation ermine throw tin and mufl, reg. 8.5.00, build- - 4.00 sal . 3.1 ' ' 36460311320 .3380 b31813?“ gal: 7.20 Mink Marmot set. regular Sllfl), building sale ........ 8080 Grey and white squirrel lock throw Child’s white Thibet set, stole, reg. $4.25, sale {3. Great Values in Carpets and flilcloths 20 Per Cent. off all Carpets and Oilcloths Brown Coney set, stole and mufi, regular $6.50, building sale 520 Sale of High-grade Furs :w- "-5? 6.00 McGAFFEY mce of our Fur Department, extraordinary When you buy furs for yourself at as Christ. atter it is to select a garment made of mid. t, richest, glossiest and longest wearing fun * 70c The Free PM will most assuredly flghtagcimt 31.an of loving kindness on the Quaker City, when theinterectsotthe‘bwnofundny tndtheOounty‘otYietorhmbeing have been most evident. Yet prac- tically nothing has been done to give the citizen. of this county fair treat- ment in this matter. to taxpayers and Canadian subsecta. The Free Press he: no quarrel with the Superintendent of the Canal nor with his home town of Peterboro, but ly treated in many ways. There may be many reasons for this, but certain- ly no valid excuses can be given for such treatment. This section of the Trent Canal has keen for several seasons dangerous on account of the sunken logs allowed to accumulate in the river bed. The need Men’s Natural Canadian Coon Coats, heavily furred, nice dark shades nine only. Regular 860 for 848; $70 for $56; and reg. 880. build- ing sale price ............. 64- 00 Men’s Neutral Beaver Gauntlets, $6 for .......... Men’s black and brown detachable Fur Collar ,reg. 8400, sale .. 9 an Factory flannel in red and black check ,reg. 33c., sale . . was}; $13.50. bl'dg sale IV.W Alaska ache stole. 60 inches long, trimmed with ten tails, reg. ‘12.“). building sale ...... 9.60 m%?{£b1329'?3.?.??3 14.00 Children's grey lamb cap, rich curl, reg. 3..75 building sale .3 00 oooooooooooooooooooooooooo Men's Nutria beaver cups, 3 10 :n‘lo ........................ Natural Alaska sable mun. urge empire style. regular $12.00, building sale 89.60; reg. $14.50. ................... 12.10 en‘n building sale ............... Large black thibet stole wi‘ $23.50, sale .................. Men's Black Lamb Collars. 3. 36,25 for ................ 5.00 Men’s Dogskin Gauntlets, A An Military flanneling, just the thing for Extra. large fullâ€"tuned western sable White thibet throw tie an_d Grey flannel % inches wide, reg. c.. sale 18c.; reg. 29¢. 24C Great Extension Sale. Grey and Fancy Flannel; sable mufi, large :1??? 7.40 10.80 27c driver THURSDAY, DECEMBER OPEN UNTIL 9 P EVENING FROM NOW 80 DO NOT FORGET A. G. fiabcuck Our new Raisinc now at hand, also 1 the prices are “11 everyone. will not be just r ; ~ baking necessities :9. Be Sensible and come to this Great Sale and see the biggest Bargains we have ever offers” this season of the yeat. , 312 Ladies‘ C081.- f brown, green and Law Special Sale of Led. ies’ Cloth Coats Tenerifie Mats fu.’ 10c and ...... . Ladies’ Handkorri gifts. Lovely by with neat hem. 1’ Manufacturer: ' men’s and childr. :. % of regular pm Manufacturers 5, kins. 8c Art Muslims fir . 10c Prints, Sc: 132,-- Zephyrs and Berk. $1.00 Overalls for . . .‘ $1.70 Flannelezte >33 20 per cent. dm- ;;:;: Blankets and Bed. 4‘ . Striped Tweni, 5,, reg- 60C., 8810: {Ugh I." silk. $1.00 Venetian Dr» $1.25 Black \‘(JIM ."3 25¢. Cashmere 5. A for ......... int F G.T.R. Grocery and Ch ”013'! South of Maundfl" William-st- $1.00 lines for $1.35 line: for . $1.0 lines for . .. $21” “1185 for M 5-4 Table Oils. r 60¢ Qines far . $1.25 lines for $1.75 lines for 81.50 lines for $3.00 lines for Black and (John n: 54'» $1.05 lines for . $1.25 lines for 3135 lines for .A... $2.00 lines for $2.50 lines for .. Ladies’ Kid Gloves Colored Kid Startling Sale of Dress Goods Men’s Cardigans emu FARMER HURT' Miscellaneous s and COW“ P6115 “35,50 am he TC'Ch It? 1111055 F a: stow Ihe cs #01! LY u. m 815 8th 815 SLI 8L! 8!. 7t ior sale (0.1110! “’5 repOSlt‘ â€"lr. L. Arc my boy, now < for the past a ing through :1: to-dly. Mrs. in ill-health i time; necessiu trip east. m in town -Dr. Giles. ton: 10-day cl Q being In .112 Henry he Brooks H‘ in town m-d: â€"Ir. Fred "(in town A â€"lr. John paid town fri 151mm. 18$);me anw. Mr. John (Daily F1 Hrs. Sha .Znto'Pf til visiting 24 Bow 8 VISX‘ Free