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I a. Ce Little Gir}--"Huh! 1 get more then pr toi 1 aking castor ofl." a ox 1 His Rock-Hewn Home." Sevenisen years' labor 'on the part of a Spanish peasant has Haulted 1a | his acquiring a hon: solid rock, Ji Bossenser a To a | thie lesson, "wh | nl of any fruit In the world, but paturally these synthetic are Dot go good and whole- "Seeing the Joke. 34 'Yisitor (to newlywed) --"So you" "ire not getting tired of studio lite, eh?" Artist's wife--"Good gracious, no! it's 'most futeresting. Jim paints, and I rook, Then the"game is to guess te os who, 8 "Now, hoy," "ne anid; at the end of is the name of the {play I.have béen reading to you?" ** 'Hamlet, miss!" answered the class in unison. "And who wrote this play?" was her | next question, " J wShaliespe re." chorused the boys. ;" sald Miss Greene to e noticed, had not ans- - | wered with the rest, 'which would you rather 'be, Shakespeare or Charlie Chaplain?" ("Charlie Chaplin, miss!" was the un- expected answer. "Why, pray?" "'Cause he ain't dead, miss!" re- pied the young | Ropetel. - A man without eharacter is a work- man without too's, a soldier without arms, a traveller without money. what the things are meant for," parti, 'Frequency of insertion is of vital im- portance in' advertisirg. The most ® | spectaculer and thrilling news item is quickly out of the public mind. The next day there is som g else to divige or absorb interest. The largest "impression: To make a profitable impression in advertising, {t must be kept up con- tinually and be ever fresh and new. [" To the new' advertiser his first ad. Yertisement is to him the most import. bilities. Naturally his personal [ interest In that advertisement fs extra- fmmediate. response in sales of the |i items advertised which he can credit to this publicity, and prove that the ad- pobre ny hes paid for ftgelt. i Making Your Advertising Kriown. . Very lkely he expects an Minard's Lintment¥or Distemper. if that were the case. If advertising worked that way any good merchant could if a few years make erough money from his business to retire should he so desire. Pui that is not the way advertising works. Advertising has to 'earn its place in 'frequency, and by interesting truthful: time for a new store to aequire profit able patronage. It takes time for ad: vertising to produce profitable returns. | it fs no more reasonable to expect the tg | one than it fs to expect the other. It takes continuous effort for the-estab- 1 ] lished 'store to hold its own and ad: vance. \ It takos continuous insertions for advertising to hold public interest and Increase it, You must have continuous insertions to make your advertisements known, a % Ti A a world's : Oo ; newspapers is The Jt would be a rare "exdeption indeed cdtest vening. Telegram. "It has more readers in Toronto . than any other newspaper! azine' it of da for children and the whole ical aig Dumb Dora's Adventures | For the Women * Fashion plotures and Carnella's column, Soclety news. # Tips to housewives, Club activities. Dumb : Dora comic. * Rube Goldberg. come : stet 7 ; Pp _Bhort story. a public intéreést through continuity and |- ness that inspires confidence. -It-takew|- pes to be honest?" "The 'thing 1 people stumbie over is: world {8 meney. In itself money 4s: never 3 We make it wrong by | applying | @ wrong use. Long' years ago it was said that "The love | you come to consider it, most of the trouble in the world is 'caused through ing for if. People either have too much or too little, Never bellewe the man who says: "I don't live for menoy; I don't care for it." He Is not true to himself. Rither he has sufficlent or he is certain of a free and easy life. Too many pleasant things and experiences can be obtained by money for any of us to despise it. We all want it. If we haven't it we do all we can to get it; if we have it we desire more. = And, of course, there is wrong in endeavoring to get it. The | wrong creeps in when we want more than our shére, and in order to get it adopt means which are unworthy. It is that sort of selfish practice that honest." Then there are, for instance, speech and sport and love. Does it always ent. healthy professionalism. Divorces love matters. though Truth ia ever on the acaffold, 'Wrong forever onthe throne. Then one remembers that there is ino after the animals while I am away of money is the foot of all evil." If money being abused or 'by a deep crav- nothing 'makes fron (say; "Today you can't be pay to be right there? Lying is preval- Bport is, damaged by an une sometimes make a laughing-stock of Often it does seem as "God within the shadows." A man may gain all the world by his wrong-doing, but he {s a fool all the tter is whether we have done ght: not our smartness or social standin, Unhappy endings to Iffe are a by ther tion of fraud and deceit, and the game {s not worth the candle. Let no one persuade you otherwise that, finally, truth and good- ness and virtue must win, It is better seemingly to lose with right than ap- pear to win with the coward. We must be as One who never turned = his back but marched breast forward, Never doubted clouds would break, Never dreamed, though right were, worsted, wrong would triumph, Held we fall to rise, are baffled to fight better, of "a big business concern when a young, "dead-and-alive" clerk strolled seme. At the last tho thing that will My as if he were walking in his sleep. this famous business man, "may learn wisdom and make more money. Buta boy who wastes his youth will learn wisdom only when lie Is making money for others." ahead of you. to get on iu life. aré not doing so. Nor will thoy, until theif desire' to succeed i» sufficiently strong ito impel them to make the big effort, which alone can bring success. if the nothing-but-plensure the widow in the wih a . cow, 8 pig, a deg, and some chickens, | : Tealy for the journey. 'As there 1s nobody in the house to 1 thogsht I would take them with me, 1 hope you will help me," the wid- ow exphammot with a smile. e officer refused und réturned to Algle, where the widow" was default to twelve hours' imprisonment. Some days later the widow entered the prison with her empty baskets, stating that, having gold her produce in the local market and not wanting to pay for a night's | edging, she had come to "suffer" her sentence. The amused warders placed the wid- ow In a cell, and next morning, after a hearty breakfast, sfe left for her home after thanking the warders for their hospitality, bsnl pitti SUMMER COMPLAINTS KILL LITTLE OES At the first sign of illness during the Own Tablets or in a few hours he may be beyond aid. These Tablets will pre- vent summer complaints if given oc- casionally to the well child, and will promptly 'relievo these. troubles if they come on suddenly. Baby's Owa Tab: lots should always' bo kept In every home where there are young children. There {3 no other medicine as good and the mother has the guarantee of a government analyst that they are abso- lutely safe. They are sold by all drug- gists or will be mailed on receipt of price, 25 cents per box, by The Dr. Wil liams' Medicine Co, Brockville, Ont. A little booklet, "Care of the Baby in Health®and Sickness," will be sent free to any mother on request. --a---------- Youth Means Success--If You Don't Waste Your Youth! "Look at--that boy wasting his youth!" These wore Yho words of tho head "A boy who wastes money," went on hot weather give the little ones Baby's |. - The ORANGE PEKOE i is 5 oxtrl exivh good Try Yo rr ------ A Poem You Should Know. Content. It Is said that Robert Greene dled at the age of thirty-two of a surfeit of pickled herrings and Rhenish wine. He was one of the wild set who laid the foundations of our drama, and pesusna] his last work, "A Groat's Worth of Wit | Bought With a Million of Repentance," shows elgns of the repentance of which it speaks, In this curious work he referred to Shakespeare as "an upstart crow begutified with our feathers," and it le certain that Shakespeare borrowed the plot of "The Winter's Tale" from Creene's "Triumph of Time." Though Greene died so young, he left a great mass of work behind him, but his fame may rest perhaps most securely on the gem-llke poems scat tered about his writings. Bweet are the thoughts that savour of content, The quiet mind Is richer than a crown, Sweet are the nights, in careless slum. ber spent, The poor estate scorns Fortune's angry frown. Such sweet content, such minds, such sleep, such bliss, Boggars S5i0Y," when princes oft do miss. The homely house that harbours quiet rest, The cottage that affords no pride, nor care, The mean that 'grees with country music best, The sweat consort of mirth and music's fare; Obscured lite sets down a type of bliss, A mind content both crown and king dom is. ---- een Mayoress of London shook hands until her right one was blistered, and now she wants handshakeless recep- tions, She will probably sympathize with the boy who was asked to pre. pont a bouquet to a distinguished per- sonage. I'll glve her the bouquet," he sald, "if ehe'll promlse not to kiss me," pr---- = YOu have youth,'and there is a future All the young mett around you want Yot many of them The grim fact remains, however, that follows But if your future is go! ing to mean merely an oasy time and | pleasure at any price, it will be gone | before you realize it. Bleep to wake. Where the Ggld Goes. "The world's outpit of gold is onor- mous. Thirty-five years ago it was lt {le more than twenty millions a year; now it Is over one hundred millions, Even so there Is not enough to go round. The reasons for this are the quantity of the precious metal used in thustasm have died can fully under stand how well worth while Is any sacrifice made by a youth for the sake of his career. could see what lies » fow years ahoad of them, if they ceuld realize the pen. alty of to-day's wasted opportunities, they would be impatient now to begin the big fight. Only a man in whom the fires of on: You needn't be "brainy." A sincere quaptities hoarded and lost. sumers. nearly a Lundred and fifty tons of gold, -[ gearcely an ounce of which is ever re- covered.' ~ Gold leat sabsorbs. huge . 4 amiounts--in Btitain 'alone some forty thousand ounces a year. Vast quanti metals and for ornamenting pottery. But China and India are the worst offenders. A form of plety in India is tv re-gild the dome of some religious bullding. Such an operation often ab- '{ sorbs $50,000 worth of gold. Not long ago an Indian rajah used seventeen | thousand sovereigns to form centres to 'each minute 'pane fu. the 'windowa of | his palace. Between two and three millions sterl- 'Ing in gold vanish yoarly in India, and gue as much in Chin, This is all ing-place"s0 that th aver: es ropellers as pnd aeroplanes. : n aero-ouging Is stienced the, whirling alr-screw, pro- od by the roar of the mo- pessteating Hug aad. tar-reach- arts and crafts, and the even larger Jewellers' are "the "heaviest con: Every year they work up ties of gold are used for plating other ahorgien Oo orVEr Stup BY aon tt {ano 0 ¥ buried, and-as a rule. the owner dies | - | without eveallng the secret of Tis hid- gold. |W ilat of the-prisoners to be taken wivay | wish to sacrifice himself and save his thout Iola), 1 Ask for hr 'and take no ether, a Pai trier can win, too. Just put your best into everything you do, and you will gradually release yotir stores of energy which will help you to "get there" every time. Rely, upon yourself," a gllt-odged #peculatio. Decide what you want to be, then concentrate on it. Don't scatter your "Your youth 1s. wards the big goal. It will mean hard work. There will be bufletings, setbacks; Dut it is part of 'the game of life. Just carry on steadily, Your youth will gee you through, : ; ha A Father Who Was a Hero. Radldn Uelil be iT ints TES vials old like New" IDEAL Gin The Capo Polishes, Ltd, Hamliton ISTE RELATES Strong it Pure "ong Phosphate, known to most druggists os Bitro-Phosphate, is what nerve-exhausted, tirod-out people must havo to regain nerve force and energy. That's why It's guaranteed, Price #1 per pkgo. Arrow Chemical Co,, 80 Front Bt. Hast, Toronto, Ont, | Don't Wait [till you get mlok: "Yee Minard's -- the great" preventative, AER Classified Alvatancrr: INCOMPARABLE SILVER FOXES OWEST WPRICKS, HIGHEST QUALITY, Schur~ Enquire about our Fortune Founders. man Fur Farm, Summerside, Prince Edward Island. Somewhat in Doubt. "Been hunting to-day, a wa 3 7 ER aN A sa "Yes." "Shot anything?" Ur don't know yet=--1'm waiting for =~ the rest of the party to get into camp 80 that we can call the roll." eee em ret. When at full strength, the Paris police force numbers 9,069 men. URINE } fon Your EYES Refreshes Tired Eyes 'Write Murine Co., Chicago, forEye Care Book ITCHY PIMPLES ALL OVER FACE Bothered Over A Year: Cuticura Healed. "I was bothered with pimples for over a year. They were hard and small and scaled over and were scattered all over my face. The pimples itched causing me to scratch and my face was disfigured. **I tried other remedies but with- out success. I gent for a free sam- ple of Cuticura Soap and Ointment and after using it I got relfer. I purchased more and in about two months T'was completely healed." (Signed) Miss Kathleen Menzies, Northumberland St., Whitney, N. B., January 2, 1925. Use Cuticura for every-day toilet purpuses. Bathe with Soap, soothe with Ointment, dust with Teleat Bott! %5 Ea hire) Free ond Address 2 Gio ent 7 and foe. I joa rin fa cura Shaving Shen "286. mera . In the'year 1798 a young barrister, M. de Loizerollus, came under susp clon for some act and was arrested and sont to the Bt. Laxzage, Parle, prison, -One day, "while the -yoting man's father was visiting in the pileon, nies: gors from Rob Te arrived with for trial. Young Lolzerolles was asleep. - The father; with the herolo son, answered to his son's namo was taken' betore the tribunal, The clerk of the tribunal noticed the disparity fn the ages and changed twenty-two to sixty-one and dleo sub: sututed the name Francls for Jab lather Wea ut noe sent to the scattold withou t trial, ho wi t wT rs DOCTOR ADVISED AN OPERATION Read Alberta Wom Woman's Ex- perience with Lydia E. Pink- ham's Vegetable Compound Provost, Albérta.--*' Perhaps you will remember sending me one of your books a year ago. I was in a bad condition and would suffer- awful pains at times and could not do anything. The doctor said I could not have children unless I went under an operation. I read testi- monials of Lydia E. Pinkham"s Vegeta- ble Compound in the papers and a friend recommended me to take it. After tak- ing three bottles I became much better and now I have a bonny baby girl four months old. I do my housework and help a little with the chores. I recom- mend the Vegetable Compound to my friends and [am willing for ou to use this testimonial letter."-- Mrs. A. A. ADAMS, Box 54, Provost, Alberta. Pains in Left Side uebec.--* I took Lydia E. Pinkham's s_Viegetable -Compound:- be" cause 1 suffered with pains in my left side and back and with weakness and t other troubles women so often have. 1 was this way about six months. I saw the Vegetable Compound advertised in "Montreal Standard,' and I have Be four bottles of it. I was a ve sick woman and I feel so much better would not be without it. I also use Lydia E. Pinkham's Sanative Wash. I d the medicines to my friend: and I am willing for you to gas my let- ter as a testimonial.'"'-- Mrs. M Lachine, 580 Notre Dame St., Lachine, W Roan Proved safe by millions and prescribed by pliyaians for " : Neuralgia Toothache eu Headache Pain Colds Lumbago Neuritis Rheumatism only "Bayer" a! rarer proved