The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

yp -- Scugog Citizen -- esday, January 23, 199 12 -- Sc Ci Tuesday, J 6 HOW TO KILLAB NESS IN TEN EASY STEPS! 1.Don't advertise - Just pretend everybody already KNOWS that you are in pusiness: pon't advertise Tell yourself you just don't have fhe time to spend fhinking about 3. pon't advertise Just assume everybody KNOWS what you sell. pon't advertise convince yourself that you've peen in pusiness SO long that me . 5, Don't advertise forget that there are new potential customers who would do pusiness with you if they were urged to do so. 6. Don't advertise Forget hat you nave com! etition trying to attract your customers away from you. 7.00n't advertise ell yourself it costs 100 much fo advertise and that you don't ut of it. g.Don't advertise Overlook the fact that advertising is an investment in selling - L} q.pon't advertise Be sure not fo provide an adeauate pudget for pusiness: : . + gdvertise forget that you nave to keep reminding your estaplisned appreciate their pusiness. That's wha t.youn unix ip) and that's whdt you'll | GOG heli Hr W y I g y " 'ADVERTISING WORKS' sa UCAG CITIZEN Phone Hater nest) Port Perry Fax 985-14 'ALL YO . U REALLY NEED IN A NEWSPAPER