Lake Scugog Historical Society Historic Digital Newspaper Collection

Scugog Citizen (1991), 14 May 1996, p. 16

The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

- "76 -- Bemgog Citiea : a. " n Tres, Hay T1996 - . "WEF 1.0on't advertise Just pretend everybody aveady KNOWS that youre in pusiness: 2. Don't advertise Tell yourself you just don't have ihe time to spend Thinking agout Lo) 5! S ou sell. pont advertise: Convince yourself that you've peen in pusiness sO \ong that ome ou. i 5. Don't advertise get that there are new potential customers who would do 0 SO. 6. Don't advertise forget that you have oO mpettion trying to attract your U. i Tell yourself it costs 100 much to advertise and that you don't . get enough out of It. . g. Don't advertise overlook ine fact that advertising is an investrnent in seling - pense. J . q.pon't advertise Be sure not to provide an adeauate pudget for pusINess-« 10. Don't advertise forget nat you nave to weep reminding your establisned customers that you appreciate their business: ' . yOu DECIDE ~~ T'S YOUR BUSINESS | In GOOD TIME and BAD! \ That's wha THE SCUGOG CITIZE! plans GOG CITIZEN! | y hi * . "ADVERTISING WORKS' Phone 985 r Street, Port cand | | - 110 - . - ALL Yak REA | REALLY NEED IN A NEWSPAPER' : <

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