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: bh ] 5 { a > ql >» = 3 A io a ¥ "3 , == fr i { 5 i > rs PG x f+ or 2 = 2 & $. ¥ fd ah, » i "Gl IE Nat Aetount of Junior Red Cross Celebration On The La- . brador Coast Brings Royal . Acknowledgment. Away. to the east of the Canadian Labrador is the village of St. Paul's River. It is made up of only a few hundred inhabitants, while the child: ren attending the loeal school num- ber 28 in all. In spite of their num- ber these children who form the "Northern Comrades Branch" of the Junior Red Cross decided that the Silver Jubilee must be celebrated in their village, and, in spite of dif- ficulties, which might have proved insurmountable in other communi-|- ties, celebrated it was under the en- thusiastic direction 'of Miss 1. C. Bennett, their director and teacher. On the morning of May 6, a bell was rung at the Mission House and the parade assembled, the little tots in front, others according to height, Each child carried a small Union Jack which had been painstakingly made from scraps of red, white and blue paper cut from old magazines. The school Union Jack was carried| in front and the Red Cross flag, awarded to this Branch for the ex- cellence of their work during the past year, was carried at the rear. The band consisted of a violin play- "ed by ear, a mouth organ and a drum which had been evolved from a dish- pan decorated with tissue paper, with red bands with Union Jacks be- tween, Patriotic songs were sung, includ- ing. "O Canada', and three cheers given for King George and Queen Mary. As the children then marcn- ed from one end of the village to the other, they were greeted by all the inhabitants who then joined the pro- cession. On returning to the Mis- sicn House a volley was fired by the fathers in honor of the King and all stovd at attention while the Na- tional Anthem was sung. Everyone then made: their way to the house of the school inspector wheré they listened until long after dark to the account of the jubilee and the King's message which came to them by radio. An account of this celebration was sent to the King and the fol- lowing acknowledgment was receiv- --~ed by A. E. Holt, chairman of the Quebec Junior Red Cross: Privy Purse Office, Buckingham Palace, S.W. 10th July, 1936 Dear Mr. H Holt,-- I have laid before the King your|. letter of the 25th June, and His . Majesty read with much interest the account of the jubilee celebrations which took place at St. Paul's River on the Labrador coast. The King wished me to tell you that he very "much appreciates this spontaneous "~demonstration of loyalty on the part of the community f St. Paul's River, and thinks that Miss I. C. Bennett is to be congratulated on the man- ner in which she conducted the cele- brations. The King was aivased at your ac- 'count of the Band, -and hopes you will let it be known that it was with great pleaure -he heard of the en- thusiastic manner in which cheers were given for His Majesty and the Queen. Yours faithfully, (sgd.) --Ponsonby. Plane is Pioneer; "Railroad Follows (Detroit News) The rai.,way as the forerunner of the air line is the familiar story. Here is perhaps the first instance in which air transport has pioneer- ed the field and shown the way to the railroad. . Seven years ago the isolation of the Gulf Coast States was well-nigh complete. Boat service was so in- adequate that official mail, and sup- plies, bound from - the capital to Yucatan or Campeche, would fre- quently pile up for a month or more in the port of Vera Cruz. Yucatan considered itself hardly more than a olitical affiliate of Mexico, and the ucatecan traditionally referred to his countrymen in other states as "those Mexicans." "When the post-Revolution restor- ation + of the = Mexican . ri 8 helped bring a new sense df unity to states of the Central lateau, that condition tenfled only: to em- phasize the feudal character -of the Yucatan Peninsual. Neither, rails nor road-linked it with the body of Mexico, and there was little traffic between imriensely fertile Tabasco, Campeche and Yucatan, and Central Mexico, potentially' their best market: In 19.8 George Rihi made his * trail- blazing flight over the Guilf Coast route now served by Pan American, which resulted directly in bringing Yucatan into daily contact with Mexico City, and in focusing the attention of the Peninsula and ths Central Government on the ad- vantages of speedier fransport and cleser communication, During the Jast seven years the airplane has not done a more positive - service any- where in the Americas, bo) Stockbridge (Hants) Scouts, dig. ging a hole in preparation for their Silver Jubilee beacon, unearthed a skull which is believed to date back to the Bronze Age. Further excava- tions are being made, * » » One hundred and fifty Scouts and Dads attended the 8th anniversary banquet of the 1st Waterloo Troop. The Troop is associatéd with Holy Saviour Anglican Church, * * =» A unique plece of practical Scout- ing won a Medal of Merit {or Patrol Leader Ronald Rhind of ethe 1st Cheadle Hulme. (Cheshire) Scout Group. While at camp 'Rbind learn. ed that a valuable monkey had es- caped from its owner. He tracked jt down, cornered jt, and after a pro tracted struggle, during which he suffered a number of bites and scratches, captured the animal. * - * Some 200 Cubs, Scouts, Rovers and Sea Scouts, Girl Guides and Brownies participated in Owen Sound's annual church parade. The parade was headed by the Salvation Army Band. Scouts of the new 1st Chatsworth Troop--organized through the efforts of Qwen Sound Rovers-- attended, * % * An attractive display booth of St. Johns, Que., Scouts at a gathering of leaders of the Boy Scouts of Ameri. ca at Boston, distributed over a thousand sets -of illustrated matter and road maps of the Province of Quebec. * * * St Catherines has added a Scout y SCOUTING | Here + There Everywhere A brother to every other Scout, without regard 4 to race or creed Group under the auspices of the lo- cal branch of the Canadian Legion. > * % =» Scouts from seven European coun- tries -- Denmark, Sweden, Holland, / France and Norway, and Russian! Scouts from London and Armenlan Scouts from Paris, France -- were guests at a West Country (England). Whitsuntide Scout Jamboree. The programme included camperaft, bridge building, signalling, first ald and box- ing. 3 * * 2 An autographed quilt worked by members of the Mothers' Auxiliary of the 1st Owen Sound Cub Pack con. tributed. $30.00 to the pack"s camp fund, * & ¥ Reminding that there are other folk in Oxford, England, than uni. versity students, a march, past of Scouts and 'a "Grand Howl" by 600 Wolf Cubs was reviewed by Dr. Cyril Norwood, President of St. John's Col- lege. A Scout and Cub pageant de- picted the "Landing of the Romans" and "Hiawatha." * ® @® Upwards of 200 Cubs, Scouts and Rovers participated in an Oshawa Scout rally, held on a farm near Ked- ron, A programme of Scout and Cub games concluded with a big camp fire and sing-song. * _* * For the annual Junior Fair at Niag- ara-on-the-Lake special prizes for Scout exhibits have been offered by Miss K. E. Ball. These include a prize for the best decorated Scout stave. ° SILVER JUBILEE Wm. Wrigley 'Jr. Co. Of Canada Celebrates Twenty- Five Years Of Progress. Allan Ross TORONTO, -- Twenty-nve years ago, Allan Ross, President of Wrig- ley's in Canada, and Vice-President of the Wrigley Company in the Unit. ed States, 'came to Toronto to found a business that has grown to one of the largest in the country, Allan Ross, then only 22, had courage, a vision, and today, 'Mr. Ross, still a young man, is head of a business - that stretches from coast to coast, and whose. advertising has contacted: every individual in the Dominion. A survey of Wrigley achievements in Capada includes the founding of Marathon Swims rat the Canadian National Exhibition, the invention of "radio amateur night," the offer to buy western wheat with all gum-dol-* lars received, the establishment of unemployment hostels; the list is endless, One. octasion particularly is re- membered' when Wrigley's brought over five hundred children to see the Canadian National Exhirition, chil- dren who had never before visited the famous exhibition. Mayors of towns all over Ontario were asked to name their town's most deserving children, who 'were then brought to Toronto by Wrigley's to be shown all the wonders of the C.N.E. for three days with all expenses paid. "Without capable helpers," declares Mr. Ross, "no business can succeed." He has followed that. principle and hag surrounded himself with unusual- ly capable men, Highly efficient team- work, has erfabled Mr. Ross to bulld the Wrigley Company from a busi- | man, ness : whose yearly output would scarcely fill a room 10X10X10 feet. Today, alter twenty-five years of co- operative effort the daily production would bulk tons upon tons. Wrigley's Gum is sold to the public through 76,000 retailers--three out of every five retailers in the Dominion. Ob:zerves Mr. Ross, "There Is only one way to make progress; it is to make it slowly. So far as | know there 18 only one way to 'develop oneself into valuable executive mater- fal, It 1s: Start to learn by actual perience--which it will take years to get--the fundamentals of what. ever game you tackle." - Says Adveritsing is 'Best Medium +P. T. Hines, Advertising Manager of the Greensboro, N.C., News Record gays: "It is not unusual to hear a man say, especially sonie man from the professions, thiat he does not believe Jin advertising. The use of pald news- paper space {3 termed unethical and wasteful. "While ! have always considered newspaper advertising the best means of securing paid publicity, my defin- ition of advertising is broad and all- inclusive. To me, advertising is--any- thing that brings merchandise or sera vice to the attention of prospective clients. i "Any man who does not belleve in advertising, if he is consistent, will avoid the: use of signs, lettering 'on office doors, display windows and will discourage word of mouth praise of his business, skill or trustworthiness, He wiil force people to search him out, with nothing to guide or direct them. "When you say all this to such a his answer will usually be 'Nonsense!' In truth he is really ans. wering himself and does hot know it, for 'Nonsen:ze' is the right word to uge when a man tells you that he does not believe fn advertising. No business- practice in America today is better established than advertising. Advertisjos is a necessary public ser- vice. It 1% the cheapest way of spread. ing business news--and the spread of such news is essential to both 'con. sumer and advertiser. "Good advertising y news in -the truest sense--and, belng classified as news, it 1s 'welcomed by the reader as helpful and informative and ls re- cognzed by the alert merchant and business man as being essential and a necessary part of good service." S Maglstraté at Willesden: legal. It 1s common sense, It is not a Monthly Service. THE ART OF EARNING MONEY as % AN inspirational working treatise is Hered fn a elle written article presenting AUTHORITATIVE COUN- SEL oh winning prize contests for Artishs and Authors, and ' FULL INFORMATION to addressed envelope. 'which puts our subscribers com- pletely in possession of. practical working knowledge how become a money earner. A year's subscription for $2.00, or we will send you interesting notes for. a Se stamped GIFF BAKER, 39 LEE AVENUE, TORONTO; ONT, | Sheep Identification .| Canadian National Live Stock | by the - Canadian | it was down to 136.99. The highest | da are. at Ottawa, the leading bird , being in the Canadian Contest, own- tration Official R cation for reglstratigp under the Pedigree Act allows the choice of two methods, namely, by tatooing or by ear-tagglng. According to the regu- lations, all lambs must be identified prior to September 18t of the year of birth by tatoo-marking or by ear-tag- ging. 1t the breeder decides upon the system of tatoo.marking he must ta- too in the right ear of the lamb, the letters allotted him by the Canadian National Live Stock Records, Ottawa, and in the left ear the flock number followed by a designating. year let- ter, It the 1agEIng method is chosen, tags must he ordered through the Canadian National Live Stock Re- cords. These tags are placed in the right ear of the lamb and show the letters allotted to the breeder by the Canadian National Live Stock re- cords, and the 'flock number, follow- ed by a letter naming the year, As soon as each lamb js identified by tatooing or by tagging. a record ot identification. must be entered in the private flock record of the breeder. Difference between the old and new regulations may be sald to lie in the fact that under the old system ' a breeder purchased his own tags stamped with a name or letter of his own choosing. This method has | been discontinued, and in future the Re- cords tags will not be issued. Com- mencing January 1986, only one fag will be used for-each lamb born in 1936 and subsequent years. Animals born in 1934, or previously, may still be registered bearing the tags that were placed in their ears. Under the new system, a breeder must apply to the Canadian Natlonal Live Stock Records for letters which will be allotted for his exclusive use to identify 'sheep lambed his property' as the regulations state. As adopted Sheep Breeders' Association, the letter "N" will sig- nify that the animal was born in 1935; the letter '"P" that the year of birth was 1936, and that the letter "R", 1937, and so on. The letters "1", "0 and "Q" are not used as year letters. All tags must be ordered through. the Canadian Live Stock Records, Ottawa, Beef Now Most Popular Meat There has been a sharp decline in the consumption of pork in Canada in recent years and a moderate increase in the consumption of beef, As a matter of .fact beef has taken the place of pork as the most popular meat in Canada, according to a bul- Jetin just issued by the Agricultural Branch of the Dominion Bureau of Statistics for the years 1931-1934 in- clusive and entitled "Estimated Con- sumption of Meats, Poultry, Butter, Cheese and Eggs in Canada". One reason for the change is that the price of beef in the years under re- view was, for the most part, less than pork, due in part to drought, which was serious in some parts of Weéstern Canada, an important beet raising country. .In 1931 the per capita consumption of. 'pork in the Dominion was 83.17 "bounds: fn 1932 it rose to 86.61 pounds, but in 1934, it wds down to 66.36 pounds, while beef advanced from 57.79 pounds per head of popu- lation in 1931 to 68.66 in 1934. The consumption of lamb has not varied substantially. It was 7.08 pounds in 1931 and 6.28 pounds in 1934, Can- adian may be classified as consider- able meat eaters for the per capita consumption of beef, pork and lamb was 141.30. pounds in 1934. In 1933 point was '148.60 pounds in 1932. lu 1931 the total was 148.04 pounds, In poultry, hens and chickens are tho most popular on the Canadian | table. Last year the per capita con- sumption was 6.92 pounds compared with 7.98 pounds in 1931, Each per- gon in the Dominfon at 1.81.pounds of turkey in 1934; .38 of a pound of duck and .79 of a.pound: of goose. The reputation that the people of Canada enjoy being amongst the larg. est eaters of butter is evidently not likely to be lost, taking the statist. ics for the four years under review as a criterlon. In 1931 the per capita consumption was 30.76 pounds and in (1934 {t was 30.92 pounds, Connie Best Laying Birds The figures for high laying birds in the egg laying contests conducted by the Dominion Experimental Farms throughout Canada, when eight in. dividuals- only are considered, are found for the 36th week in no less than seven conjests and are scatfer- od from .Ketitville, N.S. in the East to Saanichton, Vancouver Island, in the West. They comprise represent- atives of three breeds, namely four Barred Plymouth Rocks, three White 'Teghorns and one Rhode Island Red. The: first and second for all Cana. } : save No. 32 -- '35 i a " ry The. new system em of sheep fdentifi- | Re ed by G. 8. T Tayler of Bloomfield, Ontarlo, She is a orn and has to her credit 256.5 points for #22 eggs. The second bird ig in the Ontario Contest, and is a Barred Plymouth ock owned by A. J. Urquhart ot Greenfield, Ontario, having 266.1 for 226 eggs. Third place goes to New Brunswick Contest with a Barred Plymouth Rock for C. M. Grieves, Harvey Station, N.B., with 262.2 points for 216 eggs. The fourth and fifth places are in the British Colum- bia- Contest at Agassiz, are both White Leghorng and are owned by F. C. Evans of Abbotsford, B.C. and C. Headey of Cloverdale, being tied for points with 2619. The Evans bird has 211 eggs while the Headey bird has 217. Sixth place goes to a Rhode Is- land Red in the Vancouver Island Contest, owned by Robinson's Red Farm of Prospect Lake, B.C. with 246.0 points for 204 eggs. Seventh place goes to a Barred Plymouth Rock: in 'the Manitoba Contest for Mrs, W. 'Allen. of Eriksdale, Mani- tobi wit 237.9 points for 206 eggs. The Nova Scotia Southern Contest at Kentville claims eighth place with a Barred Plymouth Rock for N. Eagles, Grand Pre', N.S. with 237.6 points for 230 eggs. AVE you rT "reARD A man 1s said to have entered the fish- market and said to the clerk: Man--Just stand over there throw me five of the . biggest you've got. oe Clerk (in amazement)--Throw em! What for? Man--"0 I can tell my friends 1 caught them. I may be a poor fisher- man, but I am no liar. £! * x 0» and fish You can always tell a wise man by the smart things he does not say. * * * Lady--TIs this--the F idelity TInsur- ance Company? Clerk--Yes, madam. What can we do for you? M Lady--I want to haved my hus- band's fidelity insured. . * * » Aunty pushed the cake toward her small nephew. Aunty--Have another piece. "Lad--No, thanks. © Aunty--What's the matter, Tom- my? You seem to be suffering from loss of appetite. Lad (agzing longingly at the cake) --1It isn't loss of appetite. What I'm suffering from is politeness. + 2 . the this Mrs. Crabber--And' you have nerve to ask $5 a bottle for nerve tonic?' Clerk--Certainly, madam. It shows what it will do. I take it regularly. » * * You're ts much fun as a snowflake, as sparkling as a star, You're twice as sweet as sugar--at least, I think yeu. are. You're as comfortable as caressing velvet paw, But woe betide the luckless guy who overlooks your claw! They had been having "one of their frequent squabbles. And he was gelting the worst of it. Man (in exasperation)--I wish that some brainless idiot had pro- posed to you before 'we were mar- ried, Wife (calmly)--He did, darling. Man (the wind being taken out of his sails for a time)--Well then, I wish he had married you. kitty's Wife (still unperturbed, cooing)-- Yes, darling, he did. Some people are in trouble on account of their debts, others are in debt on account of their troubles. success. He studied their habits and EVERY DAY LIVING A WEEKLY TONIC by Dr, M. M, Lappin LEARN TO RELAX Everybody wants to make money, Hard times have left our coffers empty, and we are all open for ime struction on how to replenish them. Well, T have just been reading what a self-made millionaire has to say about this "getting rich" busi. ness, : Naturally, he talks about his own experience, and he fel!ls how he man- aged to accumulate his "pile". What he has to say is worth considering, and it is interesting to learn that, it was not when he was deliberately trying to make money that he made it, but, contrawise, it was when he gave up "trying hard" that money came floating toward him, We ordinary folks can learn some- thing fram what this man who has arrived has to say. Most of us are apt to forget the power and value of thought--I mean, of course, real constructive thought. Not that which often passes for thought, but the kiifd of thought that lies behind every successful man, business, and insti- tution in the world. And one thing that is often overlooked in this con. nection is just that long continued concentration on work of any kind is a tax on the brain. And a tired brain cannot think constructively. After all, it only requires a little reflection to enable us to see that our bright ideas and brain waves are, for the most part, born in our mom- ents of relaxation, Perhaps that is why 80 many worth while ideas are lost beforethey ever have a chance of reaching fruition. 'They come to us in our unguarded moments and, when we are off guard, we 'dg not think it worth while to take the trouble to note them down. Result--they are strangled at birth, Now this milliona're, whose story 1 have just been reading, tells us that he learned his lesson from other men, He gathered all the information he could about the men who won methods, but best of all, he studied the men. He endeavored to learn all he could about them. And one thing that he learned was that, with- out exception, everyone of them had indulged in some sort of hobby or recreational pastime, But notice particularly, he does not say "over indulged". Ah, no! 1 rather guess that they knew how tw hold the balance and rightly divide work and play, they worked all the belter and attained success. It is good to be able to relax now and again. We all need relaxation. In our periods of relaxation we re- plenish the energy that we burn up in our pericds of work. "All work and no play but. there, need I complete 11? ........Be wise! Learn to relax. * * * - NOTE: The writer of this column is a trained psychologist and author ot several works. He is willing to deal with your problems and give you the benefit of his wide experience, Ques- tions regarding problems of EVERY- DAY LIVING should be addressed to:--Dr. M. M. Lappin, Room 421, 73 Adelalde Street West, Toronto, On- tario. Enclose a stamped (3c) and addressed envelope for reply. Good Chances F or " The Hired Man If Really Ambitious wently dollars a 'month with board and room." It does not sug- gest a paradise on earth, of course. It is not a lazy, comfortable and carefree life that is offered. But when one hears of 500 farm jobs at about this wage being offered in a Enjoy areal hand made ally fine lling your own wit GOLDEN VIRGINIA ALSO MADE UP IN PIPE TOBACCO the young men of the province are not overlooking a good bet, The cities are full of young men who "can't ' find jobs," and who think they are ill-used in conse- quence. And the farms are crying out for labor. The worst of it is the young men themselves do not seem to realize that they are passing up an oppor- tunity, "Not experienced in farm work," they say. Not so many years ago there could be found many a rib- bon-counter clerk from London, many a cotion-spinner from Man- chester, working as hired men on Western farms. Because they were inexperienced, they got a little less than going wages. But they learned, they saved, and they acquired home- steads. Today they are among the most substantial farmers in Western Canada. Are Canadian youths less resourceful, less hardy, less adven- turcus, less brainy? Homesteads are not so freely available, it is true, although there are still some homestead lands. But men who have reached the retiring age or for other reasons wish to sell. Capital is not necessary, at least no more than a young man can save in a couple of years. Farms can: be bought ¢n crop payments. There are many farms in Manitoba, bought on crop payments in the last two or three years, today complete- ly free from debt." - Let any young mango into a good farming district, gain a reputation as a hard-working, thrifty, and stout-hearted young fellow, over the -course of two or three years, and he good farm. Hard work? Of course. Is there any choice between hard work with a definite purpose of later indepen- dence and years spent in idleness on government relief? Half the outstanding successful men of Western Canada got their start working as hired men on West- ern farms. And still, when the newspapers dre full of stories about relief camp strikers and young men in idleness, thousands of farm jobs are going- begging. Young men cannot be driven out to take these jobs. But surely the situation calls for some earnest thought on their part. They are overlooking a good bet, STOPS ITCHING In One Minute" D. D D. Prescription Speeds Relief For quick relief from the itching of pimples, mosquito or other insect bites, cczema, rashes and other skin cruptions, apply Dr. Dennis' pure, cooling, liquid, antiseptic D. D. D. Prescription. Forty years' world-wide success. Penetrates the skin, soothing and healing the inflamed tissues. No fuss -- no muss. Clear, grease- less and stainless--dries up almost imme- diately, Try D. D. D. Prescription, Stops the-most intense itching inst antly. A 35¢ trial bottle, at any drug store, is guarane teed to prove it--or money back. D:D. D. this province alone, one wonders if is made by the ownersof ITALIAN Batu, ® FARM L. LABOR] 3 poy Mes Mg. 8 i Ea I FARMERS | IS AVAILABLE SINGLE UNEMPLOYED MEN ARE PRE- . PARED TO TAKE JOBS ON FARMS Who Need Harvest Help Should Ap- ply to the District Employment Office, "Agricultural Representative or Relief Inspector, or Direct to Public Welfare Department, Parliament Buildings, Téronto.. Transportatior: Arranged if Necessa ry | Rd EAP YOUR CO-OPERATION IS REQUESTED ONTARIO DEPARTMENT OF PUBLIC WELFARE. : ONTARIO DEPARTMENT OF AGRICULTURE. f ONTARIO DEPARTMENT OF LABOR. will, have no difficulty in buying a. a < > ~ A ann a A . =n, - ra he te nD » --~ <t on os ma PE OTS : {apie Tn lo are A gers 7, br ores