The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

FA " ~~, ' t -- 'Live' Versus 'Canned' Television In one of the better quips of the current television season George Gobel observed, 'This program comes from" Hollywood." The pint- sized humorist was applying his own wry twist to the perennial controversy over the compara- tive merits of live TV and film- ed TV, But he also was being most tifnely, The. case of natu- tal . television against canned television is up for spirited re- view _in industry quarters, One gentleman responsible for the reconsideration is Jackie Gleason, the wotund buffoon. This year he chose to abandon live TV and substitute a cel- luloid version of the adventures of Ralph, the bellowing: bus driver; the change was one of the consequences of Gleason's much-publicized million - dollar deal wherein he enticed Milton Berle's old sponsor into grant- ing him a tidy annuity. Appar- ently the only minor hitch in the arrangement is that Jackie doesn't seem so funny any more; in fact, film has made his program distressingly flat. Gleason's case is not unusual. A number of Hollywood lumi- naries have been lured astray by the economic or labor-sav- ing advantages of film; invari- ably ~ their shows have lost something in the Only a year ago, there was frantic chitchat about doing feature-length films especially for television, even if 'it were necessary to ask the home 'audience to pay for them. Now, 'all -the excitement in TV 'is fo- 'cused on ninety-minute live dramas without, mercifully, any serious thought of a toll. Is live TV better than filmed TV? Surely ther can be no serious 'doubt that itis. People, of course, do watch filmed TV and do enjoy it because often it is the only way to see cer- tain shows But --this-+does not mean that they prefer it. Give the set owner a chance to express a choice and he would vote over- whelmingly in favor of "live" Phil" Silvers as Sergeant Bilko and Lucille Ball as Lucy Ricar- do are amusing on film, but who would not' rather see them "live?" The only real question is, why is this so? The fundamental nature of +live TV provides the answer. Alone of the mass media, it re- moves from an audience's con- sciousness the factors of time and distance: Radio -can let the individual know what .is hap- pening at the moment it hap- pens but cannot enable him to wateh it. The motion picture can take one {o the scene but not at the moment that an event takes place. In both cases, an intrusion by either time or distance separates the individ- ual from actuality. to" you 'dead'. transition: and personalities. - Live television, on the other hand, bridges the gap instantly and - unites the individual at home with the event afar. The viewer has a sense of being in two places at once. Physically, he may be at his hearthside but intellectually, and, above all, emotionally, he is at the cam- era man's side, Both the player in the studio and the. audience at home. have an intuitive awareness of being in each other's presence. This awareness, not anything elec- tronic, is responsible for the elusive rapport that can extend from a Maine farmhouse to a Hollywood stage. The foundation of this rap- port is a shared experience in the immediacy of the present. In filmed TV, one of the two vital parties concerned -- the player -- completed his emo- tional involvement ber haps weeks or months earlier; the audience, in effect, is catching up. But in live TV, both the star and the spectator are tied together by the stronge of all possible bonds. Neither knows what the next minute will bring forth; it has not been lived yet. Both player and viewer know this accord to be true, both feel it and, most important, both respond to it. The actor versed -iin_ all media can attest that [there is a special hollow in the pit of the stomach as one "goes on" in front of a live audience. There is no turning back, no re- takes, no second chance. It is playing for the money. Even a hardened viewer cannot be im- mune to the contagion; he com- mits himself to the excitement or apprehension of the moment. Will theres 'be a triumph or dis- aster? Uncertainty is the price- less stimulus on both sides of the screen. ) The question is often "asked why a filmed show, when made under conditions seemingly identical with those prevailing in the case of a live program, still should seem different. There is ample. If there is one thing in the theatre that can- not be faked or simulated, it is an opening night. And all of live TV is an opening night. There may-be previews galore and they should seem like the real thing, but they never are. Maybe the explanation is pure- ly psychological, something that, after all, perhaps should not be explained; . only appreciated. But that a viewer does let a psychological prejudice play a part in his attitude toward film cannot be seriously dis- puted; he can hardly do other- wise, because the television in- dustry is determined to remind him that there is such a diff- erence between the forms. Instead of "minimizing the distinctions, TV, producers seem to accentuate them. Not 'Spring Fashions two TV . "sure, *primevally -- Le Lv A SNE SREIGEER RELL A-TISKET A-TASKET, DIG THAT CRAZY BASKET -- With today's food prices, a market basket this size would cost a sizeable chunk of .dought. Actually, it's an imaginative float parading chunk of dough. Actuallg, it's an imaginative float parading presenting the Bermuda Dept. of Agriculture, the. basket won the prize for originality. only do these! policies ~add to the woes: of many types of film shows, they are also adversely live TV. ~ The basic trouble with TV shows on film is the cockeyed concept of perfectionism that motivates their production. The celluloid impresarios are so preoccupied with technical fac- tors that. they are not unlike the mechanic who finds an auto- mobile's engine more interest- ing than its passengers. To the art of make-beljeve they apply a set of calipers. Perish the thought that an actor should hesitate over a line; far better that he be let- ter-perfect, even if he must say the lines without comprehend- ing their meaning. Let the cow- boy sing as he rides the dusty trail, but never let the audience hear the sound of a horse's foot or the rustle of a breeze. Na- ture must be presented at 33'4 revolutions per minute. Take -applause and laughter. A situation comedy on film may be-'quite--acceptable until from left field comes a wave of tinny, doctored and apportioned guf- faws. Strips of this pre-pack- aged approval are pieced into the film in what some wan di- rector hopes are the right spots. Usually, he guesses wrong. Above all," filmed TV fears the lull. There must be no pause. If a half-hour show isn't uproarious, shoot two hours and snip out-with a pair of scissors the best thrifty min- utes, Even the amusing Groucho Marx is caught in this cage. of the precisionists. His ad libs fall out exactly on cue and his guests never falter as straight men. Groucho provides humor, to be but he cannot conceal from the audience carefully pre-sliced. From The New York Times Magazine, Amazing Facts About Canada The Mysterious North, by Pierre Berton, illustrated with photographs and maps. (Toron- to; McClelland & Stewart), Pierre Berton was born at Whitehorse and grew up at Dawson in the Yukon Territory. As a_ newsman and magazine edifor he has returned many times to all parts of the far north, from: the mouth of the Mackenzie in the West to the precipitous eastern shores of Baffin Island. His book is a re- flection of the attachment that grows on men who know this lonely land, an af- fection that is not dulled by subzero cold or the exploding of glamorous myths by prosaic fact. And fortunately it is also as accurate, complete and read- able a survey. of arctic and sub- arctic Canada as has vel been produced. The thing that makes "The Mysterious North" such spright- lv reading is that it is peppered with the sort of amazing facts and legends that readers have come fo associate with books on Texas. But since Texas would "be lost in these northern terri- Canadian stories more startling. tories, - these often are even Consider these: The Canadian north contains more lakes than all the rest of the world put together. It also,however, supports one of the world's great deserts, the arctic tundra, on a meager pre- cipitation of between 2 and 10 inches yearly. Paradoxically, thousands of the aforemention- ed lakes happen to lie in this desert, Propriety 'is the rule in al- most every northern boom town and mining. camp. Even Dawson City, dt the height of the Klon- dike gold stampede in 1898, ob- served the Sabbath so rigidly that the Mounted Police put that it is -men in jail for chopping their own kindling sn Sunday. Great greas of the land re- main unexplored, uncharted. And yet no comparable area ot the earth's surface presents such a record of sustained explora- tion -- nearly 400 years; of it. Mr. Berton is never merely flamboyant at the cost of ob- jectivity, however. He makes it clear that to say the Canadian north-is all of a piece is a great misconception. He emphasizes, whether in puncturing the leg- end of a hidden tropical valley or in showing that a rich moun- tain of--mercury ore is uneco- nomic to mine because of dis- tance, that the north is not a continuous bonanza-land soon to be as heavily populated as the rest of Canada. He points "out that as yet the land has only two important vesources: fur and minerals. Water power has still to be tapped. And before any real population growth can be expected, man must solve the 'problem of permafrost which prevents systematic plumbing and sewage use. Then too there are social problems. 'In some places, for instance, the Indian is as rigidly segregated from the white man as is the Negro in the Amgrican South, Prayer by Phone v Thirty -churchgoeérs in the Scottish town oi Ayr fight dis- ease and death with a "prayer by telephone' .system by which, their pastor said, "it is imposs- ible to say how many our pray- ers have "helped to save." "I think every church should have a praver group like this," the Rev. William Whalley de- clared. "It is a wonderful thing." The Rev. Mr. Whalley, .who started the system in the west coast Scottish. resort, contacts the members by bicycle whenever he hears a sick person is in danger. No matter what the hour, they all begin to pray.' : Fvery week in his church, the Rev, Mr, Whalley calls on a 100-member prayer bow their heads and pray for the sick. "We do not claim to have saved lives ourselves. God saves the sick, we merely pray for them," the pastor said. telephone or group tor How Can I ? By Anne Ashley Q. How can 1 remove the shiny parts from a woolen suit? A Sponge with a solution, 1 tablespoon of ammonia a wet cloth and press with an iron not too hot. Follow by brushing the garment with a stiff brush to raise the nap. LJ * . Q. How can ["make candles last longer? , A. Place them in the refrig- erator for a day or two before using, and they will last twice as long and will not trickle down' the candlestick so readily, . * . - Q. How can I bring out all th lights in blonde hair? : A, Use a solution of a level teaspoonful of borax added to a gallon of water as a rinsing water. . * . * Q: How can I change the flavor of bread. pudding? A. When" preparing bread " pudding, sprinkle each buttered slice of bread with desiccated cocoanut instead of currants, and spread some on the top. This will be a pleasant change. -. - . Q. How can I pack eggs suc- cessfully? A. Before packing eggs, coat each egg thoroughly with lard and butter. Use a large stone jar and place the eggs small end downwards in layers of dry salt. . *» . Q. How can I prevent water bugs around the kitchen snik? A. A little kerosene poured down the kitchen sink at night is a precaution. ' - - - Q. How can I cut citron easily? A. Steam it for a few min- utes and it will make an easy task out of a difficult one. Early Adventures Of 'Josh Billings' Josh Billings was born Henry. Wheeler Shaw on April 21, 1818, in Lanesboro, Massachusetts, at a tipe when the United States 'was shedding its pinfeathers for a self - conscious, croaking crow 4. . ws already breaking through the mountains in great swarm preparatory to flowing in succeeding waves cross the North American continent to the Pa- cific. Baby Jittle rust on it. It was good solid New England ancestry with a conscious concept of an "early to bed, early to rise" duty both to do the job and to get the rewards (if God in his wisdom chose to allow it) . . But all of this good influence' could not keep Henry from be- ing an indolent, trifling boy, who shirked his work to go trout fishing on the 'clear water streams in the long line of blue hills that overlooked the little town, or to swim in Pontoosuc and Oneta lakes, or to climb the rugged sides of old Greylock. . . Although 1f can not be said that he loved to study, he did relish - Virgil more chores around a farm. Nor can it 'be said that he followed his teacher's precept: "Whatever you get, get it got." He did, however, pick up en- ough information to get admitted to Hamilton College, a Presby- ferian institution at Clinton, 9 miles southwest of Utica, New York... But his love for pranks far oushone his fondness for learning, and his love of wan- dering in the countryside, fish- ing and just observing, exceeded even his joy from practical jokes. So it was a wonder that he scraped by his freshman year. Communist leader Maurice Thorez axle riders neither know nor care, FELLOW TRAVELERS? These youngsters don't exactly belong to the carriage set, but they know a good thing when they see one. They're taking a free ride on the rear axles of a horse-drawn carriage in Rome. Tha paying passengers are visiting, French and his wife, though the to 1. quart of water, Then cover with * Henry's. pedigree had than the: | \ B | 1 1 i | | CLASSIFIED ADVERTISING AGENTS WANTED OILS, GREASES TIRES Paints and v es, 'electric motews, Hobbyehos ma ery. Dealers want. ed, rite: Warco Grease and OU Limited, Toronto, AGENTS wanted to sell Standard Greeting Cards, with. or without Scripture. Excellent commissions, Send for samples today. Standard Greeting "Cards, 195 Perth St. Brockville, Ont. SELL ELECTRIC SHAVERS! Agents and distributors wanted to sell world famous Rlam Swiss Precl- slon Shaver; the finest precision shav- ing instrument in the world, Clipper head trims; rotary head gives closest shave. Fully guaranteed for one year agalnst all defects, Complete details, RIAM (CANADA) LTD, -345 Craig East Montreal BABY CHICKS AMES In-Cross, day old, started pul. lets. For high egg production at low feed cost. Also wilde cholce breeds, crosses In day old started pullets, mixed chicks. Cockerels. June-July broilers should be on order. BRAY HATCHERY 120 John N Hamilton THE demand for Tweddle chicks 1s increasing due to the fact that we are supplying our customers with some of the best strains and breeds of chicks It is possible for us to hatch. Sure it costs us a lot of money to buy our foundation stock from some of the best production breeders producing broiler stock in America but it has pald off. Send for 1936 catalogue glv- ing full detalls about our speclal egg breeds, broiler, breeds and turkey poults. - TWEDDLE CHICK HATCHERIES LTD. ONTARIO FERGUS FOR SALE 110 volt light plants, 32 to 110 .volt inverters. Nev Sperry Directional Gyros. All items guaranteed. Wrife for prices, Bethke Electric, Bismarck, North Dakota. CHINESE ELM HEDGE PLANTS WILL quickly provide a-five to fifteen. foot hedge. Nine to twelve-inch plants, $450 per hundred. FKdgedale Thorpe Nurseries, Aylmer, Que. HANK WILLIAMS RECORD SPECIAL . 69 Cents Each! The MGM .factory has offered us a limited number of brand new Wil llams records at a substantial 'saving. We are passing this saving on to you. Order today y number with this Baverisoment, | " NOW LIMITED OFFER! - 1. Lost on the highway, 1 just told mama goodbye. 2. I saw the ligh Six more miles to go. 3. House withou love, Wedding bells. 4. Moanin the - blues, Lovesick blues. 5. I'm so lone- some | could cry, Blues come around. 6. My sweet love aln't around, Long one daddy. 7 Honky tonk blues .ong gone lonesome blues. 8. Your cheatin' heart, Cold cold heart, 9. Settin® the woods on fire, Kawllga. 10. You win again, [ could never be ashamed of Jou 11. Hey good lookin', Half as much. 78 RPM ONLY We cannot accept COD on this offer. Order prepaid only,. and add 35¢ for mailing and handling. Shipments posi tively guaranteed 'against loss or breakage. ~ DESTRY RECORDS P.O. Rox 747, Montreal P.Q. MEDICAL 11'S PROVEN -- EVERY SUFFERER OF RHEUMATIC PAINS OR NEURITIS SHOULD TRY DIXON'S REMEDY. MUNRO'S DRUG STORE 335 ELGIN, ; $1.25 EXPRESS PREPAID POST'S ECZEMA SALVE BANISH the torment of dry eczema rashes and weeping skin troubles, Post's Eczema Salve will aot disap- point vou. Itching. scaling and burn: Ing eczema, acne. ringworm, pimples and foot eczema will respond readily | to the stainless. odorless ointment re- gardless of how stubborn or hopeless they seem Sent Pos! Free on Receipt of Price PRICE $2.50 PER JAR POST'S REMEDIES © 389 Queen St. E., Corner ol Logan TORONTO <. On his return the next fall-- by a round-about way on steam- boats and stagecoaches," to de- lay his getting there -- he heard exciting tales of the great West... Back in Hamilton, living in a room that faced the chapel, Henry was awakened each mor-- bell that called all religious service. For Henry it may have. been opportunity ringing. One mor- ning before the bell got in its "peals, Henry shinnjed up a lightning rod (which 1s still on the chapel) and removed the clapper from the bell, The Pre- ning by a students to sident of the College promptly removed Henry from the cgeam-. pu : Back home Henry was neither | an ornament to his family nor a jov to himself, He did a few odd chores around "the house: | J read and deeply in spent the Shakespeare; rest of his time longing to go West, "I guess yon had better po" his father said one day. "You certainly aren't doing anv good around here." 3 So he gave the boy a ten-dol lar bill, his mother fixed him a bundle of clothes, and off he went, not to come back for ten years, From "Uncle Sam's Uncle Josh," by Donald Day. OTTAWA. Jor sep ------------------------ | | OPPORTUNITIES FOR MEN AND WOMEN BE A HAIRDRESSER : JOIN CANADA LEADING SCHOOL © Great Opportunity 4 \ Pleasant dignified profession, good' wages Thousands. of Successful ns Marvel graduates America's Greatest System Olustrated' Catalog Free Write or MARVEL HAIRDRESSING SCHOOLS 358 Bloor St. W., Toronto * Branches 44 King St, Hamilton 72 Rideau St. Ottawa FREEI CATALOGUE CLOTHING, SMALLWARES Write: - ECONOMIC MAIL ORDER 2116 St. Lawrence Blvd, Dept. WwW Montreal Que. EARN $90 weekly addressing envel- opes. Instructions $1. Write: E. Dorsey, 1218 E. Raymond Street, Indianapolis 3, Ind. - album "FERGUS LANDRACE MAILING list 25 names and addresse $1. Write E. Dorsey, 1215 East Raymon Street, Indianapolis 3, Ind. VERMICULITE IS RIGHT LET this proven, guaranteed process bring back new car performance. Re- surfaces cylinder walls, piston rings effectively, $3.95. Safety guard. Posi. tive puncture sealing compound la- boratory tested and approved, $2.98 Four tubes $11.92; literature agents wanted. Arthur. D. Baulne, Sales Agen- cy, Box 234, Massey, Ontario. GEIGER Counter! Build your own In one evening, Inexpensively. Parts list, circuit dlagram, complete easy instruc. tions, $2.00. Dept. B, Box 2723, Coloc- ado Springs, Colorado. POST CARDS! Old and new, worth money) One set brings $100. Learn values! Sce Collectérs Magazine. Sam- ple 25¢ Box 432-C, Glendale California. GET your free homemade cement palat Formulas now! 18 beautiful colors Sensational new discovery. Guaranteed 50 years. Gallon costs only $1.00. Just send stamp. Mason's Service, Nelson, .C. NIGHTCRAWLERS' 'Terrific demand. Steady income. New copyrighted book, explains how to raise, store and sell, $2.50 Postpald. Colonle Bait Farms 1273 Central, Albany 5, New York. SAVE Money on Nationally advertised Merchandise! Low prices on all items, rush $2.00 Immediately for big Cata- log. Century Co., 1274 Fillmore, Denver 6, Colorado. tg "FORMULA! Marvelous Paint for out- bulldings. Used four generations. Eas. ily made at home. Lasts years, $5.00, ~ Mrs. M. L. Buckingham, 503 West (irove, Rantoul, Illinois. CANADA'S LARGEST i HOBBY SUPPLIERS EVERYTHING for the Hobbylst. Send "for free Bulletin or 25¢ for illustrated catalogue. 24-Hour Service. Leonard's Hobby Centre, 608 Bayview Avenus, Dept. "A, Toronto. ole OPPORTUNITIES +f MEN AND WOMEN * WANTED --- young men for Telegraph jobs on Rallway. Big demand. Unlon pay. We secure jobs. ABC Shorthand qualifies for Stenog- rapher in 10 weeks at home. Frees folder, either ccurse. Cassan Systems, 20 Spadina Road, Toronto. 1958 Colin catalogue $1.60. Handy cola 75¢ each, 3 for $2. Mr. Jacol Dyck, 320 -- E. 55 Avenue, Vancouver, B. C. NEW! Blg Profits For Camera Owners 5 tested ways to market photos with profits. Full instructions and tricks. 300 Firms list. WHI buy your photos. Save C.0.D. fers, send $25). Photo Service, Box 393, Victoriaville, Qua. bec. PATENTS FETHERSTONHAUGH & Company, Patent Attorneys. Established 1890. 600 Unlversity: Ave., 'foronto. Patenls all - couritries, AN OFFER to every inventor. List of inventions and full information sent free. The Ramsay Co. Registered Pat. ent Attorneys. 273 Bank St, Ottawa. PERSONAL $1.00 TRIAL offer. Twenty five delura personal requirements. Latest cata logue included. The Medico Agency Box 22, Terminal "Q" 'Toronto Onl. STAMPS MONACO Prince Rainier set of 6, 2g with approvals, Clifford Ritchie, 194 Randolph Road, Leaside Ontario SWINE } - LANDRACE imported Swedish swine, Just received a fresh importation "of 13 bred sows and one boar. Four of' these sows bred to an outstanding hoar owned by Sir Winston Churchill If possible come and see this unpaor- tation as_well as the rest of our heed If you can't come send for photo, Weanling sows and boars for immedi ate delliverv., Folder SWINE FARM FERGUS ONTARIO WANTED BEAR 'CUBS WANTED 1938 hear cubs. Send (ol particulars to DON McDONALD, 2a Wellington = Bowmansille Ontario WANTED to hu BUTTONS clothes over forty vears old, charm strings. 4635 BELMORE NUE, MONTREAL, Que DRIVE "WITH CARE ISSUE 17 -- from button AVE 1956 ~~ ROLL YOUR OWN ~ BETTER CIGARETTES I »