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" ae -- PE ------ 'A Shocking Tale Of 'Health Advertising A review of "The Health Hucksters" by Ralph Lee Smith written by Josephine Ripley in the Christian Science Monitor. . - * writes "the shocking story of how food and drug advertising exploits your health." Ralph Lee Smith writes not only with feeling, but with the confidence of an author who has the evidence to back up his case against the "health hucksters." His sources include the find- ings of congressional investigat- ing committees, the American Medical Association, the Federal tional Better Business Bureau, with which he was formerly as- sociated as an editor. His exposé is concerned oniy with that part of the drug in- dustry which he feels is engaged in unethical. huckstering, not with the medical profession or pharmageutical industry as a whole. He centers his attack on those drug manufacturers and heir advertising agents who, through slick slogans and med:i- cal misrepresentations, encour- age Americans to spend millions of dollars for drugs, vitamins, cosmetics and so-called "health foods" which are cracked up to be what they are not and repre- sented as doing what they don't. These products are well known and their manufacturers some of the biggest in the industry. Through the medium of modern advertising and mass communi- cations, they are able to pene- {rate millions of homes with their misleading sales appeal. The consumer is at their mer- cy, Mr. Smith says, and no one as yet has come to his 1escue in an effective way. Mr. Smith, in his opening chapter © exposing the health huckster's methods, -- addresses himself directly to the reader: "There is no reason why you should _ settle," he challenges, "for anything less than outright elimination of health huckster- ing. No advertiser has the right to mislead you and your family about your health in order to realize profit." industry really want to take the necessary steps to abolish an unnecessary evil. He -derides the huckster's wares dnd their claimed poten- cy, in case after case, chapter -after chapter. As for "the gold rush in vitamins and minerals," medical authorities are quoted to the effect that a well-balanced diet provides all the nourishment of this kind necessary for the average person. Toothpastes that 'prevent tooth decay" are debunked on Heirs' Heirloom by Sass Wheeldon Embroider this "sampler for baby's room -- a pretty decora- tion, a sweet reminder the proud . parents will cherish. Give a gift that's truly per- sonal -- a sampler story' of the Happy Event, Pattern 894: trans- fer'12 x 16 inches; color schemes, Send THIRTY-FIVE CENTS ((stamps cannot be accepted, use postal note for safety) for this pattern to LAURA WHEELER, Box 1, 123 Eighteenth St, New Toronto, Ont. Print plainly PAT- TERN NUMBER, your NAME and ADDRESS, JUST OFF THE PRESS! Bend now for our exciting, new 1061 Needlecraft Catalog. Over 125 designs to crochet, knit, sew, em- _ broider, quilt, weave ~ fash- * jons, homefurnish huranr hits, Plus structions for; Hurry, send 25¢ 4 iow! LEAS 5 AEE ~ in: It is an indignant man who Trade Commission, and the Na- __It- can be stopped, he claims, - "any time the.government and the , toys, gifts, - Smart veil caps. | the ground that "dentifrices pl: a secondary role in dentat hy- giene and by themselves can not prevent tooth decay." Weight - reducing compound ara described as not only use- less for their purpose but per- haps even dangerous, A congre - gional committee, after going in- to this subject, came to the con- clusion that the public is "bilk- ed out of $100 million annually by the makers of worthless weight-reducing preparations." The doctor is under constant pressure by drug manufactureers who spend more than $750,000, . 000 -- or $5,000 for every phy- sician in the nation" -- to per- suade him to prescribe their pro- _ ducts. The tremendous increase in new drugs on the market is illustrated in the case of one druggist quoted as saying that he now stocks nearly 2,000 drugs--- with more being added every week -- in comparison to about 400 such items ten years ago. Mr. Smith scores the federal government's failure to police the drug market while at the same time admitting that the law does not give it adequate authority. For instance the Food and Drug Administration has the right to demand accurate la- belling ¢f a drug, but it has no authority over drug advertising. When the government does at- tempt to catch up with the ex- cesses of the industry, it is often foiled by sharpshooting lawyers who find easy ways of getting around the present "horse "and buggy" laws. What is needed, the author concludes, is "a consumer's bill of rights." He urges the Ameri- can people to rise up and de-- | mand it of their Congress. MASK MARVELS -- These are "the latest in disposable (surgi- cal masks, displayed in San Francisco. The mask at left features high filtering action while the one at right, devel- oped for high bacteria resist- ance, is "heat-sealed to a thin flexible plastic. Buy Now, Pay Later Old As The Hills If you believe that buying on the installment plan is a rela- tively new business practice and a feature of life typical of our era, you are wrong. Installment credit in primitive forms existed thousands of years ago. It was practiced by the Babylonians _and Phoenicians. . It was known in Rome under Julius Caesar, especially in real estate dealings. Apparent the plan was im- ported to England early in the 19th century, when the Countess of Blessington found it practiced by merchants in Paris. When she returned to London, she told . cabinet makers about it. At about the same period, deferred payment plans appeared in the United States. i It was not until early in the present century that the idea of banks lending money to indivi- duals on the basis of character and income, with repayments in monthly installments, was put into pratice. It has now reached, the astronomical figure of nearly $40 billion, according to figures released early in 1960. The share of the nation's banks in install- ment credit is currently about £15 billion, After 50 years -of installment' credit in the United States, fig- ures recently released show that 48 per cent of American families use -it. Main users are the mid- dle-income group. More than hal of all families in the United States buy their furniture and major home appliances in time: payment plans, With installment credit so firmly entrenched in our way of life, there séems little merit in arguing the economic pros and "cons of .this system of buying. Banks, which must exercise pru- dence and caution in their opera- tions, have found it a worth- while practice, based as it is on the character and income of the individual customer, Its dimen- sions today certainly reflect \the stability of both' the national character and economy. ~ Hous- ton Post, eb mii FREE ON A SWING -- Linda Breese, 4, swings as happily as any child at her Columbus, Ohio, home. But when linda gets back to the ground she needs crutches to get around. Born with an open spine, Linda represents millions National Foundation's 1961 poster girl, . . of handicapped children. She's the "HRONICLES "GINGER it Gwendoline b. Cloke Who says Fall is over? We had two days of squaw winter and __ pow we are enjoying real In- | dian summer, It is just grand for getting odd jobs done that some- how always get left to the last minute -- or perhaps don't get done at all. But that's the 'way it goes -- as long as the weather holds out we can find extra jobs to do. Partner is busy both in- side and out. I finally gave in and accepted his offer to help with the painting. The ceilings, with all the reaching and stretch- ing involved were getting me down. So now we are working together and getting along fine. Got the hall done last week -- long hall, six doors! However, we took it in easy strides as I was afraid of Partner stiffening up -- and that wouldn't do at all. Last Friday, it being such_a wonderful day, I went to Milton to fulfil a promise to an 87-year- old lady. I had said I would take" her to visit the old farm home to which she had come as a child 82 years ago. It had remained in the family until recently, that is, until her bachelor brother died. Most of the farm was will- ed to Halton County for re- forstation purposes. The house, ~barn-and 8 acres-of land were _ to be sold and the proceeds turned into the estate. The head of a building construction com- pany bought it, a young fellow we had known as a boy. What he has done with that old farm 'house is almost unbelievable, It was a particularly well-built 'house-to start with;-red brick on... a stone foundation. Now it has been completely modernized without destroying its original . lines. Its great charm is its sim- plicity -- like the deceptive ex- pensive simplicity of Paris dress creations. Indirect lighting, deep pile bréadloom, polished cork tile - in the bedrooms -- so easy on the feet. One-tone decorating throughout -- that is, very pale green walls with. white wood- work, except for the children's rooms, decorated with nursery rhyme: paper. All kinds of con- veniences, of course, but the conveniences are not obstrusive. Going back - to the home of one's childhood always results in a flood of memories, But 1° don't think elderly people resent changes if changes are for the good. - To see a place one has loved slowly going to rack and ruin, that hurts, But if a place' has been taken care of and changes are all in the way of improvements how could. any sensible person object? The fact that the old "parlour" has now become a modern "family room" - need not detract from its 'sentis mental value. When I got back from my trip . the telephone was ringing like mad, Partner was outside and hadn't heard it. The message DRIVE WITH CARE that came over the wires was quite a shock. The nineteen- near Guelph had been killed that afternoon by a falling beam. From what I could gather from his distraught mother he had been helping a neighbour de- molish anZold bujlding.: Probab-, ly a barn, but I'm not sure. This young lad had shown every promise of being an up-and- coming young -farmer. He was quiet, homeloving and hard working. He was interested in cattle and modern methods of farming, Other than that his greatest love was his guitar with which he had done very well in competition with others: ---- | It is Monday now and we feel somewhat deflated after a trip to Guelph yesterday. Needless to say it was a sad experience, However, two! remarks of the parents made us feel that they would eventually recover from the shock of losing their son without becoming = embittered. The mother said -- "It is no use looking back, figuring out how it might have been avoided .-. . I guess it was just meant to be." "And," said the father, "we have nothing but good memories of "our boy. Never -at-any time did he cause us grief or anxiéty." How -many- parents of young girls and boys living today wish they could say the same thing? Oud bereaved friends have cer- tainly suffered a great loss, but it is equally true they have only _ happy memories. Sunday, of course, was our first day back on standard time. Partner made it an opportunity for teasing me. At breakfast ~timie I said; "So you remembered 'that we go back to standard time today?" "Of course I did -- I put the clocks back last- night" "You did not." = "Sure I did." Then I got roily : worried because -I-had-put them back when I went to bed -- an hour earlier than Partner. How- ever, he was only kidding but with Partner you never know |- : whether he is kidding or not. He keeps a face as straight as a poker. It was the radio that put -me- straights Roa SALLIES [) 4 & 5.4 : 1 4 -- Ly ~ . 4 u RR 1 -- a "I give you an answer when the election returns are all in," vear-old_son_of friends of ours. Marriage Tips For Teen-Agers From a code developed by the. Family Service Agency of San | Bernardino, Calif, ' 1. Parental approval of dates. If parents do not approve, there may be good reasons. Allow ~yourself time to isonsider these reasons, - 2: Discusing your engagement or marriage plans with your parents is essential. If you would like further evaluation, .clergy- men, teachers, and school coun- selors can be helpful. Any good marriage plan will stand up un- der careful examination. 3. There is a difference be- [tween infatuation and mature love, Love at first sight, or hasty decisions about marriage, should be carefully questioned. True love allows time for marriage preparation. ' © 4 Know yourself, your hopes, and what you expect from mar- riage. 5. Don't fall into the trap of be- lieving that the "smooth dan- cer" is necesarily the best (hus- band). Remember that success- ful marriages are based on vari- ous personality assets, such as consideration for others, depend- ability, and loyalty. © 6. Marriage is not an escape natch. The 'unhappy single per- son all too often becomes an un- happy married person. __ 7. If you or your family sus- pect that personality problems may interfere with your future happiness, these problems should be (discussed .and) evaluated. 8. Marriage should be a seri- ous plan, not something you would do just because everybody is doing it. 9. Each individual must recog- nize that the final choice of a marriage partner. is his or hers _alone, The _functions-of' dating, courtship, and engagement assist in -the making of -a- wise deci= - sion. 10. Talking things over is an essential means toward under- standing the other person. Each' partner. should have the time and ability to discuss his feel- Modern Etiquette By Anne Ashley Q. If tea Is being served and a guest does ndt care for it, would it be all right in this case for the guest to ask for a cup -. of coffee? A. Not unless' the hostess spe- ~cifically asks if he or she would prefer coffee. Otherwise, drink the tea, or part of it, and pretend you are enjoying it. Q. Is it proper to write a few lines of gdod wishes on the card that you enclose with a wedding gift? A. While not necessary, this is do. Q. My husband (insists on drowning everything on _ his plate with gravy. I think this is bad manners, What d¢ you think? A. Strictly speaking, gravy is for the meat and if you want to eat your potatoes with gravy, you dip a forkful into the gravy that has escaped the meat. = Q. Is it proper to hold the fork or spoon in the hand at the din- ner table while engaged in a long conversation? A. It is much better to lay the utensil down if embarking on a lengthy discourse. If held in the hand, one is likely to find one- self waving it about, and this is definitely improper. Q. Where do I put my olives and radishes served at a formal dinner, when there is no bread- ~and-butter plate? 1 A. Place them on the edge of the plate from which you are eating. Salt for the radishes goes there, too. Q. When one Is carrying ones' tray in a cafeteria, is one sup- posed to ask permission of a stranger to sit at his or her table? i A. This is not necessary. 'These Monks Have A Thriving Business The Benedictine Abbey of St. Wandrille, near the mouth of the Seine, is one of France's leading producers of wax and polish. "This year the monks, who sell their products from Monaco. to | - Madagascar, won the top pro- ductivity award from the De- 'partment of Economic Affairs. The monks' venture into trade began in 1936 when the abbey, built in 649, was in danger of going bankrupt. Two of the -monks, Father Antonio Chervier and Father Sorinval, had some experience of chemistry so they looked eround for a way of applying this skill. They began on polish and pro- gressed to floor. wax, shoe pol- ish, metal polish, glass cleaning wax. As they made a few sales they were able to 'buy better - equipment. Before long every monk in the abbey was involved -- as carpenters, packers, welders, tinsmiths, accountants and typ- ~ists, The monk responsible for fill- ing the shoe-polish tins became frustrated with the laborious job and invented a machine which would fill the tins auto- matically, "By 1941 Les Produits Monas- tique had become such a thriv- ing concern that Father Cher- vier put a dozen local people _¢n the payroll; twenty are now employed, The monks wanted to sell competitively, so they decided to employ no .middle-men. The chiel travelling salesman.is Fa- ther Chervier; each 'summer, with another monk, he sets off in a specially fitted truck, to -ings, .plans._and _ hopes, for the | =------ future, 11, The person who bickers and can't get along with others who will 'bicker in marriage. - 12. Don't expect that, after "marriage, an individual will change very much, Annoying "personality traits will probably centinue and may even become a source of aggravation. - 13. Agreement on friends and recreational activity is impor- ° tant. . 14, Mutual interests and simi- religious background allow for easier adjustment in marriage. 15. Don't be. bluffed into dat- ing, or marrying, a persord who uses dramatic threats to get his or her own way. 16. Don't try to evade discus- sions about - religion, children, money, educational plans, or |. other important goals in life. 17. Authorities agree that, when people marry too far out of their (own) age group, the possiblity of unhappiness is in- creased, 18. An individual who violates | too many standards before mar- riage may 'have difficulty in ac- - cepting the conventions of fam- ily life, -- Cosmopolitan, Magazine, FAY oe Je larity of social, "econoniic, and a quite proper and nice thing to find orders in France, Belgium, Spain and Italy. The monks live in the truck, which has an altar, bunks and cooking facilities. 3 Father Chervier sends Luck the orders and the monks " fiil them -- more than a ton of waxes, . polishes and cleancrs a day. .Father Taupin is transpcut manager. Every morning at five o'clock "he sets off in his truck 'to take supplies to Paris .or Rouen for-onwdrd despatch. "So efficient has the Abbey be- come that in productivity it now ranks seventh among the 400 wax and polish manufacturers in France -- yet in size it is one of the smallest. Despite their commercial suc- cess, the monks are still hsly men. Since 649 the day at St. Wandrille has been divided into three periods, for community prayer, study and manual la-. bour. The monks keep to this schedule. They have an outstanding ve- putation for scholarship and some of them write books on religion in Italian," Portuguese and Spanish. Father Chervier gives a two- fold reason for the success of Les Produits Monastique waxes. "Prayer and elbow grease," he says. : For Half-Sizes PRINTED: PATTERN A 1215-224 A deep-descending collar frames you in softest flattery: above a slimming skirt, Smart in daytime cotton or wool -- ele- gant in silk for gala evenings. Printed Pattern 4704: Halt ise 1232, 1415, 16%, 1815, 201%, 22 Size 16% requires 3% yards 39-inch fabric. : Send FIFTY CENTS (50¢) (stamps cannot be accepted, use postal note for safety) for this pattern. Please print plainly SIZE, NAME, ADDRESS, STYLE NUMBER, ~~ Send order to ANNE ADAMS, Box 1, 123 Eighteenth. St.,, New Toronto, Ont. SEND NOW! Big, beautiful, COLOR-IFIC Fall and Winter Pattern Catalogue -has over 100 styles to sew -- school, career, half-sizes. Only 35¢! _is_probably_the kind of person | : gy mein gi A Fashion Hint For Air Travellers rr ------ em Tec |