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™ Damping Down Those Loud Commercials Three cheers (at a normal 60 decibels) for the FCC. That reg- ulator of the American airwaves reportedly. has scheduled hear- ings next year at which listeners may express themselves about the widespread broadcasting practice of running commercials at a louder volume than the pro- grams surrounding them. In recent years the Federal Communications Commission's sister agency, the Federal Trade Commission, has helped the in- dustry's own watchdogs cut down on dishonest advertising prac- tices. But the FCC has hesitated to set a limit on the volume at which the more raucous ads are transmitted into our living rooms. In part this has stemmed from reluctance to become involved in a technically complex subject Loudness is not necessarily equal to volume. The timbre of an an- nouncer's voice, his speed of de- livery, that false note of urgency or patent medicine pacing --- all of these may give an impression of loudness beyond what instru ments measure. However, a recent test by HL H. Scott, sound equipment manu- tacturer, showed that of 40 TV programs sampled in the Boston area 65 percent ran commercials at a measurably louder volume than the adjacent programs. No wonder so many people leave the room during commer- cials, The answer to this unfair im- position seems to be to have the FCC crack down on commercials that exceed the volume level of a station's general programing. A fitting punishment for offenders might be to require them to run the transgressing commercials at half volume for a month. Advertisers whose own com- mercials are recorded with an eye to accuracy and taste would have nothing to fear and much to ain from such a crackdown. -- oe the Christian Science Monitor, IMMORTAL IMAGE -- Just about everyone will recognize the image of Charlie Chaplin's little tramp. The character was given life again by Lucille Ball in one of her recent television performances. A "id LNB STN CRASH DRIVE--A bit of qui nts iy Fo ck action, a quick shutter and quick-thinking IN photographer turns out this prize winning photo of top Korean bicyclist We Kyung Yong. as he realized that he banked too sharply and was about to crash at a Hong Kong meet African Highway Said To Bear Curse The night was bitterly cold, but crystal-clear under a starless sky as the large American-built sedan, carrying three young white students, purred at sixty miles an hour along the broad highway between Pietersburg and Potgie- tersrust, in the Transvaal. The students, all in their late teens, were looking forward to a rugby match to be played the next day at Louis Trichardt, a small town ahead of them. Their car was almost new, the young driver fully experienced on South African roads, the high- way itself broad, smooth and dead straight. They were approaching a spot almost midway between the two towns, which were seventy miles apart. The flat veld stretched out for miles on either side. Then, suddenly, death cama. Violent crunching death, as the car swerved to the right, left the highway and rolled over half-a- dozen times before coming to a halt on" its roof. Inside, the young students were dead. They were found later in the night when a passing motor- ist spotted the smashed car and called the police. The wreck was taken to police headquarters in Pietersburg and examined thoroughly, but ex- perts could find no fault. And a close inquiry and a post-mortem indicated that none of the young men had had anything stronger than coffee to drink. Police Head Constable C. J. Smit could find no reason why the crash occurred. Ten days later, Smit was called out of bed about midnight. This time it was the worst road disas- ter he had ever seen. Two white men and their wives were on the way home in their 1959-model American car and at a spot within a few yards of where the first fatality had oc- currred they collided head-on with a car containing two Bantu men. The six people stantly. The highway, more than twenty-six feet wide, was bone dry, so that any kind of a skid was ruled out. Mechanically, both cars were sound and a post- mortem showed that none of the had died in- = SUGGESTS TRUCE WITH RED C HINESE -- Soviet Premier hrushchev, addressing the East German Communist Party Sonoress in East Berlin, suggests a truce in his quarrel with ommunist China. All but the suggestion, Chinese delegates cheered his SCARED TO DEATH While Timothy Johnson, 40, was gathering mussels in about tour feet of water off the coast near Auckland, a 12-foot shark swam past him. Johnson collaps- ed and died -- of fright. six people killed had had any strong drink before the collision. In Pretoria, capital of the Transvaal, authorities were be- coming alarmed at the 'hoodoo spot" crashes. The highway begins at Pre- toria and ends 250 miles away at Messina, on the border of South- ern Rhodesia. But the crashes had occurred on a section of road less than fifty yards long. Ex- perts who examined the road and all the crashed cars could find no solution. A week later, two Bantu men were cycling home towards Piet- ersburg on another bright but cold night. Both had strong head- and tail-lights on their cycles and were keeping well to their side of the road, and yet a car ploughed into them from behind, then overturned, killing the driver. Again there was abundant proof that the driver had had nothing strong to drink and that the car's headlights were full on. It was at this stage, at the be- ginning of last August, that Smit heard strange mutterings among the Bantu in Pietersburg. The highway, they said, was cursed at this spot. This was because a witch doc- tor, an old man named Motaung, had been killed on that road, within a few yards of where the latest crop of fatal accidents oc- cured. Motaung had been walking back to Pietersburg on an ice- cold winter's night when a car came up behind him and killed him instantly. The driver had been exonerat- ed when he said that the old man had been walking in the centre of the highway, and was practi- cally invisible, being black-skin- ned and dressed all in black. "They should have buried Mo- taung's dolosses," a Bantu detec- tice told Head Constable Smith. "It is the custom among my people that when a witch doctor dies his dolosses must be buried with him, otherwise death will come to anyone who touches them." Dolosses are animal bones used by a witch doctor in Africa to foretell the future and without these he is supposedly helpless. "But what happened to. Mo- taung's dolosses, then?" Smit asked. He was told that when the old man was killed his dolosses were scattered over the highway and no one bothered to collect them and to bury them with the re- mains. Head Constable Smit drove to the spot where the fatalities had occurred and tried to find what remained of the old man's dolos- ses, but he found nothing except tiny pieces of bone. In Pietersburg and Potgieters- rust the road has in the past few months became known: as "The Highway of Death." Few dare to drive along it at night, And since a man was killed in broad daylight while speeding along the same stretch of road, some are becoming afraid of it even in daytime. The man's death remains un- --a~¢old but clear day, with un- ined visibility and a nearly- new , he left the highway at high speed, overturned a dozen . times and was killed. Smit hunted back. through the records and found that the pre- vious year there had been only two or three very minor acci- dents on the entire stretch of road and no fatalities, yet sud- LI explained: in broad daylight, on, denly, over a eight-week period, seventeen people were killed. Ten of those died almost on the identical spot where Motaung was, killed, the others within a mile. The Bantu say that the acci- dents are caused because Mo- taung appears sudd. 'v on the highway in front c¢i speeding cars which swerve in trying to avoid him, and crash. Foolish superstition? It could be, but in the locality people are wondering, fearfully, when the' next fatal accident will occur and who the victims will be. Fright Sends Goats Into A Trance A man believes he owns four of the world's rarest goats. The goats suffer from a nervous dis- ease called myotonia -- an afflic- tion which makes them stiffen up and go into a trance whenever they are frightened. The owner of the animals, Den- nis Bales, of Bonham, Texas, claims that there are fewer than twelve alive anywhere. Smells For Sale ---Any Variety Psst! Anybody want to buy a smell? Proprietary Perfumes, a branch of Unilevers Ltd. will now gladly sell smells to any- body for almost anything. Chairman of this company, Mr. aromatic Barry Hook, re- BUSINESS OPPORTUNITIES EARN $23 weekly plus a free wardrobe in yomr spare time, Jupt show Fashion Frocks to friends. No Investment, o MEDICAL Gon ADVICE! EVERY SUFFERER RHEUMATIC PAINS O NEURITIS SHOULD TRY DIXON'S R Ysang or expere 08 hoceltsry, Hose veals that they have already de- 3415 industrial Bivd,, Dept. e, 3 REMEDY veloped a "true butter odour" for Montreal 39, Que. a JAUNRD'S DRUG STORY A margarine and an "acute flavour COIN GUIDEBOOK 335 HLGI 0 Ww for chimpanzee food." Perfumery is a highly scientific business, and the firm's experts can now synthesize all natural aromas -- plus many that nature has neglected to invent. ALL new 1063 -- 200 Pages -- Just re- leased '"The Guidebook o Cyna Coins" plus 2nd edition pe "Guide book of Great Britain's vig 190 0 valuable books In one volume, s the prices collectors pa for all coins, Now you can become fully ormed on ber] great money hobby. Previously sol $1.25 EXPRESS COLLECT POST'S ECZEMA SALVE BANISH the torment of dry w kin tro! 1 jhihes a 00) [} ost' 0 8 will not Soe BN ¥: ardl ) : eCgema, Ww respon real Mr. Hook, himself an organic 3] Regency "cain, {sf Rupert, 'Win. | stalnless, odorless clntment reg chemist, left Australia in 1947 nipeg, Manitoba. on BOIR of hops vind iy Prise "because chaps sweeping the Tr soy IAA PER DAR streets were earning more than graduates." An ex-R.A AF. pilot, he joined Unilever partly on the recom- mendation of two uncles -- they both headed divisions in the firm, Mr. Hook was appointed boss of Britain's biggest perfume compounders only recently. His ° headquarters is in non-fragrant Bermondsey, London. A new fac- tory is being built in the more pleasant air of Kent. Proprietary Perfumes also plan to follow up their success with margarine and chimpanzee food, etc.,, by acquiring a flavourings business -- since "taste and smell are allied." "All odours are emotional sti- mulants," says a company spokes- man. "But the emotion aroused must be the right one." One can see his point -- other- wise people would be following their noses into all sorts of em- barrassing situations! Gets 51 Years For Insulting Judges Lorenzo Bellanova just can't keep his big mouth shut. He has spent the past twenty years in Jail. And he still has thirty-one- and-a-half more years to go--for blowing his top at judges! Lorenzo, forty-three, can't stop insulting judges. So they keep giving him sentences for con- tempt of court. When a judge is insulted in Italy he sometimes gives a three- year sentence. For Lorenzo, it has been a vici- ous circle. Every time he gets a new sentence, he. hits the roof. And so he gets a new charge --and another sentence. FARM HELP WANTED MALE WANTED a married man around 30 years of age. Must have milking ex. Jirisnce and enjoy working nih COWS. ust have abllity to be repens ble for the feeding and milking of 80 Guery- seys. Good llving and working gondl- tions. Apply Stoney Creek Dalry Farm R.R. No. 2, St. Ann's, Ont, or phon Wellandport 386-6321. MALE SALES HELP WANTED FULL OR PART TIME ARE yu now selling or do ) Jou wish to sell? Then we have an opening for you. Prestige American Company commenc- ing operations in Canada requires sales staff to introduce our program on an appointment basis. High commission and bonus rate. Experience not neo- essary but car an asset. Our training program will start you off quickly. 4 confidential interview write Box 259, 123-18th Street, Toronto 14, Ont. FLORIDA BUSINESS OPPORTUNITIES BEACHFRONT MOTEL EXCELLENT OPPORTUNITY | FOR RETIREES SARASOTA. Siesta Key, Crescent Beach. 4 air-conditioned - efficlencles plus a 2-bedroom, 2-bath, deluxe apartment. All completely furnished including TV. Owner will finance. Phone Sarasota 924-4482, or write P.O. Box 2406, Cleve- land 12, Ohio. BB "LIVESTOCK FOR sale--Registered SERN Sum. sey cows & heifers with R.O.P. backing. Apply to Harry Arthur, R.R. 1 Lakeside, Ontario. Telephone Medina 4-7. GUERNSEY cows and heifers, Synge ing, vaccinated, T.B. and blood tested. Grades or purebreds. Harold Holliday a Son, phone 989-J-2, RR 3, Mt. Forest, nt. . JERSEYS for sale: 1 have a select grou of heavy springing cows, registered, sound and young. We can finance these with no down payment and 36 months to pay. Ross Butler, 742 Pavey St, Woodstock, telephone LE 7-8155. "LOGS WANTED ~ WANTED White Ash and Hard Maple Logs Best cash prices paid. Phone or write Elgin Handles Limited, St. Thomas, Ontario. ME 1-0330. How Can I? By Roberta Lee POST'S REMEDIES 2865 St. Clair Avenue East Toronto OF INTEREST TO ALL Jyat RELEASED! 1063 Treasure-trove wholesale supply sources, ideas, oh money-saving S[portunities, Dogens free and hard-to-find items, plus al profitmaking {nformat{on. Wri . K. Kihbes, Box 267, Burk's Falls, tarlo. OPPORTUNITIES FOR MEN AND WOMEN BE A HAIRDRESSER JOIN CANADA'S LEADING SCHOOL Great Opportunity Learn Hairdressin Pleasant dignified profession, good wages Thousands of successful Marvel Graduates America's Greatest System Nlustrated Catalogue Free Write or Call Marvel Hairdressing School 358 Bloor St W. Toronto Branches 44 King St. W., Hamilton 72 Rideau Street, Ottawa OLD COINS WANTED " POPE will buy your gold, silver, and copper coins. Send your list to: John Pope Coins, Box 224, Dayton 1, Ohio, PERSONAL BE first to wear beautiful perfumed Jewelry, that Royalty would wear with Liide Further information write: Ashe ea Enterprises, 58 Jones Street Oak- ville, Ontario. BIBLE UNDERSTANDING IS POSSIBLE For aids to Bible Study, free Write Chf1stade) plans. Box 811. Brantford. nt. PROPERTIES FOR SALE DRUMBO BRICK house, full price $3,000, suit ro- tired couple, seen by appointment. PF, C. Brown, Real Estate Broker, Drumbe. Phone 443.5216. PROFITABLE OCCUPATIONS BOOKLET! "Make Money With Any Camera". Twenty different, proven methods. Spare, part, full time. Com- ste Instructions, $1.00. Larry Hothem, 06 West Eighth, Columbus 1, Ohio. Lorenzo was originally brought T---- A thunder clap, a loud shout, into court for "causing a public Q. How can I soften liquid 7 ' a die the blaring of a car horn -- these disturbance." ' glue? A Western journalist Was in. are enough to send'tlie goats into a trance for a minute or more. When they are startled they roll over on to their backs, feet in the air, and become as stiff as a board. The latest incident began when Lorenzo wrote a letter from prison to the Italian Administra- tor of Justice--insulting him. He was brought to court in Trani last May and the judge A. Vinegar will soften liquid that has hardened in the bottle. Q. What is a good "homemade" polish for linoleum? A. A mixture of equal parts of thick, boiled starch and thick, terviewing a Russian official: 'What, in your opinion, is Capi- talism?' - 'Capitalism,' came the coldly disapproving reply, 'is the ex- ploitation of man by man.' What causes the goats to be- said: "Lorenzo Bellanova, you | Warm soapsuds makes a fine 'And Communism?' have like this? It is believed that are charged with contempt of | polish for linoleum. It preserves The official drew himself up the animals are unable to make court for having insulted the the finish of the linoleum, and proudly: 'Communism is exactly a decision. When anything hap- administrator . . ." } {makes it resistant to soiling. the opposite! pens that frightens them, they go "Yes, sir," snapped Lorenzo. | ===== T into a trance to escape deciding "But I must say that you, too, . what to do. are a no-good, blankety-blank EVER HAPPEN TO You? By Blake Bales' goats have become such so-and-so." a famous attraction that viewing He tried to rush the bench but DEAR-- YOU COME IN , WONDERING IF I a goon snd Baa le am. ' } 1 was pos ed -- was Mr, Eisenhower, the ex- until another contempt charge NOT AS YOUNG AS GLAD SHE's President of the United States. could be brought against him. You USED To Be! CONCERNED After inspecting them he want- A few weeks later, he was ; --- OR MAD ed to buy them. Bales explained about their inability to make de- cisions -- but that only made Eisenhower want them all the more, and he offered a fabulous price. But Bales refused. Human beings seem to upset the goats most of all. It is impos- sible to touch them without send- years he still has to serve--and 0 J : ing them into a trance. then tensed himself for the usual L This makes milking them awk- explosion, ward. The moment Bales touches Lorenzo calmly looked at the ' her, the one nervous nanny goat .| judge--and sat down. in the four just stiffens up and For the first time in twenty ' iva flops over, legs pointing: heaven- years, he didn't open his mouth. wards. The police think he must be GB ---- So Bales milks. her upside- getting soft! »% > down. But the milk {is mostly wasted as the pail cannot catch the milk. You can't always tell what makes a man tick until you meet : his wife--she may be the works. brought to court again. A dozen policemen were on hand to watch him. When the time for sentencing came, the police formed a pro- tective circle around Lorenzo. The judge tucked another eigh- teen months on to the thirty In ahswer to an order from a poor-pay customer, a firm wired --"Cannot ship order until you pay for last shipment." Custom- er's reply--"Unable to wait that long, cancel order." X> CAUSE SHE 7A THINKS HE'S . OLD! (-15 Pace <a» © King Features Syndicate, Inc., 1063, World rights reserved. NEW IN 10% Reduction for Round-Trip in Thrift Season Pay Later -- See Your Travel Agent. cz=fr3ay CARINTHIA cz=2=2=7 FRANCONIA cczsB=2=7 CARMANIA c===8=2=7 CARINTHIA "63 - The Lido look to Rotterdam! New | Lido deck, heated pool Se ORE Tourist night club, entertainment cy ania French & German-speaking stewards 7 Calls at Rotterdam, starting May 10 AA ie. SPRING SAILINGS FROM MONTREAL & QUEBEC ( CARMANIA Apr. 19, May 31 Cobh, Havre, Southampton CARINTHIA Apr. 26* May 17 Greenock, Liverpool CARMANIA May 10 *SAILS APR. 27 FROM QUEBEC Havre, Southampton, Rotterdam - Corner Bay & Wellington Sts. 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