The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

I : is { $ vi . / ' \ p : . tak "0. } v ; | 4 % er 4 v . 0 ' ' ¥ | APA . ' . '. J ! . . "tl 3 SEM | BERTSNEIREASS RR ERE FET ERSTE SRS SR SV SEP IREN JEAN SAT Se : bhai . (a ia . - - ¥ . . i ' ry ff. . " A | PORTERS TA Wisdiaeada yg, Joly 10,1774 V9 be 1 | | x L 3 Only one advertising medium is so personal that everyone uses it: Newspapers. LRallal. r=] XoXVi I 0 Ae XVI Ql To ERVET-R Ea [-Na EAE] o FT o II ESR {oR -T-R a EL EW o1 E12 La Le at the movies. You use the newspapers to keep up with sports and (aT) (oXe] Qo a F-14430 Ke TUT OVI} (RVR XR Y-TOVEY oF: oX=T SOV] a =F HEY o T-MEH Ko Yel 1a Ko) {ol gl oF=T de P= Ila Ele] a a =A VAN €=Tod | o LX PY AVL Ls IE T-M EL CRRE RU CIA LI CIEL NEI 8 » tising herself--in the want ads. When something happens to your family. it's recorded in the newspaper. Birth announcements, graduations. engagements. . weddings. anniversaries It's all there. Little league scores. meet- i Ialelrz1alaYoXViakel=taaT=Ta RR {TeX V1 :-T SX IV] o B= LVF: T do RF: Ta To MoT do an TeX {ToT a IN Ho Y-3 "AN A= : i £ all in the newspaper toc ; You dont watch a newspaper. You interact with it (as any cross- y fo (kel do o IVP F4 TI FT WACVATE BN =T8 MVE XVI I: V a AAR Zo YoYo [=] MN a Y=AWVEY o Fo] o T=] SNF: I dF fo household fixture? fi Being a familiar. useful. personal medium is an important news- hs paperability. One that means a lot to a family . and to an adver- A tiser. In fact. some people say that putting an advertisement in the i newspaper is almost like putting it on the family bulletin board. 8 Are newspapers really that effective? : Ask your wife. | \ ' Ad ] RE 3 fs KE fo I oe | fn Lg ey A