Lake Scugog Historical Society Historic Digital Newspaper Collection

Port Perry Star, 19 Jul 1988, p. 10

The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

a conta PPE PETE erp rs gS Sieg WERE RN vp er 10 -- PORT PERRY STAR -- Tuesday, July 19, 1988 Moose delivers at Trader Sam's When it comes to pizza, Sam Chiusolo is fast becoming a leg- end in his View Lake neighbour- hood. Every time neighbours or wife Lorraine and their four chil- dren, the request would be the same: "Sam, make a pizza!" So into the kitchen Sam would g0, rolling up his sleeves and dig- ging his fingers into homemade Smee RAT friends would visit Sam and his This Is how the Trader Sam "empire(!)" was born, , with Sam Chiusolo in the kitchen with his homemade pizza dough (and yes, he can toss it up in the air, and the works!). His wife Lorraine has been by her hus- band's side throughout the entire venture, from the moment the View Lake Trader Sam's was first opened, to the grand opening of the luxe Trader - Sam's restaurant and nightclub in downtown Port Perry. See story for details. Random Jottings (From page 6) part in the Williamson/Acton tournament. So you can see that | am becoming a fairly regular on the course, and you can imagine with just these few extra games under my belt how much my game has improved. Not one damn bit! | just can't figure out why it is that when | leave the house feeling so good at 6:30 in the moming, how | can be in such a foul mood three short later. Anyorie who tells you golf is a relaxing, enjoyable game is either a pro, doesn't give a darn what his score is, or is a little weird. Last week | decided to concentrate on every shot be- fore | made it and was successful to some degree. But it is really hard to take when you have just finished a great shot, and feel that now you know what the secret to a good shot is, only to flub the next three in a row. The relaxed, confident feeling | have driving out to the course, siping on a hot coffee, gradually deteriorates into disappointment, frustration, exasperation and finally out- right contempt for the game. Loose muscles tighten, and pleasant thoughts turn has- ty, as tension and stress take over my entire body. What started out as a enjoyable day has now made me a uncon- trollabe wreck. My next appointment should be with a shrink to get my life back into order. But | must like pain, because I'll be right out there again next week trying all over again. Maybe we'll see you there! crust, his secret homemade tomato sauce, and all the fixings. And after indulging themselves, their comments would also always be the same: ."Sam, y'know should .really go into business selling these things. They'd sell like hotcakes." A millwright by trade, Sam didn't really pay too much atten- tion to their compliments--until one day when the View Lake store came up for sale. And he bought it. "The place (View Lake) needed a store really badly," he recalls. "We need it more than anybody with four kids." Sam and Lorraine opened the , store in March 1987, with $500 worth of stock, including basic convenience store supplies--and. Sam's pizza! Well, the pizza was, literally, an overnight success. By the second day, Sam was forced to replenish his completely depleted pizza sup- plies. And while the prediction about pizzas selling faster than hotcakes was coming true, the store was also growing. Lorraine says, "Of course if you -didn't have a certain brand of cigar- ettes, you'd have to get them, and if someone asked for anything you didn't have, you'd have to get it." These days, the View Lake store boasts all the amenities of a gen- eral store, plus pizza, subs, a beauty salon, and an arcade! But that's not the end of this success story. Sam and Lorraine, plus a few new partners, have sold five fran- chises to a business whimsically named "Trader Sam's" and are the proud owners of Port Perry's new- est restaurant and nightclub of the same name. The Port Perry Trader Sam's opened exactly a year after the View Lake store, and was at first a small restaurant and take-out, spe- cializing in pizza, still made the same way Sam first made it in his kitchen. But problems. arose at the very start when it became clear the piz- zas were too popular for the small store (in the new plaza at the cor- ner of Highway 7A and Water St.) to handle. "We sold ten times the amount of pizza we ever expected to," Sam says. "We were getting up to 40 to 50 pizzas behind. The kitchen couldn't handle the volume," Lor- raine adds. "And we only had seat- ing for 36." Together with partner Steve Strachan, an immediate decision was made to close down and ex- pand the restaurant, by taking over an empty store right next door. At this time; two more partners were added, family friend Tony Colucci and plumber Dave McCombe. With their help, and a massive amount of renovation, the new Trader Sam's was opened May 16. The restaurant was designed to fit the Trader Sam's name, with a trading post look. The interior is decorated with plenty of tongue and groove wood and antiques; the bar is long and curved with real brass railings; windows are etched with the Trader Sam's logo of a moose. The decor is warm and cozy, and the restaurant now seats up to 110. Shirley Ferraro, a cordon bleu chef from the Yukon Territories (who spent her seven year appren- ticeship at the Royal York in To- ronto), heads up the greatly en- larged kitchen, with the assistance of steak and seafood chef Bill Post. ! Together, they prepare excellent meals that compliment Sam's piz- za (which is also sold at a take-out section of the restaurant). The restaurant obtained its liq- uor license a couple of weeks ago, and at night, Trader Sam's is transformed into a night club with a dance floor, a sophisticated sound system, and finger foods ga- lore including real Buffalo-style chicken wings. Mark Erwin, who has spent most of his life in the restaurant business, has been hired on as general manager, and he's excited about Trader Sam's nightclub as- pect. He expects the place to be really hopping on Thursday, Friday and Saturday nights, 'vith various spe- cial events--and a few surprizes on Sundays. Thursday July 14 was the night- club's grand opening, and for that occasion, a ladies diamond ring was given away! Although that was a rare event, Mark does promise many special attractions, including beach par- ties, Mexican nights and wing nights. For softball players, Trader Sam's will video games and play them back in the bar. And for the kiddies, "Scugie" the moose will be in attendance at children's birthday parties. Scugie is the restaurant's mascot and will probably become a famil- iar "face" in Port Perry. Every time you order a pizza for home delivery, it'll be Scugie who deliv- Menzies re-zoning ers the pie to your door! Scugie was chosen as mascot because he fits in with the north- ern "trading post" theme Sam and Lorraine are trying to project--and Scugie's name was chosen by children in a contest. As for the name "Trader Sam's", that was chosen by Sam himself, and for good reason. He was trying to think of some- thing northern and kept coming back to "trading post." But he thought, "There's got to be something we can do with the name "trading post." And he definitely didn't want his View Lake store to be called "Sam's pizza." Finally it hit him--Trader Sam's. And it fit! Sam, you see, has been a "trader all his life. When he was all of six years old, he traded toys and games for his first pair of ice skates! Ever since then, he has bartered for many of his belongings. Lorraine says that's just the way her hus- band is. Already, one of their chil- dren is picking up on Sam's bar- tering habits. Some people are taken aback at how quickly a small pizza place has developed into five franchises (one is opening in Lindsay soon), but it's no surprise to Lorraine. "I'm used to him," she says with a smile. "If you know Sam, he has no ceiling. If he has ideas, they just materialize." Just as a major new restaurant and nightclub has materialized from a View Lake kitchen. heard at council An application to change the zoning of a property on North Street from C6 to C3 (general commercial) was heard at the Township council meeting Mon- day afternoon. The property on the south-east corner of North and John Streets is now a residential dwelling, but has been ear-marked in the zoning by-law for future commercial use. The applicants for the zoning change are Ron and Dave Menzies who own the commercial building facing Queen Street immediately south of the North Street proper- ty in que:tion. ANDERSON'S SECURITY SYSTEMS TFhey told council they have no immediate plans for what kind of commercial uses they are seek- ing, but mentioned the possibility of offices. One resident of the area who lives on the opposite side of North Street said she would not want to see the property become a retail outlet. I would not mind seeing of- fices there, but not stores because of the increased traffic and noise," she stated. Township council is expected to make a decision on the re- zoning application in the next couple of weeks. * Infrared * 24 HR. Electronic Alarms Wireless Detection Devices -- Fire'/ Medic / Burglary * Windows * Doors * Smoke * Shock * Glass Breakage * Personal Transmitting Devices * Protect your Family Exclusive Dealer for Ontario -- BE SAFE -- Don't become a victim! CERTIFIED & BONDED LOCKSMITH 985-0026 SECURITY CONSULTANT RONALD D. BRIDGEWATER, Ba. Lis. LAW OFFICES 38 WATER STREET, PORT PERRY 985-8491 -- providing 14 years experience in -- REAL ESTATE -- INCORPORATIONS FAMILY LAW -- WILLS -- ESTATES

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