The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

. 16--~ PORT PERRY STAR REAL ESTATE -- Tuesday, October 16, 1990 as ; : ' [| When a recession hits... you need all the help ~ Youcanget! DID YOU KNOW: When a recession hits and business goes flat, the temptation is to cut costs, especially your company's investment in such intangibles as advertising. But studies show cutting back on advertising is a mistake. | | Studies show that during the 1981-82 recession, companies that didn't reduce their advertising had a much greater sales growth during and after the recession than firms that cut back. Firms that maintained or increased levels of advertising during the last recession saw an average sales increase over the five years (1980-85) of 275%. But companies that reduced their advertising - or stopped it altogether - saw their sales increase just 19% during the same period. Now, more than ever, it is important that we learn the lessons of the past. Your advertising budget may be the most important key to your firm's prosperity - maybe even to its survival! GIVE YOURSELF ALL THE HELP YOU CAN - INVEST IN ADVERTISING - FOR HELP OR INFORMATION CALL ANNA OR VALERIE AT 985-7383 he Povi Peven Shay 235 QUEEN STREET - PORT PERRY