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velopment departn Tourist Association of Dv gl Jit) made believers outof about 40'politicians, tour- a cials, am mémbers of the m o a. 3 Bnd { : Scugog Mayor Howard Hall and Brock Mayor Don Hadden The purpose of the "Seeing Is Believing" bus tour was to raise awareness of the number of out- standing . tourigt attractions which can be found right here in Durham, After boarding the bus at 8 a.m. the guests were whisked had the ride of their life on top of Sheba at the Bowmanville Z00. Guidebook. a pull-out tourist map Region getting ready to produce next year's tourism Guidebook '93 To increase Durham Region's market share in 1993, to strengthen thelocal tourism industry and to keep pace with the forecast tourism growth, the Tourist Association of Durham Re- gion is pleased to announce the start of production for the 1993 The 1993 Guidebook will feature 32 dazzling pages of at- tractions, things to do, information and services. It also includes showing visitors the mul- titude of attractions to be found in Durham Region. While the Guidebook receives worldwide distri- bution, the largest portion of the 90,000 copies are distributed across the re- southern Ontario gion, and the northeastern United States. The publication is | JRHAM is I EGION | free of charge to our resi- dents and travelling visi- Whitby, Ontario, LIN 6A3. tors, encouraging them to stay longer in Durham Region and en- joy the may fine services and attractions available here. To get your message across to 90,000 readers, whether it'sa free listing of a special event in the calendar of events or an eye- catching advertisement, please call the Tourist Association of Durham Region at (416) 668-8000 or write to P.O. Box 623, and vice-president away on a niné-hour tour of the region. ue to time restrictions -- it was estimated that a familyon a two-week vacation in Durham Region wouldn't be able to take in all of the attractions -- most of the sights were seen through the windows of the bus. TADR president Rick Clow Debbie Tzountzouris emceed the event, telling the guests about each place. The tour started in Whitby with a drive-by visit to Cullen Gardens, Family Kartways, Pearson Lanes, the Whitby In- formation Centre, the Whitby Station Gallery and the Lynde Shores Conservation Authority. Then it was off-to Ajax for a trip through Pickering Village. It was explained that Ajax didn't exist until the second world war when a munitions factory was set up. The town was named after a ship which served in the war and all the streets are named after persons who served on the ship. The original bell and anchor from the ship are mounted in the town's municipal building. In Pickering, the tour took in the Home and Design Centre, the Metro East Trade Centre and the Pickering Museum Vil- lage. A continental breakfast was served at the museum and the guests were given a short guided tour of the village. En route to Uxbridge, the tour took in Pleasure Valley be- fore heading to the Uxbridge- Scott Museum where the visi- tors learned of the area's Quak- er heritage and its ties to Lucy Maude Montgomery. In Brock, Durham's most northern municipality, the tour travelled to Port Bolster, the Commodore Gift. Shoppe, the Gamebridge locks and through the towns of Beaverton, Can- nington and Sunderland. The next stop was Haugen's Chicken Barbecue, Port Perry, where the guests were treated tolunch. Haugen's has a reputa- tion as being one of the best fam- ily restaurantsin the region. After lunch, the tour turned Turnto Page 27 Taking in the Seeing is Believing tour was (from left) Dana Gibson, employee of the Scu- gog Tourist Information Centre, Marion Lee, manager of the Scugog Tourist Information Centre, and Debbie Tzountzouris, vice-president of the Tourist Association of Durham Re- gion (TADR). They are pictured in front of one of the exhibits at the Uxbridge-Scott Mu- seum. Jennifer Pettit of the region' ment snapped a few pictures of the Seeing is Believing tour. s business development depart- Tourism a big business in the Region of Durham Tourism is a big business in Durham Region. Hard to believe? Not when one takes into account that the sport fishing industry alone generates about $75 million an- nually and has the potential of generating twice that amount, says Pat Olive, commissioner of economic development. That figure doesn't even take into account the money generat- ed from pleasure boating, swim- ming and other water sports. And since seven of the eight mu- nicipalities are situated along SE one of the three lakes in the re- gion, almost everyone benefits from theindustry. Although the lakes and streams are a big draw for the region, landlubbers can find plenty to doin Durham, too. The region is home to 11 con- servation areas, 13 cross coun- try ski facilities, four downhill ski facilities, 26 golf courses and clubs, 24 historical sites and museums, 15 camping facilities, and a multitude of attractions and points of interest. 22