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*'?• , >v*"v V. i Mc-H ENRY J U S T I F I E S T H I S D R U G S T O R E • • " fcU -i ih in . -a.if :• - ' ;„S • --'•"."v-.V.;. the opening of a new drug store lor tlie people of McHenry, as well as for the thousands of persons who reside in thiswicinity and those other thousands who visit or make their home in this famous Valley of the Fox during the summer months. In equipping what' we believe to be the most modern drug store in this section^ we feel that we are merely keeping pace with the marvelous growth that is taking place in our town, as well as all over this great River and Lakes Region. 0[ If, after inspecting our new store, you think we have wrought well, we thank you, and pledge you that we will ever strive to render service to merit the phrase "well done." * In olden times the druggist was part necromancer, and part maker of black magic--so the people thought. Today the druggist is the owner of a "Department Store with a College Education." In bygone days, the druggist or "apothecary" brewed his own decoctions of odcLjoots and herbs--prepared his own extracts, tinctures, powders and ointments. As evidence of his skill, and proof of his knowledge, what more natural than a great array of bottles, jars and pots proudly displayedthroughout his shop? Obviously, the more bottles, thg better apothecary. While the science behind the bottles today is as great:--yes, vastly greater-- than in the stage coach days, yet the public is no longer impressed with the mysterious air of the old drug shop. your family, and your fjriendA. are mobt ca^Ualty, invited ta inbjiect tfuA new btare> SkurotLy, ifnday. and Saturday. Cl7larck i(Jty 2ndj 3rd, 4928 An &ame location-jfuAten building, a vuwem, (a, man, woman and ckiid w&o oliutA tke btare on tAe*e dalet SPbomaA <P. iBobjer "3«. SWjfut" The pharmacist may still attempt to wrap the robe of professionalism about himself, but the public refuses to accept him seriously in that role, and mentally, at least, insists that he is a merchant, not a weird sorcerer dealing with mysterious poisons or nauseous draughts. , , Like the barber's stfiped pole, andthe druggist's colored show globes, which have been handed down to us through hundreds of years, old time traditions of store arrangement still exist, in some degree, even with the modern drug store. The problem of the earnest, live, wide-awake pharmacist, is how to sever the fetters that bind him to ancient custom and drudgery, thereby leaving him free to make his fight for trade, unhandicapped by a perverted view of the public's likes and dislikes. <r' The fact is that people have changed with the times. There was a time when the old fashioned store arrangement of the "apothecary shop," with its only advertising the Latin names on the bottles, was right and proper, but now a different kind of store is needed--the kind of store we have fitted out for your greater convenience, a store whose appearance will command attention; a store which will help us to cast aside the garb of mediaevalism, and to get right in tune with die present. A Few of the Lines We Carry Cigars--Always Fresh Eastman Kodaks Whitman's Box Candy Films and Developing Martha Washington Chocolates Sheaf fer Pens and Pencils Those Famoys Chocolate Sodas Gingerale--Mineral Waters Chapell's Quality Ice CreatcT Newspapers Magazines and Books Perfumes Compacts Stationery Dupont Duco B. P. S. Paints Dennison Goody Miller Rubber Goods ;; - • Dr. Hess Stock Remedy Dr. Roberts Stock Remedy Everything a Qood Drug Store Should Have plu$ REMEMBER THE OPENING DAYS-TODAY, TOMORROW AND SATURDAY ALBERT KRAUSBV Thomas £P. ZBolger tyhone 40--"The SMcHenry Druggist"--tyeen Street HERMAN NYE '• -T' U.