•" -V ,'. ?n . .W. ... " *• "' .', 1 a r, - - * - -,•. ! " **t »* » , '* * ' \ * . 0 i '!L P P^ "V "i; * »• ', . 1." . *HI X'HIKIT PLAINDKALZR, THUKBDAT, BIPT. 37, 1M* t p?,v':n#> .... ** ,a«A* Ci.-Vi -*4®;-.tMsffi••'•,• V, • • 4 • /* What impression does your letterhead make, on the man who ,gets your letter? Isn't it reasonable to assume that the man or firm that renders only the best of service will use only the best of printed matter? The one who uses poorly printed stationery is the one who is most likely to use poor materials or slipshod methods in the service he himself jferforms. Whether you believe itv or not, that is the impression that is unconsciously conveyed by .poor printing. It is possible to do most any job of printing for a good deal less money than is charged for the best. But here at The Plaindealer we maintain a rigid rule that no such printing must leave our shop. Whether it be a ticket, a business card or an elaborate catolog,it must be good. And we have the modern type faces, the best of inks ayid paper, as well as skilled printers to maintain that high standard. You need not go outside of McHenry for the best. And in most cases our prices are no higher, and sometimes much less than you pay 1 1 If you would save hours of labor on your Bookkeeping iust phone 170 and ask us to explain our Duplicate System of Billing and Charging. It enables you to get your state* ments out on the first day of the month, with a minimum of effort THE McHENRY Y < ' • '*> ton.,, l