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M'HENEY PLAINDEALER, THURSDAY, FEB. 13,1930 '••tf::- -r ' • - - ' .» . • t ••• i;- i-pnr *";/ >?.' -'" : ' . \ \ • :•'... •"• • '• -• >!ri: *<&JT• « ORD • I ;\ A'--* f.;?, -y? lower profits in selling save you at least $50 to $75 to addition to tHi savings in inamifactiirlng :«P' VyH-.' Twenty-seven years ago the Ford Motor Comipan|| Was formed to provide reliable, economical transports* tion for all the people. That original purpose has nevep changed. The constant effort in every activity is t| find ways to give you greater and greater value with* out extra cost--frequently at lowered cost. This applies to distribution and similar important factors, as well as manufacture^ " ( -v. For tfee Ford Motor Company believes that its full duty is not only to make a good automobile at the lowest possible price, but to see that there is^ no wastf, extravagance, or undue profit in any transaction from the time the car leaves the factory until it is delivered to your home. It is ohyious that hard won savings in production will be of little value if they are sacrificed later through excessive selling costs. '£X. Every purchaser of a motor car has the right tH know how much of the money he pays is for the car itself and how much is taken up by dealer charges. If these charges are too high, one of two things must hap* pen. Either the price of the car must be raised or tfaH quality lowered. There is no other way. The must come from The profit margin on the Ford car has always been fair to both the dealer and the public. Within the past three monhs, it has been possible to effect still further n economies. Today, the discount or commission of the Ford dealer is the lowest of any automobile dealer. The difference, ranging from 25% to nearly 50%, comes right off the price you pay for the ca& L The business of the Ford dealer is good because he makes a small profit on a large number of sales instead _v , > of a large profit on fewer sales. He knows, too, that the extra dollar-foivdollar value of the car makes it easiejf to sell and more certain to give satisfactory-service after purchase. also that the Ford car is delivered to the purchaser equipped with a Triplex shatter-proof glass windshield, an extra steel-spoke wheel, and bright^ ^ enduring Rustless Steel for many exterior metal part% If in addition to four Houdaille double-acting hydraulic shock absorbers and fully enclosed four-wheel brakes. If for any reason you wish to buy certain small ac- In the case of the Ford, the low charges for distribution, selling, financing and accessories mean a direct saving of at least $50 to $75 to every purchaser in tion to the still greater savings made possible by economies in manufacturing. Ford charges are not marked up or increased to cover a high trade-in allowance on a cessories, you will find that theses too, are sold at thpl usual Ford low prices. Replacement parts are also available at lew prices through Ford dealers in every section el |he country. These are important points to remember in considering the purchase of a motor car. They show why is possible to put so much extra quality into the new F< and still maintain the low price. They are also the reason why more than 35% of all cars sold today are Model A Ford* ; . > n uss Phon*30 Sales 'J| : W»•" ,. ,I •• " f: *,;r U '• ,v - r • Alter We Sell" McHenrjr, 111. : I :•»' ..." * A.