McHenry Public Library District Digital Archives

McHenry Plaindealer (McHenry, IL), 6 Dec 1951, p. 14

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Shop Early, Lay More than ever this year it becomes important for Christmas-minded folk to do their gift shonping early. This is why Santa CI a us has come to town so far in advance of the great day itself. : . - He's here early, with his brilliant collection of new 1951 gifts now on display in the stores, for the special purpose of impressing you with the fact that delay may mean disappointment for some one on your list. He's here for the express purpose of urging you to shop early, to lay away a gift a day, and thus be sure to make this Christmas bright and> gay for every one. - .# • * This is an unusual year, a year when despite the wonderful abundance which has always been the miracle of our nation, the very thing you may want to select for that very McHENRY PLAINPEALE* \ ^ -• ' , •Browfay, ' A Gift A Day--Make This Christmas Bright and Gay special person on your list, may prove to be in short supply by the time you get around to shopping for it, if you wait too long. There are just more people who are planning to give more gifts to other people this year than ever before in our history. Families are bigger, relatives are more numerous, and happily for every one, consumer* income is better than ever which in itself means a vast broadening of the Christmas gifts giving traditiop. . Then too, thereJis an extra special reason this year for unusually early Christmas shopping. Just consider the number of men and women also, who are away from home with our armed forces. Shopping for them must be done early enough to insure very early dispatch of packages through the mails. This is the only way in which anyone can make certain that friends and relatives in the armed forces will have greetings from home when the mails arrive for them on Christmas morning. Finally, with more* people giving more gifts, the production capacity of the country which must respond first to the imperative demands of our defense projgram, is being taxed to the limit. If what you want is not available when you finally get aroumf to shopping for it, blame only yourself. This may prove to be especially true in the realm of some of the grander gifts for mother and the home which require use of metals and electrical devices. Better shop early if you want to be safe on this score. Best plan for a perfectly Merry Christmas for every one on your list, which means the satisfying feeling on your own part that your greetings have gone to every relative friend, on time, is to do as Santa Claus says. Shop early. This means starting right now when •% complete assortment of gifts for this Christmas is on display in the stores. Lay away a gift a day. This means making every hour of shopping count. Make every visit downtown yield the answer to at least one gift problem on your list. 'Lay away the gift at home, or ask the stores with which you deal to lay it away for you. Frequently a small deposit will assure that it will be kept for you. And for the thrifty souls who want to buy grand gifts on time there are liberalized credit plans--just in time for Christmas shopping--to make your task easy--if you sh<* early. Santa's Gay Old St. Nick Comes To Town Early, to Make : Yuletide Best on Record Santa Extends an Invitation for All ~4To Visit Stores, See Grand Gifts to Open For Every Member of Family Santa Claus has come to town far ahead of his normal schedule this year to take personal charge of launching the Christmas season of 1951. Old St. Nick has arrived early with a broad smile on his ruddy face beaming an invitation for all to come downtown without delay to see and be delighted by the wonderful contents of his bulging gifts bag. And. he adds, be sure to bring tlie^lldren frtr a treat they'll long remember, and the opportunity to learn in advance what they expect to find in their stockings this year. Hundreds of eager hands helped Santa unload his pack. Hundreds helped him arrange the myriad contents of his pack on the shelves and counters in the stores down town. Windows gay with Yuletide decorations offer only a hint of the brilliant gifts on display inside. Gay Yuletide decorations add to the festive scene. Suts Has Special Reason • -Santa himself will be on hand in some of the stores to help guide eager shoppers from one surprise to another; and to listen to the whispered hopes of the younger generation. Elsewhere deputy Santas ^will take over the job to make sure everyone gets the help they need. Yet Santa has a very special reason for coming to town early this year. That mission is to urge and to help eve^one plan early and shop early in order to make this Christmas Gifts giving season the grandest on record. And that Is what it can be. For this is a Christmas season w^en the opportunity for giving gifts that will keep on giving greetings of the season to everyone on your list for a long long time, has been vastly broadened. But it also is a Christmas season during which those who writ too long to make their selections may find the things they have set their hearts on are in short supply because the material requirements of our "Make America Strong" program may have limited production. It is certain to be a season of multiple giving, evidence of tjie abundance that is ours, when major gifts will be chosen for their ability to do things for the recipients, and this includes the children too, while others are chosen for their sheer ability to bring pleasure. It is certain to be a Christmas of many gifts for all members of the family as interest in American homes soar happily to new heights. Grand Gifts for All All this means, as a wise Santa points out, that the smartest Christmas shoppers will give heed, for example, to the fact that Television has been extended by coast to coast hookups, just in time to put it within reach of almost everyone for this Yuletide, By way of further example for those who will certainly be planning grand gifts, there "is the improvement that has been engineered into such major appliances as refrigerators, ranges, home freezers and other electrical devices, which open the way for a gifts of a lifetime for mother. Furthermore, the designing --geniuses of the furniture an<Miome furnishings world " have carried gifts for the home into the forefront of Christmas gift giving. Fashion too, has endowed every woman's most humdrum hours of every day with a potential for glamor that can be brought into being for the lady of your choice, through selectiQn of sifts of wearin* apparel that do things for her. ,Grandest of all would be a * wonderful new fur, of course, but even brunch coats, designed to be presentable while marketing, now fall into the gift giving classification. Jewelry, ever among the most precious of gifts no matter what form it takes--rings, watches, silverware, diamonds--becomes one of the best of all "gift buys" this year on a most practical basis, as well as for the sentiment, because - prices have risen very little here. "Play Tools" Foremost And as for the children whose interests concentrate for the most part on playthings, the grandest gifts., will be -.found featured in Toyland in the form of "play tools." That's the term a modern Santa has invented to clarify the character of the devices you can now buy to bring children the kind of fun they want. The newer toys, even the new dolls, are" for the most part scale reproductions of the real things that can do things just like the real things. Yes, there are now dolls that actually walk, smile, talk; dolls whose costumes and hair dress and even hair color may be changed, dolls that "little mothers" can do things to. And the play tools for boys, working models of the life size equipment they yearn so much to 'operate are built to help them develop their minds and bodies alike. This year even the atomic era has brought to the youngsters devices which actually can teach the peacetime application of the wonderful new power and at the same time are absolutely harmless. Best to Shop Early With the arrival of each new Christmas season, Santa Claus has succeeded in bringing many new wonders to the realm of gift giving. This year he has surpassed himself with an endless variety. This year, no matter what the choice dictates, there is something practical as well as beautiful to be chosen. But this year the happiest and best choices will go to those who shop early. That's why Santa Claus has come to town early this year; to help you make this the grandest on record. 3.VA Start Thinking About Christmas For AU, With Gifts Like These TOWELS TO THEIR TASTE make a grand Christmas surprise for any linen closet be It well established or Just begun. This floral hued ensemble by Cannon. SHE'LL BE PURSE PROUD the moment she discovers a dress-up handbag gift 'neath her tree. Here, for example, is a pear shaped suede purse by Coblenta. MEANT FOR GOURMET is this chafing dish, an unusual and wel come gift, that promises many a delightful meal to come. THERE'S A SURPRISE HERE for some one, made doubly joyous by the pretty packaging which is almost as Important a "Must" at Christmas time, as the gift itself. Shopping early, tucking away a gift a day, are two important steps toward a Merry Christmas. A third is gay wrappings for the gifts which can be achieved by selecting harmonious decorations and tieing with brilliant single faced rayon satin ribbon, which makes a perky bow, suggests Burlington Mills. mmmmm FOR THE PARTY GIVER, give that special touch of good hospitality in the shape of a many sectioned lazy susaa. FOR COFFEE LOVERS--a streamlined coffee pot that' will help make their favorite beverage taste better than ever. This one Is a Tricolator. -- II ,> I FAMOUS BRANDS What's in a name? At Christmas time those who receive gifts take special pride in receiving things bearing the labels of reliable stores and famous manufacturers. THE- - mmm sm Invites You to Our HOLIDAY SHOW ol Gifts and Wearing Apparel "A Christmas Dream" • V ... . McHenry High School Auditorium December 9th at 3:00 p. m. Benefit of St Mary and St. Patrick P.T.A. ( Call Us for Tickets Phone 746 __ 312 Elm Street McHenry. HI. DOLL THAT'S READY FOR ACTION this Yuletide, Is the playful HOSPITALITY GIFT ON ki i. ck. .i n g doU that kicks i.ts. l.eg s wh. e n i.ts. '.m ommy'. t. o uc.he s I. t.. '„L. i.tt. l.e W H E E L S I s t h i s t e a t r o l l e y s u r e t o makp TV sna<.ks ^ p*rt|e9 Kicker,' made by Fleisobaker, Is sweetly attired in tiny bootees and wall quarters more fun than ever. Collapsible trolley, above, by wrapper. Fabry Associates. / / ) / ) > ) > > > > > > ) / / ) > > > > > / / / / / > > > ) t ) > > > > t> > t L. Christmas at Betty Nielsen Nylon Gowns and Slips . • • : by Kaysei Satin Crepe Gowns and Slips -- , * by Artemis Lounging Robes and Pajamas by Paulette ~. . . and for that added thought .... • BLOUSES • SWEATERS • HANDBAGS --• GLOVES • SCARFS • HANKIES Betty Nielsen 421 Riverside Drivr ^McHenry, Illinois Here's How to Do It Right, In Choosing Hosiery Gift Christmas time means giving stockings as well as hanging them. And with the many different types of stockings a'foot, the guy Who's choosing hosiery as a gift for his favorite gal, will have a pretty bewildering tii#e of it unless he knows what goes for hose. To" blend with a lady's "after five" fashions, there are gossamer hose. These are usually 51 gauge 15 denier (the gauge means the fineness of the knit, the denier means the thickness of the thread) or for extra, special occasions, there is a misty 60 gauge 15 denier. If the gentleman knows the lady appreciates a dash of drama in her apparel, he can choose stockings that enhance the leg with lacily framed heels and flocked or hand painted designs at the ankle. Tiny fans, dainty hearts, notes of music, even clusters of rhinestones decorate hosiery of this type. £ And if the woman in question is fond of hiking arid outdoor sports, she'd welcome, by all means, a few bright pair of wool anklets or knee socks. ALBUMS WELCOME Blank phonograph albums, always welcomed as Christmas gifts by the record collector, provide safe, dust-free storage room fMc records bought in singleton. ® • A Gift She'll Treasure! im ^Hghtiy Irregular in Hi-Style | Seam-Free I I I 89c FOR THE MEN Ur"*ff,,i Colored ARr.vuca I- •' •; • • • $«*oo ' Only A 4 I Made and Fashioned by McHENRY HOSIERY MIU On tk9 Crystal Lake Jtoatf McHENRY, ILLINOIS i '-A'.' V )

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