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' ':'k Thursday, June 30, 1955 THE McHENRY PLAINDEALER J," y f " . w A£uy«*A ^ FARM NEWS \ Chicago Milk 4 Sales Increase ft Per capita milk sales in Chicago went up from .61 pint daily in 1940 to .82 pint daily in, 1954, a net increase of 34 per cent. This was over two and one-half times as much as for the entire United States (13 per cent) during same period. 'What milk sales to this caused Chicago rise so much? The three main reasons for greater milk sales were (1) higher consumer > income, (2) lowier prices, to consumers, and 06) wider use of milk products, such as modified skim milk, flavored drinks and buttermilk. In 1954, estimated disposable income in Chicago averaged $2,115 per person -- nearly three times the 1940 figure ($726). In other words, when the two amounts were reduced to the same purchasing power, people in Chicago had $1.47 in 1954 for each $1 they had in 1940. With more money to spend, they have bought more milk. In 1954, 30 per cent of all milk in Chicago was sold in gallon jugs compared with only 13 per cent in 1950. Keen competition for both store sales and home deliveries has kept gallon prices below those for quarts of halfgallons. In May, 1955, the USDA reported the store price for milk in gallon lots in Chicago as 69 cents, or 17*4 cents a quart. In some areas reported prices were as low as 54 cents a gallon, or 13% cents a quart. The low price for milk in gallon lots has been one important cause of the increase in Chicago milk sales. Another was the introduction of half-gallon paper containers in the summer of 1949. Low-priced milk in stores has caused sharp price reductions in home deliveries. A study reported by the Chicago Daily Tribune covering twenty-six representative areas in Chicago in November- December 1954 showed an average price of 76 cents a gallon (19 cents a quart) for home deliveries, and 73 cents a gallon (19% cents a quart) for store sales. During these same months the reported price of single quarts for home deliveries was 25.5 cents. Litter milk is now sold in single quarts for home delivery in Chicago. In 1940, sales of milk products, including modified skim milk, Ibutter milk, and flavored drinks, in Chicago averaged .008 pint daily per person. By 1954, sales of these products had jumped to .044 pint daily, or five and onehalf times. Wider sales of these products is another reason why milk sales in Chicago have - increased faster than those' for the United States as a ^hole. Greater efficiency, particularly in store distribution, so that the savings can be passed on to consumers, is the key to further increases in milk sales in Chicago. In May, 1955, the dealers' gross handling margin, as measured by the difference between the lowest reported store price and the lt'» the light on the subject that counts; camera user could be ta complete darkness tfnd still get a picture. Light Makes Your Snapshots will be the best lens opening and shutter speed.for a particular picture. And this, ol course, is based on the amount of light reaching the subject. Note that we said "light reacting the subject' --not on the camera or on the person behind it In picture-taking, it's the light on the subject that counts, not the amount of light where the camera is.. As long as your subject is well-lighted, everything else may be in the densest shade and it won't affect your picture one bit! To obtain exactly the right quantity of light every time you take a picturc, you soon learn to mix a little observation with a little mechanical help. The easiest mechanical assistance for you to haye is the expjsi - table packed with most film --or perhaps you'd .prefer one of the 25-eent pocketsize guides which allow you to dial the proper exposure for any given weather' conditions, film, distance, etc. --John Van Guilder Have you ever thought about how important a factor light is in taking pictures? As a matter of fact, there would be no picture at all without it For it is the light entering your camera when you open the shutter that creates the image on the film--light that is reflected from the subject, into your camera, and on to the film. In taking pictures, the lens and shutter of your camera act just as the human eye does. The iris of the eye admits lig^t, which in turn registers an image on the retina. Just as the iris adjusts automatically to brighter or weaker light, your camera lets you accomplish the same effect by means of its adjustable lens and shutter. Film has a fixed sensitivity--it requires just so much light to register a picture. Too much light produces over-exposure -- a chalky, "burned-up" look. Too little light results in under-exposure-- darkness., lack of detail, or even no picture at alL Whenever we use a., adjustable camera, we have to decide what Class I price, was 10.7 cents a quart. This figure was 1.4 cents above the 24-city average (cities over 300,000) and considerably higher than that for the more efficient cities. For example, the dealers' gross margin in St. Louis in May, 1955, was 7.4 cents a quart; in Detroit and New York, 7.3 cents; and in Minneapolis-St. Paul, 7.2 cents. In Washington, D.C., consumers could buy milk in gallon lots .in May, 1955, at 4,3 cents a quart above the Class I price paid to producers. HARDEST BUSIEST CHEAPEST WORKERS IN TOWN PLAINDEALER WANT ADS RID CAITLE OF HORNS It costs money to keep those horns on your cattle, so get rid of them. Horned cattle bought on the market are usually discounted anywhere from fifty cents to $3.50 a hundred, depending on conditions. Buyers know from experience that horned cattle shipped with de horned cattle cause considerable damage through bruising to the carcasses. Horn bruises are sel dom visible on the surface but usually are present under the hide. Bruised meat is discounted and used in tankage, so don't neglect dehorning you"r cattle that will be.marketed for slaughter -- it pays! Send your contribution to the Beach Fund, McHenry, El., today Now! MORE SCHEDULES byGREYHOUND provide MORE CONVENIENCE for YOU 1 ' ' ' on Summer Trips! Enjoy your summer trips in low-cost luxury ... by airconditioned Greyhound! Choose from many daily schedules that give you the convenience of private car travel, with none of the bother of driving .. and at for less cost! Additional service to -- Madison -- Lake Geneva Brown's Lake -- Chicago Northbound Lv. Chicago 12:30 am 6:45 am 10:30am 11:59 am *2:15 pm 5:00 pm Lv. Des Plaines .. Lv. McHenry Ar. Lake Geneva .. Ar. Brown's Lake Ar. Madison ' 1:40 am 2:18 am 2:55 am 7:56 am 8:50 am 9:25 am 4:55 am 11:50 am 11:35 am 12:29 pm 1:05 pm 1:35 pm 1:05 pm 2:00 pm 2:S5 pm 5:10 pm 3:20 pm 4:14 pm 6:10 pm 7:04 pm 4:50 pm 7:40 pm 10:05 pm * Friday, Saturday and Sunday Only! Southbound Lv. Madison 6:40 am 12:20 pm Lv. Brown's Lake Lv. Lake Geneva 9:15 am 2:45 pm Lv. McHenry 9:51am S:20pm Lv. Des Plaines 10:45 am 4:15 pm Ar. Chicago 11:45 am 5:25 pm ** Sunday Only! 4:00 pm 4:40 pm 5:15 pm 6:10 pm- 7:10 pm **6:15 pm 6:50 pm 7:45 pm 8:55 pm 4:50 pm 7 :S0 pm 8:05 pm 9:00 pm 10:00 pm Money-Saving Fares Like These For Every Summer Trip! One Rd. Way Trip Madison ...... $2.25 $4.05 Lake Geneva .. 55c $1.00 One Rd. Way Trip Des Plaines .. 75c $1.35 Chicago $1.30 $2.35 For complete information, visit or phone: GREYHOUND TERMINAL 101 ELM STREET MfcHENRY 104-R One Rd. Way Tjip St. Paul, Minn. $7.30 $13.15 Delavan, Wis. . 85c $1.55 GREYH0UN a COOKS CORNER By Marie Schaettgen Broiled Chicken •" With the advent oif summer we begin to look forward to a choice of vegetables and different meats from the usual winter fare. Of course, with our own deep freezers and commercially frozen foods, we can, if we like, completely disregard the "season"^ for certain foods. If you can obtain broilers or have your own, nothing makes a finer Sunday or "company" dinner. And with corn on the cob--or even off the cob--what could be better ? Sprinkle cleaned chicken quarters with salt and pepper on well greased broiler. Broil, until tender, turning when *&bout half done, if quarter is small and rather flat, it majr foe dpne in half an hour. But if larger or thicker allow more time. If it seems to be browning too fast, reduce heat or lower broiling rack. Since chickens are so apt to burn while broiling you may want to partially cook them in oven. Place with skin side down in roasting pan and bake in hot oven about half our. Then broil until done and a nice brown cole* is achieved. SECRET OF FLY CONTROL PROVES TO BE SANITATION The secret of fly control is sanitation plus insecticides! According to H. B. Petty, entomologist at the University of Illinois, sanitation will reduce the number of flies to a point where insecticides can be used to control them. Clean covered garbage cans reduce fly numbers around a home. Animal pens should' be cleaned twice a week, and the debris should either be scattered in fields to dry or composted or buried. Flies breed in kny moist, decaying organic matter. Proper disposal is the big step in house fly control Malathion, a relatively new insecticide, is now recommended for fly control. Use »/„ pint of 57 per cent malathion concentrate and 2 cups of sugar in 3 gallons of water. Spray liberally around the garbage can and adjacent areas as well as on other outside surfaces where flies roost. For inside use, thoroughly mix 5 teaspoons of 57 per cent malathion in 1 pint of corn sirup. Put some into small containers and eta Want Ads bring results. Place yours with the Plaindealer today. WORWICK'S McHenry Camera Center Cameras Photographic Equipment Amateur and Professional Bought, Sold and Exchanged PHOTO SUPPLIES View Masters and Reels Color Films Processed Family Albums See Us Before You Buy Worwick's Studio 117 N. Riverside Drive PHONE McHENRY 275 place in areas where flies congregate. This is a bait and will attract them. There are several good sprays on the market for inside use. For best results, close windows and doors before spraying inside. Observe the ordinary precautions in using and storing insecticides. Keep eating and cooking utensils and food covered when spraying in the. kitchen. Keep the spray out of children's reach. And be sure to wash your hands after using it. ROAD PROJECTS The state Division of Highways will open bids at Springfield June 24 on road and bridge construction projects in 46 counties. Total estimated cost of this work is approximately $11,000,000. This bid opefiing will bring to more than $63,000,000 the amount of new work on which proposals havfe been- received und£ r Governor William G. Stratton's $123,600,000 highway construction program for 1955. Over $37,000,000 worth of work has already been placed under contract. BIG BOOST IN MILK SALE MAJOR GOAL DURING '55 FAIR A 50 cent boost in the sale of milk during the four-day McHenry county junior fair in August is the first major goal of the McHenry County Dairy Promotion council as it set plans for activity for the remainder of 1955. - "Last year we saw an increase of milk consumption at the fair from 250- gallons two years ,ago to 1,000 gallons last--year," said Dale . Noe', co-chairman of the industry-wide council. "The council's efforts were primarily responsible for that in-,^ crease. We can boost the sale by v another 500 gallon*" Noe predicted. "Our aim is to make everyone , milk conscious," explained Clay? ton Munson, co-chairman of the council. "Milk sales are limited only by our ability *to matte jnllll available." " . • PICTURE WRITING How picture writing evolved into sound symbols is obscured by centuries of time. Given the . purpose of devising a sound al*:| phabet, it is not in the nature of man to invent abstract symf „ bols to carry out such a purpose. It had to come through picture^' > She&cbiftdion SP/itt/Mnac&ifo Lend Uncle Sam Your Dollars Buy U.S. Savings Bonds From where I sit... Joe Marsh If You Can't • Lick 'em-Join 'em Just back from visiting with my daughter's family--and playing Grandpop to two of the cutest kids you ever saw. While there I picked up a couple of new ideas on child raising: If your child's learning to use a pen, provide an old fountain pen --filled with bluing. Looks and writes like ink, but won't stain clothes or furniture. Maybe you have a boy, like my grandson, who thinks he's too old for a bib--but isn't. A big cowboy bandana works just as well, and looks he-man to boot. From where I sit, getting along with children is like getting along with grownups--it requires an effort to see things from the other person's point of view. At any age, there's no accounting for tastes. Take hty neighbor who keeps a parakeet and drinks hot coffee in the summertime. That seems strAnge to me . . . a man who's, partial to hound dogs and a cooling glass of beer. Bnt I'd be "childish'* to say it was wrong. Aety(M Copytight, 1955, United, States Brewers Foundation m it b well to hove your family physician regularly check you^ children's eyev ears, and general health. Neceuary Immunity tests may be mod* at tie same tlmei, fteneflts can be great, and the cost wfll be little. Great peace of mind can result from knowfog the condition of your children's health, and also from the knowledge that this fine pharmacy stands ready with drug* and medicines of highest quaEfyJt help you and your children maintain good heaHtt BOLGER'S 103 So. Green St. McHenry, 111. DRUG STORE Phone tO ^ J ftb 1h& new kind of hardtop- The 4-Door JRiul You drop the side windows down on this airy beauty of a Buick with the solid steel roof--and it's as wide open as a Convertible, with no center posts to mar your view. That's what makes it a hardtop. But what makes it a very special kind of hardtop is the fact that it has foun doors instead of two. Cheers? Brother!-- they're really rolling out for Buick's 4-Door Riviera! Now, you see, you can have the tremendously popular styling of a true hardtop combined with the room, comfort and full convenience of a 4-door Sedan. And it took a completely new kind of body design to come up with this marvel -- a new kind of body built to wholly new structural principles. mi So it looks like Buick's done it again -- because the 4-Door Riviera is a sweeping sensation across the nation. lis rolling off the assembly lines in volume numbers to meet the demand -- in the high-powered CENTURY* Series, and in the bedrock-priced SPECIAL Series, illustrated here. And each one is all Buick--with record-high V8 power, the level steadiness of all-coil-springing, the extra roominess of a full-size Buick Sedan--and, most certainly, with the instantaneous getaway response and bettered gas mileage of Buick's spectacular new Variable Pitch Dynaflow.* Come in for a look at the brand-new kind of hardtop--the 4-Door Riviera. \ou'll find it priced at the modest extra cost of a 4-door model over a 2-door model--and a buy too thrilling to pass up. *D\naHow Drive is stsndmrd on Rosdmdster, option*! et extra cost on other Series. Thrill of the year is Buickr •WHEN BETTER AUTOMOBILES kit Wilt BUICK WtU tUltD THEM* 403 FRONT STREET R. I. OVERTON MOTOR SALES PHONE 6 McHENRY. ILLINOIS