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Formation, of a special .department, t headed by an ex-, perietieed construction worker from Ladd'sown force of skilled craftsman, was announced today by : Roger Lad&presi- (Jent of Ladd Enterprises. The new department was formed because Ladd's wants to make home owners comfortable and their homes troubtefree, Ladd continued, "Anyone who has built a home realizes there .are always « few minor corrective measures that are necessary. After *11, consider that a home has more single components than an automobile and it represents the biggest . investment in .the lives of jm<Wt people^' Ladd continued- s "We will have this: troubleshooter,, in a radio-dispatched truck. He: \yilj have >the equipment to ljandle virtually any problem--from a .door that needs changing to a leaky faucet in Jkhe.; kitchen sink. „ " Frankly, our goal is not satisfied customers, but . supersatisfied customers* We know that if we prove to folks we take their complaints seriously they will appreciate this extra care." Jeffrey Ladd, treasurer, will head this new service department. "It is our belief that the cheapest advertising in the world is a super-satisfied customer," he said. "It is our sincere belief that our growth expectations can best be realized and predicated on customers' that have purchased quality hdfties. However, satisfaction does not terminate lhere. Satisfaction will increase with the repair of minor defects." Ladd's has always remedied these small errors. However, this new department will enable Ladd's to correct these faulty ,^>n a scheduled basis and should result in much more rapid attention. Inter-Off iea Memo 6 "'U.'J!'WVdWI«JJIW 1' You are always welcome io visit any of the Ladd model homes. No obligation. Ask our sales representative to help. Blast Value fttr Doltete Invested" Followingis qninter^ofiiee memo President Roger Ladd of hadd Enterprises sent employee? of the company when he assumed leadership of the company in 1963. We think it reflects the company's, philosophy of wanting to give super-service to customers and to give the greatest value possible for each dollar invested by a customer in a ladd-built project,, For this reason, we are presenting it to our readers in this special section* to help them learn more a bout thebeliefsand policies of LaddEnte rprises. Inc. The statement follows* What or how ore we thought of M *ho eyes of our old customers# business acquaintances# prospective customers, banking associates and mortgage sources? We of Ladd Enterprise!^ are constantly undes, thf scrutiny of all these peopif. What do we present as a corporate image? My father, our founder, J. R. Ladd> instituted a policy of honesty, truthfulness and sincerity that is now expected of all the Ladd team. J. R. was a humble man, yet attained a great stature in the business world. With this heritage to build on, we must ever be mindful of constantly living up to his simple credosuch a huge part of the image we want and need. Ladd Enterprises has a great future. We are going to grow on J. R.'s legacy and attain heights even he never dreamed were attainable. To accomplish these heights there must be an accrued feeling in* everyone that association with a member of the Ladd team is a novel experience. Me must exude confidence in the inevitable success of the team, have a deep belief that our products are the best value for the dollar, and do everything possible to see that they are the best. They must transmit the feeling of pride in belonging and take the role of a thankful member of a winning team. We must be knowledgable of all phases of our operation, confident of our moves in our every day activities and be able to substitute and pinch hit for each other if necessary. I want our image to be: An organization that is BEAUTIFUL PATIO at this Hawaiian-style homo indicates n the interest folks who enjoy Ladd-buili honvss have in their : own customised residence. Yes, beauty abounds in .Ladd* developments, and craftsmanship of Mr. and Mn* Fred , Bacon exemplifies it at its best* Are 'Active- In County Ladd Enterprises has five active develoments, and it also builds homes on lots privately owned. As a company policy, Ladd's studies areas carefully. It takes into consideration the total area it will build as a development. The five developments: 1. Clermont, at Woodstock^ 2. Millsiream, at McHenry. 3. Top-Of-the-World,, be-^ tween Crystal Lake and Garj| on East Crystal Lake avenue^ Crystal Lake.. 4 Whispering Hills, retiretirement community north of .Tohnsburg on Pistakee Bay. 5. Coventry, 600-home development at Crystal Lake. For homes in any of these cites--or to see model homes--• contact Britt Blair at Millstream or Tom Brink at Clecmont. Live Better in Ladd Homes. going places -- young, aggressive, vital, with integrity. A member of the Ladd team must be well-dressedf well-mannered and well-informed- A deal with Ladd's is a good deal! This belief will be transmitted to everyone we talk with. Everyone we come in contact with is a potential salesman for us or a prospect. Our customers must be cherished, cared for, and serviced. They have entrusted to us the largest transaction of their lives. We must be worthy of that confidence and do everything humanly possible to provide the most superior housing for the dollar on the market today. I iiiii THESE Mm fSSBESS OF THE NEW 1984 model homes by Ladd's now CcvQifflfey to CsfyBfloI Lake. You're welcome to inspect them. Ask Tom Brink at Clecmoni or Britt Blair at Millstream to being you to se« them or to arrange for an appointment. From left: Nottingham. Cambridge and award-winning Park Regent. Not shown, but nearby is the Lincolnshire Western Ranch De Lux*.