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18 llNCOiNSHIfii WESTERN ti«^ smm >•: - \> m MJW.IU. LiJffW g«H <uw«g !tc Jj. l»!4->!-!j!44»IBW V ^ s S[J w.Ainr^wo •.*> ^^*^vvxvvx.w . . ,rf .*m. )&*ws7&i LINCOLNSHIRE WESTERN RANCH model home is another new model fo®> r 1*BH three bedroom*, space l<» e^thor bedroom^or * ^ «*4 » W#1W«§ 1964 Others are the Park Regent. Cambridge and Nottingham. Thi* hoano *oom,and *big family room. Totel p??ce te VtlZW. . © o ng ey To Real Service By Sales People Ladd Enterprises believes in a careful training program. It has a continuing training program underway i n a 11 departments. Changes in the industry; new opportunities to improve; new personnel; new experiences to pass among staff members as the company continues to construct more homes; continued come them as guests. We ^*a»t our customed ftB<J jJtQSpepfes- |o have confidence m o\i r men and to realize they do know our products and our company's service policy." Formation of a new troubleshooting department to handle all complaints is another forward step, Robinson added. Bob Robinson expansion of Ladd's--all are factors that demand an aggressive training program at all times. Continuing Effort Ladd's sales train i n g program is always in session. During the past year, four new s a l e s r e p r e s e n t a t i v e s h a v e been added to the staff. "We place a new man with an experienced sales representa t i v e , " B o b R o b i n s o n , s a l e s director for Ladd's, explained "Our sales training program is an on-the-job training program in addition to what our salesmen learn from confere n c e s w i t h o u r e x e c u t i v e s , T h e y w a t c h c o n s t r u c t i o n p r o cedures, visit each model home 'and learn its features, and listen to customer comments." Customers Are Guesls Robinson also spends much time with new men to acquaint them- with company philosophy and policy. "Our sales representatives respect our customers and wel- Training Aids Customer Service Land's sales representatives are trained to make a successful introduction, qualification, a n d p r e s e n t a t i o n w i t h e v e r y customer. Our men follow our 10-point program with every customer, pointing out the 10 most important facts pertinent to our homes and the area in which we are gilding. All questions are answered, leaving no doubt in the customer's mind as to what is offered in a Ladd comfort-conditioned home. O u r r e p r e s e n t a t i v e s a t t e n d a l l s a l e s t r a i n i n g s c h o o l s a n d seminars sponsored by the National Association of Home Builders. This schooling--and the mutual exchange of ideas with salesmen from all parts of the United States--is very helpful in providing a well-rounded education in the art of selling new homes. Versatility... Continued from Page 2 der is awarded the work providing he is financially stable and can assure Ladd Enterprises of the quality and service demanded. The above methods, plus efficient office personnel, plus the most modern office equipment, assure ready information in the area of cost control. The result? The best dollar value for homes in McHenry county--because we knew our business. Sales People Are Successful Businessmen S a l e s r e p r e s e n t a t i v e s f o r Ladd Enterprises are successful businessmen who know their product and how to ^arn the confidence of customers* Bob Robinson, sales' director for Ladd's, was awarded a diamond pin for selling $1 million of real estate in 1963. Bob is a member of the Sales Manager's club and is on its executive committee. John Kirchberg, s ales manager for Coventry, received his $1 million dollar pin for 1963, a remarkable record since he joined Ladd's staff only two y e a r s a g o . D i c k A s t o n , s a l e s representative at Coventry, has his 1964 target set at receiving the $1 million award. Dick and John will both make this exclusive group this year! Only 146 people in the United States made this "One-million Dollar Club" last year. Ladd's has its own training program for its sales representatives. The job of pleasing customers and helping them find the right home for their investment is a heavy responsibility for the sales staff. But Ladd's knows that its growth is based on satisfied customers and is proud to have outstanding young men represent it as members of its sales team. KNOW-HOW. TOO Ladd Enterprises built Che award-winning L i n c o lnshire where the, company designed and built homes priced as high as $75,000. Lad d's has the know-how to produce outstanding homes in the higher-priced brackets. SOUND INVESTMENT A quality Ladd-built home should increase in value over the years because Ladd developments are established carefully. Your home will be a good investment. i£M Warm Welcome Appreciated: Roger Ladd "We aze proud to locale in Woodstock and McHenry." Roger Ladd* president of Ladd Enterprise®, said last March when the company announced expansion into th@ iwo McHenry county communities* Ladd said city officials and other, businessmen have given the company a warm, welcome and were helpful in. the. - aetaal- . start of •£&&;.- developments at Clermont and Millstream. Ladd's policy of encouraging individuality at minimum cost will continue. He said minimum cost is involved when personalised changes are made because Ladd builds with its own crew, supervised by Laddtrained superintendents. Brand< name products are used. No two homes of the same style or model are built adjacent to one another, and even similar color combinations are avoided to prevent monotony. t DECORATING HELP Ladd's own interior decorator is available for personal consultation at no extra charge --another way we love to please happy home owners. JUST ASK1 Feel welcome to ask our sales representatives for help in financing and establishing a program within your budget. Home Owner anions Here's another observation on Ladd homes by a Jwgpsy home owner. This is wraMiipi Morgan, who live? entry Squire, says: "After having tafeejva long period of time <to Investigate: a number of €€^1^140(^168 31114 builders, my fanuty, and 2. agreed that for the dollars m-* vested, by the home owner* Ladd Enterprise# offers- this most in quality: building and abundance of. Uvin^spaee in* side the home. "Well-planned andequippeji kitchens, so necessary for this ladies of the family and! many extras. The communities built by Ladd Enterprise^ are complete with sidewalk®, streets, lighting and complete water and sewage systems. "This is so necessary to protect the home owner frond costly assessments ii>, the future. Our association with Ladd Enterprises has been a very pleasant one and the end result has been a very com* fortable, enjoyable life in our new home." 1 THE CAMBRIDGE Cambridge model home ifl one of Ladd's new features for 1964. Altogether Ladd's haa 22 models on display showing different styles, designs and elevations. The Cambridge has three bedrooms, an extra room for a bedroom, den or sewing room, and a 20 x 13- foot living room. The prico is $21,900. 1 Live Better in a Ladd Horn© HOME OWNERS' NEWS- i £i ' Published by Ladd Enterprises, Inc. ; SPRING, 1964 ISSUE | Produced Under the Direction of Jeffrey tadd, < j Director of Public Relations and Adfertising » Writing, editing and photography by Don Peadey, Tublie Relations Specialist in Woodstock. Portraits by JUangdoA and DeWane Studios. 1 Printed and distributed as a speqial section of the Woo4f stock- Daily Sentinel and the McHenry Plaindeftler. |