McHenry Public Library District Digital Archives

McHenry Plaindealer (McHenry, IL), 21 Oct 1965, p. 27

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[, Jr Thursday. October 21, 1965 1966 AUTOMOTIVE SECTION Page 5 5S55* Rambler Features Many New Models DETROIT, Sept. 9 -- American Motors today revealed a wide range of new features and changes in its cars for 1966, and announced three new names in the lineup -- DPL, Rebel and Rogue. .... ThomasA, Coupe, vice president- automotive sales, said the DPL is the top-of-the-line hardtop of American Motors' luxurious 1966 Ambassador series, while the Rebel and Rogue will lead the Rambler Classic and Rambler American series, respectively. "These new models, along with the fastback Marlin, Ambassador 90, Classic 770 and American 440 will give us solid representation in the fastgrowing hardtop market," Coupe said. The two-door hardtop was the best-selling body style in the .1965 model year, accounting for approximately a third of total sales and topping the long-favored four-door sedan. "We have made important styling changes throughout all lines, adding new distinctiveness and individuality to each," Coupe said. The Ambassador, which more than doubled in sales in 1965, and the top-value Classic feature new roof panels for hardtops, and for station wagon models. Overall length of Ambassador and Classic station wagons has been increased two inches tp provide added cargo space. The American, economy champion of the compact field, has been increased nearly four inches in overall length With the added inches most evident in the front' for a longer, more balanced profile. .Only minor changes have occurred in the Marlin,. which was introduced in inid-March. "We have continued to move in the direction of more luxury, more sporty styling and special options for 1966," Coupe said. "Our choices have been broadened to meet the full range of variety sought by today's customers." Coupe said new options include a four-speed floor shift transmission, "Cruise- Command" automatic speed control, a special handling package for American and Classic sixes, "Turbo-Cast" wheel covers, and a four-way hazard warning signal. "In addition, rear seat belts, padded instrument panel and visors, back-up lights, left outside mirror, and windshield washers will join front seat belts and variable speed wipers as standard equipment on all 19G6 models," he said. "And we have retained all long-life and safety features -such as advanced unit construction, j j» *..« .'•Js" W'SJpSSLillftjil , 4 Mp. "W C , „ -••• rn •*>.*»! fiitr. - •fc If - -rji. i\ . t> 4MB 'HP"" .. .14.. niy « ww«r wemimtmmit* NT-wME * IFLK .1 rlT 'ft mm mm m imi m wiu urn **MI .IIMHCIWI? JUUWB ...... -J8I U JimwM suillWwn*ih a MMRRIlUl The DPL is a new top-of-the-line hardtop in the 1966 Ambassador by American Motors series. One of eight Ambassador models, it features a new crisp-line roof which -closely resembles a convertible top. Other Ambassador models include the 880 two and four-door sedan, and four-door station wagon, and the 990 four-door sedan, four-door station wagon, two-door hardtop, and convertible. double safety brakes and ceramic- armored exhaust system. "All of our cars also will feature new higher - strength laminated safety plate glass windshields for greater durability and resistance to penetration." The 1966 American Motors cars went on sale Thursday, October 7. New in Ambassador The 1966 Ambassador by American Motors features a newly-styled extruded aluminum grille with a V-line motif and all-new styling at the rear. V e r t i c a l w r a p - a r o u n d t a i l lights compliment the dual vertical headlight theme which has been retained. DPL and 990 hardtop models have a new crisp-line roof which closely resembles a convertible top -- an effect achieved by changing the angle of the window opening at the rear posts. Ambassador station wagons have new roof panels and tailgates, and over-all length has been increased from 197 to 399 inches to help boost cargo volume three cubic feet to 83 cubic feet. Luxury interiors have been newly trimmed and front-seat head-room has been increased a half-inch for greater passenger comfort on most models. Ambassador convertibles, as well as Classic convertibles, feature new flexible-glass rear windows, and power operated tops become standard on ail convertibles. The flexible-glass window is impervious to scra/tching, discoloration, crease^ or ripples; provides high visibility, and the top can be raised or lowered with the window fully zipped-up. AT YOUR FRIENDLY GIANT KILLERS 1966 RAMBLER CLASSIC REBEL Hardtop BY INTERNATIONAL 1966 AMBASSADOR 990 Four-Door Stdan by American Molois 1966 SCOUT '800' by International Convertible U // RAMBLER for '66 Where Quality Is Built In Not Added On ¥ou will find them all on display at SEIBEL MOTOR 4611 West Route 120 PHONE 385-7733 1966 RAMBLER AMERICAN ROGUE Hardtop McHenry, Illinois 1966 MARLIN by American Motor*

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