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PAGE 1, ^SECTION 2 - McHENRY PLAIN DEALER - MARCH 16, 1967 DEMANDS OF A NEW ERA '-W Dramatic changes are taking place in the American fam- .itj; Conditions which affect every type of business. American families are becoming younger, wealthier and ialler. -kin the next ten years the number of families under 35 ' yeafte of age will increase 40 percent. The new families will haw fewer children to support. Within ten years, economists predict, the number of families in the United States earning more than $10,000 per, year v,^wfll double. fine newly affluent families '.nil control more lian two-thirds of the buying power in the country. The same families will control. virtually all of the optional buying power--that is, the ability to buy as they choose : after the necessities of living have been met. ' •The new consumer will have more leisure time than his father. He wili have a better education. He will have different .values. He will be looking for more service, better quality, and new forms of recreation. He will bev buying products which ,-sionot exist today. The new market will be an advertiser's market. A vast ;*|iew public with unformed tastes, with surplus money, must 'look to advertising for guidance. Aggressive new service industries and retail outlets will inevitably arise. As they have in the past, alert established firms will meet the challenge only with increased and vigorous advertising. The old firm will be under constant pressure to inform a new public that it has adjusted to meet the demands of a new era. |MHt COLLEGE NO FAB Everyone seems to be turning his thinking toward junior college attendance. Is this just because it is a fad or is there gome serious consideration given? • It seems that the latter is the case since employment forces seem to require more education and training. 1 For this reason, more and more persons are planning Higher education. Junior colleges are located all over the country. In Illinois, the state Legislature has made provisions for added junior colleges by providing financial assistance for districts to commence as well as for students not residing in a district but desiring attendance at a junior college. _ The American junior college today is an institution providing post-high-school education for all. ^ ^ Today's typical junior college student body includes a •variety of persons. There is the young high school graduate preferring two rather than four years of higher education in art$, sciences, technical or vocational and semi-professional training. There are students who will eventually be bound for a four-year college but for various reasons desire to spend the first two years in the community and live at home while ^attending college for the freshman and sophomore years. There are young adults who have not graduated from high school but through part-time study hope to attain a college diploma. There are housewives interested in homemaking, child care, general eifiication or preparation for employment or re-employment, there are workers who want to improve present skills for advancement or for change of employment, gain avocational experience, or expand their general education. On the apposite end of the age category are the senior citizens seeking new interests. A junior college can provide all the needs and desires of this varied student body yet at a much reduced cost than a four-year college. In the technical employment field, so necessary to the American economy, frequently the best choice for those entering one of the occupations is a two year junior college program with the desired employment as a part of the study. A junior college also creates a desirable area for industrial growth which, in turn, provides an increased tax base to provide the added taxes at a reduced cost for a growing population. Support in the April 1 Junior college referendum will provide such a junior college tor residents of McHenry. A WINTER ETCHING . . . Looking like an artist's etching is this winter scene near Luedenscheid, Germany. Actually, this winter wonderland is the Fuerwigge Dam area which Is surrounded by a forest of fir trees. •J <4 , NOW! MS 11130 ?HETOP ARTISS4ACTS IGHTL DAVID tOMAlNE cd fcb csafcoUia Cbfcafo'o 1 >ttwt Mm great fccgla SHERMAN MSWtt Chw& o SL&SaSfa o Randolph ° PQ 2-SMf flagrantly provocative . . piscatorial viands Enjoy -- ttSrM C luncheon/ dinner, cocktails fcK.JjLA With politicians and celebrities SoC CELTIC lOOM Chicago's great teifood fcciica Tipple aS Chicago's Esiragest bar HOUSE darit • Randolph • LaSalle For reservations: FR 2-2100 XL CMON. PLAY HOW A0OOT fiOCKS SASEttM-lS? PLANK m McCLORY REPORTS mm From Washington by Paul Powell Secretary of State m T%vice Told Tales Two divergent--and powerful segments of our economy are making an all out fight to block foreign imports. Composed of big steel companies on the one hand and small farmers on the other, these two groups have complained to members "of the 90th Congress that foreign imports are damaging their business. Several weeks ago executives from most of the nation's major steel companies met in Washington with more than 100 members of the United States House and Senate. The spokesman for the steel executives, L. B. Worthington, president of the United States Steel corporation and chairman of the American Iron and Steel Institute, drove home these disturbing and indisputable facts: a) the United States is the world's largest importer of steel; b) United States exports of steel dropped from 5% million tons in 1957 to less than 2 million tons in 1966; c) foreign steel imports account for more than 20 percent of the market on the Pacific Coast and in the Southwest; d) increased steel imports have resulted in a 1966 negative trade balance of nearly a billion dollars. The members of Congress, many of whom have steel plants in their districts, (such as the United States Steel corporation's plants at Waukegan in our own 12th district) are anxious to help protect-and promote these industries. Steps which can be taken hy possible congressional action include: a) establishment of fixed import quotas based on the average amount of imports in the years prior to 1966; b) increase tariffs on steel products; c) passage of anti -dumping legislation to block importation of steel and steel products subsidized by foreign governments. The dilemma of the small farmers is not unlike that of the great steel producers. For instance, the nation's dairy farmers, (many of whom occupy the principal land area of our Congressional District in Lake and McHenry counties) have suffered under a 567 percent increase in dairy imports since 1953. While only 75 percent of this increase occurred between 1953 and 1965, dairy imports increased by a whopping 433 percent in 1966. Tariffs on foreign dairy products have been circumvented by various devices such as foreign subsidies, currency devaluation, and development of new dairy products (to which ' the tariffs do not apply). Even the import quotas fixed in recent years by the Department of Agriculture have been largely ineffective because of the development of new dairy products for which no quotas have been established. Representatives of the dairy farmers have recommended enactment of the Dairy Import Act of 1967 which would authorize establishment of quotas based upon butterfat and nonfat milk solids. Such quotas would apply to all imported dairy products and would discourage the importation of new types of dairy products developed for the primary purpose of evading existing tariffs and quotas. The great producers of steel and the small producers of milk have problems common to their respective businesses. Tremendous pressures will be brought to bear on the members of the 90th Congress to aid these two great segments of the nation's economy. Color Up The most recent Census Bureau survey on the subject shows that households equipped with color television have increased to 13.0 per cent of the total in the U. S. compared with only 7.4 per cent when the last survey was taken in August, 1965. "WHY?". . . That's what this large poster asks. It was erected on the west side of the Teltow Canal snortly after a report that two East German refugees were killed trying to escape from the East. These two West Berlin ftolicemen scan the water ooking for the bodies. Forty Years Ago (Taken from the files of, March 17, 1927) Sheriff Cyrus Sanford has placed on the roster of his corps of deputy sheriffs a veteran police officials of McHenry County in the person of Jack Walsh. Work has been started on the excavating for the new building which will be built for Walter E. Carey, the Carey electric shop located on Green street, on the site of the old McHenry bakery which was destroyed several months ago. t. Mrs. Anna Howard has opened a shop in the rooms formerly Occupied by Dr. Mueller, over Bolger's Drug Store for the purpose of cleaning, pressing and repairing both men's and ' women's garments. Mrs. Howard is an experienced tailor. Fox River Valley Camp, Royal Neighbors of America observed its twenty-first birthday anniversary March 15 at the Modern Woodman hall. Mr. and Mrs. Clinton E.Martin were pleasantly surprised at their home west of town Saturday evening, the occasion being their fifth wedding anniversary. Miss Ernestine Freund entertained some friends at a birthday party at her home Saturday afternoon. Those present were Virginia Engeln, Harriett Boger, Evelyn Smith, Gladys Warrington, Marguerite Johnson, Hazel Kramer, Anita Bacon, Marie Freund, Rita Martin, Ethel Granger, Florence Trent, Evelyn Karls, Bernice Unti, Beatrice Weber, Hazel Howard and Maxine Bacon. Twenty-Five Years Ago (Taken from the files „of March 12, 1942) Military funeral rites were held this Thursday morning for Private William A. Pearson, who resided at the Barlow home four miles northeast of town, who lost his life in a headon crash of a special troop train and a fast Frisco passenger train. Scene of the wreck was on trestle about two hundred yards west of Granby station in Newton County, Mo. With the exception of four days during the middle of the month, February weather was moderate although the winds were damp and chilly. The lowest temperature for the month was three below zero on the nineteenth and the warmest was thirty-eight degrees on the fifth. In February, 1941,the coldest was eleven below zero also on the nineteenth and the warmest was forty-three on the eleventh. Vernon John Kramer, a former marine mechanic for the Kramer Boat Co., of McHenry, is at the U.S. JMaval training THE COOK COUNTY MESS Suddenly having the right wheels of one's car drop off the highway pavement onto the shoulder of the road is an unsettling, and sometimes startling experience, and failure to compensate for it properly has resulted in some serious accidents. The danger is especially high in late winter and early spring when the ground along the shoulder, frozen hard during the winter, becomes soft and slippery as .thawing takes place. In such c ircumstances, a driver should not attempt to immediately get back on the pavement by jerking the wheel shiirply to the left. This can cause the car to skid and, cross over the center line into the oncoming traffic lane on a twolane highway or into the median strip on a four-lane divided highway. It is safest to proceed straight ahead, holding the wheel tightly and gradually reducing speed by gentle braking. When the speed has been substantially reduced, then turn the wheel and bring the car completely back on the pavement. For your copy of the booklet. Rules of " the Road, write to Paul Powell. Secretary of State, Springfield, Illinois 62706. (Guest editorial reprinted from Dixon Evening Telegraph). Richard B. Ogilvie, the newly elected Republican President of the Cook County Board, has inherited a crisis that he had nothing to do with. It was ready made for him before he stepped into the office as head of County Board. Hie blame for the financial mess that Cook County finds itself in may be blamed entirely on the judicial amendment that was unwittingly voted in by the people of Illinois in the 1962 election. The judicial article, to our way of thinking, is the biggest hoax ever perpetrated on the people of Illinois. AH this law has accomplished is to keep judges-good or bad-in office for life and raise their pay' by thousands of dollars. This is where Richard B. Ogilvie comes in. The City of Chicago has shunted off the obligation of salaries to judges and bailiffs on the County of Cook and the suburbanites are going to foot the bill to the tune of $11,000,000 increase in expenses. There is a gas tax fund for Cook County of $21,000,000. We can see no wrong in letting them use these funds to get themselves out of this emergency. It is Cook County funds, paid for by Cook County people. If they were to use downstate gas tax funds we would object strenuously. In this crisis we would like to see the State Legislature reconsider and pass this emergency bill. We desire to see downstate Illinois and Cook County work together as a team for the sake of everyone in Illinois. ' Perhaps there should be strings attached to prevent future use of the motor fuel taxes for any other purpose than for which it is intended. We must remember that every county in the state is a "creature" of the General Assembly and it is only normal that any county with a serious problem must go to the General Assembly for assistance. We have not always agreed with Sen. Russell Arrington, president pro tem of the Senate,. but he most certainly deserves great credit, along with the other Republican leaders of both legislative bodies, for their effort to come to the rescue of Richard Ogilvie of Cook County. For Your Information Beachcomber's paradise -- The? Colony Beach Retort, with its beautiful white sand beach, liet in a tropical setting right on the Gulf of Mexico. Here you will have your own spacious Beach House, Complete with kitchen . . . an exotic Lanai Suite ... or Patio Hotel Room . . . all with television, telephone, and full hotel service. For your fun -- swimming Pool, TZNNIS, shuffleboard, pitch n' putt. < Seagrape Patio Restaurant . . . Starfish Cocktail Lounge . . . Dancing and Entertainment. FUN FOR ALL THE FAMILY ALL YEAR 'ROUND. Write for literature, Gulf of Mexico Drive, P.O. Box 8949A Dear friends, A# you know, our funeral home is dedicated for the use of bdth those who have church connections and those who do not. However, without its spirtual import, neither death nor the funeral service has much meaning. It is only natural that religion and the clergy have a primary role in our Mineral service, this in keeping with the wishes of the family. Respectfully, Longboat Key Country Club 18-Hole Championship Golf Course -- IV? minutes from your door. LONGBOAT SARASOTA, FLORIDA . MtHfinry, lllinou Ambi PETER M.JUSIEN & SON FUNEB'AL HOME Ambulant# Service 385-0063 We cannot understand why our northern Illinois Senators, Collins of DeKalb, Rosander of Rockford and Sours of Peoria, failed to get on the Republican band wagon and support their party to rescue Richard B. Ogilvie, whom we consider one of the great and honest stalwarts of the Republican Party. We sincerely hope and trust this entire matter will be brought back up before the House and Senate so that the Republican Party may take the credit for aiding Cook County, because if they don't Boss Daley will. It is just as simple as that. As long as the gas tax funds from only Cook County are involved, we can't see any harm or wrong in letting them solve their problem by passing an emergency bill. We have word from John W. Lewis, former speaker of the House,that they won't let Richard Ogilvie down and we know John Lewis to be a man of his word. We say, Republicans, let's get with it. station at Great Lakes undergoing recruit training. Mr. and Mrs. Charles Duncan, who recently built a new home at Emerald Park, were surprised Tuesday evening by a group of friends and neighbors who gathered to honor the couple on the occasion of their fourteenth bedding anniversary. Ten Years Ago (Taken from the files of March 7, 1957) Mrs. Herbert E. Rose of Sunnyside 1 Estates has been hired to serve as McHenry County's assistant home adviser. She began her duties March 1. Two McHenry, Junior high students were awarded, first place ratings at the Illinois grade school band association district contest in Libertyville. They are Janet Eckstein and Virginia Peterson, clarinetists, who received medals which entitle them to enter state competition in Plainfield. They were accompanied by Joy Fair- , child. A wedding of interest took place. at St. Mary's Catholic church March 2 when Mrs. Helen Weber became the bride of Mr. Anton Williams. Three local men, Julius Goffo and Donald Freund of McHenry and Ted Johnson of Wonder Lake were injured when part of some scaffolding on which they were standing broke and the men fell to the ground. They were working on the new Johnsburg public school. A host of friends joined with the family of Mrs. Christine Harrison in mourning her death which occurred March 2 at her Pistakee Bay home. Patricia Wood, daughter of Mr. and Mrs. Fredric E. Wood, of McHenry, is a member of the planning committee for the senior cabaret at Milwaukee, Downer college, Milwaukee, Saturday, March 16. Each of the four classes presents a dramatic performance in competition for the cup awarded annually to the best production. FOR THE FAMILY, ZSmmmk ^ ITEM: Selection of proper can put new life and color Into any room. When choosing drapery fabric, or readymade draperies, consider colors, textures and designs already present in the room. • • * ITEM: Don't let anyone kid you about the importance of good lighting in the home. Proper lighting means eye comfort and leao fatigue. Light bulbs should not be in direct view; rather light should be diffused over a working area so that shadows from hands and body will be eliminated. OPTOMETRIST Dr. John F. Kelly At 1224 N. Green Street, McHenry (ClocsS Weiaectftoy) Byeo ligrenmilfffirafl GJgsgso Mteal Contact Lenses Hrs. Dally 9:80 km. to ft p.m. Friday Evenings 8:80 p.m. Evenings by Appointment PHONES S8S-M50 WATCH REPAIR 9 Clock ft Jewelry Repair Our Spedaty Steffan« WATCH REPAIR SERVICE 1286 N. Green St. III. INSURANCE Dr. Le< JBottari Eyes Examlned-Glasses Fitted Contact Lenses 1308 N. Richmond Road Hours: Mon., Tues._ Thurs., Frl. 4:00 p.m. to 6:00 p.m. Tues., Thurs., ft Frl. Eve 7 p.m. to 9 p.m. .Sat. 9:80 to 8:00 p.m. .No Hours on Wednesday Phone 885-4151 If No Answer Phone 385-2282 Dr. John T. Cray 1260 N. Green Street Office Phone: 885-0186 Ret. Phone: 885-8191 Hours: Dally 9:80 - 5:00 Tues. ft Frl. Evening*' 6:80 to 9 p.m. Closed All Day Wetecday Eyes Examlned-GIas&pta Fitted Contact Lenses Fitted Repair Service EARL R. WALSH Fire, Auto, Farm ft Life Representing RELIABLE COMPANIES When You Need Insurance of Any Kind PHONE 885-8800 or 886-0958 8429 W. Elm St., McHenry, III. George L. Thompson General Insurance • LIFE • AUTO • HEALTH • FIRE • CASUALTY • BOAT PHONE 815-886-1066 8812 W. Elm St., McHenry In McHenry Plalndealer Bldg. METAL WORK SCHROEDER METALCRAFT For Home and Garden Wrought Iron Railings Patio Furniture Antiques 1705 So. EU. 81 Phone 885-0950