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PG. 6, SEC. 2 - PL/I^! DEALER - JULY 27, 1967 Taxing The Family Auto The passenger automobile, an article of personal property that is highly taxed in many ways, is missing the property tax Assessing rolls at a good percentage when the state as a whole is considered. For the year 1965, in the entire state, 3,902,764 passenger cars were registered with the Secretary of State, but only 1,930,029 (4%) were assessed, with an average assessed value of $534. In down state Illinois, 2,140,137 were registered with the Secretary of State and 1,683,300 (79%) were assessed, with an average value of $559. As previously noted, the auto is taxed in many waysyearly auto license plate, ffcotor fuel taxes, excise taxes on tires, sales tax, w'leel tax, etc. However, the family chariot is personal property and under the "uniform provision" of the Revenue Article of the State Constitution, it is subject to the personal property tax to provide some revenue for local governments. McHenry is not included among counties that have a good record for 1965 (85% or more) in assessing passenger autos that are registered with the Secretary of State. The county with the poorest percentage in 1965 was Cook-- 1,762,627 registered and 246,729 assessed (14%) with an average assessed value of $364. This low percentage is due to the assumption that the wheel tax in Chicago takes the place of the personal property tax on autos. However, under the wheel tax, only the city of Chicago gets such revenue, and other local governments fail to receive a share. II I Sunday Dinner i |,fyi if | " Grandma s T)ke l&otttf I C linic --J Key To New Market Twice ToM Twiggy, why? Twiggy, who? More significant: Twiggy how? The slatternly girl captivated the English speaking teenager-- a four billion dollar market--and has been called a creature of advertising and fast promotion. The opposite is true. Twiggy is a reflection of a new market. She is the exaggerated symbol of millions of Twiggies who preceded her. Before Twiggy became Twiggy, high schools and colleges were littered with twiggies. For two years the super-spy stories on television had Twiggy-type stars. Twiggy is the young female version of the old sexless cowboy who, twenty years ago, rode off in to the sunset leaving the buxom bar girl weeping in the tumbleweeds. No amount of promotion could have created Twiggy. Promotion and advertising did not create Elvis Presley ten years ago, or Frank Sinatra twenty-five years ago. Twiggy, Elvis and Frankie are reflections of a public feeling during a particular era. They could not have been created by advertising and public relations experts. Experts are forever attempting to create such symbols more often with failure than success. Kids will buy billions of dollars worth of Twiggy things not because of Twiggy. They will buy because they were already prepared to buy. Twiggy should simply again remind the merchant and the advertising man that there is always a great latent demand for new goods. It is good advertising which finds the key to open the , ever-present new market. % O.r. " ' •This to the part of the drive that I always enjoy the most" SEND COUPON BELOW FOR FREE COLOR BROCHURE H O L I D A Y in the family fun land Wisconsin DURING YOUR VISIT cruise the lush scenic splendor of "Dells Country." THE UPPER DELLS . . . from a tour boat you'll see the beautiful secrets of magnificent Ice Age formations... be able to stop and discover^rst hand Cold Water Canyon, Witches Guteh and Stand Rock. THE LOWER DELLS . . . cruise the fabulous fast waters of Rocky Island \o-r see even more gorgeous scenery. Then on to family fun for all at FORT DELLS. See and participate in authentic exciting Frontierland, Indianland, Adventureiand, and the all new 354 ft. Totem Tower. At night see the brilliant spectacular STAND ROCK INDIAN CEREMONIAL presented by over sixty American Indians set in the natural beauty of a Dei!s Canyon amphitheater. (Easily reached by boat or car.; jC+Z ^TT Q] ^ r - - - - - -- - - - J SEND FOR FREE COLOR BROCHURES, please check below . . . 1 J Z BOAT TRIPS Z STAr.O ROCK • FORT DELLS 1 : DELLS BOAT CO , INC., Dept. S4C, Wisconsin Oells, Wis. 53965 ' ii ,N, ame i• i I i Address I • City State Zip • ^ Sec your local Greyhound,: Milwaukee Road or Travel Agency J FORTY YEARS AGO (Taken from the files of July 28, 1927) Members of the D.A.G. club held a picnic Thursday afternoon of last week at Wing Park in Elgin where they enjoyed a broiled beef supper. Louis Erickson proved himself to be the champion in the horseshoe contest. The name of the club "D.A.G." has become some what of a mystery and a prize will be given to any one guessing what those initials stand for. Mrs. George Beckwith died at her home east of the river Wednesday morning. Mrs. Beckwith was an old resident of McHenry. McHenry Collegiates is the name of the new ball team. The lineup of the new team is "Zukie" Kinsala, first; "Torchy" Krause, second; "Colonel" Stoffel, third; "Bun" Thurwell, S.S.; Jimmie Fay, C.; "Bear" Kreutzer, C.; Harold Frett, L.F.; "Paulie" Karls, C.; Mike Conway, R.F.; Jim Geier, R.F.; "Tillie" Patzke, P. Who's Who in McHenry and vicinity: John Karl's Restaurant; Fred Schoewer, owner of the Yellow Cab company, Math J. Baur Ice Co; The Rosebud Studio operated by Miss Clara Freund; Heimer's Restaurant, the owners are Mrs. Peter Heimer and daughter, Miss Alvera; Dr. Henry Freund, an optometrist; Dr. Joel E. Wheeler, the veterinarian; W.J. Welch, the home builder; Peter R. Freund, the painter; The Riverside Meat and Grocery, Albert Barbian, owner; Bishop and Olson's barber shop; F.H. Wattles, the ex-mayor; William G. Schreiner Insurance; Knox Motor Sales; West McHenry State Bank; Alexander Lumber Co.; Mrs. Anna Howard, cleaning and pressing; James J. Marshall Bakery; Math Steffes and George Wirfs Artificial Stone Co.; Ambrose Schaefer moving business. The Agatha Art Shop; The Claire Beauty Shop; Mort Ritt, watches repaired; The hardware store owned by J.J. Vycital; Jacob Bickler; J.C. Thies wholesale; Joseph W. Rather - mel builder; John Thennes, Valvoline products; Mrs. Ada Bobb, picture studio; Walter Donavan, the Garland gas ranges; Jacob Justen and Sons; Stephen H. Freund; P.J. Schaefer Meats and Groceries; The Nobby Style shop. TWENTY-FIVE YEARS AGO (Taken from the files of July 23,1942.) Mathias Schaefer of Johnsburg died July 20 of heart failure. Mr. Schaefer, who was seventy-eight was visiting his daughter at Pi stakes Bay when he retired about 10:30 p.m<, He mistakenly opened the wrong door and fell down the basement stairs. A doctor was called but he was dead before help arrived. John R. Smith passed away at his home on Court street July 16, after a lingering illness. Sgt. Gordon T. Knox of Main street has been promoted to Staff Sergeant. He is a member of Headquarters Co., 32nd Armored Regiment. Mrs. Kenneth Crain of West McHenry was guest of honor at a shower held for her at the home of her mother, Mrs. Bertha Esh, in Spring Grove. On July 7 Miss Marjorie Davis of Chicago became the bride of Lt. Vale Adams in St. Paul's Episcopal church in Chicago. The church was beautifully decorated with white gladioli, fern and palms and dimly lighted by candelabra. A family reunion was held at the George Witt home at Griswold Lake on Sunday honoring the fifty-seventh birthday of Mrs. Witt. Jimmy Conway two year old son of Mr. and Mrs. Earl Conway, was guest of honor at a party held at his home in West McHenry. A party honoring the queen of Funland, Dorothy Heilman, was given last Thursday evening at Wonder Lake. Host of the evening was Jerry Kubovy at whose resort the event was held. Tte queen's many friends from the lake and most of the Legionnaires from McHenry were on hand to formally install Miss Heilman in her new office. TEN YEARS AGO (Taken from the files of July 18,1957) This week is a busy one for the Scouts of McHenry. Ten boys and one adult leader are attending the fourth Scout Jamboree at Valley Forge, Pa. Also twenty-one Scouts are spending the week at Camp Lowden near Oregon. Those attending the Jamboree at Valley Forge are Hugh WHERE EVERY STAY'S A • Luxurious Rooms and Suites • Air-Conditioned • Children under 12, FREE • Dining Room • Coffee Shop • Heated Swimming Pool • Children's Playground ' // • Free Parking, J" car service nearby MEETING ROOMS (for 10 to 200) M^s IDEALLY LOCATED 1335 South Lindbergh Blvd., at the intersection with Daniel Boone Expressway (Rt. 40) to downtown St. Louis Just minutes from the airport and downtown area. Attentive room service . . . barber and beauty shops. Fabulous food Dancing nightly. STEAK HOUSE OZARK LOUNGE Kirk and sons, Jim and Bill, Bill Anderson, Steve Fike, Butch Havlatka, Randy Hughes, Dennis Martell, Bob Rodde, Fred Wahl and Roger Zahn. Fred Morris of Lilymoor suffered severe burns when a hot water heater exploded as he was attempting to light it. Miss Sandy Scott was crowned queen of the fourth annual carnival at McCullom Lake. The two grandsons, Eddie, 4, and Barry, 2, of Dr. Henry Lescher of Fox street, were badly burned in a boat accident Sunday. The six people in the boat had stopped at the North Bridge Marine Service to refuel when vapor in the bilge of the 17 ft. Century runabout exploded. Friends of Miss Sara Kay Douglas are happy to learn that she has been accepted at the research hospital of the Harvard Medical school in Boston, Mass. She will enter the Peter Bent Brigham hospital as a student nurse after having been selected from among many applicants from throughout the United States. Miss Marlene Brunkhorst of Masonville, Iowa, became the bride of Dr. John C. Goetschel of McHenry. The ceremony was performed in St. Mary's Catholic church, Lamont, Iowa, June 29. Mrs. Rose V. Brown, 64, of Wonder Lake, died Sunday, July 14, in Memorial hospital. SHOP IN MCHENRY Ned Cantwell is a superb type of editor with the insight needed to help develop young writers. For too often older executives criticize and "chew out" young folks for errors, but foil to give proper praise for good deeds. Dads, this is me of the common complaints of your children! So join the "Complaint Club" at once! By George W. Crane, Ph.D., M.D. CASE D-513: Ned Cantwell is an editor on the HERALDNEWS at Fontana, California. "Dr. Crane," he began, "we have a talented young sports editor on our staff by the name of Gary Tipton. "He is helping finance his college education through his employment with us. "What do you think of his story, headed 'Psychology Is As Essential As The Extra Point In Football?" Then Ned gave me the very interesting story that Gary Tipton had written for that issue of the HERALD-NEWS. VERSATILE EDITORS Before I comment on Gary Tipton's splendid theme, I wish to pay a sincere compliment to Ned Cantwell. When an older editor gives a generous boost to a young writer, he may thus help produce a splendid "Newspaper Educator" in the next generation. For the newspaper is the daily "University in Print." Reporters may properly be termed "Newspaper Professors," while editors are "Deans'* of their respective fields of education. So I especially salute Ned Cantwell for this gracious plugging for young Gary Tipton. And I also wish to say "Amen" to Gary's stress on the great value of psychology in sports. Two teams may have equally strong and heavy men. Both may also have equally fast halfbacks and equally smart quarterbacks. Yet one team may run circles around the other. Why? Difference in morale! For morale means "team psychology." "Morale," said wise old Marshall Foch in World War I, "is more important than materials." If that is true in war, it is certainly just as true in sports or even business competition. For a victory (positive) out- Was It Sudden? _J kv -- -J U t-- \\ W W \\ "I wot jwt thinking: w* n«var hear fnn Ik* Smith* any moc*." "If* a B»t wll card frwn th« Smiths." Carelessness and inattention while driving kills thousands every year. For Your Information Dear friends, Do you want to read some definitions of an American? He will whip the enemy and then give them the shirt off his back. He yells for the government to balance the budget, then taken his last dime to make the down payment on a car. He knows the lineup of every baseball team in the major league, and doesn't know half of the words of the "Star Spangled Banner". You know Americans at heart are pretty nice folks. Respectfully, TCIffPHONE: WYdown 3-JIOO ST. LOUIS, MISSOURI f^Hanry, lllinou & FUNERAL C-1©/»E 38MJ063 look actually strengthens your muscles! In my college textbook, "Psychology Applied," on Pp. 372- 374, I discuss this topic at length. Therein I describe a hypnosis experiment on a group of soldiers. Before they were hypnotized, they competed vigorously to see who had the most^jowerful handgrip. They averaged 101 pounds per man. Then they were hypnotized but given the defeatist or negative idea that they were weak, sickly, feeble, anemic, etc. Now they averaged only 69 pounds per man, though they strained till the veins stood out in their necks. Before they were awakened from hypnosis, they were then given the opposite suggestion; namely, that they were strong, powerful, Herculean. Now they averaged 140 pounds per man, which was almost 40% more than their best record while awake! And double their strength under the defeatist idea. In the waking state, we seldom attain our maximum power nor reach the low point which hypnosis permits, but we go in those directions, depending on whether we think positively or negatively. A victory morale is worth not wily as much as the extra point after touchdown, but often is worth two or three actual touchdowns! George Halas and Vince Lom- Inaugurate New Fee$ Schedule For State Service A new fees schedule is nowin effect for motor vehicle certificates of title, registration cards and related transactions, Secretary of State Paul Powell • has announced. In all cases,. the fees have been increased. from $1 to $2. The new fees apply to applications for certificates of title, transfeif^of titles, corrected or duplicate registration cards. The new fees are expected to increase the state's revenue - by almost $4 million a year, Mr. Powell said. The mea- . sure establishing theHBw^che-, dule was enadted by the Gen-, eral Assembly and signed into, law by Gov. Otto Kerner. It - is now effective. CIRCUS CROWD Thirty-three hundred per- • sons provided capacity crowds and a rousing welcome to the Sells & Gray three-ring circus when they performed twice in-. Crystal Lake on Thursday, July 13. The Lake Region YMCA Y*s Men's ciub sponsored the circus. The familiar sights and sounds of the circus were allthere with a side show, wild animals, the raspy sound of the barkers' voices, wide-eyed children hoping for cotton candy, pop corn, balloons, dolls, trinkets and coloring books to remind them of the fascination of the circus world. bardi are "Psychological" coaches who prove this. (Always write to Dr. Crane in care of this newspaper, enclosing a long stamped, addressed envelope and 20 cents , to cover typing and printing ^ costs when you send for one o£> his booklets.) " PgO^SS TO** Jerry Marcus OPTOMETRIST Dr. John F. Kelly At 1224 N. Green' Street, McHenry (Closed Wednesday) Eyes Examined Glasses Fitted Contact Lenses Hrs. Daily 9:30 a.m. to 5 p.m. Friday Evenings 8:30 p.m. Evenings by Appointment PHONE 386-0450 Dr. Leonard L. Bottari Eyes Examined-Glasses Fitted Contact Lenses 1303 N. Richmond Road Hours: Mon., Tues.^ Thurn., Fri. 4:00 p.m. to 6:00 p.m. Tues., Thurs., ti Frl. Eve 7 p.m. to 9 p.m. Sat. 9:30 to 3:00 p.m. No Hours on Wednesday Phone 385-4151 If No Answer I'honc :w,>-2262 OFFICE EQUIPMENT McHenry County office Machines Sales - Servl«-e & Rentals Typewriters. Adders, Calculators >lon. - Sat. 9:00 - 5:30 Frlda> till 9:00 p.m. Phone 159-1226 93 Grant St. Crystal Lake. III. METAL WORK ACCOUNTANTS Paul A. Schwegel 4410 West Route 120 McHenry, Illinois 385-4410 INSURANCE EARL R. WALSH Fire, Auto, Farm & Life Representing RELIABLE COMPANIES When You Need Insurance of Any Kind PHONE 385-3300 or 385-0953 3429 W. Elm St., McHenry, III. George L. Thompson General Insurance • LIFE • AUTO • HEALTH • FIRE • CASUALTY • BOAT PHONE 815-385-1066 3812 W. Elm St., McHenry In McHenry Plalndealer Bldg. B. Bechenbaugh I'IIOIK- H8.V6I50 or H8.V 1322 Insiii.ince - All Kinds Dennis Conway Auto, Lifr, Fire Stale Farm Ins. Cos. 3315 \V. Kim St. .Mrllenrx, Illinois 3H5-52H5 or 3H5 7 I I I SCHROEDER METALCRAFT For Home and Garden Wrought Iron Railings Patio Furniture AntlqueA 1705 So. Rt. 31 Phon«" 385-0950 WATCH REPAIR Clock ft Jewelry Repair Our Speviaty Steffans WATCH REPAIR SERVICE 1239 N- Green St. S1L LETTER SERVICE .Mimeographing - Typing Addressing • Mailing Lists McHenry County Letter Service 1212 - A N. Green St. Phone 385-5064 M o n . t h { u F r i . 8 - 5 Closed Saturdays Your Business Listings may appear in this space for only $25 per yr. \wnc3