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I; NOVEMBER 21, 1967 - PLAIN DEALER - PG. 8 Initiative In Retail Men in miniskirts. . . This seems to be a weird and unacceptable style for most Americans. Howe we, already in such places as Rome, Tokyo, and Paris it is a ^reality. So, don't be surprised if within three or four years the local dress shops are displaying men's miniskirts. Of course, there will be cries of outrage and dire pre- (fictions of the implications. Among other things, advertising will be blamed for having perpetrated the style on a gullible public. No doubt the merchants Vill use advertising to sell the "radically new" merchandise. Tftp first brave American men who dare to appear in the apparelWll be branded as "sissies" and worse. ^ Yet, there is nothing radically new about men wearing miniskirts. TTiey were worn by the warriors of ancient Rome and Sparta, including Alexander the Great. No one ever accused the Spartans or the Roman legionnaires of being "sissies." And since advertising was somewhat limited in the early centers of civilization, the,, styles could hardly be blamed on intrigues of unscrupulous advertising men. The truth is that until the mid-nineteenth century men's styles changed more often and more drastically than women's styles. Clothing was a reflection of practical needs of the time and the culture of the particular civilization. The tailors and the merchants who made profit were those first that recognized the inevitable change and built a reputation for supplying the wants of the time. Perhaps miniskirts for men will never be widely accepted in America, but if they are, the retailer who takes the initiative in advertising will reap the profits from the style. Danger Of First Snow The first snowfall of the season can be a lovely sight, ft also poses a danger to some of those who rush out at it with a shovel, the Illinois Heart association warns. Each fall as the first snow clouds march across the colder climates, they are followed by reports of men succumbing to heart attacks from overexertion due to snow shoveling. The warning about overexertion is aimed at all men of middle age and beyond, but it particularly applies to those who have a history of heart disease. They shouldn't touch a shovel until they have obtained their doctor's approval. But even those who have shown no symptoms of heart disease should proceed with caution in shoveling snow. They should take frequent rest periods, and quit when they become tired. Clearing the walks and driveway can be strenuous exercise. Men not accustomed to regular physical activity quickly can overdo it and place an undue strain on the heart. Snow looks light, but it isn't. The wetter it is, the heavier it is to lift. And the size of the shovel may compound the effort. Added to the unaccustomed work problem is that of dress. Warm but light gear should be the answer. Some men adopt flimsy dress because they feel their bodies will heat up from work. They may become chilled, however, and invite trouble as their tiring bodies struggle to complete the snow-clearing job. Others overdress and add unnecessarily to the weight their bodies are moving around. Snow shoveling can be beneficial to men in reasonably good health. The fresh air and exercise, properly paced are good for them. But the trick is to know just how your health score stands. Ifa man is ..overweight, and out-of-shape from lack of exercise,: his bestbetnowistogethisdoctor*s word before the winter sets in for good. Then he can develop his ability to handle the winter chores. 'M I I 55M > >M//// '/f V'//7 x fa froiicow More Than Good Food to Cat Complete Turkey Dinner with all the trimmings CHEF'S SPECIAL C'oq Au Vin du Chef Cooked In Win«», Pearl Onion, Mushroonu Chez Francois JUNCTION 12 AND RT. 59 STAY ON RT. 59 - TURN ON FRONTAGE ROAD "Gall for Reservations now. Ju 7-7320" Thanksgiving - Christmas - New Year's . ,.v.w 1 -- Wf|MY/ so this IS LITTLE TWWY! ISN'T He A 0&RUNS.. ANP LOOK How Biu- ANP jupy HAVE GROWN-ODME ON IN, 1NWS.TB&SIE THE -TDRKEVJ if Hi/PAP, OH, SMELLTHAT turkey! HowPY.Sort' GOOD TO SEE VOL) AGA)N/ How's ~me -TOWM? , MOTHER SO GOOD COME Home j ©LAP To SEE you» hows, the olp FARM DOING? HI GRAM MAI T)ke W otuj, I C It nic FORTY YEARS AGO (Taken from the files of Nov. 24, 1927) John Fleming, 57 years old, dropped dead at his farm home near Burton's Bridge, Nov. 17. Mr. and Mrs. MattM. Schmitt and children and Mr. SchmitPs mother and brother, Joe, have just returned from a motor trip to Nebraska and Oklahoma. In Canute, Okla., they visited with the Rev. Nick Schmitt, a brother. The Janner Brothers Construction Co., who are doing the grading on Route 61, south of McHenry, have moved their camp from the Knox property to Terra Cotta, where they are engaged in cutting through the hill at that place. A new and modern fountain has just been installed by John Karls in hi s ice cream parlor on Riverside drive, purchased from the Liquid Carbonic Company. Jeremiah M. Cox died at his home east of the river of acute indigestion and heart failure. Mother's Club held a doll contest at the Community high school. Any doll was eligible to enter the contest if escorted by the little girl who owned it, if the little girl was seven years old or younger. Everyone who attended the contest was entitled to one vote as to which doll they liked best. The owner of the doll that receives the most votes will receive a beautiful baby doll as a gift. The little girls were Mary Erickson, Cynthia Erickson, Lorraine Schaefer, Betty Cannon, Bernice Peterson, Eleanor Donavin, Genevieve Ferwerda, Helen Buch, Marjorie Duker, Betty Buss and Norma Freund. Betty Cannon was the winning lady. TWENTY-FIVE YEARS AGO (Taken from the files of Nov. 26, 1942) Pat Owen, commander of McHenry Post 491, has appointed Ed Nickels as chairman for Navy recruiting. This means that a recruiting office will be set up in Nickels hardware store on Main street in West McHenry. There will be no actual enlisting done in McHenry but Mr. Nickels will have all necessary information to answer all questions pertaining to the Navy. Parchment certificates have been made up for all McHenry township men now in armed service of our country. These certificates are to be presented to mothers, fathers, wives or nearest of kin. The new defense work which is being done for the government under direction of the Thomas Thonnesons of East River road began this week. Tents and other canvas articles will be made in the new factory which has headquarters in the building on Riverside drive. Two shifts of workers are engaged at the present time and it is expected that there will be three shifts and about sixty workers when production really gets under way. A Spanish course has been started this week at the local high school, replacing French which was dropped this year after a long period of popularity. Miss Maurie Taylor is teaching the new course. Mr. and Mrs. William Pries, Sr., have purchased the Johnson place at the end of Riverside drive. What causes all the excitement at the Palace on Thursday evening when the lady bowlers from McCullom Lake meet? You guessed it - the Plaindealer. Mrs. Sales has a subscription sent to her husband who is employed out of town. On her way to the bowling alley she buys one. When they see her walk in with it, there's a mad rush. Of course the best one wins then the fun begins, they read it aloud. Mrs. Edwin Boyle and little son and her mother, Mrs. Gielow, have moved from the" Boyle farm at McCullom Lake to Chicago. TEN YEARS AGO (Taken from the files of Nov. 14, 1957) A heifer named NPC Miss U6248, owned by Northern Pump Co., farms of McHenry, was named winner of the summer yearling class in the Blue Grass Register of Msrit Hereford Show, Marion Carder, president of the McHenry Township Republican Woman's club, will introduce Mrs. Mary Brooks, wife of the late Senator C. Wayland Brooks, who is national committee woman for the state of Illinois, at their public meeting at the Legion home, McHenry. The McHenry State Bank this week mailed Christmas club checks totalling more than $125,000, the accumulated.savings of 1,000 club members. The many friends of John Schaid joined his family in ^mourning his death which occurred in McHenry Mosij' v, Nov. 11, following a brief illness. Rugged fullback Dick Stilling of McHenry has been a key man in Northern Illinois university's 1957 campaign in the interstate intercollegiate athletic conference (IIAC). Stilling* s steady performance makes him the most reliable back on the squad. The Rotary club of McHenry today will be host to Ralph Morgon, governor of District 644 of Rotary International, who is making his annual official visit toeach of the forty Rotary clubs in Northern Illinois. For Your Information Dear friends. The pacing on of anyone in the family always brings many problems and questions* which are unfamiliar. As it Is our profeKHion to deal with these questions every day, we can relieve your anxieties by answering n-any of jour questions. Surh assistance is a regular part of our, service and we welcome the opportunity to lessen some of the burdens which crowd in at time of bereavement. Respectfully, PETER M.JUSTEN & SON FUNERAL HOME Mc h e n r y , I I 385-0063 COUNTY HISTORY SUGGESTED AS HOLIDAY GIFT The new county History of 1968 will make an excellent Christmas gift suggestion for the person who wishes to give something different. Of course the book itself will not be available, according to present plans, until August, 1968, so arrangements have been made by Business Manager W.H. Tammeus to provide appropriate gift announcement cards to anyone who decides to order the book as a Christmas gift. Tammeus suggests that order cards be obtained at your bank or savings and loan office, fill out the top part in the name of the person to whom the gift is to go , fill out the/bottom or receipt part in thef name of the giver, attach yotir check and mark Christmas gift on the bottom part border. The giver will then receive the gift announcement card and envelope in the mail following his sending in the order to Box 484, Woodstock, Illinois, 60098. SHOP IN MCHENRY He will address the local club and confer with President Ernest Useman, Secretary Albert S. Blake and committee chairmen on Rotary administration and service activities. Another tragedy of the highway took the life of a well known McHenry woman, Mrs. Elizabeth Ochs, 68, of Pistakee road, who died in the Sherman hospital, Nov. 8. Laverne is smart, for she realizes there is a right way vs. a wrong way to obtain a good position. You can often boost your salary $10 to $25 per week by the deft form in which you write you "Letter of Application" and conduct yourself during the personal interview. Use the booklet below as a specimen for your letters! By - George W. Crane, Ph. D., M.D. CASE E-511: Laverne Y., aged 21, wants a job. "Dr. Crane," she l>egan, "I finished college but didn't take the educational courses required to teach school. "So I must seek a position in the business world. "But what advice do you suggest for a novice like me? "And how do I apply for a position?" VOCATIONAL GUIDANCE Here are a few salient rules to follow: (1) Devour the "Help Wanted" ads in this newspaper. (2) Select two or three firms in the field where you'd like to be employed. Then address a "Letter of Application" thereto. If you can find the specific name of the employment manager or personnel director, then address him by name. Otherwise, and if the ad merely listed a "Box Number" start your letter with a "Dear Sir" or "Gentlemen." Unless requested to write in long hand, type your letter or have a friend do it for you. Make your letter simple, direct and business-like. Start out with this type of opening paragraph: "Since I am looking for a position that offers unlimited opportunity for advancement, I am citing the following qualifications:" That opening doesn't reveal whether you are unemployed or in a job from which you'd perfer to shift to a better position. Then, in the body of your letter, make several capitalized headings, such as (1) Business Experience; (2) Technical Trainings: (3) Personal Data; (4) References. Don't elaborate in great detail for your letter should not occupy more than a single page. Remember, the purpose of such a letter is to get you an interview, not the job! So be brief and to the point. Under "References", cite at Day after Christmas Kids need toys--even if only to take apart. But Christmas is a time for lasting gifts, too. Like a policy from Country Life Insurance Company. For a son, grandson or young friend, it's a gift to be remembered when toys are forgotten. Costs surprisingly little, too. Let's talk about it now--while there's still time for Christmas delivery. LEE B. KORTEMEIER Off. 338-2000 Res. 338 0975 Your Country Companies Agent • » • *. . 8"g BB g 5TB fl'lTB'BTg'a 8 8 8 8 8 8 8 8 : Are Y i New In Town? Do You Know Someone New In Town? We would like to extend a welcome to evjery newcomer to our community. CALL Ann Zeller 385-0559 Leona Estis ; 385-3646 •p f> 0 0 0 Q 0 0 0 Q 0 Q 0 0 0 P 0 0 0 0 Q 0 0 0 0 0 0 0 0 0 0 0 0 0 0 g B P g fl° ROYAL WELCOME least three with "handles" on their names, meaning, "Judge" or "Professor" or "Sales Manager" or '/Reverend". For those "handles" help endorse you even though the Personnel Director doesn't know the men in person! „ (3) In the actual interview, dress like a mature person instead of a beatnik. Girls, avoid those bloody red fingernails that- are so long they revolt people because they look like talons. For you cant work efficiently with biriLclawsJI And don't go to extremes in your apparel. Avoid Miniskirts and party frocks, for a business office stresses efficiency, not anatomical exposure! Boys, avoid "arty" haircuts and youthful, immature cloth* ing. Wear a white shirt and tie, if you apply for ah office job.' And get a business man's haircut for Beatles aid Beatniks are nauseating to real business executives. (4) Don't start with a request for salary, coffee breaks sick leave and other fringe benefits of concern to lazy folks* Send for my " Vocational Guidance Booklet" enclosing a long stamped, return envelope, plus 20 cents, for it contains a specimen "Letter of Application" that pulls remarkable results. Follow its format. mmmtm OPTOMETRIST Dr. John F. Kelly At 1224 N. Green Street, McHenry (Closed Wednesday) Eyes Examined Glasses Fitted - Contact Lenses Hrs. Daily 9:30 a.m. to 5 p.m. Friday Evenings 8:80 p-m. Evenings by Appointment PHONE 885-0452 Dr. Leonard L. Bottari Eye# Examined-Glasses Fitted Contact Lenses 1803 N. Richmond Road Hours: Mon., Toes., Thnrs., *Fri. 4:00 pjn. to ®:C® p.m. Tues., Thurs., & FfH Eve 7 p-m. to © p.m. Sat. 9:30 to 3:00 pjn. No Honrs on Wednesday PHONE 885-4151 If No Answer Phone 385-2262 OFFICE EQUIPMENT McHenry County :e Mciekme* Sales • Service & Rentals Typewriters, Adders, Calculators Mon - sat. 9:00 - 5:80 Friday till 9:00 p.m. Phone 459-1226 93 Grant St., Crystal Lake, HI. METAL WORK Schroeder Metal craft for Home and Garden Wrought Iron Railings Patio Furniture Antiques 1705 S. Rt. 31 PHONE 385-0950 VACUUM CLEANERS Authorized Electrolux Dealer JAMES VAN FLEET 2501 Martin Rd. McHenry, Illinois 385-6027 ACCOUNTANTiT Paul A. Schwegel 4410 West Route 120 McHenry, Illinois 885-4410 INSURANCE Earl R. Walsh Fire, Auto, Farm & life Representing RELIABLE COMPANIES When You Need Insurance of Any Kind PHONE 385-3300 or 385-0953 3429 W Elm St., McHenry, I1L George L. Thompson General Insurance • LIFE • AUTO • HEALTH • FERE • CASUALTY • BOAT Phone 815-385-1066 3812 W. Elm St, McHenry In McHenry Plalndealer Blgd. B. Beckenbaugh PHONE 385-6150 or 385-1322 INSURANCE ALL KINDS DennU Conway Auto, life, Fire State Farm Ins. Cos. 3315- W. Elm St. McHenry, Illinois 385-5285 or 885-7111 LETTER SERVICE Mimeographing • Typing Addressing • Mailing Lists McHenry County Letter Service 1212-A N. Green St- PHONE 885-5064 M o n . t h r u F r i . 8 - 5 Closed Saturdays RAM© A TV SERVCE Radio - Phono Black & White TV's & Color Will Pick Up Portable Items To Be Fixed W. B. Cleveland 606 So. Orchid Path 385-5024