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We Wdcome^fo Our Family Of Readers HUNDREDS OF NEW SUBSCRIBERS Added During The Past Four Weeks YOU HAVE BOOSTED THE MCHENRY PLAINDEALER READERSHIP TO A «--asgss rr •Bssaa^wt ***^«~, wxk* J*"*-' *• *»•««»« •« - „ > ^ ^ ££ *=**««•* x.«. jssyv^ -vjt^-.1 ^®1.V- - ' •? . . v| ^':®5 ADVERTISERS We iowoitci you to take newly enlarged salsa a tool!! ,g@ ©fi this eTCottoinig Now YOU WILL BE ABLE TO REACH MANY, MANY MORE READERS REGULARLY HERE IS WHAT THIS NEWSPAPER'S TREMENDOUS EXPANSION MEANS TO YOU: This New Circulation Is Right Where You Want It! The McHenry Plaindealer Is Helping To Build A Better Community Practically the entire campaign gain of The McHenry Plaindealer circulation has been made in the trade area within reach of McHenry merchants. New families of readers have been added over the area. Each of these new readers means a new door has been opened, hundreds of new prospects located, for businessmen advertising their merchandise and services in The McHenry Plaindealer. This sudden and dramatic circulation increase represents a step forward, not only for the McHenry Plaindealer but for the community as a whole. At a time when we are becoming increasingly aware of the competition in every field, it is important that the city publicize its goods and services in a medium that reflects the best McHenry has to offer. ^ These new readers will be kept posted on what is happening in the area, what the merchants are advertising and what they are selling. As buyers of this newspaper, they have demonstrated their interest in McHenry and their merchandise and services offered here. The McHenry Plaindealer went to great expense to put on the circulation campaign and expand its reading audience. While these costs will be written off over a period of years, the investment itself? represents confidence in the community and in the business firms that use newspaper space to reach their customers* They're the kind of people, the kind of customers, whose friendship builds sound business progress and whose patronage can be yours. They now take their place with the hundreds and hundreds of other readers of the McHenry Plaindealer who keep a close watch on what the McHenry merchants have to offer from day to day. The McHenry Plaindealer maintains a complete advertising service which is at all times at the free disposal of McHenry business people. We believe our investment and faith are well placed, and we believe the only limiting factors which can show McHenry's growth and progress are in our own minds. This community's future has never looked brighter! We pledge our full support where it is deserved and our fullest cooperation in every effort that is aimed at making our community a better place in which to liye.In return we ask only that amount of support and cooperation which is commensurate to the efforts we have put forth. Well Received -- Campaign workers heard many good words for The McHenry Plaindealer wherever they went.. Old subscribers were eager to renew -- many new ones had waited for a campaign worker to call. It is becoming more and more important to thepeopleof McHenry and surrounding trade territory that they get a newspaper that "covers" the important news and provides a fine balance of advertising, general news, features and pictures from week to week. Thanks To Our Campaign Workers • • • • • Without the constant and spirited work of The McHenry Plaindealer campaign candidates these big circulation gains would have been impossible. These workers went from house to house and from farm to farm to find these hundreds of new subscribers. They visited with old and new subscribers alike, brought back hundreds of new subscribers and renewals. We also wish to thank all of our subscribers, old and new, in behalf of each candidate. The McHenry Plaindealer is sincerely grateful for their efforts and for the fine spirit they showed throughout the campaign. They have placed The McHenry Plaindealer as this trade area's subscriber leader among all other - papers in the area. Again we say THANK YOU to all of the candidates who have worked so hard to make this campaign a success.