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WED./ OCT., 16, 1968 - PLAINDEALER - PG. 15 "Proof Of The Pudding" Food advertising in newspapers is a dramatic example of how advertising serves the busy housewife. Major food stores spend from 75 to 100 percent of their advertising budgets in newspapers. ; Grocery advertising-fills a real need. It saves the homemaker time and money which may be translated into billions of dollars annually. Grocery advertisingprovides the latest information at a time , when it is most wanted. It is complete; it tells where to buy akd what to buy. It gives specific details on prices. ' Important to the housewife and retailer alike, grocery advertising in the newspaper is accepted without question. It is a convenient basis for a shopping list > in which the housewife has full confidence. Buying is certain to follow advertising accepted under such conditions. Grocery stores have not fojjnd a medium, which duplicate the local newspaper in creating such conditions at so little cost. The grocers' choice of the local newspaper as a primary information outlet is not a matter of speculation. Sales are the surest and best test. The larger grocers have tried all advertising media. They have kept specific figures on results. But after experiments they return to the local newspaper as the best medium for reaching the housewife when she is "in the proper mood and attitude." Prevent Fires Every Day On Oct. 8 and 9, 1871, the city of Chicago experienced the worst conflagration the world had ever known! Over 2,024 acres were leveled, 250 persons were burned to death and countless were injured, with property destruction of some $196 million (a figure that would be, at least, twice as much today). Because of underinsurance or none at all, Chicagoans were able to collect less than $100 million. ft was reasonably established that the fire was started in the barn of a Mrs. CLeary. In fact, her cow gained a measure of "fame". The belief prevailed that said cow, while being milked, kicked over a pail, which overturned a kerosene lampthus producing the conflagration that made history. But as an illwind blowing some "good", it was the Chicago fire that gave rise to the serious consideration of the subject of fire prevention. Some years later, a Fire Prevention Day was observed in early October. And, since 1922, the second week of this month has been officially proclaimed by every President of the United States as Fire Prevention week. How well the insurance industry knows that fire prevention is worthy of year-long observance. The following few facts and figures prove this convention: MATCHES-SMOKING, the number one cause of fires, account for over 25 percent of claims to insurers, and can be held responsible for more than 17% of the total property damage. MISUSE OF ELECTRICITY is second in line as a fire producer. POOR HOUSEKEEPING AND CARELESSNESS are demons as contributing factors in the list of fire causes. A total of $2,070,000,000 worth of property was consumed by fire in this nation during 1967 -- $200 million over the 1966 record -- according to the National Fire Protection Assn. And, already in 1968 ~ for the first seven months -- fire losses are 5.2 % ahead of the previous year's January through July total. A Service To Public In recent years the American press has performed a service to the public by correcting distortions of the news by television reporters and this is often not appreciated. Television news is almost instant news and every reporter at fast-moving events such as national party conventions is out to beat the competition, to get where the action is first. The more enterprising help create action and almost invariably over-emphasize protests because they are more colorful or spectacular than assent or agreement. Rioters and their leaders have learned to take advantage of this tendency and are careful to stage their protests and riots or mob demonstrations whereihey can put law enforcement officials in the worst possible light. Officials usually doing a hard and dangerous job to the best of their abilities, but, being human, making some mistakes in the process. The press, which offers both sides of such hectic confrontations in a less intense and immediate atmosphere, does much to correct distortions in television reporting -- a high public service. The press also offers citizens a better quality of news reporting in that news columns are usually limited to objective news, the editorial opinion being found under columnists' bylines and in the editorials. Television newsmen are too often a mixture of reporter and commentator, espousing both news and opinion (the later often indistinguishable -to the unknowing) and sometimes highly influential in the opinion-making process of millions. DZ&M THAT by TrioMPSoN {%\£AT PRESERVED IN A CAN INI 102 3 WAS ^TILL EPL&LE WHEN IT W'AT. OPHNHC IN N58/5TILL, MAXIMUM FOGP FlEAoURE5 ACE. ACHIEVE? WITH REGULAR. USE ANP REPL.-\CtMfc MT". I^&OUT 27 B/LUON CANS ANP iSAGS OF FOOD A*E U£?ED ANNUALLY AMEk'lCAMt?-- ENOUGH To PROVIDE 135 FOR EAJH MAM, VO.MANJ AMP JHILP IN THE (J--3./ \ HANKS TO CANNING , MO FEUIT; VEGETABLE , JUICE, R,,-^ 5EAfoop OIE SPECIALTY F*_>OD -- PRODUCT IS (2EALLY EVtk'CUroK ig T>EA30N. TWE NEAELY 2,000 CANNERIES IN THE U.9. -- 85" OF WHOSE PRODUCTION 15 BY MEMBER'S OF THE NATIONAL CANNER6 ASSOCIATION-- EACH YEAR PROCESS ABOUT I,300 DIFFERENT FOODS.' Taxpayers9 Federation Gives Con-Gin Answers 4J4N PUBLIC PULSE (The Plaindealer invites the public to use this column as an expression of their views on subjects of general interest in our community. Our only request is that writers limit themselves to 300 words or less signature, full address and phone number. We ask. too, that one individual not write on the same subject more than once each month. We reserve the right to delete any material which we consider libelous or in objectionable taste.) SCHOOL SOLUTION "To the school boards Districts 15 and 156: "How about taking the present Junior high school building and making it into a grade school in conjunction with Edgebrook - taking the present old high school and make it into a junior high and taking Landmark and sell it to the highest bidder and then add on to the new high school making one big high school, one big Junior high and etc. There might have to be some trading around of money but Districts 15 and 156 are so closely related that it might be to the advantage of all taxpayers. "George Worts" ecutive session was called for by the Chair. By a vote of four to four, one abstaining and the chairman breaking the tie, the guests were asked to leave. This move was challenged as illegal. "As far as is known, the Indian Ridge board will honor the petition by granting a meeting for Sunday, Nov. 10, 1968. Residents will receive an official letter of notification from them. A sergeant-at-arms will challenge all those entering. "If your dues aren't paid by yourself or the bank; be sure to do this and get your membership card and sticker before Nov. 10. Contact the- secretary, Guy Henderson, Indian Ridge Improvement association, Inc., Wonder Lake, Illinois 60097. "Jo Jirousek "June Novak" and INDIAN RIDGE DISPUTE "A subject of great interest to the residents of Indian Ridge is the appeal of a suit brought against the subdivision by the Wonder Lake Master association for back dues. The case was lost by Indian Ridge in court and after a hearing which agreed with the decision by the judge, the Indian Ridge board, under the guidance and encouragement of the chairman is determined to wage an appeal in the higher courts, "to a final conclusion". This is being done regardless of the fact that a large percentage of residents are totally against it! "Because of their deep concern, about 110 residents and some interested persons attended an informational meeting on Sept. 18, at Harrison school to hear both sides of the above. question. The Indian Ridge representative did not show up, but was instead, in the parking lot passing out leaflets. "As a result of this meeting, 149 residents expressed themselves in a very realistic way by signing petitions calling for a special meeting on Oct. 13, 1968 to rescind the appeal. "Then, as their unrest continued, six guests attended the Oct. 4 board meeting at the home of the secretary. The Oct. 13 official meeting by petition was not honored. Minutes of the secretary and treasurer's report of the previous meeting, attended by Mrs. Jirousek and Mrs. Novak, were not read. About forty petition names were not approved. In order to conduct business secretly, an ex- SING OUT! "To the class of '68: "Thank you for the beautiful flag pole and flag which now stands at the east end of the athletic field. Your thoughtfulness in choosing such a gift is worthy of our salute and our pride in you. "Now, if we can only overcome what has been such a vexation to me! I think it is deporable, indeed, that when the band plays 'The Star Spangled Banner' every voice does not sing out 'Oh Say Can You See*. A cultured, well trained, on-key voice is not the prime requisite for singing our National Anthem. A spirit of pride and patriotism in our country and our flag far supercedes whatever singing talent or lack of it we may have. " Please, McHenry, sing out when our National Anthem is played and give evidence that we love our country as we love our children. Remember, we are our best example for them. "Sincerely, "Elizabeth Nolan" m PJPli t: For Your Information Dear Friends, A handwritten personal note is the accepted way for the family of the deceased to acknowledge flowers, food, spiritual bouquets, Mass cards and donations in lieu of flowers. When there are many such acknowledgments, it is sensible to use cards or folders which we will supply, to be signed by a member of the family. A note of' thanks is also appreciated by the pallbearers and clergyman. Respectfully? Ms Henry, lliinots PETER MJtJSTEN & s©ty FUNERAL G-!©w\E 385-0063 metic, even the new math. From what we see and hear in 1968 the riots, demands and picketing have been inspired by those who want what the middle class worker cannot afford. "In this year of 1968 we have reached a pretty high standard of living. It was brought about by the brains of those who were educated in schools of the best. "No 3 - The Lake county board announced that the last election cost the county fifty thousand dollars. We have had three so far and what it cost could have added a sizable amourrt of rooms. "Some of these letters are written by highly inspired citizens who might have been brainwashed by some who would profit by these contracts. Just as we have constant reminders to vote for con con, which in my opinion hints what it means. "I cannot understand why we can get a law passed by the legislature for higher taxes when desired and not have a law passed for other remedies that a /majority don't want without going through a lot of rigmarole that will increase taxes again and again. "The one in charge of this school bond issue has stated that there are four-hundred more pupils than before and in ten years it will be increased. Why plan for ten years? That, too, will come in time if honesty is practiced. A good sound program with frills eliminated will pass without trouble. Try It. "Mrs. Nettie Sarley, "Lakemoor". SCHOOL ISSUE "Dear Editor: "When we hear a candidate talking in his behalf on television we are informed that each party gets equal time. Therefore I write again. I personally have made no comment on the recent bond issue that was defeated, but I am getting fed up with the constant barrage of letters or those who were disappointed. So I would like to offer the other side of the picture. "No 1 - There are no fortyeight pupils in a room as I have inquired of some of the children in my locality. And I would suggest that a little 'look-see" in that situation would help. "No. 2 - The citizens want a good education and even higher education but it could be had without frills, swimming pools, etc. This brings up the cost,not only, for building but iqjkeep and has nothing to do with reading, writing and arith- PUBUC LECTURE SCHEDULED AT SCIENCE CHURCH "What is Life?" is the title of a public lecture on Sunday, Oct. 21, under local Christian Science auspices. Martin N. Heafer, .C.S.B. is the speaker. Sponsor of the event is First Church of Christ Scientist, Crystal Lake. It takes place at 3 p.m. in Central school auditorium located at McHenry and Paddock street. Mr. Heafer is a recognized teacher of Christian Science and has been listed as a practitioner in Houston, Texas, since 19- 57. He is a graduate of Southern State Army Air corps during World War n, and is currently on a speaking tour as a member of the Board of Lectureship for The First Church of Christ, Scientist, in Boston, Mass. The staff of the Taxpayers' Federation of Illinois in explaining why the Federation supports the Constitutional Convention proposal which will be voted upon by the electors in Illinois at the Nov. 5 election, has been asked the following pertinent questions during the past two weeks: (1) Will the voters in November be asked to decide on any specific amendments to the present State Constitution? Answer: They will not be asked to decide on any specific amendments to the Constitution: they will be asked to vote on the calling of the Convention. (2) What happens next if the Con-Con proposal is approved by the voters at the Nov. 5, 1968 election? Answer: If Con-Con is approved, the 76th Illinois General Assembly ( which convenes in January, 1969) would implement' the calling of the convention: in other words, the 76th Legislature would enact legislation to provide for the election of delegates, the Convention meeting schedule and expenses, and other pertinent procedural matters. (3) What are some provisions of the present State Constitution October, 1968 October can be the most beautiful month of the year and is always a month of dazzling color, cool crisp weather, crop harvesting and football. It takes its name from being the eighth month in the old Roman calendar, though now the tenth month. The Saxons believed winter began with the full moon each October and they lived far enough north to experience cold weather every October. Many October dates have important meaning in American history. Rutherford Hayes, 19th President, was born Oct. 4, 1822, in Delaware, Ohio. He served with distinction in the army, in Congress, was elected Governor and beat Samuel Tilden of New York ( the Democratic Party candidate) in 1875 in a highly controversial election, one which saw the votes of the occupied states Louisiana, Florida and South Carolina thrown to Hayes, allegedly in return for a promise that federal troops would be withdrawn from them (this was the eleventh year after the Civil War). Chester Arthur, 21st President, was born in Fairfield, Vermont, on Oct. 5, 1830, the son of a Baptist clergyman from Ireland. He became President when President Garfield died in 1881 but his party did not nominate him in 1884 and he died a disappointed man in 1885. Dwight Eisenhower was born Oct. 14, 1890 in Denison, Texas, his career being more well known. John Adams, the second President, was born in Braintree, Massachusetts Oct. 19, 1735 (old style) and was the first prominent Adams of a long line in a distinquished family (his son also became President). He was a foe of Thomas Jefferson but in his later years they were reconciled and carried on a regular correspondence. Theodore Roosevelt, 26th President, was born Oct. 27, 1858 in New York City, of Dutch descent. He was a popular leader, gifted naval historian and cavalry officer and as Governor of New York was nominated as Vice President, elected, and took office in March of 1901. When President McKinley was assassinated in September, Roosevelt became President. that you think need study if Con^Con is approved? Answer: We believe the following Articles or provisions In the present Constitution should be studied: (a) Article IX, the Revenue Article, should be studied. The local property tax in Illinois is still carrying about 70 percent of the total responsibility. The uniformity provision is often circumvented by a de facto classification of property which would not stand up in the courts. The 5 percent limit on bonded indebtedness for local governments has deterred the consolidation of dual school districts into 12 grade unit districts in many areas of our state, (b) Article XI, the corporation section, should be reviewed, At the present time, major Illinois corporations are becoming a thing of the past because of provisions dealing with internal management of corporations. Article XI has serious restrictions in it and as a result corporations are tied up so that many of them leave the State, (c) Article IV, the legislative article, should be looked into relative to whether or not it is feasible for annual sessions of the Legislature of short duration. Six months sessions of the Illinois General Assembly every two years, with General Assembly coming back intermittently in meantime, will deter many fine Legislators from staying in the Assembly and will cause confusion on the part of the citizenry in keeping up with what is happening, (d) Article X which deals with county fee officers and their fees should be reviewed. It is not encouraging for a present county officer, for example, to have a fixed salary and not receive it if the fees do not bring in the wherewithall for Ids compensation. (4) Would the Convention have to submit its recommendations as one package? Answer: The Convention could submit its recommendations as one package, in segments, or parts, or as alternative propositions. CHERRY VALLEY CLUB The meeting of the Cherry Valley 4-H club was held recently at the hone of Andrea and Tom Broman, with several parents in attendance. The meeting was called to order fay President Jeff Brody. New members are Laurie and Linda Schiller, Douglas and Rand? Anderson and Lloydina Schreffler. Committee reports were then given. A report on the County Federation meeting was given by Tom Broman. Roger Wright reported on the progress of the window display, which was at the hobby shop in Wonder Lake. Leader, Mrs. Wright, gaye back the record books and made a few comments on them. The new 1968-69 officers were then elected. They are: President, Tom Broman; vicepresident, Dirk Voorhees; secretary, Jeanne Wright, treasurer, Steve Voorhees; Federation delegate, Andrea Broman, with Cheryl Knutson as alternate delegate; Recreation chairman, Roger Wright and reporter, Bob Dooley. The next meeting will be held Oct. 18 at the Shrefflers'. The meeting was adjourned, followed by refreshments served fay the Bromans. Jeanne Wright Club Reporter. COUNTRY AND WESTERN SHOW BENEFITS CLUB Headlining a long list of top Country and Western musical stars of radio, TV, and the recording industries, "Honest" John Trotter, Top Wrangler for radio station WJJPs Western Gentlemen Group, will take charge of the master of ceremonies spot on the upcoming three Hour Country and Western Show that will be staged at the Irving Crown high school, Carpenter sville, on Sunday, Oct. 27 for two performances. The performances, one at 2 p.m. and the other at 7 p.m. are being presented for the benefit of the Keith Andres Boys club of Dundee township. Only 1,500 tickets will be sold for each performance so advance ticket sales are being accepted by mail. Information may be se-" cured by writing to "TICKETS" P.O. Box 102, Carpenter sville, Illinois, 60110. Enclose name, address, and choice of performance for which tickets are to be reserved. Keeper of Their Future The Protecting Hand stands sentry duty down through the years, sheltering your loved ones with dependable life insurance coverage. To assure your family of financial protection when needed most, be sure this famous emblem is on your contract. RtprMMlInf WO00MIN ACCQ0EM? AWE) (LIFE COflflP&NY BOY SCOUT ^ NEWS TROOP 162 JUNIOR LEADERS Boy Scouts of Troop 162 took an active part in the junior leader training program at Camp Lowden recently. Dave Walter, McHenry*s newest Eagle Scout, gave a demonstration on the use of woods tools. John Cunat described surviving on edible plants. Bob Decker and Gregg Schmitt demonstrated mapreading and direction finding. These four boys also planned and conducted the evening campflre ceremonies. Other Scouts attending the training course were Jim Cole, Brian Cunat, Cary Decker, Neil Roberts and Paul Rouch. Scoutmaster Bob Walter, Jim Kirk, Dean Cunat, Bob Decker and Dan Schmitt were the leaders attending. Our Scoutmaster Robert Walter has been appointed District Commissioner of the Kishwaukee district. Mr. Walter, along with Roger Nickols of Rockford, has had the honor of being selected to serve as scoutmaster for our area at the National Boy Scout Jamboree next summer in Farragut, Idaho. Joining the troop as a new member from Wilmette, IIL, is first class Scout Mike Joza., He already has four of the five badges required to become a Star Scout. Other new members of the troop are Ted Honning and Gary Schweder. Any boys between the ages of 11 and 18 interested in joining tho troop should call Don Wolfe. The meetings are at 7:30 Tuesdays at Landmark school. Jim Cole, Public Relations No matter how much an individual knows, he will always run across an expert who has studied less and knows more. K! Fagan Box 396 S8S-2765 g¥F8T8TTVTVinrg 8 HHHRT NOW OPEN "The Ceramic Hi 1301 N. Riverside Drive, McHenry Day & Evening Classes FREE lessons to senior i citizens in day time class Complete line of Mayco paints, Duncan crystaltones, and Jacquelyn stains. Greenware, supplies, custom firing, instructions. 6 week beginners coarse starting October 28th. Come and see "Ceramics", "worlds most fascinating hobby". L CALL 385-470£ or 385-1002 Are In Yon New Town? Do You Know Someone New In Town? We would like to extend a welcome to every newcomer to our community. - Her CALL 39 ROYAL WELCOME z< 385-1 Fp@M ®08©H Joan Stull 385-S418 1 3m.» n 91 gJLB-fl.9 B Bfl MJUUUUUULtt 118 IJ.UJ.I gJULU-C