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\ FR 2-2100 grow S"lORE for MEN FREE ESTIMATES CMl 315-7311 DISAK RTE. 120 Mc HENRY TILE & SUPPLY S T A T E F A R M I N S U R A N C E ' 1245 N. Green MeHenry, III. 3,8?~0?47 Open Doily 8:30 a.m. to 6 p.m. -Fn till 9p.m FRI. SEPT. 12, 1969 - PLAINDEALER- PG. 7 RECOGNIZE COACHES -- Randy Mauch is shbwn presenting Coach Jim Do ran, second from left, with a gift in recognition of his many years of service in the coaching field at St. Mary's school. Presentation was made at the Home and School's "Meet and Greet" held Monday evening. Looking on are the new coach, Mike Dreher, left, and sevjral students, Steve Buss, Steve Kasperzyk and Gary Gilpin, front row, and David Adams, Joe Wagner and Roger Wanta, ii back. Hidden is Joseph Meyer. PLAINDEALER PHOTO HELEN GERLACH A funeral Mass will be of­ fered at 10 o'clock Friday morning in St. John the Bap­ tist church, Johnsburg, for Mrs. Helen L. Gerlach, 71, of 2005 W. Sunnyside Beach, Johnsburg, who died Sept. 9 in her home. Burial will be in the church cemetery. Mrs. Gerlach was born Nov. 12, 1897, in Milwaukee, Wis. Her husband, Dr. Leo Gerlach, died in 1968. Survivors are two sons, Leo of Johns­ burg and William of Chicago; seven grandchildren and a sis­ ter, Mrs. Rose Dobrogowski, Milwaukee. The body rests at the George R. Justen & Son funeral home. ANNA HUCKE Mrs. Anna M. Hucke, 72, of 1619 N. Meadow lane, Lake­ land Park, died Sept. 8 in La- Grange. \ funeral Mass was offered Thursday morning in St. Lucy Catholic church, Chicago, with burial in Queen of Heaven cem­ etery, Hillside. JAMES LAWRENCE SCHOOL'S NEW BUSINESS MANAGER B Savings ulcu&CW, NDS Dr. intended has a of Jamds managtf Mr. duties He I Palatin beg inn served iness Carl Bergstrom, supcr- of MeHenry Schocls, unced the appointment Lawrence as business of Districts 156 and 15. rence will assume his early October, business manager for Township high school, there in 1964, and br seven years as bus- rtanager in a saburban L«/v it Milwaukee high school district. He ear-led his Master's de­ gree at the University of Wis­ consin. The advanced degree was Ii school idmiiistration, the underjnduAl'i legree in Economics. He has also done graduate work at N.I.U. and Columbia university. Mr. Lawrence is a native of Rockford, graduating from West high school. He saw ser­ vice in both World War II and Korea. His family includes a son at the University of Illinois and one in high school. SKN IIP WNFTF YOU WOM 01 UNK There For i headlir And lively a Well of Scuttle So if not off And come to Sherman House. s (po much happening at Sherman House, n stance, there's the famous College Inn, igthe most exciting names in show business, go with the College Inn, Chicago's most d memorable restaurants and lounges--the he Sea, the Celtic Cafe, the Dome and the utt. ou're coming to Chicago to be turned-op, come to Sherman House. ave the rest to us. Cavett Robert is a star sales­ man of our American "free enterprise" system. And he also illustrates perfectly the versatile talents of a topnotch orator, so you teachers and clergymen should schedule him before your conventions. Heed his advice about "persuasion!" By - George W. Crane, Ph. D., M.D. CASE L-507: Cavett Robert is a Phoenix attorney. But he has developed a su­ perb address for sales con­ ventions that inspires every­ body with renewed fervor for our "free enterprise" system. He and I were both scheduled to speak at the Western Re­ tail Hardware Convention in Kansas City. Because of uncertain weather conditions, I had flown down from Chicago the night before, just to be sure I'd fulfill my next day's engagement. It also gave me a chance to hear Cavett Robert. He is such a dynamic spek- er that all ministerial and tea­ chers' conventions should al­ so schedule him for an address. No audience will ever sleepy or restless when he speaks! Like Tom Anderson, he in­ serts a hilariously funny story between every couple of min­ utes of "meaty" information. He came down off the plat­ form to pace back and forth in front of the first row of seats. For topnotch speakers are al­ ways keyed up, like a boxer in a prize fight. Only stodgy performers are "cool as a cucumber* and so relaxed they move at a typical slow-motion tempo. Cavett stressed the fact that customers, clients and parish­ ioners are persuaded ONLY by what they understand; not by what we say! Yet many professors and clergymen, as well as politi­ cians and sales managers, talk over the heads of their listen­ ers. To avoid appearing stupid, the members of the audience may then try to smile, as if they fully comprehend, yet that is merely a camouflage to avoid showing that they don't get the point. In my address that followed Cavett's, I use the famous ad­ vertising test mentioned in the booklet below, which contains 15 pairs of book titles that were used in a year's national ad­ vertising campaign via news­ papers. Which one of these two titles do you think 90Id more books: -The Art of Controversy -How to Argue Logically It was the same book! But for a full year it was adver­ tised under one name while the second year, the other title was used. Suppose your whole econom­ ic future depended on how well you could outguess the Amer­ ican public via those two ti­ tles! In one case, for example, you become wealthy while by the other choice you go bank­ rupt! That'§ the crisis facing mer­ chants and also politicians, for many statesmen with far bet­ ter political platforms are snowed under at the polls by lesser men who simply "re­ late" or get across better to the average voters. In that pair of book titles, the "Controversy" heading sold only 100 copies after the whole year's advertising, whereas the "Argue" title zoomed sales to 30,000. And the answer is based in part on Cavett's theme that people must understand! "Controversy" is too long a word for average Americans to comprehend! So send for my booklet "The New Psychology of Advertising and Selling,' enclosing a long stamped, return envelope, plus 20 cents. If more of you teachers and clergyman used the principles therein, you'd sell your educa­ tion and ethics much more suc­ cessfully! * (Always write to Dr. Crane in care of this newspaper, enclos­ ing a long stamped, addressed envelope and 20 cents to cover typing and printing costs when you send for one of his book­ lets.) Torino is completely new for 1970 with 13 models offering from hot performance to elegant lux­ ury. For the first time, a four-door hardtop is offered in the Ford Division intermediate line. The four-door hardtop is available in the Torino and Torino Brougham (top) series. The Torino GT SportsRoof (bottom) is available with seven engines from the standard 302 V-8 to the red hot 429 Cobra Jet V-8. She man House a Metre tmerica hotel *ndol| vClark-LaSalle • Chicago rteservi ions: CARPETING by LEES> ARMSTRONG, VIKING, other POPULAR BRANDS Fashioned of Naa... Fred and Ethel wouldn't sue us over a loose step! Right, Fred? Right, Ethel? Why chance it? Besides protect­ ing against lawsuits and covering your home, a State Farm Home­ owners policy can also insure friendships. Call me. Mustang gallops into 1970 with design changes and improve­ ments for performance, comfort, convenience and safety. Grande (top) offers a standard three-quarter Landau-style vinyl roof, dual body side stripes, aluminum rocker panel moldings, and hounds- tooth upholstery. Mach I (bottom) is tougher in looks and per­ formance with dark-accented aluminum rocker panel moldings, "honeycomb" lower back panel applique, dual racing mirrors and Ford's new 351 four-barrel V-8 as the standard power plant. All seven Mustang models have high-back bucket seats as standard. Floor Tile Special* VINYL ASBESTOS TILE 19C' sq. ft, SOLID VINYL , 21c sq. ft. CERAMIC WALL TILE 57c sq. ft Complete Installation Service Sta-Prest Heather Ply, a fine luxury fabric--with new slotback styling and no outseam. Rich selection of STA-PREST. vly San Lawton is (be Con-Con candidate who knows how YOU want hin to vote on this question: DO YOU FAVOR "HOME RULE" FOR CITIES? He took the time and trouble to mail 30,000 questionnaires to folks in this district... to tabulate them ... to find out what YOU want in your new Illinois Constitution. He may be the only candidate who knows how YOU feel on the important issues! Elect Samuel T. Lawton, Jr. (0 represent YOU at ; 's Constitutional Convention Primary: Sept. 23 * CmmMh Hr IWW C*WC*I» A. O •IS MMWT •••*- $9.00 DENNIS CONWAY 3315 WEST ELM ST. PHONE 385-7111 STATE FARM FIRE AND CASUALTY COMPANY Home Office: Bloomington% Illinois