\^r fPG. 13 - PLAINDEALER - jyis. DEC. 23,1969 TV And Commercials Unless the public is given more consideration on the thir teen commercial VHF television channels^ the Federal Commun ications- commission will eventually have to regulate commer cials and their frequency. Already, the frequency of commercials on some programs is unbearable. There must eventually be a reasonable limit on money-making time per quarter hour or half hour. No one wishes to see television stations lose money, nor do they; they are making increasingly handsome profits. American citizens have, however, turned over to the control of commercial in terests public airwaves which in most countries have in part been retained for public use and benefit and the public is entitled to more consideration in their exploitation. Outright falsehoods should not be permitted on TV com mercials. Yet over most stations, it seems, the pause "for sta tion identification" is really a pause for commercial pitches. And when the announcer says he'll be back right after station identification, it is not true. Commercials come both before and after the identification. Claims of advertisers, since they go into households where children watch, should be screened for honesty. Too many phony claims are seen on today's commercials-claims which are pure hokum, false from start to finish. Add to this the phony nature of most taped shows, with their canned (dishonest) laughter, and lack of merit, and the total picture is one of the American public being largely exploited for sales, rather than enjoying quality viewing. The Local Medium The leading automobile manufacturers spent over 100 mil lion dollars for newspaper advertising during 1963. The automotive industry as a whole spent some 300 million dollars for newspaper space during the year. These figures do not include the huge amount invested in automotive advertising by local dealers, used car companies, and garages. An all inclusive figure would total more than a billion dollars. This may appear to be a great deal of money to pour into sales and promotion. But the investment should be judged in terms of results. The advertising helped bring about record sales of goods and services. It brought record profits to man ufacturers and retailers. It helped to keep millions of men em ployed. The leading American automobile manufacturers learned long ago that the engineering of a good car did not assure suc cess. Countless fine automobiles have been built by firms which did not meet the competition in advertising effort. General Motors, Ford and Chrysler have continued to thrive while remaining the three largest newspaper advertisers in the world. The giant national firms have never lost sight of the fact that production is not complete until a sale has been made. And their continued use of the newspaper, especially in the* introduction of new models, reaffirms their belief in the long standing axiom that "all sales are local, and the basic local medium is the community newspaper." You, Your Child and TV: 2 TELEVISION CAN BE USED ASA ra Frengel.Reeves Helping your child with his schoolwork often seems hopeless. You don't understand the new math yourself, and how can any one keep all those emerging na tions straight? | Here is where television has the advantage. It is as available to you as to your youngster. It offers limit less opportunities for learning. First, find out your child's fa vorite programs. Don't depend on him for an answer because he's likely to mention the first one he thinks of--which might be the one he has just saw or the one coming on next. Check out what he really looks for and really watches during the week. Those are his favorites. When you find them, sit down with him. As the two of you watch together, try to find out what he's getting out of these programs. Once he gets over the initial shock of your being there, he'll begin to share his thoughts with you. Use these programs as a springboard for daily activities. For example, if he talks about the pig on "Green Acres," use this opportunity to teach him more about animals. If he thrills at the Batmobile, teach him about cars. You don't have to be a mechanic to know the differ ence between a convertible and a station wagon. The producers of "Sesame Street*' are publishing a Parent/ Teacher Guide each month to heljk parents who are interested in dd|iag follow-up activities with their ^children. It is available through your local educational TV Station or by sending $2 to Guide, Box 9140, St. Paul, Minn. 55177. Even without the guide, there are many simple things you can do on your own. Encourage your child to find various channels himself. Locat ing Channel 2, or 13, or what ever, is a painless way to help him learn his numbers. Time is another concept that TV can make more understand able to a young mind. Your child probably has a good idea of when his programs are on the air. Perhaps he'll describe one as "Right before Casper." When he does this, relate it to the hour. Say "That's right, Casper is on at 5:30 and Batman comes on at 6 o'clock. Here's where the hands will be on the clock when Bat man comes on." Perhaps the most important use you can make of television is to encourage your child to express himself. Get him to tell you about a program he watched. If it has an intricate plot be pre pared for a nonstop onslaught! Ask him questions about the program. What did Beaver do next? Why do you like Captain Kangaroo? What does Flipper eat? Television is similar to other activities you share with your child. As you become more in volved in the things that interest and attract him, you'll find out more about him. This is one of the rewards of being a parent. ISEmT: The TV Zombie and Addict: Do You Have Oner P V' t\\ K4JA \lV: VW i '• rn > V WiW ' "i SELECTIVE SERVICE Set out below are questions frequently asked of the Selec tive Service System along with appropriate answers. Your co operation in printing or an nouncing these will be in the public interest. Q.: My birth date was drawn number 216 in the lottery. I am in school and will be until June 1973. Will the 216 number apply when I enter the pool in 1973 or will that year's number con trol? A.: The random sequence number you acquired in the De cember 1969 drawing will apply so long as you remain subject to induction for military ser vice. Q.: Presently I am in Class II-A but this deferment will expire on February 28, 1970. I have number 306 from the lot tery. I will become 26 on May 1, 1970. If the local board does not reach my number before my 26th birthday, what will my status be? Aa; Jf tie local board has not reafthed y»ur number before your 26th birthday, you w^" upon reaching age 26, leave pool of those available for in duction as part of the 1970 first priority selection group. A.: If a local board must select three men to fill a call today for five, all of whom have the same birthday, which three would they take? A.: In the event that two or more men have the same birth date within a local board, their sequence of induction will be determined by the first letter of their names (last name and, if necessary, first name) which have been arranged in a random sequence of the alphabet es tablished during the draw ing that was conducted on De cember 1, 1969. -- Q.: I am 19 years old, have no basis for deferment, and have sequence number 300. If I am not inducted in 1970, can I be inducted in 1971 or in subse quent years? A.: You are liable for in duction to age 26 or to age 35 if you are or have been deferred. In 1971 you will have a decreased vulnerability. How ever, if the calls for manpow er in 1971 are so high that they cannot be met by 1971 selection group the local boards will then select from the sup ply of manpower that might be left over from 1970. As each year goes by without Jyour in duction taking place you will have a decreasing vulnerabil ity. Q.: Will there be any more drawings? A.: Yes. A new random se quence will be made for each calendar year for those regis trants attaining the age of 19. Q.: My birthday in the lot tery gave me sequence num ber 325 and I will be in Class 1-A next year. Can I count on not being inducted in 1970? A.: No, because the total manpower requirements are not known and cannot be reasonably estimated at this time. Q.: I have random sequence number 75. When my local board inducts me will other local boards be inducting registrants with this same sequence num ber? A.: Not necessarily. It is ex pected that all local boards will be proceeding at about the same pace, but because local boards have varying percentages of their registrants in deferred status, and do not have the same number of registrants with the same birthdays, they may not be inducting at any one time all available registrants with a particular random sequence number. Q.: I have sequence number 250. If I want to volunteer for induction, will my local board wait until they reach sequence number 250 before they will accept me as a volunteer? A.: No. They may accept you as a volunteer prior to reach ing your random sequence num ber in the induction processing. Q.: I am 19 years old and now deferred as a student. My ran dom sequence number is 300. If sequence number 300 is not reached in 1970 in my local board, will I be home free when my deferment^ends in 1973? will determine the random se quence number only for those men who prior to January -1, 1970, had attained age 19 and not 2&. Besides that, the num ber in which his birthday is drawn will not mean anything until he is classified 1-A or 1-A-O. Some men in the group who eventually will get a num ber out of the first drawing may not become 1-A until next year or later. In that case, his number will determine his order in the national sequence in use that year. For example, if his birthday is drawn No. 80, and he is now deferred for col lege, but loses his college de ferment in June 1971, he will be No. 80 in the national ran dom sequence in use that year. Q.: How do new 19-year- olds get a number? A.: Before the end of 1970, a drawing of the 366 days of the year will be held. This drawing will determine the na tional random sequence to be used in 1971. The only regis trants who would look to that drawing to determine where they stand in the national ran dom sequence are those who turned 19 during 1970. Q.: How do you use more than one drawing? A.: The date of November 9 A No' jf!UtSttme y™are was dra™n No" 80 # , lrst For Your Information' - EX-STREAM-ISM DO MOT The African mudfish, or lung fish, can live for many months in its burrow of hardened mud beneath a dried-up stream bed. S33XXX Wi USE AND RECOMMEND RK PRODUCTS •Hair Styling •Razor Cuts classified 1 -Pi in 1973 your ird has not reached se quence snumber 300 in their in duction processing, you will simply be placed in that se quence and you may or may not be reached for induction in 1973. You will still have se quence number 300. If at the time you are classified 1-A your local board has reached ran dom sequence number 300 in 1973 you will be subject to in duction at the head of the 1973 selection group. Q.: Explain the drawing. A.: On December 1, there was a drawing in Washington of 366 closed capsules in each of which was a slip of paper on which was written a month and day of the year, for ex ample, May 2, June 1, etc. The order in which these capsules were drawn determines the rel ative position in the national random sequence of registrants born on all the dates of the year including February 29. As September 14 was drawn first, all men born on September 14 are No. 1 in the national ran dom sequence. As June 8 was drawn last, all men with that birthday are No. 366 in the na tional random sequence. Q.: How will this sequence be used by local boards? A.: Each local board will as sign numbers to its registrants who are in 1-A or who become 1-A in accord with the national sequence. Some local boards may not have at any one time men with birthdays on every day. In such a case the local board would go to the next number. For instance, it might call numbers 1 through 5, then 7 and 8 because it had no men whose birthdays were on the day drawn sixth in the drawing. Q.: Does everybody get a number out of the first lot tery? A.: No - the first drawing ber of a man who was in col lege during 1970, but gradu ated and lost his deferment in June 1971. The date of Septem ber 11 may be drawn No. 80 in the next lottery. A man bom on September 11 who was a- vailable in 1971 would be No. 80 in the random order. So would the first man whose birth day of November 9 was drawn No. 80 a year earlier. If both men were in the same local board they would be called on the same call or if one, but not both were required, the random alphabet would deter mine which one went first. Q.: Doesn't the registrant who is in college most of the year have an advantage over the one who can't go to college and is in 1-A throughout the year? A.: No. The key in both cases is whether his random sequence number is reached in his lo cal board. If the random se quence number has been reach ed in the case of a registrant who becomes 1-A late in the year, he will be inducted as soon as appeals, examinations and so forth, are concluded, even though the year has ended. There is no way he can gain an advantage by delaying his actual induction through time required for personal appear ance, appeals, examination and other processing if his random sequence number has been reached. Q.: What about the registrant PUBLIC PULSE (The Ptaindealer invites the (public to use this column as an expression of their views on subjects of gener al interest in our commun ity. Our only request is that writers limit themselves to 300 words or less signature full address and phone num ber. We ask. too, that one in dividual not write on the same subject more than once each month. We reserve the right to delete any material which we consider libelous or in objectionable taste.) "Dear Editor: "The people of McHenry are fortunate in respect to the small numbers of men serving in Vietnam, but nonetheless, you are well aware of the conflict. "Through the news media many of you have been informed who loses a deferment or ex emption just before age 26? A.: This is like the case in the previous question. If his number has been or is reached, and he loses his deferment just before his 26th birthday, he will, if his deferment extended his liability to age 35 as most do, be inducted at the end of all the processing steps - if he remains in Class 1-A or 1-A-O and is qualified, even though he has turned 26 dur ing this period of delay. Q.: How does this system help a registrant know with more certainty his chances of serving? A.: First of all, his period of greatest vulnerability is one year, rather than seven. Sec ond, the order in which his birthday is drawn will tell him where he stands in the national random selection sequence. If his birthday is drawn early he knows that when he is classi fied 1-A and found acceptable, he is almost certain to be call ed. He can plan his career to accommodate that possibility. If his birthday is drawn near the end, he has relative cer tainty he may not be called short of unusual circumstances. He can plan accordingly. For the registrant whose birthday is drawn in the middle range it is not so clear, but in any e- vent the system will give much greater certainty than is pos sible under the former system. Q.: Will registrants now post poned be in the random se lection? A.: No. The postponed reg istrant has already been or dered for induction under the old systenL and will be in ducted'when the postponement ends. Q.: Can a man whose birth day is drawn early in the draw ing still join the Reserve? A.: Yes. Just as now, he can join a Reserve Unit any time before the induction order is is sued. Q.: What is the situation of a registrant who is in 1-A for the first part of the year, but en ters college in September and requests and gets a student de ferment? A.: If his random sequence number has not been reached, he goes out of the group to return when no longer deferred to the current group. If his ran dom sequence number has been reached, but he has not been issued an order to report for induction, the local board may defer him for college and he would then reenter the selec tion group in the year he again lost his deferment. Q.: I am presently deferred in Class II-S and am a full- time student progressing on schedule. If I advise the local board that I no longer want a deferment, will I then be placed in Class 1-A? A.: Local boards and appeal boards place registrants in the lowest class for which they are determined to be eligible based on information in an in dividual's file. Therefore, since you are still entitled to a II-S classification, you will not be reclassified. JAHE'S McHtnry, Illinois BY ANOINTMENT 383-7771 Dear friends, It is almost 2000 years since the birth of Christ, which we commemorate as Christ mas. Over all these years, there have been too few when the 'peace on earth' of Christ's yearning has been a reality. Too often we have had wars fought in His name. As we move to ward the 2000th Anniversary of Christ's birth, dare we hope that Peace on Earth - Good Will to All Men, will at long last become a real ity? Sincerely, Mcft*nry, lllinoit PETER i\YJ LISTEN & SON .FUNERAL HOME 315-0063 Are Yon New In Town? Do You Know Someone New In Town? We would like to extend a welcome to every newcomer to our community. . . CALL Cris Fail 385-408 4 ROYAL WELCOME Fran Olsen 385 5 740 Joan Stull 3855418 Ann Zeller 385 0559 of the My Lai incident in the Republic of South Vietnam. The men of Charlie company have been deemed soldier murderer. If they were following orders anc acting as your represen tative, why are you not on trial? '"On the other hand, if one or more of these men did in fact, kill civilians, what pro- vokedQt? "The'Se soldiers prior to Vietnam duty had undergone sixteen weeks of training which in many cases might be called far from superior. While be ing taught the mechanics of war these men are also given cour ses on military subjects and are given military guidance; these, too, are short and inad equate. While in basic combat training and advanced individual training these men are subject ed to words from their super iors as: 'stupid, dog, animal,' and many other degrading words and phrases. Emphasis is put on physical tests and marks manship so that the instruc tors may attain higher status, not the trainee. "Time and time again the trainee is told: 'Do as you're told' and 'You're not told to think;' and then after sixteen weeks of not thinking is ex pected to make decision after decision in a combat zone. "When a B-52 bomber drops bomb after bomb or when ar tillery round after artillery round finds its mark, who de cides who shall die? Does the scattering metal hit only sol diers in uniforms or possibly 'innocent civilians' too? Who is the finger pointed at and is the blame placed on one person? "In Vietnam a soldier who is in a base camp awaiting trans portation to the field may find himself pulling many details. One example is the GI who may spend the day cleaning a la trine while a civilian does the typing in headquarters. As in the States many jobs considered 'higher status' are held by civ ilians where they could be done as well or cheaper by the sol dier. "Why must the most highly trained soldier in the world clean an outdoor toilet when the typing is done by people whose average education is home bought and less than that of an American fifth grader? "Also the American service man in the Republic is never sure of loyalty or more simp ly who is good and who is bad? An example of this is an American unit that withstood a ground attack one evening and while counting bodies the next morning, found their barber, a Vietnamese civilian, hanging in the wire with a communist- made rifle in his hands. "The American soldier is fighting a war to safeguard a country against Communism, but each man must fight to keep himself alive. "In the final analysis, ques tions must be asked of the hir ing of civilians for military positions; how influential is the civilian in the running of the Army, especially in a tactical situation? and is the training adequate ? are those who teach the soldier in the most import ant subjects qualified? "You must, as an American citizen and voter, answer these questions and when you have an swered these questions, then you may pass judgment on the men at My Lai because wheth er you are aware of it or not, each and everyone of you was there. "Appreciatively, "Sp-4 Richard W. Doherty 348-40-1810 "HHQ BCT Committee Group "Ft. Leonard Wood, Mo. 65473." Last year, nearly a third of all motor vehicle accident vic tims were between 15 and 24 years of age. Total for the group was in excess of twice that for any other age group spanning the same number of years. PROF̂ 1 ONA1" ififv ,f.: <i" 11; 1« <. ) OPTOMETRIST Dr. John F. Kelly At 1224 N. Green Street McHenry (Closed Wednesday) Eyes Examined Glasses Fitted I Contact Lenses Hrs. Daily 9:30 a.m. to 5 p.m. Friday Evenings 8:30 p.m. Evenings by appointment PHONE 385-0452 Dr. Leonard Bottari Eyes Examined - Contact Lens Glasses Fitted 1303 N. Richmond Road Hours: Mon., Tues., Thurs., Fri. 4:00 p.m. to 6:00 p.m. Tues., Thurs., & Fri Eve. 7 p.m. to 9 p.m. Sat. 9:30 to 3:00 p.m. No Hours on Wednesday PHONE 385-4151 If No Answer Phone 385-2262 ______ EQUIPMENT McHenry County Office Machines Sales-Service & Rentals Typewriters -Adders Calculators Mon. - Sat. 9:00 - 5:30 Friday 'till 9:00 p.m. PHONE 459-1226 93 Grant St., Crystal Lake, 111. METAL WORK Schroeder Metalcraft For Home a/id Garden Wrought Iron Railings Fireplace Screens Ant iques Open Fri. 9 a.m. to 9 p.m. 1705 S. HOI TF. 31 . PHONE 3H5-0950 INSURANCE Earl R. Walsh Fire, Auto, Farm & Life Representing RELIABLE COMPANIES When You Need Insurance of Any Kind PHONE 385-3300 or 385-0953 3429 W. Elm St., McHenry, 111. George L. Thompson General Insurance •LIFE •AUTO •HEALTH •FIRE •CASUALTY •BOAT Phone 815-385-1066 3812 W. Elm St., McHenry In McHenry Plaindealer Bldg. Dennis Conway AUTO, LIFE, FIRE STATE FARM INSURANCE COMPANY 3315 W. Elm St. McHenry, Illinois HAPPINESS IS: FINDING WHAT YOU WANT IN THE MCHENRY PLAINDEALER'S CLASSIFIED WANT AD SECTION TODAY !!!!' 385-5285 or 385-7111 ACCOUNTANTS Paul A. Schwegel 4410 West Route 120 ^ McHenry, Illinois PHONE 385-4410