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PAGE 16-PLAINDEALER-WEDNESDAY, JUNE 16, 1971 EDITORIALS 5« The Four-Day Week More and more is being heard about a four-day work week. Some union leaders have set 1974 as a deadline for achieving this goal for members. The 4-day work week is not as revolutionary as it sounds initially-as arranged already in some plants." (It is, of course, an impossibility in many businesses, especially those with few employes.) Employees in some cases have agreed to work four ten-hour days; this adds up to forty hours. In other plants employes have given up coffee breaks or shortened lunch hours and work four nine-hour days. etc. The advantages are that workers enjoy longer weekends, traffic congestion is somewhat eased, expenses traveling to and from jobs reduced, workers are free to shop or pursue leisure on less-crowded week days, etc. The trend is likely to grow, boss. Value Of Reading Dr. George Gallup recently informed assembled news­ paper publishers in New York (at the annual ANPA conven­ tion) that students who read books and newspapers are those who lead their classes. He says that unless an indi­ vidual spends at least an hour and forty-five minutes a day reading he is "not going to go very far." As early as age ten, Gallup says, students who spend the most time reading lead their classes. Those spending the most outside time looking at television are most likely to be dropouts, he added. Gallup's indictment of commercial television is no sur­ prise. His advice to those who wish to become leaders and successful, to read at least an hour and forty-five minutes a day, should impress parents as well as younger citizens with the benefits of reading worthwhile things. Comic Brainwashing One of the undesirable trends in the United States today is the brainwashing the comic industry is inflicting on American children. The New York Times Magazine recently reproduced an anti-military comic cover on its front page showing two American soldiers slaughtering five helpless civilians lined against a wall! The article featured in the magazine portrayed the injection of political propaganda into comics as good; itcreated the impression that today's children are demanding political-message comics, a highly doubtful conclusion at best. The average American parent doesn't wish to entrust the political and social education of his or her children, even in part, to a group of New York publishers printing either subtle or open propaganda in their comic books. Staying In The News One of the greatest merchants of modern times was Bernard F. Gimbel. He headed a complex of stores which grossed over $500 million annually. Like other great retailers Gimbel used the newspaper as a basic advertising medium. Mr. Gimbel said that the newspaper is the best text book for learning retailing. The elderly merchant told a reporter that he learned about advertising from a distinguished newspaper man, Arthur Brisbane. The most important advice Brisbane gave him, Gimbel said was, "When you read the newspaper, read the news and the ads, particularly the latter ..." Gimbel followed the advice. He said, "I spent my time reading all the ads, I think I learned more about retailing that way than any other." "I mean read them plus interpret them...It's the only way to keep informed." He said the newspaper ads gave him an overall picture of the retail market and situation of his competitors. Gimbel said that the key to good avertising is stopping power and sparkle. Brisbane taught him that advertising is news which will be read when a good headline is used to stop the reader. Gimbel went to extremes to keep stopping power and sparkle in advertising. Once a Gimbel newspaper ad offered $5,000 reward for the delivery of a flying saucer to complete Gimbel's saucer stock. Gimbel's still operates on the basis that a dynamic store must stay in the news, and that the best route to that goal is fresh in­ formation about the store in local newspapers. I/O it-' «*apb MAN ON THEM DON'T TELL ME YOU STILL MAKE EARLY AUTO MANU FACTURERS DESIGNED CARS ESPECIALLY OR PHYSICIANS/ THIS IS MAXWELL'S 9C7 1 DOCTOR MODEL HOUSE CALLS, DOC? YEAH! WHEN I HAVE TIME TO SPARE I GO troH PLANtS AT 15 ESTIMATE? THAT IN 1970, U.S. AIRPLANES WERE DELAYED 100,000 PLANE HOURS, NOT RASSEN6ER HOURS, AT NEW YORK AIRPORTS ALONE. IN i860 THE WHALER "HOPE" FOUND TtfE SCHOONER "JENNY* LOCKED IN •AN ARCTIC ICE JAM. THE BODIES OF HER SEVEN-MAN CREW, A WOMAN AMD A DOG WERE ABOARD, FROZEN LIKE STATUES. AND HER LOG-BOOK SHOWED THAT THE SHIP HAD BEEN TRAPPED IN I823/-37 YEARS BEFORE.' A Service of t>.e United Transportation Union About one-fifth of America's hay crop is sold. The remainder is fed to livestock on the farm where the hay is produced, according to New Holland farm equipment engineers. „ Hearts may break from suffering, uncertainty, sorrow, sin. . . . God's Word Heals Broken Hearts Hear it every day when you DIAL-A-DEVOTION 385-8729 EVERYBODY'S TAKI 9 O^ALUaTi ABRo<4/> gra) Commentj1 from the Governor (In the following special column for Illinois newspapers, the governor discusses the mail he receives.) By Gov. Richard B. Ogilvie SPRINGFIELD, ILL. -- Everybody likes to get mail, and I'm no exception. This past month we counted 9,037 letters and telegrams which we call "issue mail." And every one is being an­ swered. This figure does not include requests for help or in­ formation, letters dealing with office appointments or speaking engagements, or the letters that don't fit into any regular category. A very high proportion of the letters are well done, to the point, and polite -- qualities reflecting the education and stability of Illinois citizens. It takes two very competent secretaries most of the day to open and route the three daily deliveries to me or my staff. The two secretaries, both mothers themselves, find a special delight in the letters from young people. A recent letter, for example, was signed by the Junior Class of Thornton Fractional South High School. In it they told how pleased they have been with a young teacher, Alice Burczyk, and asked me to send her a letter of congratulations on their behalf. The students wrote: "Since she is such a fantastic teacher and person (she is one of us -- she understands all of our problems and does a great job at solving them) we would like for you to do us a big favor. "We would like for you to send her a letter of recognition, thanking her for being such a wonderful and outstanding young educator (she is only 23)." Now, who wouldn't like to answer a letter as nice as that one? So, Miss Burczyk, the lunch hours you gave up, and the "fantastic job" you did as class sponsor to create "a class that can walk through the halls boasting of our achievements" won you a rave letter. And my letter to you is in­ tended to amplify both the praise of the students and your own pride in them. Issue mail, of course, varies with the news from state government and the Legislature. One special issue brought a burst of mail -- the proposal that able-bodied persons on welfare be given a chance to do useful public service jobs if employment cannot be found elsewhere. An Olympia Fields man wrote praising the proposal, and added: "I have never written a state official before. However, I feel so strongly about this issue that I simply had to tell you." A Bloomington man worte: "If you can make this program work in the manner you described, I feel I can even forgive you for the state income tax." (I wonder if he knows the sorry shape Illinois schools and communities would be in if there had not been bi-partisan support for new state finan­ cing.) A Decatur lawyer wrote two short sentences: "Y-our position on welfare is ab­ solutely right. I hope you stick to your guns." A teacher at Eisenhower High School in Decatur wrote the kind of letter that a governor finds most difficult to answer. Why, she asked, does my son have to serve a second hitch in Vietnam after being wounded the first time around? Then she posed a list of questions of duty and con­ science, and concluded: "I sincerely hope that you can help me find answers to some of the questions that I can no longer suppress. They must be answered by someone." I answered her letter as thoughtfully as I could -- and then sent copies of the correspondence to President Nixon. Some of the delightful letters from children pose a few problems that I can't promise to solve. One little boy complained that since moving to a new town, he had "been piked on to much by other boys," and wanted me "To make them stop right now." Three girls from French Lick, Ind., wanted me to save the fast-disappearing wild horses of the western States. Perhaps it's characteristic of children that so many of the letters are signed, "Your Friend," with the name following. Many of the children's letters express a deep concern about pollution. 1 am grateful that the. legislators of our state -- and the voters -- provided state government with the laws and the money to answer these letters affirmatively. As I said, everybody likes to get mail. The "hate" letters are few, and the rest give me some welcome insights on the job I have to do. 2. 3: WHO KNOWS! 1. Who said, "Let us have the courage to stop borrowing to meet continuing deficits"? Name America's first woman general. Name the branch of astrono­ my that deals exclusively with the study of the moon. 4. How many cubic inches are there in one board foot? 5. What is the capital of Iowa? 6. Herbert Hoover was the 31st President; name the Vice President. 7. Which President inaugurated the "Fireside Chats"? 8. Where is Western Samoa? 9. When did Medicare go into effect? * 10.Who is credited with saying "If this be treason, make the most Of it"? *£iU3H Jpm*d-0I ^ *9961 'I £[nf -cT •teupjg ptre njnjouoH uaa/yqaq Xbm -Jieq ireaoo oup«d am "I B *H3AasooH *a unnuBij -j, •sfljno sajreqo •saujow saa •saqouj ojqno HI *£9oiouaias •uotfujsjoH qjaqBzna *uao '3 pig •qoaads Z&61 * 'HaAasoon *a uiTMtwJii Know{^ ± sTHE AMtalnef Where should you build your camp, or summer house, to get the breeze? If you place it in the bottom of a depression, or valley, will it be as well ven­ tilated as it would on the top of a hill, or on the side of a slope? You probably know that a house built in a valley doesn't get the breeze-but way? First, of course, it lies too low to feel the effects of surface winds as much as higher struc­ tures. But even more important, in some cases, is the fact that it lies out of reach of heat radiation movements. A house on the side of a slope will experience the pas­ sage of warm air rising out of MENTAL HEALTH MATTERS Through the courtesy of Family Health Service and Mental Health Clinic Measuring Progress What is the overall state of affairs in the nationwide attack on mental illness? Are we gain­ ing or losing? Solid evaluations, of course, are most difficult to come by; and we must be candid in our assessments of the lack of progress in some areas. For ex­ ample, there are crying needs, and large gaps in child mental* health programs -- which the National Institute of Mental Health is, therefore, making a No. 1 priority for immediate attention. At the same time, however, that we acknowledge critical needs and lack of gains, we must also strongly assert that we are making progress. We are moving ahead against many of the problems that make up the overall burden of mental illness. Also, we can state that there are no staggering signs of vast epidemics of mental illness. Most certainly, we can point out that there are considerable and quite measurable gains being made on a most impor­ tant front. This is the reduction of the resident population of mentally ill patients in State and county mental hospitals throughout the Nation. Over the past year, there was a decline of 9.5 percent in the numbers of patients resident in these hospitals. Provisional data indicate that the number of inpatients in State and county hospitals on June 30, 1970 was 338,592. This represents a drop of 35,392 patients, or 9.5 percent, over the past year. Thus, for the fifteenth con­ secutive year, this population declined. What is highly inter­ esting is the fact that, since 1964, the decrease has been accelerating each year and con­ tinued to do so for 1970. The overall national decline in the resident population in mental hospitals between 1969 and 1970 was reflected in all but two States of the Union. In 18 States, the decline was over 10 percent. In 17 other States, the decline was between 7 and 10 percent. The reasons for the decline vary State by State and even include a multitude of factors within a given State. They in­ clude such factors as these: chemotherapy and other treat­ ment measures; increased avail­ ability and greater utilization of alternate care facilities for the aged, and of outpatient and aftercare facilities; gradual re­ duction in the length of stay of admissions; opening of commu­ nity mental health centers; in­ troduction of more effective screening procedures to prevent inappropriate admissions; and planned administrative efforts to reduce the resident popula­ tion. It is well also to note that the 9.5 percent patient popula­ tion reduction means something in terms of tax funds that pay lue lower areas in day and the descent of cold air at night, w.hich means desirable venti­ lation in the summer. The house at the bottom of the slope will not feel the same effects, to any such degree. So if you want to get maxi­ mum ventilation for your summer home or camp, build it on the side of a good slope, or atop a hill. This is just one con­ sideration--the job can be done with mechanical devices too, so do not overestimate the im­ portance of natural ventilation- even though it's good to be aware of its processes, which can sometimes be utilized. US,MAll A "WHAT TIME IS THE NEXT PICK UP?' for these hospitals and their, patients. Costs continued to in- rease last year, rising to $14.89 "per day compared to an expen­ diture of $12.59 per patient day in 1969. So, the decline in num­ bers of resident patients means economic benefits as well as so­ cial and human gains. HAPPINESS IS: FINDING WHATi YOU WANT IN THE McHENRY PLAINDEALER'S CLASSIFIED WANT1 AD SECTION TODAY !!!! Plan Clean-Up Weeks In City Clean-up Weeks will be observed in McHenry start­ ing June 5 and continuing through June 19. • Starting next Saturday, and through the twelfth, city rews Will cover the south s)de of Rt. 120, and from une 14-19, the north side of the highway. No garbage will be pick­ ed up and no items will be. taken that two men cannot handle. Articles should be placed on the curbs. tn 1 PI>'Y OPTOMETRIST Dr. John F.Kelly At 1224 N. Green St reet McHenry (Closed Wednescfe") Eyes examined Glasfds fitted Contact Lenses Hrs: Daily 9:30 a.m. to 5 p.m. Friday Evenings - 8:30 p.m. Evenings by appointment PHONE 385-0452 Dr. Leonard Bottari Eyes Examined - Contact Lens Glasses Fitted 1303 N. Richmond Road Hours: Mon., Tues., Thurs.and Fri. 4:00 p.m. to 6:00 p.m. Tues., Thurs., & Fri Eve. 7:00 to 9:00 p.m. Sat.: 9:30 to 3:00 p.m. No Hours on Wednesday PHONE 385-4151 If No Answer...Phone 385-2262 •J, •9 *S § § | 'Z I .iifniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinijb ui •I = SAOiy OJM oi sjaAsiy § An art professor has sculpted a ball of baler twine 12 feet high and containing 117,000 feet of New Holland baler twine. The twine, over a wooden frame, is coated with polyester and weighs 1,100 pounds. For Your Information There are those that say the modern fun­ eral home speaks little of death - the im­ pression being that the funeral directors try to hide death. For some, this may be true. Yet, pastel colors and pleasant surroundings can also be used to lift the mind of the relig­ ious from the somber feelings that accompany death to the thought of eternal rest. From the viewpoint of the believer, death is in reality a graduation to the glorious world of the spirit. Respectfully, > PETER M.JUSTEN fL Cftkl FUNERAL HOME McHenry, Illinois 385-0063 Are You New In Town? Do You Know Someone New In Town We would like to extend a welcome to every newcomer to our community . . . CALL INSURANCE Ear/ R. Walsh * Fire, Auto, Farm & Life Representing REUABLE COMPANIES When You Naed Insurance ot Any Kind PHONE 385-3300 or 385-0953 3429 W. Elm St., McHenry, 111. George L. Thompson General Insurance "'LIFE *AUTO -"HEALTH *FIRE •CASUALTY *BOAT Phone 815-385-1066 3812 W. Elm St., McHenry In McHenry Plaindealer Bldg. OFFICE EQUIPMENT McHenry County | Office Machines I Sales-Service & Rentals Typewriters - Adders =: Calculators Mon.-Sat. 9:00-5:30 Friday 'til 9 p.m. | PHONE 459-1226 S, 93 Grant St., Cyrstal Lake, 111. Dennis Conway AUTO, LIFE, FIRE STATE FARM INSURANCE COMPANY 3315 W. Elm St. McHenry, Illinois Phone 385-5285 or 385-7111 LETTER SERVICE f In Wonder Lake J Gen | Weisenburger 653-3792 Fran Olsen 1 385-5740 | Joan Stull | 385-5418 | Ann Zeller 1 385-0559 I flllllllltlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllll; ROYAL WELCOME Mimeographing - Typing Addressing - Mailing Lists McHenry Letter Service 3509 W. Pearl St. McHenry PHONE 385-5064 Monday through Saturday. METAL WORK Craft - Weld Ornamental Iron Work • RAILINGS • COLUMNS • GATES HI-POINT RD. & S.RT. 31 McHENRY,ILL. PHONE 385-8340 If No Answer, 385-7048 GST ffTTHTKM I