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Simple Pollution Solution Has Other Benefits, Too • . . Baby Soft Water BetterforEveryth ing Smiling babir» arc liappy babies and thi«« little lad seems to be very contented taking his daily bath. Maybe it's because his family has a water softener which allows Mom to get him spanking clean with pure soap and gentle bathing. In fact, conditioning appliances make water tastier, healthier, more economical for the entire family. Photo courtesy of Culligan. Since pollution and ecology became household words, use of water conditioning equip­ ment has zoomed. Both peo­ ple and the environment are benefiting. The most wide­ spread water treatment is softening. Hard water is in­ ferior for every cleaning task. It's unkind to skin and hair. So softening benefits people. It also benefits the envi­ ronment. When water is soft­ ened, there is no longer a need for phosphates which, as everyone knows, have been causing algae to grow and choke our lakes and water­ ways. According to the Culli­ gan Water Institute, if every­ one used soft water, there would be no need for phos­ phates at all, because phos­ phates are added to deter- splash tlje ̂ atli cBeauty" Exciting! Fashionable!... Color Coordinated Bath Fashions and Accessories ... "I A Rainbow of colors from which to mix, match, blend Find It All At.. Complete Planning • Fixtures • Accessories • Medicine Cabinets • Matched towels • Shower/Window sets • Vanities and bench * Matched bath rug sets * Shelves • Franad Bath Oil 105, th« one yon will fail in love with! £ o everything displayed for such easy selection! Division of H. E. BUCH& Sons. INC 3012 UK. Rte. 120 McHenry III. 385 0048 plumbinG AND HEATING CONTR. gents primarily to overcome water hardness. Many Benefits This is true both in com­ pounds for laundering and for dishwashing. Softening benefits the en­ vironment in another way. Much less soap or synthetic detergent is needed for effec­ tive cleaning, so the total amount of these substances entering our lakes and rivers is substantially reduced. The money saved is an added bonus. Avoiding phosphate-rich detergents by using softened ^ water is not a new idea. Com­ mercial laundries and insti­ tutions have used softened water for many years, not only for it* economic advan­ tages, but because of excel­ lent cleansing results and im­ proved fabric life. Lee Johnston, Head of Lab­ oratories for the American Institute of Laundering, re­ ports that the majority of commercial laundries use soap rather than synthetic detergents with softened wa­ ter because soap does a better job of cleaning. Duplicate the Process The homemaker can dupli­ cate this superior cleaning process by Installing a water softening appliance. Natural­ ly soft water or municipally- softened water is usually not soft enough to be completely effective. It seldom ap­ proaches the near total-soft- ness of water produced by an appliance. Switching to softened water is a simple pollution solution that has been overlooked for too long. But no more. Today, millions of families with wa­ ter softening appliances are achieving excellent launder­ ing results without the need for pollution-causing phos­ phates. With the degradation of water sources, improving wa­ ter quality has become a vital necessity not only in homes, but in industry as well. Commercially, a variety of specialised equipment is now being used to produce high- purity and special - formula waters for every job from washing automobiles to wash- ing delicate electronic parts. Special kinds of water are being produced for use in cosmetics, food preparation and canning, kidney ma­ chines, pharmaceuticals, jet aircraft engines, and a host of other demanding applica­ tions where nothing but the best water is good enough. Today, water is what we make it, and fortunately modern technology is coming up with the right recipes -- and the right hardware to do the job! CHOICE OF CABINETS When it comes to the car­ pentry of your kitchen, you have a wide choice of manu­ factured wood cabinets, steel cabinets, or local custom- made cabinets. Similarly, you have a choice of pre-fabri- cated or locally built counter tops. • Page 8