f 1 c 1 v H You just went to the newsstand for a McHenry Plaindealer and found out that it now costs 15c "15®!. . .WHY?, 99 you yelled. The "Why 99 is simple. It9s for the same reason your new car costs more, your grocery bill is higher, and that 5C "cup-a-coffee 99 hasn9t been 5* lately. When a product costs more to produce, it costs more to buy. With the plaindealer, production costs increase with the prices of papei^, ink, postage, and a list that could fill the rest of this page. ^ * $750 But, there is a way to beat the rising costs when it comes to newspapers. Be a subscriber! Durfcig the month of January, we're offering the Plaindealer for the same old cost of (7.50 per year (McHenry & Lake Counties; 99.00 elsewhere). In simple arithmetic, it means a savings of u $8.10 per year over newsstand cost. And. . .it9s delivered To Your Home 104 times a year. Spend it now, and you9ll save it in the >ear to come. PHONE: 385-0170 TODAY THE McHENRY PLAINDEALER 3812 ». ELM STREET II mm $ - y/ 's-. i- mmm *