The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

I S a You just went to the newsstand for a McHenry Plaindealer and found out that It now eosts 15c "15M. ..WHY?," you & gelled. The "Why 99 is simple. It's for the same reason your new car costs more, your grocery bill is higher, and that 5C "cup-a-coffee 99 hasn't been 5C lately. When a product costs more to produce, it costs more to buy. j With the Plaindealer, production costs increase with the prices of paper, ink, postage, and a list that could fill the rest of this page. N V i f S O But, there is a way to beat the rising costs when it comes to newspapers. Be a subscriber! During the month of January, we're offering the Plaindealer for the same old cost of $7.50 per year (McHenry & Lake Counties; $9.00 elsewhere). In simple arithmetic, it means a savings of $8.10 per year over newsstand cost. And. . .it9s delivered To Your Home 104 times a year. Spend it now, and you9ll save it in the year to come. PHONE: 385-0170 TODAY w ** THE McHENRY PLAINDEALER 3812 W. ELM STREET ' \