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• n PAGE 14-PLAINDEALER-WEDNESDAY, JANUARY 31, 1973 EDITORIALS Advertising Hokum High-pressure selling has unfortunately become part of the American way of life. The idea behind much sales pro­ motion today is to sell products, even if facts are stretch­ ed, or dressed up a bit Thus we hear on television that half a dozen preparations are the fastest-acting of all pain relievers. Which claim is one to believe? We read (and hear) that each of several batteries is the longest-lasting, quickest-starting. Each soap gets the clothes whitest Each gasoline does most for your engine. Each tire is the toughest and longest wearing. Obviously, American promoters overdo superlatives. We hear much about truth in advertising, which the Federal Trade Commission is supposed to see to, but the number one truth is that too much advertising is hokum to fool as many gullible buyers as possible; the FTC could do much more to make advertising agencies honest. Death For Sale Romans in bygone centuries jammed stadiums to see hu­ mans fight wild animals--and die. Fans pack stadiums to­ day to see men fight wild bulls, where the bulls die, and sometimes men and horses. Crowds pay high prices to see top boxing matches, in which fighters are regularly knocked senseless, sometimes killed. Huge throngs are attracted to automobile tracks, where flaming death and injury are regular visitors. Danger and combat are proven gate attractions. But should civilized countries allow its citizens to sell death to morbid, curious or excited spectators? Should high-wire performers perform without nets below? Should high-octane gasoline be allowed in racing cars? Should football's excessive physical violence, which per­ manently injures thousands and kills some each year, be allowed? All these dangers attract crowds, including children; in a sense, death is for sale at such events. Needed Legislation The last revision of federal tax laws, in 1969, corrected a number of inequities but also left some loopholes for those able to utilize them. Public and congressional sentiment has been building ever since-in favor of further revision. The expectation now is that a new reform tax bill will be enacted by this Congress. There are several outstanding areas in which corrective legislation is needed and in most there is considerable controversy over the specifics of that reform. One general principle, however, seems beyond dispute. No citizen with a high income should be totally exempt from all income taxes. To implement this principle, Congress can and should provide, in any new law, that tax exemptions and tax loop­ holes are to be utilized to a limited degree only. TH a M 2 -a#' M m Social Security An Unique Benefit k using drive through the March of Dimes is worthiness of this cause cannot be doubted. It The annual fund-raisi now in progress. The wort started when Franklin Delano Roosevelt was President of the United States, and has continued since then. These drives resulted in the Salk and Sabin vaccines being developed through the support of the March of Dimes funds. Polio, since the development of the vaccines, has been almost controlled through vaccinations. The March of Dimes has branced out into many other activities besides polio, and much has been accomplished in the area of birth defects. It should be noted that the March of Dimes is not a member of the United Fund, and is maintained independently of the drive con­ ducted by the United Fund. This is the choice of the March of Dimes itself; it feels that its fund raising is unique and cannot be joined with other charitable drives. TEACHERSOF DISTRICT 15 Like a parent, a stringently effective teacher will be ap­ preciated only in retrospect ...and will often have to do without the satisfaction of hearing much by way of thanks. Like a parent, a teacher invests his mind and heart in the growth of the students he loves, and can only hope that the seed he plants is sound, and the soil sweet enough for future fruit. One always teaches with one's heart in his mouth and doesn't always succeed. But then again he often does Our vices and virtues are the common domestic type. Sometimes we frown too often when encouragement is needed. We can be too protective or not demanding enough, or lose our tempers, and (worse) our wits, and we can give in to the strain and fatigue and simply not give a darn. But there are times when the work goes well, and we sense somehow just when to push, when to wink, when to commend, when to laugh, when to listen, when to explode. ' We do have a powerful strength, even more crucial in the long run, in our faculty. Faith is shared by old with young through a mysterious transmission of cherishing and teaching. We have in District 15 a group of scholarly men and women whose gifts to $ieir students most often exceed their own career ambitions, and whose theater of education is nafe^iSRontained by the classroom. We have a faculty that is corporately possessed of mature nnd sensitive belief. In faltering but thrilling ways, the students will borrow from them as they slowly acquire their own education. I would have to say that there is a quality and a depth of believing inquiry among our faculty that surpasses the usual School District staffs. The situation is good. Times change, but people do not. The heart of man is recognizably the same in every generation, and we are offering education to young men and women who leave here not so young. We are fond of, them. They know we stand for something, and even when they reproach us, we think the work is going well. We grow tired of outsiders criticizing the work we do, for we know the hearts of these young men and women, and as we teach them what we can, there are also things they have to teach us. Quarterly wage reports and Social Security contributions for household workers are due by Jan. 31, according to Maria Pesha, acting branch manager in Woodstock. "If you pay a household worker $50 or more in cash wages in any three-month quarter -.- January-March, April-June, July-September, or October-December," Mrs. Pesha said, "you must send a report of wages along with the Social Security contribution, to the Internal Revenue Service within one month after the end of the quarter." The wage report and Social Security contributions for the last quarter of 1972 are due by Jan. 31, Mrs. Pesha said. Homemakers may file the report on an "Employer's Quarterly Tax Return for Household Employees (for Social Security)." This form is available at any Internal Revenue Service office. For 1972, the employee contribution is 5.2 percent, and the employer pays a matching contribution of 5.2 percent. "However, some household employers prefer to pay the full 10.4 percent contribution themselves, and this is ac­ ceptable too," Mrs. Pesha said. "These contributions build Social Security protection for household workers," Mrs. Pesha said. "This protection includes monthly checks and Medicare benefits after the worker retires. Social Security can also pay monthly cash benefits to an eligible worker and family in case the worker becomes disabled or dies prematurely." For more information, any homemaker-employer can get a free copy of the leaflet, "Social Security and Your Household Employee" at the Woodstock Social Security office, 224 W. Judd street. QUESTION: When I enrolled in Medicare some time ago, I was told that if I wanted medical insurance, I'd have to sign up for it within three years. But, my neighbor, who just turned 65, was told that there is no such deadline. Which of us has the right in­ formation? ANSWER: Both. Until recently, there was a 3-year deadline on signing up for medical insurance. The 1972 Social Security amendments eliminated this deadline. Now, any eligible person 65 or over can enroll in the medical in­ surance program during any general enrollment period (January 1 to March 31 of each year). But people who delay their enrollment more than a year pay higher premiums, depending on how long they wait to sign up. PUBLIC PULSE (The Plaindealer invites the public to use this col­ umn as an expression of their views on subjects of general interest in our community. Our only re­ quest is that writers lim­ it themselves to 300 words or less - signature, full address and phone num­ ber. We ask too, that one individual not write on the same subject more than once each month. We re­ serve the right to delete any material which we consider libelous or in ob- jectional taste.) BUS TRANSPORTATION "Dear Editor: "The combined school districts cover 102 square miles containing 4,500 students en­ titled to transportation. Any plan is for the good of the majority and to derive the maximum service from equipment. "Each of us is concerned with his own, and tend to overlook service to the majority. The safety of all pupils is Mr. Blank's-prime concern whef^hp, restricts an area. "With sixty-six 'well behaved, seated' students on a bus, hit one pole, trying to avoid another, a driver is lucky if your stop, your children are saints, but parents, be honest. "I know of no route that takes IV2 hours to complete. I load at Landmark at 2:55, stop at two other schools, due to delays in loading at these schools, I start discharging students at 3:25. Is this Mr. Blank's fault? "His day starts at the bus lot by 6:30 a.m. On cold days he starts the buses, sees all buses have drivers, sometimes driving himself, personally answers our calls when we break down on the road. He deals with difficult behaviour problems, appeases irate parents with courtesy and answers to the school board for his actions and those of his drivers. "Could either of you ladies who wrote in complaints cope with this, plus the unexpected problems that crop up every day? If so, apply for the job or that of a driver. It takes love of children and nerves of steel. "Respectfully, "Gertrude J. Mazzone "3307 W. Maple "McHenry" "Editor: I would like to reply to a letter dated January 17. As a 13- year resident and represen­ tative of Holiday Hills, I was invited by the Transportation studehts can stay in their seats. department to take part in a n ! J --- 1 _ r _1 _ f Atii* n *>#1 /lir/iunriAn An T^a/i 1C Consider an area low on funds to plow and sand their roads, even at slow speeds a bus could slide when coming to a stop, regardless of the skill of the driver. Consider conduct of children at bus stops. Few behave with their own safety in mind. If this doesn't apply at QUESTION: I'm enrolled in the medical insurance part of Medicare and I heard the an­ nual deductible was increased. Is this true? ANSWER: Yes. Beginning Jan. l, the annual deductible under the medical insurance part of Medicare was increased $10~from $50 to $60. The in­ crease was necessary because of rising medical costs. QUESTION: I am getting Social Security student benefits, and I will be 22 in March. Will the recent Social Security changes affect my benefits in any way? ANSWER: Yes. Instead of ending with the month in which you reach 22, if you are a full- time student and you have not completed the requirements for or received a bachelor's degree from a 4-year college or university, your benefits will continue under the new law through the end of the quarter or semester in which you reach age 22. If your school is not operated on a quarter or semester basis, benefits can continue through the end of the course in which you are enrolled when you reach 22 or, if earlier through the end of the second month following the month you reach 22. Economic Stabilization Questions and Answers Internal Revenue Service This column of questions and answers on the Presidents Economic Stabilization Program is provided by the local office of the U.S. Internal Revenue Service and is published as a public service. The column answers questions most frequently asked about wages and prices. Q. Are federal employee pay increases subject to Economic Stabilization regulations? A. No. Federal employee pay increases are not subject to Stabilization regulations, if they are based upon federal law and determined by Presidential directives. Q. How does the profit margin rule limit price in­ creases? A. A firm may not increase prices,'even if it has allowable cost increases, if this would increase its current profit margin above the base period profit margin. Essentially, the base period profit margin is the average profit margin for the best two of the three company fiscal years prior to Aug. 15, 1971. Most companies with more than 60 employees are covered by the profit margin limitations. Q. My construction company employs only 50 construction workers. I want to enter into a collective bargaining contract with the union that represents them for wage increases of less than 5.5 percent. Do I still have « -- • -- » - y j j r . g i Kntfw{£" / J H t tour and discussion on Dec. 16. On this tour, the bus drivers pointed out and explained the hazards they encounter on their daily routes. Their fear in Holiday Hills was trying to control their buses on our icy roads. It is difficult to watch four sides of a bus surrounded by unpredictable children who often impulsively run without thinking. This certainly con­ stitutes a hazard. I regret that Mr. Blank, the school boards and drivers have been criticized, when they have indeed tried to protect our children, a No. l concern to all of us. "McHenry Transportation department, consisting of thirty-seven buses, is responsible for 144 busing areas. Each bus makes two runs each morning, covering 79 square miles of busing routes and constituting 40,000 miles per school year. An awesome responsibility, almost im­ possible to run trouble free. "The letter indicated that numerous phone calls were responsible^tor the return of regular bds stops. This is not true; i^was with the stipulation of roads being sanded and plowed, that service was restored. to prenotifv the increases? A* Yes, Prenpiifiication is required for all construction industry wage increases. This prenotification should be made to the appropriate craft board operating under the Con­ struction Industry Stabilization Committee or the Committee itself if there is no appropriate board. Information, see IRo Publication S-3012, "Con­ struction Industry Pay and Price Increases." It's available free by dropping a postcard to yOur Internal Revenue district office. | AIRMAIL I "Believe me-an address isn't necessary... It'll be picked up at about twenty thousand feet!" Do farmers believe that a mild winter will mean bump­ er crops in the summer and fall ahead? No. A. mild winter, con­ trary to what some people believe, isn't necessarily best for trees and plants which produce salable prod­ ucts. Some trees and plants re­ quire many cold nights dur­ ing the winter. If they do not receive this cooling period which controls the dormant period, they may produce little or bear too early, or both. This is especially true of peach trees. Thus an average winter is better than an extremely cold or an extremely warm one. And there has been little change in our average winter weather over the years~despite the fact that elderly people usually think the weather was colder in their childhood. It was slightly colder but the dif­ ference in the average win­ ter at the turn of the century a n d t o d a y i s r e l a t i v e l y minor. "It is unfortunate that, in returning to what we consider normal service, one bus failed to come in. A regrettable error, but forgivable, I feel, in light erf such a tremendous task. "Mr. Blank knows our road problems, has offered to come out and discuss them with us,.,, and continues to appraise the time schedule in an effort to insure better service to all areas. Being aware of years of cooperation, I feel I must come to the defense of the entire Transportation department and school boards and com­ mend them. "Sincerely yours, "Mrs. K. W. Abbink" oNA1- fBSSl TO** ig£c OPTOMETRIST Dr. John F. Kelly At 1224 N. Green St-eet McHenry (Closed Wednesday) Eyes examined .. Glasses fitted Contact Lenses Hrs: Daily 9:30 a.m. to 5 p.m. Friday Evenings - 8: i0 p.m. Evenings by appointment PHONE 385-0452 Dr. Leonard Bottari Eyes Examined - Contact Lens Glasses Fitted 1303 N. Richmond Road Hours: Mon., Tues., Thurs.and Fri. 4:00 p.m. to 6:00 p.m. Tues., Thurs., & Fri Eve. 7:00 to 9:00 p.m. Sat.: 9:30 to 3:00 p.m. No Hours on Wednesday PHONE 385-4151 If No Answer...Phone 385-2262 For Your Information Ouch? The editor of a newspaper caught a typographical error that could have led him into Dante's Inferno. The story read that the board of trus­ tees of the town had resign­ ed in a. body "because their cuties had been taken over by the County School Boardv" Dear Friends, The soundest advice in funeral matters is to select a competent, trustworthy funeral director well in advance of need. When death occurs, the stress of emotions makes it difficult to think clearly and leaves little time for investigation and comparison. A funeral director performs a most intimate and personal service. Respectfully, PETER iW. JUSTE N & SON FUNERAL HOME McHenry, Illinois . 385-0063 Do You Know Someonthlew? WE WOULD LIKE TO EXTEND A ROYAL WELCOME TO EVERY NEWCOMER TO • I <( •i I t t l t « ( I ( I •t -1 ' K t I I ( I t I I "I I t I • C c • ( t t •I t I I * c • t I t t Are You New la McHenry Area f ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ OUR AREA CALL JOAN STULL FRAN OLSEN 385-5418 385-5740 °" DORIS ANDRES 385-4518 ROYAL WELCOME "'KNOW YOUR NEW AREA -- KOYAL WELCOME DOES IT BEST'K '1 I [ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ y * OFFICE EQUIPMENT McHenry County Office Machines Sales-Service & Rentals Typewriters - Adders Calculators Mon.-Sat. 9:00-5:30 Friday 'til 9 p.m. PHONE 459-1226 93 Grant St., Cyrstal Lake, 111. LETTER SERVICE Mimeographing - Typing Addressing - Mailing Lists r McHenry Letter Service 3509 W. Pearl St. McHenry PHONE 385-0258 or 385-8020 Monday through Saturday INSURANCE Earl R. Walsh & Jack Walsh Fire, Auto, Farm & Life Repre senting RELIABLE COMPANIES When You Nsed Insurance ot Any Kind PHONE 385-3300 3429 W. Elm St., McHenry, 111. George L. Thompson General Insurance *LIFE *AUTO * HEALTH ""FIRE *CASUALTY *BOAT Phone 815-385-10(6 3812 W. Elm St., McHenry In McHenry Plaindealer Bldg. Dennis Conway AUTO, LIFE, FIRE STATE FARM INSURANCE COMPANY 3315 W. Elm St. McHenry, Illinois Phone 385-5285 or 385-7111 TO WORK FOR YOU FOR'FAST RESULTS PHONE 385-0170