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PAGE 17-PLAINDEALER-FRIDAY, FEBRUARY 2,\1973 ZJhe W&ttu imc Sally's case shows how a dull, uninteresting class in p s y c h o l o g y b e c a m e fascinating. In fact, the coeds eagerly began to look forward to a chance to take turns oc­ cupying Sally's seat! For I used the "Me-Here-Now" secret of human interest, whereas our stodgy professor missed the mark. Notice how people like to be mystified! By - George W. Crane, Ph. D., M.D. CASE L-551: Sally G., aged 19, sat beside me in a Social Psychology class when I was an undergraduate student at Northwestern university. But our professor was so dull and uninteresting in his monotonous lecturing that the students would actually sleep. Or study for the next hour's class that followed. Many of the older fraternity boys even forced their fresh­ man pledges to substitute for them in this 8 a.m. class, since the professor took the roll merely by consulting his seating chart. If a seat were occupied, its owner was automatically rated "Present" even if he had somebody pinch hitting for him. Sally sat on my right and often grew fidgety at the uninteresting drone by our professor. "Sally," I whispered one morning, "I used to read palms so would you like to have me tell your fortune?" Naturally, she assented, for anything was better than the stodgy public speaking that fell on our ears. Well, I gave her the typical fortune teller's generalized patter, praising her in about 90 percent of the items I men­ tioned, but criticizing her in the other 10 percent. And I always pointed to the various lines in her palm ostensibly to support my predictions. Sally was shocked at many of my comments, since she didn't realize that I knew her better than she dreamed I did. For some of her past boy friends were my pals, and they had given me ample am­ munition with which to astound Sally. ' Indeed, she was so dumb­ founded by die accuracy of the things I supposedly derived from the linfes in her palm, that next day she exchanged seats with a sorority sister, who also was a member of the same psychology class. And before the end of the term, I must have read the palms of at least a score of N.U. coeds, for it was a large class with % seats on the professor's seating chart. He never noticed the fact that these 20 coeds would take turns occupying Sally's position on my right, for Sally would merely exchange seats with whichever coed wanted her palm read that day. Often I would derive valuable secrets from one girl about another who was due to sit beside me on the morrow. ' Indeed, it is by similar deft questions that the professional fortune teller can often astound his paying patrons. Some of our wealthy Wall street investors still patronize their favorite fortune teller for tips on which stock to buy. Luckily for such fortune tellers, the customer usually forgets the predictions that failed but remembers with startling clarity any big win­ ner. Most people "want" to believe in mysticism, voodoo and the occult, for this is a carry-over from their childhood, where parents seemed omnipotent and om­ niscient while the kiddies were weak and puzzled. Thus, even though they now have become adults in age and physique, they subconsciously fall back into their childhood awe of the mysterious! In advertising, we thus stress the fact that 90 percent of our buying is still due to impulse or emotion instead of logic, so send for my booklet on "The New Psychology of Advertising and Selling," enclosing a long stamped, return envelope, plus 20 cents. The Law Serves You Need For Donated Blood Even Greater Next July Those who freely donate blood for use in blood tran­ sfusions in Illinois will become even more important to the life and hope of the sick when a provision of the state's Blood Labeling act takes effect later this year. According to the Illinois State Bar association, Sec. 6 of the Act will require that all use of purchased blood in transfusions shall cease as of next July 1 except when purchased blood is specified by the doctor for his patient. In any instance where pur­ chased blood, rather than donated blood, is used, the law will require the physician to make an entry in the medical record of his patient stating why purchased blood was administered. Also as of next July 1, any transfer of blood from one place to another, preliminary to its use in blood transfusions, will be subject to regulation by the State Department of Public Health. This provision of the law will enable the department to control or shut off entirely the supply of purchased blood from blood banks. ; The Blood Labeling law's ;requirement that all blood to be lused for transfusions be labeled Tas to whether it was obtained •;by purchase or donation, took * effect last Oct. 1. The Act also requires that the identification number of the blood must be / recorded in the patient's !• medical record at the time of a transfusion and that the label be clearly evident on the blood container. Because of the higher in­ cidence of hepatitis in pur- chased blood, hospitals and doctors are avoiding the use of such blood whenever possible to* reduce the risk that the DOUBLEHEADER ... Jenny Simico, 9, feeds "Doublehead- er," the world's only two-head­ ed turtle, held by Felipe Rojas- Lombardl, who hosted a party for a group of youngsters of New York's P.S. 51. Jenny won first prize over a roomful of fifth-graders in the annual cook­ ing contest. For that, she was allowed to feed the turtle which was brought to the school from the "Wonderful World of Pets" in Montvale, N.J. Men's judgments sway of that side fortune leans. -George Chapman. He hath a good judgment that relieth not wholly on his own. -H.G. Bohn. SCHROEDER METALCRAFT GIFT SHOP •Glass, Brass and Pewter •Candle Sconces and Holders •Clocks and Wall Plaque^ •Fireplace Screens •Tools and Adirons •Grates and Gas Logs -GIFTS FOR ALL OCCASIONS- 815-385-0950 1713 South Route 31, McHenry, Illinois Open Daily 9 a.m. to 5 p.m., Sundfty 12 noon to 5:30 p.m. MENTAL HEALTH MATTERS „ Through the courtesy of Fartiily Health Service and Mental Health Clinic J f Effects of TV What is the nature of the world portrayed in prime time television drama? What effects does this have on the viewer's conceptions of the real world? Questions like these are the subject of a two-year pilot study recently funded by the National Institute of Mental Health, of HEW's Health Services and Mental Health Administration. The study will be carried out by scientists of the University of Pennsylvania in Philadelphia. Long-range aim is to develop "cultural indicators" from an analysis of what is presented in the world of TV drama and to observe these "indicators" over a period of time for changes and trends. Television's versions of life situations will be compared with viewers' perceptions of the real world. From video taped samples of network TV programming, the investigators are developing methods for assessing what constitutes program trends and for comparing them with view­ er's ideas of similar issues in real life. Pilot work is now focusing particularly on methods for ask­ ing young children about their TV viewing and for assessing their answers. This new study is one of the first continuing attempts to as­ sess systematically the effects of television in shaping people's views of reality. The investigators hope that development of successful meth­ ods for monitoring trends both in the TV world and in an in­ dividual's perception of the real ^fcworld will provide basic infor­ mation of value in evaluating the effects of TV in our society. We sorely need such informa­ tion and it is important to make serious research efforts like this to get it. CROSSWORD PUZZLE ACROSS 1. Guide 6. Place in office 11. Resort hotel 12. Actress Moore 13. Thomas Paine work (3 wds.) 15. Weight 16. Attention 17. Distaff sheep 18. Take along 20. Iranian monetary unit 23. Moved swiftly 27. Window style 29. Part of AWOL 30. Film festival site 32. Fencing foil 33. Condor's claw 35. Stubborn person 38. Tried for office 39. Weaken 42. Showing sagacity (2 wds.) 45. Playing marble 46. Obliterate 47. Couldn't stomach 48. Candle DOWN 1. Strip of lumber 2. Luncheon­ ette order (2 wds.) 3. Paradise 4. Conceit 5. Allude 6. Unending 7. Grassland 8. Gaelic 9. Boast 10. Northum­ berland's river 14. Surprise attack 18. Mixed 19. Inex­ peri­ enced 20. Fabled bird 21. George Today's Answer and Gersh­ win 22. French river 24. Spigot 25. First mate 26. Scottish river 28. Scholarly 31. Dross 34. Beginning 35. Oriental nursemaid 36. Prose narrative 37. Card game EiHEfnasnnnnc DT3R rcnn SRBDD fcjfejne afimcnnK boobs) sifeinnw PTBH0DB sinnrc smonti BCB Fine Tir^c .rannBnBnBarj OFFlBn BES1KE HEBBB P1BBRE 39. Break 40. Hartebeest 41. Gaze 43. Resi­ dent: suffix 44. Time period 1 2 5 4 5 b 7 6 9 10 II 12 13 14 . 15 MR lb mr i n | • 16 ZO Zi SI u 21 I A tS 27 26 u D 40 V B u M M J5 H V7 1 NX 3k • • w 40 +i 41 "7 «5~ 4b TT 4i --J The Drivers Seat patient may contract this disease. However, there is nothing in the law now or in those provisions which become effective July 1, which prohibits the use of purchased blood in an emergency. As an example, if donated blood of a type matching that of the patient was unavailable, purchased blood of the correct type might be the only answer, and the physician could so state in the record. Driving studies are generally conducted to determine the causes of accidents. Most of the facts and figures coming out of these studies are grim. But if you pick through a large number of the research reports, you can generally find "by-product" information that is unusual; and sometimes funny. Here are some examples, taken from tests conducted by the Highway Research board, the National Safety Council, various insurance companies and other organizations: - Ministers, presumably lost in deep thought, tend to drive faster, collect more traffic citations and have more "fender-bender" accidents than the average person. - Drivers on long trips tend to drive faster than motorists on short excursions over the same road. - Drivers with high annual mileage rates tend to drive faster than occasional motorists. Uncomplicated excitement. 1973 OpelGT. 5 In Stock Babep F O X L A K E I L L Buick © • Win T«x, License 91 S. RT. 12, FOX LAKE, ILL .312/587-2555 ®o m mum mr and get more from the GOQO YEARS 3 fs£ Frsacls Nageat' / V $ LAFF OF THEWFFK A friend, recently retired, doesn't really need the money, yet keeps busy with a variety of part-time jobs -- . noon time cashier in a restaurant, parking lot attendant, movie theater ush­ er. He says he could find more jobs if he wanted them. Part-time employees are often in demand by one-man operations and by firms which have peak customer hours. Some of these firms also just like to have some­ one they can call upon when sickness or some temporary per­ sonal emergency requires that ftotsgSifi !F®ff texS - If you own your own car, you're likely to drive slower than someone you lend it to. This reportedly is especially true of younger drivers. - Divorcees, male or female, tend to\drive faster than married persons. - Buses travel faster than most passenger cars, while trucks travel much slower. And the more trucks in the traffic flow, the slower the overall speed of the traffic. - New cars are generally ,driven faster than old ones. - High-priced, heavier autos are generally driven faster than cheaper, lightweight cars, including the sport models. - Automobiles hitting public utility poles cause more than 60,000 blackouts in this country each year. - Fatal accidents involving animals or animal-drawn vehicles seem to be on the in­ crease - at the rate of about ten per cent a year. Post-holiday calorie counters take note - many meats cuts pack lots of flavor but provide only a modest number of calories. Suit­ able for your consideration among pork offerings are generous 3V£- ounce servings of pork loin (roast or chops), 207 to 250 calories; ham (baked or broled slice or roast), 219; tenderloin, 239 and blade steaks, 277. Beef, too, pro­ vides many low calorie cuts, such as sirloin tip or rump roast, 185 to 235; sirloin steak, 208; flank steak, 235; round steak, 221 to 238; ground chuck, 263. Bargain-wise shoppers look to ground beef to balance a holiday- damaged food budget. No need to worry about lack of variety, as any cookbook will suggest dozens and dozens of ways to bring this nutritious and flavorful meat to the table including burgers, loaves, beef balls, casserole con­ coctions and spaghetti sauces. Many new packaged convenience products - frozen and dehydrated -can be given main dish status with the addition of a pound or two of browned ground beef. some one "fill in" for the boss or a regular employee who needs to be temporarily absent. The moral, I suppose, is that those who are interested in part- time employment should impress upon potential employers the val­ ue of "availability." Retired peo pie do not have full-time oblig tions and can come "on call" and on short notice. If you need part-time work, make your availability known to various businesses in your com­ munity -- restaurants, theaters, supermarkets, parking lots. If you get the call for "an hour or two" don't say "it isn't worth the both­ er" and forget it. An hour or two today may lead to a regular assignment tomorrow. In your community are a num­ ber of firms which need part-time help. Nearly everyone of them will be happy to have your name on file and know that you can come when they have some tem­ porary emergency. * a^« - • -T,' o n "You're being transferred, Hawkins." INCOME TAX SERVICE SINCE 1955 DAILY 9 to 9 385-4410 •Fast and efficient service •Year around assistance •Computerized Returns •Individually Verified We have been doing tax service work in this area for 18 Years, with a full time staff, working year around to assist our clients. Paul A. Schwegel & Co. 4410 W. ROUTE 120 385-4410 McHENRY 3 Tidy does it again by ordering over 100 rolls of carpet (all with attached high-density foam pad) for this special sale. is KITCHEN PRINTS •5* 12 luxurious, wear-resistant patterns and colors Regularly '7.95 sq.yd. SQ.YD. Cash n Carrv KITCHEN CARPET $099 Anti-static in 4 decorator colors (only 10 rolls in stock) Regularly *5.95 sq.yd. •099 J SQ.YD. ^Cash n Carry m is ATTACHED-PAD SHAG Over 3/8" thick surefoam padding (HOT in 12 pastel colors Regularly *6.95 sq.yd. > - K / s , \ SQ.YD. Cash'n Carry < ;c • " >>• f •>' V SQ.YD. C ash n Carr is CLOSE-OUT CARPETS Shags, sculptures, plushes and candy stripes Limited \umber of Rolls ̂SHOP-AT-HOME Use the comfort of your own home to shop for nationally famous carpet from: *Karastan *Berven 'Lees *Mohawk 'Alexander Smith* *Bigelow 'Coronet 'Monticello 'Trend 'Masland* 'Evans & Black 'Monarch 'Jorges 'Royalweve* 'Armstrong 'Laurelcrest 'Viking 'Ozite 'World* 'Burlington Industries* and many, manv more" OVER 1,000 SPECIALLY PRICED CARPET REMNANTS, TOO! mm\ r. TIIW CARPETS I IL/I & RUGS 200 WASHINGTON (JUNCTION RTS 120 & BUS 14) WOODSTOCK, ILLINOIS (815) 338-1000 J list a reminder . ... Cash 'n carry carpet is traditionally an ideal way to carpet your home and save installation costs However, this Do - It - Yourself Carpet Sales reduces prices even further, so if carpet is in your plans you owe it to yourself tc shop and compare now'