McHenry Public Library District Digital Archives

McHenry Plaindealer (McHenry, IL), 21 Jun 1974, p. 15

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PAGE 15 - PL/uNDEALEK-r'RID/. NE 21,,1974 William Rudolph On Scholarship To Audubon Workshop William Rudolph, a McHenry County college student serving an internship with the McHenry County Conservation district, was awarded the north Central Audubon society scholarship to attend the National Audubon workshop from July 14 through July 28. This national workshop, held Hi northern Wisconsin, is a combination of class and field perience in the field of Pluck 'Em I it Feather Merchant" Proves To Be Nemesis Dapper Springline, who runs the Titusville Millinery Shoppe, was waiting on a good customer when her phone rang last Tuesday morning "Pardon me for a moment," said Dapper, and picked up the phone The voice over the phone had a low-toned smooth masculinity. "Miss Springline," said the voice. "I'm calling for the P & B public relations firm. We're publishing soon in your hometown ivironmental Learning. N IThe North Central Audubon council, who ^makes this scholarship available, is an organization of Audubon ON DEAN'S LIST Joanne Savage, a Wonder Lake student at Edgewood societies in the states of Illinois, Wisconsin, Iowa and Minnesota. college, Madison, Wis., is on the dean's list for maintaining high scholastic grades during the spring semester. The daughter of Robert Savage, she will be a junior at Edgewood in September. •;N • [QUALITY USB) CARS < • • i . ^ > 1972 JEEP WAGONEER A.T./Air Cond., P.B., P.S., Radio, Luggage Rack, Trailer Hitch, Locking Hubs, Pirelli Steel Belted Radial Tires, 4 Wheel Drive "EXCELLENT CONDITION" Pirelli 1971 SAAB 99E 2 Dr., A.T., AM-FM, Radial Tires, Fuel Injection TWO 1972 99E's Dr., Fuel Injection f 4 speed Manual, Radial Tires YOUR: • SAAB • SUBARU • PIRELLI RADIAL TIRES HEADQUARTERS 2414 W. Rte McHeniy 815 385-0700 newspaper. The Titusville Gazette, a directory describing the most outstanding shopping firms in Titusville. "We have researched the town thoroughly and the Titusville Millinery Shoppe has been selected as one of the businesses we wanted most to write about. "Let me read you just a little bit of what we've written about YOUR firm..." What Dapper doesn't know is that the man on the other end of the line is what legitimate advertising people call a "FEATHER MERCHANT." The man has never been in Titusville in his life and his research consisted of looking in the Titusville telephone book. He's making one of about 90 calls he makes every day on his WATS long distance telephone line from a town in another state. In front of him on the table is a looseleaf folder with index tabs. Right now it's opened to the Millinerv" section and the Feather Merchant is reading to Dapper one of a half dozen mimeographed "stories" he has on file relating to women's wear business places. Dapper is entranced. He has her complete attention on the telephone and he skillfully guides the conversation while "Dapper's good customer cools her heels up by the girdle counter. You should hear the things he has written about her shop. He says it's the best place to shop iri the county, sells the very best clothing for very fair prices, and that everyone who ever traded there would never trade anyplace else anymore. Dapper gets a little jolt at the end of the conversation when she discovers that the "article" about her store will cost $40. But she is assured that her store has been especially selected and will be the only millinery store. If she does not wish it -- of course -- one of her competitors might appear instead. Dapper, hesitating just a moment, says "Okay" and off in another state the Feather Merchant puts a check mark in the "Yes" mark opposite her name. This story wasn't meant to be entertaining. The town isn't Titusville -- it's McHenry -- and if you weren't called by The Feather Merchant a few months ago, you will be soon. What Dapper doesn't realize -- besides the long-distance fake research and original "article" hoopla -- is that the Feather Merchant bought space in a newspaper and now is taking it out and reselling it for about 600 percent more than he paid for it... that Dapper could have put that $40 message in the paper herself in the same space for about $7. Among the things most legitimate newspapers won't do are: 1. Run a "news article" for pay. 2. Allow non-employees to Use the paper's name and resell their newspaper space at a higher rate. When the Feather Merchant calls^ou, just ask him a couple of questions: 1. Are you actually employed by the newspaper itself? 2. Are you calling me from here in town? When you get a "No" answer to both questions, hang up quickly and go wait on your customer -- you've just plucked a Feather Merchant. <3 Pictured are the new members received at Shepherd of the Hills Lutheran church, 404 North Green street, McHenry, on Sunday. From left, front row, are Patricia Hawkins, Sheila Hawkins, David Haack, Mark Haack, Donna Haack, Susan Haack and Michael Fantus; second row, from left, Helen Kot, Dorothy Ott, Bobbie Fantus and Pastor Roger Schneider; third row, from left, Scott Hawkins, Richard Hawkins, Henry Kot, Howard Ott, James Fantus and Malthew Fantus. Seventeen New Members Join Local Church Seventeeen new members were received into the fellowship of the church at Shepherd of the Hills Lutheran church, 404 North Green street, McHenry, Sunday. The new members • joined the congregation by letter of transfer from other Lutheran congregations. At an especially appointed time in the 10:30 a.m. worship service, each of the new families were introduced to the congregation and participated in a brief service of reception. All of the new families received certificates of church membership from Pastor Roger Schneider. Following the service, the new members stood in a receiving line at the door of the church to be greeted by the membership of the parish. A reception to honor the new members will be held in the near future and will be sponsored by the Evangelism committee of the church. The new members received included Donna Haack, Mark Haack, David Haack, Susan Haack, Howard Ott, Dorothy Ott, James Fantus, Bobbie Fantus, Michael Fantus, Matthew Fantus, Henry Kot, Helen Kot, Richard Hawkins, Patricia Hawkins, Scott Hawkins and Sheila Hawkins. dfflhfhi Refreshing Sumner Menus ^ u m m m Hours; PRICES IMICTIVC. UNlfSS OTHIRWISC INDICATED. THURS JUNE 20 THROUGH SUNDAY JUNE 23 AT ALL JEWEL STORS IN COOK LAKE DUPAGE AND MCHENRY COUNTIES (EXCLUD ING RIVER OAKS AND ELGIN) ONLY SMOKED MEATS. LUNCHMEATS POULTRY AND FROZEN FISH AND SEAFOOD ARE AVAILABLE AFTER SIX PM WEEK- DAYS AND ALL DAY SUNDAY^tND HOLIDAYS Around fine Jewel feeds! s&E 1 i 1 W fi 8 AM til 11 PM thru SAT. 9 AM til 6 PM SUNDAY 3718 W. ELM STREET, McHENRY, ILLINOIS. asss CONDUCTSURVEY A sample of households in this area will be included in a nation-wide survey of home upkeep and improvement expenditures conducted by the Bureau of the Census. Forrest P. Cawley, Jr., director of the Bureau's Data Collection center in Chicago, announced that householders will be interviewed during the period, June 27-July 10. The survey is taken four times yearly to provide a continuing measure of this segment of America's economy. The sample of households here are among the approximate 6,000 throughout the United States that will be asked about alterations, repairs, and;! additions to their homes. Information reported to the Census Bureau is held in strict confidence by law. The reports published are in terms of totals only. No information that would identify any individual or household is ever released. Visit The Land Off The Fresh And The Heme Of The Crisp! U.S.D.A. GRADE "A Fresh Whole Fryers US # 1 - CALIFORNIA Red Potatoes GOV'T. INSP. - PORK LOIN Center Cut Pork Chops RED, RIPE Watermelon •̂cl FRESH Romaine TENDER 20 OZ Celery Hearts ZESTY -- 6 0Z. PKG. YOL'R CHOICE Radishes 2 FRESH Green Onions f°R GOVT. INSP. - PORK LOIN Country Style Ribs per Chef Save Your Day! REAL PIZZERIA" v Cheese & Sausage Pizza CORN KING - GOVT. INSP. FULLY COOKED - WATER ADDED GOVT INSP GRADE "A JENNY-O Light & Dark Turkey Roast Boneless Smoked •Pork Butt! 33 OZ *2.89 14 SIZE AMERICAN Potato Salad $069«g JL $2 99 •BRILLIANTH Cooked CORN KING, ARMOUR OR JEWEL All Meat Available only in J*w*l Storat with Ch«('i Kitch«n« REG $2 99 Shrimp GERMAN^̂ HHH Potato Salad Hot Dogs wW vmr pkq IGOVT INSP - PORKLOml Boneless Rolled REG S2 99 Macaroni Salad •J.SO A. CHOICER SEEF - SMALL END Rib Roast! Pork Roast BEND TOUR SUMMER SCHEDULE A BIT! Many Jewels Are Open' Midnight! OSCAR MAYER JEWEL Pure Pork Sakisage Link CORN KING Canned Ham All Meat Or Beef Bologna JEWEL - OLD FASHIONED Smoked Sausage 1 2 OZ PKG CHECK YOUR STORE FOR SUMMER HOURS! ASSTD. FLAVORS /Yummy Ice Cream '/a GAL. CTN. ASSTD. FLAVORS Hi-C Drinks 46 OZ. CANS ASSTD. FLAVORS Yummy •m Pop 12 OZ. CANS REGULAR vBlue Bonnet Margarine" 1 LB. PKG REG«44« EA REG.15* EA HOUGHTON HEATING • Air Conditioning • Gutters PHONE 385-5476 McHENRY DR. LEONARD B0TTARI 1303 N. Richmond R d McHenry iyesexamined Contact Lenses G lasses f i t ted Won, Toes, Thurs, F r i . 46p.m. Tues, Thurs, Fr i 7-9 p.m. Sat . , 9:30 to 3:00 Ph. 385 4151 or 385-2262 EARL R. WALSH & JACK WALSH INS. Fire, Auto, Farm, Life Representing RELIABLE COMPANIES 4410 W Rte 120 .McHenry 385 3300 DENNIS CONWAY A U T O - L I F E - F I R E State Farm Ins. Ca 3319 W. Elm St. McHenry, III. 385 7111 Farm Equipment George P. Freund,Inc. Case - New Holland 4102 W. Crystal Lake Rd. McHENRY Bus. 3850420 Res. 385-0227 McHENRY HOBBY SHOP FOR ALL YOUR MODELING NEEDS 3318 W. Elm (NEAR RIVERSIDE DR. McHENRY) 385-7122 McHENRY LETTER SERVICE Mimeographing Typing Addressing Mai l ing Lists 3509 w. Pearl St . , McHenry Ph.385 0258; 385 8020 Monday thru Saturday McHENRY COUNTY OFFICE MACHINES SALES SERVICE & RENTALS Mon Sat9-5:30 Fr iday t i l 9:00 93 Grant St . , Crystal Lake Ph . 459 1226 „ V? RADIAL TIRES FOR ALL CARS Europa Motors Inc 2318 Rte. 120 8 1 5 - 3 8 5 - 0 7 0 0 eds .Jk STANDARD STANDARD SERVICE EXPERT TUNE-UP ATLAS Tires, Batteries, Accessories QUALITY American Oil Products PH. 385 0720 3817 W. ELM STREET • RAD/A TORS • Cooling System Specialists • A/f? CONDITIONING • Trailer Hitches Fabrication * STEEL SALES • Welding & Ornamental Iron • Frozen Pipe Thawing S ADAMS BROS. 3- McHenry (Next to Gem Cleaners)

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